Gerber Life Insurance Company

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1 Home Office: White Plains, NY *Source: Life and Health Insurance Foundation for Education Nearly 50 million Americans don't have enough life insurance*. Are you one of them?

2 Gerber Life Family Promise Plan TM Do you have enough life insurance to protect your family? Check off all that apply to you now: Do you have enough coverage to pay off your debt? Do you have enough coverage to replace lost income for several years? Do you have enough coverage to support your child s education? Does your spouse have life insurance? Do you have enough to cover childcare expenses if needed? If you said to one or more of these items, call our caring, knowledgable Insurance Advisors w! Advisors are available 7 days a week, 8am to 7pm

3 Please respond by: April 5, 2005 Mr. John Smith White Plains, NY IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII NEW! The Gerber Life Family Promise Plan. TM Keep your promise to protect your family. Dear Mr. Smith, Your family is the most important part of your life. Day after day you do your best to give your loved ones a better life. And protecting them should be an easy process. With someone to help you every step of the way. I'm happy to tell you there s an easy way to give your family the financial security you know they deserve. It's called the Family Promise Plan. A new life insurance product with higher coverage amounts and affordable rates from Gerber Life a name you know and trust. Flexible, affordable life insurance With the Family Promise Plan, you can count on: Customized life insurance benefits. With terms of 10, 15, 20 or 30 years and benefit amounts of $50,000 to $500,000 you get the exact coverage you need for your family. Affordable rates that won't go up. Once you re approved, your rate won't increase throughout the entire term of your policy. Dedicated Insurance Advisors. Our knowledgable Advisors don t work on commission. They only care about helping you find the best coverage to meet your family s life insurance needs. Greater peace of mind. Know your family is financially secure for the future. (over, please) Please respond by: Month DD, 2005 Get a FREE quote today. There's no obligation. or Complete the short form below. Mail it back in the envelope provided. Call our toll-free number for a quote Mr. John Smith White Plains, NY Date of Birth Height You Male / / ft. in. Female Your Spouse Male Female / / ft. in. Would you like a free quote for your spouse? Spouse s Name: Weight Term lbs Years lbs Years Home Phone Work Phone ( ) ( ) Please have an Insurance Advisor call me: Morning Afternoon Evening Coverage Amount Have you used any tobacco products in the last 5 years? $50,000 $100,000 $250,000 Other: $ $50,000 $100,000 $250,000 Other: $

4 Apply now while your rates are at their lowest As you get older, the monthly premium rates continue to go up and your health could change. Right now you can get the lowest rate possible for the rest of your life. Once you re approved and your first premium is paid, we can't raise your rate throughout the entire term of your policy. matter what happens in the future. What's the best coverage for you? Deciding on the right amount and type of insurance can be difficult. There are many factors to consider. At Gerber Life, we don't want you to go it alone. When you call, our caring Insurance Advisors will guide you through this process. They don't get paid commission. They won t try to sell you more than you need or can afford. Helping you find the best life insurance plan is our only goal. Protecting the most important people in your life can t wait. It's easy to get started. Pick up the phone. Give us a call now while it's on your mind. Someday your family may be very grateful you did. Sincerely, Wesley D. Protheroe President, Gerber Life P.S. In case you didn t know, life insurance benefits are usually 100% free of federal income tax. That means your family can count on every dollar of your life insurance benefits at a time when they need it most. See how low your Preferred Plus monthly premium will be with the Family Promise Plan. Female Age Term Plan $50,000 $100,000 $250, $7.58 $ $8.25 $8.67 $ $8.25 $8.67 $ Male Age Term Plan $50,000 $100,000 $250, $8.54 $9.00 $ $8.88 $9.33 $ $8.88 $9.33 $ Don t wait any longer there s no obligation to buy! For other benefit amounts of up to $500,000, call our toll-free number The Family Promise Plan Level term insurance. Choose from 10, 15, 20 or 30 year terms. Variable benefit amounts of $50,000 to $500,000. Affordable rates locked-in for the full length of the term. Caring, non-commissioned Insurance Advisors available to help you. Start your family s financial security plan now. Call for a FREE Quote Today!

5 445 State Street Fremont Michigan Prsrt Std U.S. Postage P A I D Gerber Life NEW! The Gerber Life Family Promise Plan. TM An EASY way to secure your family s future. Important information inside on an affordable, easy way to protect your family.