YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT

Size: px
Start display at page:

Download "YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT"

Transcription

1 YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT

2 BRITAIN S CHANGING MEDIA HABITS 2 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

3 Overview This report examines the research YouGov has conducted looking into current media consumption patterns, profiles of audiences on different platforms and media types, and the effectiveness of advertising across platforms, using the Lynx Space Academy campaign as our case study. We use the power of connected data to better learn how users interact across different platforms, and what this means for media owners and advertisers. The report is divided into two parts: 1. Examining general media consumption across different media platforms and demographic profiles. We seek to better understand cross-media platform usage and whether those using particular brands on traditional media are also using those brands on digital platforms. We also look to understand future trends and how media consumption may change over time. 2. Exploring a specific advertising campaign and looking at how exposure to advertising on each platform impacts on brands perceptions and behaviours. This section will also examine the optimum combination of media to create desired outcomes. We will look to understand the impact the campaign had on social media, by measuring the reach that the campaign had on Facebook and Twitter and the longevity of the impact it had on consumers. The key findings from this research will be presented by YouGov CEO and Founder Stephan Shakespeare at the Guardian Changing Media Summit conference on 22nd March YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 3

4 Executive Summary Before getting into the detail of media consumption patterns, let s pull out the key findings. We will then focus in on newspaper readership and TV viewing to substantiate these points: Traditional content providers must ensure consumers remain loyal when accessing content online Consuming content digitally is the big development in media consumption However this has, as yet, not gone as far as one might assume and traditional consumption (print newspapers, linear TV etc.) still holds sway But the young and early adopters have moved much faster from traditional to digital and we would therefore conclude that that transformation is likely to accelerate Traditional content providers need to work to ensure that as users transfer to digital, they continue to access their content rather than that of new media only organisations some media owners are better positioned than others to manage this Those media companies that have erected paywalls have suffered in terms of transferring users from off to online However, there is evidence that early adopters are increasingly willing to pay to access digital content and services so it may be that a pay for content model could be successful as consumers become increasingly happy with that principle 4 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

5 Part I: Current Media Consumption Patterns Printed newspaper consumption The challenges for the newspaper industry in a digital world are well documented, with declining newspaper sales and the proliferation of freely available news on the internet. This section of the report will examine the current state of the newspaper market, some of the threats and challenges it faces and some potential ways that these can be addressed. With 84% of the UK population having read a printed daily newspaper in the past year, perhaps it may not all be doom and gloom. If we look at how this varies by demographics there are some fundamental differences, specifically regional and age-based, which could be cause for more concern than the headline figure. Newspaper readership is highest in London, where 93% of the population have read a printed newspaper in the past year. Conversely, newspaper readership is lowest in the Midlands where 79% have read a paper in the last year. Regional newspapers are currently finding it harder than most to make ends meet, and our research shows that the appetite for regional newspapers is strongest in Wales and Northern Ireland, where more than one in three say they have read any regional paper in the past 12 months, compared to less than one in five for the nation s average. One of the best ways to understand longer term trends is to look at demographics and how the younger age groups are behaving as they provide a good early indication of new behaviours. Figure 1 (below) indicates one of the key challenges facing the printed newspaper industry: newspaper readership is correlated with age, with the youngest least likely to read a newspaper and the oldest age groups most likely to read a newspaper. Could this mean that newspapers will die with the older generation? FIGURE 1 Those saying they have read a newspaper in the last 12 months. Base: All UK respondents (2,051) Will newspapers die with the older generation? 71% 83% 83% 84% 90% YOUNGEST least likely to read a newspaper TOTAL 84% OLDEST most likely to read a newspaper YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 5

