Courtesy of the Downtown Cedartown Association, Georgia
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1 What s in your Window? AG Guide to Great tstorefronts t
2 Just like a house needs curb appeal, your store needs sidewalk appeal
3 Is your storefront t a window into your store? a barrier to business?
4 Make sure you window has a 5- second message.
5 Make sure your merchandise or business activity is visible by keeping your windows clean and clutter-free.
6 Keep things clean inside and outside of your storefront.
7 Customers are more likely to walk through your door if they know what they are walking into.
8 Ask yourself: Does my storefront tell customers what my store is all about and does it reach out to my target market?
9 Put flower planters in front of your store.
10 Put flower planters in front of your store.
11 Light your store up at night
12 Light your store up at night
13 Put prices on merchandise in the front window so that people can determine if the price is right for them.
14 Post your business name and hours on your front door.
15 Change your storefront display with the seasons or with special events.
16
17
18
19 Between displays spark customers curiosity while a fresh design is being installed.
20 Call the Graffiti Hotline at as soon as you see graffiti.
21 Use a computer to design window signs.
22 Don t overdo it.
23 Make merchandise the focal point.
24 Accentuate products with good lighting.
25 Stack products or use a pyramid. Place items in the window at varying heights and depths to catch shoppers' attention and make the overall display inviting to the eye.
26 Have fun with mannequins.
27 Have fun with mannequins.
28 Be creative.
29 Be creative.
30 Remember your theme.
31 Remember your theme.
32 Draw in drivers with a larger display and color
33 Draw in drivers.
34 Use backdrops.
35 Stock up on featured products
36 Special Thanks : Ed Bannon, Program Manager, Six Corners Association, Chicago, IL for the list of good display ideas Photos: Karen Engelke, Special Projects Coordinator, Office of the Mayor, Annapolis, MD. Kathy La Plante Program Officer National Trust for Historic i Preservation ( photos from Radford, d Virginia) i i Julie Glover, CMSM, Downtown Development Manager, Denton, TX Downtown Cedartown Association
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