Vivian Multari-Ginsberg Sullivan Renaissance Horticultural Community Liaison

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1 Vivian Multari-Ginsberg Sullivan Renaissance Horticultural Community Liaison

2 Add value, differentiate and distinguish your business or building Increase the sense of pedestrian security Create a more distinctive district Help new and established businesses attract customers Inspire improvements to neighboring buildings Enhance the appearance and revitalize commercial areas Re-establish pride in older and best-loved neighborhoods Helps to provide branding Shows vitality and a commitment to a community Residents and visitors will recognize a great place to walk, shop and dine and will spend more time and money there

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4 It s whatever makes you want to leave your comfortable place on the curb and go inside, explore and buy

5 Most business owners take great pride in the goods they're selling, and an equal amount of pride in the interior of their store, however, it's the outside of the business which usually dictates how a customer will behave...

6 A retail storefront creates that all important first impression. It should be both attractive and welcoming to draw in the customer and it should also represent the shop s brand and products. A storefront can be used for promotions and to welcome a season. A clean exterior is one of the best and most affordable marketing and advertising tools available. Make your storefront unique, clutter free, and attention grabbing and remember you have only seconds to do all of it.

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9 1. Maintain a beautiful sidewalk and street area that is free of debris and litter 2. Water, weed, and remove any litter from tree beds located in front of store 3. Put out garbage at scheduled times ONLY 4. Sweep sidewalk several times a day 5. Provide an example for other merchants 6. Ensure clear sightlines into their store

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11 Cleanliness and Maintenance WASH WINDOWS WEEKLY CLEAN UP THE BUILDING S PAINT, STONEWORK OR BRICKWORK

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14 Eliminate some signs and stickers that have been there forever OMG too much stuff!!!

15 Your mission is to design and place a sign that draws attention to your business from pedestrian and drive-by traffic. Attractive and easy to read - lets the customer know where the store is and what it sells Comply with local sign codes and ordinances

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18 Keep those windows sparkling clean Properly light the entrance and displays Change your exhibits often so the materials don t yellow Avoid cluttering window displays and concentrate on a few items you re really trying to highlight Change your storefront display with the seasons or for special events

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21 and accentuate products with good lighting

22 Can you leave your doors open to walking traffic? Open doors are much more inviting, especially if great music or aromas are floating outside.

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24 Lighting focused on the window display, signs and entrance is essential What does a burnt out letter or two, say about your store? Make your store a shining star in a sea of darkness at night, also good for security Nighttime visibility attention means sales too

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26 People are more likely to stop and look at a window display and enter a store that is kind enough to protect them from the elements. Good space for outside display, safe under the awning from rain An attractive awning can make a storefront stand out from the rest.

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28 Outdoor Dining Areas Extend the theme of your store out the front door and onto the sidewalk Display goods outside to encourage pedestrian traffic

29 GOSHEN

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33 Start in the parking lot-clear of debris and in good repair Window replacement and window framing visible from the street which is appropriately scaled to the building Paint-the door, window trim or entire front New siding- maintain historical integrity Building facades should relate to their surroundings and provide a sense of cohesiveness in the area without strict uniformity. Colors of exterior materials, signs, window frames, canopies and other building features should be coordinated. The eye goes to color. If your storefront is tiny or in an obscure location, enlarge your visual presence by painting the exterior and/or roof in an eye-catching color combo Choice of colors should be determined by the nature of the building and the architecture.

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38 for one business or the whole street

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51 JEFFERSONVILLE MOUNTAINDALE

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69 Decorated storefront through the Seasons

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73 Thriller Purple fountain grass (Pennisetumsetaceum Rubrum ) Filler Bellingrath Pink coleus (Solenostemon scutellarioides Bellingrath Pink Spiller Margarita sweet potato vine (Ipomoea batatas Margarita )

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77 Sullivan Renaissance Mini Grants are reimbursable grants for up to $ 200 Improve or plant a new garden Containers and flower boxes Flowers, plants, shrubs & trees Spruce up painting Replace or improve signage Remove debris

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