6 Engaging different audiences So what newspapers are being read and which are engaging most with that important year olds audience? The most widely read newspapers amongst all respondents are The Sun / The Scottish Sun, with more than one in four (26%) saying they have read it in the last 12 months, closely followed by Metro and Daily Mail / Scottish Daily Mail (both 23%). Given that we have identified that year olds are least likely to read a printed newspaper and those who are aged 55+ are most likely to read a printed newspaper, then it makes sense to look at which papers these two age groups are reading to help us understand who is best placed and who is most vulnerable. Figure 2 shows the printed newspapers where there is the biggest difference in readership between the oldest and youngest age groups we have identified. FIGURE 2 Newspapers read in the last 12 months by year olds and 55+ year olds. Base: All UK respondents (2,051), year olds (173), 55+ year olds (962) 29% 23% 27% 26% 16% 10% 20% 10% 15% 9% 9% 13% 8% 14% 18% None of these Metro Evening Standard The Guardian The Sun / Scottish Sun Total CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

7 If you look at the difference between the printed newspapers read in the last 12 months amongst year olds and compare that against those aged 55+ year olds, then Metro, Evening Standard and the Guardian have a higher a higher incidence of readership amongst the year olds. This represents one of the main challenges for the printed newspaper industry, as two out of the three newspapers identified are free titles, relying on advertising revenue to generate profits, with the Guardian the best placed paid-for title with readership higher amongst year olds compared to 55+ year olds. On the other end of the spectrum, the printed newspapers with a much higher incidence of readership amongst the older demographics compared to the younger demographics are the Daily Mail, regional newspapers, the Daily Mirror, the Daily Telegraph and the Daily Express. These newspapers could potentially be most vulnerable to the digital revolution, although as we will see later the Daily Mail in particular appears to have understood that and embraced the digital revolution. 36% 25% 23% 19% 19% 18% 19% 12% 10% 12% 14% 7% 8% 6% 2% The Daily Telegraph Daily Express / Scottish Express Daily Mirror / Scottish Mirror Any regional newspapers Daily Mail / Scottish Daily Mail YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 7

8 Digital news and its implications for media companies Given the decline in print newspaper readership it will be crucial for newspapers to capitalise on digital media as a potential saviour and a source of additional revenue. Competition for clicks is fierce, however, with other organisations such as the BBC and other broadcasters providing detailed news coverage, as well as new businesses such as Huffington Post emerging alongside popular independent blogs like Guido Fawkes and Slugger O Toole. Our research shows that 45% of the UK population from our online survey have read a newspaper online in the past year, this compares to 70% of the UK population who have accessed an online news site in the last month, with BBC News gaining the largest share at 43%, highlighting the challenge for newspapers trying to gain market share in online news. Regionally there is a similar pattern for reading newspapers online as there is for printed newspapers, with those living in London (54%) most likely to have read a newspaper online in the past 12 months, whereas those living in the Midlands (39%) are least likely to have read a newspaper online in the last 12 months. However, when we look at readership by age some interesting differences start to emerge: for online readership we see the inverse relationship with age that we do for readership of printed newspapers, with those aged years old most likely to have read a newspaper online and those aged 55+ least likely to have read a newspaper online in the last 12 months. This is shown below in Figure 3 and indicates the extent that the younger demographics are adopting digital media more than the older demographics. This is further substantiated by the fact that First Adopters (those most likely to try new technology devices and products, and often an early indication of new trends) are most likely to have read a newspaper online in the last 12 months, with 61% saying they have read a newspaper online in the last 12 months. FIGURE 3 Those saying they have read a newspaper online in the last 12 months. Base: All UK respondents (2,051) 45% 57% 53% 44% 40% 39% Total years old 8 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

9 The newspapers which have the highest online readership of the last 12 months according to our online survey are the Daily Mail (16%) and the Guardian (14%). The online readership of the Daily Mail is relatively flat when looking at the different age groups with no clear pattern emerging, but when looking at the demographics for online readership of the Guardian, there is a clear correlation with age, as shown below in Figure 4. FIGURE 4 Those saying they have read the Guardian newspaper in the last 12 months. Base: All UK respondents (2,051) 33% 14% 15% 12% 11% 8% Total years old With one in three year olds having read the Guardian newspaper online in the past 12 months (the highest for any of the daily newspapers) the Guardian is well placed to further engage with this important audience. To substantiate this further, First Adopters are also most likely to read the Guardian newspaper online. One of the reasons why the Guardian is well positioned amongst this audience is because of the way that digital content is being accessed across multiple devices as shown below in Figure 5. FIGURE 5 Devices ever used to access newspapers online. Base: Those reading Daily Mail online in the last 12 months (135), Those reading the Guardian online in the last 12 months (137) 83% 89% Daily Mail The Guardian 16% 31% 17% 16% Website on a computer Website or app on a mobile phone Website or app on a tablet On average, those accessing the Guardian online use 1.4 devices to do so, whereas those accessing the Mail online use 1.2 devices to do so, so those accessing the Guardian are doing so on more devices relative to the Daily Mail. YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 9

10 Fostering a loyal print and online readership Daily Mail readers visit the equivalent online site (MailOnline) the most, with almost two in five doing so in the last 12 months. Over a quarter (28%) of Sun readers have also visited The Sun online in the last 12 months. Daily Express readers use the Mail online significantly more than they visit the Express online, whilst Daily Star readers are more likely to visit The Sun online than either the Star s equivalent site or the Mail online. The Daily Express and Daily Star clearly have more work to do if they are to survive in the digital era. With the printed press in decline, many newspapers have struggled to understand how best to monetise the online stream of their offering. The Times and the Financial Times have opted to restrict access to their website and introduce a paywall. While these players will argue the value of the audience opting to pay is greater than an audience who is unwilling to pay, it is undoubtedly having an impact on the overall traffic visiting the site and potentially impacting on readers loyalty towards the brand. Some evidence to substantiate this claim can be seen in Figure 7 (below right). Amongst those who have read a printed copy of the Financial Times in the last 12 months, around one in four (24%) have read the newspaper online, however more than one in three (36%) have read the Guardian online in the last 12 months, and just under one in three (31%) have read the Telegraph online in the last 12 months. FIGURE 6 Amongst readers of each newspaper, what proportions have accessed online websites in the last 12 months? Base: readers of these daily newspapers Reading print newspapers % of print newspaper readers that also access online (in last 12 months) Daily Express / Scottish Express Daily Mail / Scottish Daily Mail Daily Mirror / The Scottish Mirror Daily Star / The Daily Scottish Star The Sun / The Scottish Sun Reading newspapers online Daily Express /Scottish Express 14% 4% 2% 4% 2% Daily Mail / Scottish Daily Mail 24% 38% 13% 14% 15% Daily Mirror / The Scottish Daily Mirror 3% 6% 19% 14% 6% Daily Star / The Daily Star of Scotland 0% 1% 2% 5% 1% The Sun / The Scottish Sun 9% 10% 13% 26% 28% 10 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

11 This indicates that rather than opting to pay to access the Financial Times online, they are instead opting to read the Guardian and the Telegraph for free. The same can be said for the other newspaper which has introduced a paywall, The Times. 16% of those reading the print version of The Times in the last 12 months have also read the newspaper online, with readers instead opting for the Guardian (30%), Daily Telegraph (20%) and the Independent (18%) instead. Creating an offer for readers, regardless of the platform that they are accessing it on, is important in order to build brand engagement and loyalty, and Figure 7 shows the newspaper brands which are currently doing this most effectively. 65% of those reading the Guardian in the last 12 months have also read it online, making it the newspaper that manages to engage the largest proportion of their print readership online. Meanwhile, for the Daily Telegraph it is 41% and the Independent 40%. Rather than paying to access the FT online, readers are opting to read the Guardian and Telegraph for free FIGURE 7 Amongst readers of each newspaper, what proportions have accessed online websites in the last 12 months? Base: readers of these daily newspapers Reading print newspapers % of print newspaper readers that also access online (in last 12 months) The Daily Telegraph Financial Times The Times The Guardian The Independent i The Daily Telegraph 41% 31% 20% 21% 23% 21% Reading newspapers online Financial Times 8% 24% 5% 7% 12% 3% The Times 9% 12% 16% 11% 16% 8% The Guardian 27% 36% 30% 65% 48% 31% The Independent 18% 21% 18% 30% 40% 20% i 3% 6% 4% 7% 7% 6% YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 11

12 TV habits: the new multi-device landscape It is no secret that TV viewing habits are changing. With the growing affordability of devices, other than the traditional TV set, through which we can watch TV (be it live, downloaded, catch-up or ondemand), and quicker internet speeds available both inside and outside the home, it is no surprise that our habits are changing. Young people are moving towards watching TV via a PC/laptop The shift from watching TV on a traditional TV set, to watching it on multiple devices is directly correlated with age. As shown in Figure 8, the proportion of year olds who watch TV via a TV set daily is significantly lower than those aged 35+. In direct contrast, almost a quarter of year olds use their PC/laptop to watch TV daily, which is significantly higher than those aged 25+. With these younger TV viewers already watching TV through new devices, the TV viewing landscape is evolving. We also see a similar proportion of First Adopters (23%) watching TV daily on a PC/laptop to provide further evidence of this platform being used to watch TV. FIGURE 8 Devices used to watch TV daily (this could be live, catch-up/ on-demand, downloading or streaming) Base: All UK respondents who own/use each device: TV set (1647) PC/laptop (1940) 81% 67% 79% 83% 82% 84% 11% 23% 10% 11% 11% 7% Total years old TV set Total years old PC / laptop Looking at Figure 8 it would be fair to surmise that, given that this is based on viewing of TV on-demand, catch-up and downloaded, as well as live, that the quarter of year olds watching via a PC/ laptop are using it to watch the former. However, if we look at Figure 9 we can see that actually they are using their PC/laptop to watch live TV also. In fact, a quarter say they watch the majority of live TV through a PC/laptop. This is still lower than the 45% that watch via TV set the most often, but it still demonstrates the growing trend to watch TV via multiple internet-based devices. 12 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

13 FIGURE 9 Devices on which the most time is spent watching live TV Base: All UK respondents who ever watch TV through these devices 59% 67% 73% 83% 45% 24% 6% 3% 3% 2% years old TV set years old PC / laptop One in ten (9%) of year olds claim they watch the majority of live TV through Smart/connected TVs which is significantly higher than amongst the older and younger age groups, while 12% of First Adopters say they watch the majority of live TV through Smart/ connected TV. Smartphones and tablets (via apps and websites) are not being used for the majority of live TV viewing. This is not to say that this will not increase over time, but the larger screened and less mobile devices are gaining the majority share of live TV viewing. TV on-demand Four out of five (79%) people in the UK watch TV On-demand. This is highest amongst those aged at 87%. 79% of year olds watch TV on-demand and 70% of those aged 55+ claim to do the same (66%). Once again, when we look at the devices used the most to watch TV on-demand the age-correlated results reveal some significant differences in habits. (See Figure 10) Older people spend the most time watching live TV on a traditional TV set FIGURE 10 Devices used to spend the most time watching TV on-demand Base: All UK respondents ever watch TV through these devices 55% 15% 27% 30% 29% 36% 30% 23% 24% 21% years old TV set years old PC / laptop YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 13

14 Over half year olds who watch TV through their PC/laptop primarily use this to watch TV on-demand, which is significantly higher than amongst all other age groups. Those aged 35 and over use their TV set to watch on-demand more than their PC/laptop. FIGURE 11 Frequency of watching TV programmes via online TV services Base: All UK respondents (2,051) Total % Watch TV programmes weekly BBC iplayer 30% 54% 33% 23% 30% 22% YouTube 23% 48% 34% 25% 17% 10% ITV Player 17% 23% 20% 13% 21% 13% 4oD 13% 32% 21% 11% 10% 5% Demand 5 9% 18% 15% 7% 8% 4% YouTube already perceived to be a TV channel amongst year olds In terms of the channels they are watching on-demand, unsurprisingly BBC iplayer is the most watched overall on a weekly basis. What is perhaps more surprising is that YouTube is the second most used on a weekly basis to watch TV programmes. This is directly correlated with age, with almost half of all year olds using YouTube to watch TV programmes on a weekly basis. YouTube is used more than either 4oD or Demand 5, on a weekly basis, by respondents of all ages. Given the recent announcement that YouTube will launch as a channel via FreeSat, our research suggests that this is a wise move and YouTube is currently well placed to capitalise on this opportunity. YouTube is used more than either 4oD or Demand 5, on a weekly basis, by respondents of all ages. 48% of First Adopters also say that they watch TV programmes on YouTube on a weekly basis, providing further evidence of YouTube s strong position. 14 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

15 Monetising news content So far we have seen that year olds and the First Adopters cohort are embracing the digital revolution most with regards to accessing news content from newspapers, but monetising digital content remains the biggest challenge, especially in light of the fact that those newspapers that have introduced a paywall are seeing their readers visit the websites of competitor titles. We asked respondents which digital goods they currently pay for, and despite their high levels of usage year olds are no more likely to pay for news subscriptions than the general population, with year olds most likely to pay for news subscriptions, as shown below in Figure 12. FIGURE 12 Those saying they currently pay for digital news subscriptions Base: All UK respondents (2,051) 3% 3% 7% 4% 1% 1% Understanding what motivates subscribers is key to unlocking revenue in digital news Total years old However, the picture is more promising when we look at First Adopters, where just under one in ten (9%) say they currently pay for digital news subscriptions. Therefore understanding this group in more detail and what motivates them when accessing news and paying for news will be key to unlocking how to maximise revenue for digital news. YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 15

16 We can also look at which readers of printed newspapers are currently paying for digital news subscriptions, as shown below in Figure 13. FIGURE 13 Those saying they currently pay for digital news subscriptions Base: All UK respondents (2,051) Total 3% Financial Times Independent 11% 12% The Guardian 8% The Times 6% Daily Telegraph Evening Standard 5% 5% The Sun 4% Daily Express i 3% 3% Daily Mail Daily Mirror 2% 2% Metro 1% Readers of the Financial Times (12%) and Independent (11%) have the highest proportion of readers currently paying for digital news subscriptions, followed by the Guardian (8%) and The Times (6%). 16 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

17 If we look at how paying for news subscriptions compares to other forms of digital content, multi-media (18%) is what consumers are currently paying for the most, followed by mobile apps (11%), while 67% say that they currently don t pay for any digital goods or services. Mobile apps are therefore a key area for news providers to explore further in order to monetise their content. Consumers under the age of 44 years old are significantly more likely to currently pay for mobile apps compared to those aged over 45 years old, while amongst First Adopters, one in three (33%) are currently paying for mobile apps. FIGURE 14 What digital goods and services consumers are currently paying for Base: All UK respondents (2,051) 67% of people do not pay for any digital goods and services Multimedia (e.g. movies, TV, music, etc) Mobile Apps (which you have to pay to download, i.e. not including free apps) 11% 18% New Subscriptions 3% Premium Content 2% Other 1% Don t Know 5% Not Applicable (I don t currently pay for any digital goods or services) 67% YOUGOV THE GUARDIAN CHANGING MEDIA SUMMIT REPORT 17

18 Part II Part II of this report will look at how using different platforms impacts perceptions of media brands before getting into the core of the case study using connected data to track brand perception based on real exposure to advertising campaigns. We will examine the Lynx Space Academy campaign and look at a number of instances, including people who watched TV shows where the ads ran, and follow Twitter accounts that talked about the campaign, to see how the different interactions change attitudes and behaviours. To try and provide the answer to the old plea of I know half of my advertising is working I just don t know which half by moving away from asking people what advertising they claimed to see and focussing in on the pieces we know they were exposed to. 18 CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

19 YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products, brand tracking, social media analysis and market intelligence reports. For more information on our products and services contact Anne-Marie Doherty at or call Visit yougov.com/changingmediasummit The Guardian Changing Media Summit 2013 Book your place at guardian.co.uk/changingmediasummit Press enquiries contact Giovanna Clark at or call Sponsorship enquiries contact Matthew Race at or call CHANGING MEDIA SUMMIT REPORT THE GUARDIAN YOUGOV

News consumption in the UK report

News consumption in the UK report News consumption in the UK - 2013 report Research Document Publication date: 25 September 2013 1 2 Contents Introduction... 4 Overall news consumption... 5 Local news consumption... 9 News consumption

More information

News consumption in the UK 2015. Executive summary

News consumption in the UK 2015. Executive summary News consumption in the UK 2015 Executive summary Research Document Publication date: 16 December 2015 News Consumption in the UK: 2014 Report About this document This executive summary and accompanying

More information

News consumption in the UK: 2014 Report

News consumption in the UK: 2014 Report News consumption in the UK: 2014 Report Research Document Publication date: June 2014 About this document This report provides key findings from Ofcom s 2014 research into news consumption across television,

More information

Factsheet 4 Consumption of broadcast TV and news. Ofcom Oxford Media Convention 2 March 2016

Factsheet 4 Consumption of broadcast TV and news. Ofcom Oxford Media Convention 2 March 2016 Factsheet 4 Consumption of broadcast TV and news Ofcom Oxford Media Convention 2 March 2016 This factsheet has been compiled by Ofcom and provides some background information to aid discussion at the 2016

More information

Factsheet 4 Consumption of broadcast TV and news. Ofcom Oxford Media Convention 2 March 2016

Factsheet 4 Consumption of broadcast TV and news. Ofcom Oxford Media Convention 2 March 2016 Factsheet 4 Consumption of broadcast TV and news Ofcom Oxford Media Convention 2 March 2016 This factsheet has been compiled by Ofcom and provides some background information to aid discussion at the 2016

More information

In focus: Publishing. Challenges within the publishing industry

In focus: Publishing. Challenges within the publishing industry In focus: Publishing Challenges within the publishing industry Contents A new world 3 Key trends 4 The digital readership in detail 6 ICT challenges for the publishing sector 7 The focus of technology

More information

IAB Ireland Video On Demand Wave 2

IAB Ireland Video On Demand Wave 2 IAB Ireland Video On Demand Wave 2 May 2015 In association with: 2 Agenda REACH TRENDS TIME REACTION What is the reach of VOD & who is a VOD user? (Market Reach & Profile) What are the key market trends

More information

The Australian ONLINE CONSUMER LANDSCAPE

The Australian ONLINE CONSUMER LANDSCAPE The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: March 01 Contents Section Page 1 Executive Summary... 4 Introduction... 11.1 Background... 11. Research methodology and analysis...

More information

Generational differences

Generational differences Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some

More information

Overview. Travel consumer online habits

Overview. Travel consumer online habits Overview Technology and the internet have created a revolution in tourism marketing. The internet not only inspires and provides consumers with information on potential travel destinations; it also enables

More information

Public Service Broadcasting in the Internet Age. Ofcom s third review of Public Service Broadcasting

Public Service Broadcasting in the Internet Age. Ofcom s third review of Public Service Broadcasting Public Service Broadcasting in the Internet Age Ofcom s third review of Public Service Broadcasting Concise summary Publication date: July 2015 1 Concise summary Introduction This document is a brief high-level

More information

Digital TV switchover: Social media

Digital TV switchover: Social media Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would

More information

9 The continuing evolution of television

9 The continuing evolution of television Section 9 9 The continuing evolution of television 9.1 There have been no significant changes in the coverage of traditional broadcast terrestrial, satellite and cable networks over the past year. However,

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen Research: Meet the New Media Consumer in Singapore, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA JOURNEY Right

More information

Glasgow 2014 Commonwealth Games: media consumption

Glasgow 2014 Commonwealth Games: media consumption Glasgow 2014 Commonwealth Games: media consumption Research Document Publication date: 11 December 2014 About this document This document outlines the results of Ofcom s research into media consumption

More information

Adults media use and attitudes. Report 2016

Adults media use and attitudes. Report 2016 Adults media use and attitudes Report Research Document Publication date: April About this document This report is published as part of our media literacy duties. It provides research that looks at media

More information

News consumption in the UK: research report. 25 June 2014

News consumption in the UK: research report. 25 June 2014 News consumption in the UK: research report 25 June 2014 Introduction This summary slide pack provides the findings of Ofcom s 2014 research into news consumption across television, radio, print and online.

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

Coaching, Social Media and New Technology

Coaching, Social Media and New Technology Coaching, Social Media and New Technology Using social media and new technology in the UK; how coaching does not always follow the trends. sports coach UK Research Briefing May 2014 Follow the Research

More information

The next chapter for Freeview

The next chapter for Freeview The next chapter for Freeview October 2015 Overview Freeview Play is the next chapter in the evolution of the UK s most popular TV service providing complimentary on-demand content to the core broadcast

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

28% feel the experience they are offered on a smartphone device is much worse than that on a desktop

28% feel the experience they are offered on a smartphone device is much worse than that on a desktop experiences consumers face when purchasing products and services through a smartphone 28% feel the experience they are offered on a smartphone device is much worse than that on a desktop Results from 2014

More information

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1 NEW ZEALAND M U LT I-S C R E E N REPORT 2015 Copyright 2015 The Nielsen Company 1 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS EXECUTIVE SUMMARY Consumers want the best of each world that each viewing

More information

Social Media Trends Report

Social Media Trends Report Social Media Trends Report Global statistics on current social media marketing trends SOCIAL MEDIA TRENDS 2009 Executive Summary Change in online marketing budgets Social Networking Usage Worldwide usage

More information

Access to on-demand services on TV platforms Terms of Reference. Access to on-demand services on TV platforms Terms of Reference

Access to on-demand services on TV platforms Terms of Reference. Access to on-demand services on TV platforms Terms of Reference Access to on-demand services on TV platforms Terms of Reference Publication date: 17 March 2015 Section 1 1 Ofcom s assessment of access to ondemand services 1.1 This document sets out our terms of reference

More information

Digital music consumption and digital music access

Digital music consumption and digital music access January 2011 Digital music consumption and digital music access More music available, in a prolific ecosystem: the hyper-fragmented market offer unprecedented opportunities and challenges where both the

More information

FUTURE OF TV. Thought Piece 2016 THE EVOLUTION OF TV EVERYWHERE

FUTURE OF TV. Thought Piece 2016 THE EVOLUTION OF TV EVERYWHERE FUTURE OF TV Thought Piece 2016 THE EVOLUTION OF TV EVERYWHERE THE TELEVISION SET HAS LONG SINCE BEEN A STALWART OF OUR LIVING ROOMS; A TRUSTED FRIEND WITH WHOM WE HAVE SHARED SOME OF THE NATION S GREATEST

More information

ef*f Children and Parents: Media Use and Attitudes Report

ef*f Children and Parents: Media Use and Attitudes Report ef*f Children and Parents: Media Use and Attitudes Report Research Document Publication date: November About this document This report examines children s media literacy. It provides detailed evidence

More information

Introduction to advertising on TV

Introduction to advertising on TV Introduction to advertising on TV The TV landscape is changing. Share of the old terrestrial TV stations is in decline... 25% ITV 20% 15% Channel 4 10% Channel 5 5% 0% 2002 2005 2008 2011 2013 ITV Channel

More information

International IPTV Consumer Readiness Study

International IPTV Consumer Readiness Study International IPTV Consumer Readiness Study Methodology The Accenture International IPTV Study is based on structured telephone interviews using a standard questionnaire and quantitative analysis methods

More information

Scottish Rugby Marketing Guide for Clubs

Scottish Rugby Marketing Guide for Clubs Scottish Rugby Marketing Guide for Clubs First things first, what is marketing? Here is a very basic definition: The action or business of promoting and selling products or services, including market research

More information

MILLENNIALS & ENTERTAINMENT Final Report // March 2014

MILLENNIALS & ENTERTAINMENT Final Report // March 2014 MILLENNIALS & ENTERTAINMENT Final Report // March 2014 CONTENTS 3 EXECUTIVE SUMMARY 10 TOP FINDINGS 15 FINDINGS DETAIL The Social In Social Media 19 FINDINGS DETAIL Entertainment, My Way 26 38 43 FINDINGS

More information

Children and parents: media use and attitudes report

Children and parents: media use and attitudes report Children and parents: media use and attitudes report Research Document Publication date: 25 October 2011 Contents Section Annex Page 1 Executive summary 2 2 Introduction 11 3 Children s take-up of media

More information

The Future of Content Aggregation 2011

The Future of Content Aggregation 2011 The Future of Content Aggregation 2011 The Future of Content Aggregation 2011 "Traditional" print media is under pressure; fuelled by the perceived commoditisation of news on the internet, falling print

More information

News Journalism in an Internet Digital World

News Journalism in an Internet Digital World News Journalism in an Internet Digital World Institute for International and European Affairs Monday 2 July 2012 Remarks by Noel Curran - Director General, RTÉ Check Against Delivery I spend much of my

More information

The future of charitable donations

The future of charitable donations The future of charitable donations Contents 3 Introduction 4 Section one: How are donations being made? 5 Who are donations coming from? 6 Assessing the digital preferences of donors 7 Section two: Breaking

More information

The rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate

The rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate The rise of the digital multi-tasker Executive Summary KPMG s Digital Debate January 2013 kpmg.com/digitaldebate Contents 02 introduction The digital debate 03 Key findings An insatiable appetite for media

More information

India Understanding the scale of change of online audiences and digital media in India

India Understanding the scale of change of online audiences and digital media in India Image placeholder Digital Market Overview India Understanding the scale of change of online audiences and digital media in India The massive Indian market is changing fast. Internet access is mainstreaming

More information

our look at the year ahead

our look at the year ahead our look at the year ahead January 2014 Welcome from our Chief Executive There has been an undeniable shift in the market with TV everywhere becoming the leader of the pack never before has it been so

More information

BBC Audience Information

BBC Audience Information BBC Audience Information January March 2011 Statement from the Head of Audiences, BBC Audiences are at the heart of what we do is a core value of the BBC and appears on the back of every member of staff

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Indonesia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

The UK National Newspaper Market Endangered species or evolving mammoth? March 2005

The UK National Newspaper Market Endangered species or evolving mammoth? March 2005 The UK National Newspaper Market Endangered species or evolving mammoth? March 2005 In recent years the challenge to newspapers has grown 24 hour news channels defining up-to-the-minute news SMS & 3G telephony

More information

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution Insights from McKinsey s Global iconsumer Research The Young and the Digital: A Glimpse into Future Market Evolution iconsumer Maps Shifts in Digital Behavior Around the Globe This article is one of a

More information

Invitation to tender for social media monitoring agencies

Invitation to tender for social media monitoring agencies Invitation to tender for social media monitoring agencies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate all

More information

CMAGICS. The future of interactive media.

CMAGICS. The future of interactive media. Introduction The manner in which consumers expect to engage with luxury brands is changing. Rapidly. Consumers now expect to experience brands outside of traditional retail environments and static print

More information

Video. Discover its full power and potential. 38 examples of video in action. Copyright Focus Business Communications Limited

Video. Discover its full power and potential. 38 examples of video in action. Copyright Focus Business Communications Limited Video Discover its full power and potential 38 examples of video in action Copyright Focus Business Communications Limited 1 Introduction My first exposure to the power and flexibility of video occurred

More information

Digital Media Strategies in Broadcast. Improving Audience Engagement Through Social Media

Digital Media Strategies in Broadcast. Improving Audience Engagement Through Social Media Digital Media Strategies in Broadcast Improving Audience Engagement Through Social Media Broadcasters are responding to changing viewing habits with content specifically designed for digital distribution

More information

When, Where, Why, and How of Connected TV & Advertising

When, Where, Why, and How of Connected TV & Advertising WHITE PAPER: The Who, What, When, Where, Why, and How of Connected TV & Advertising AUGUST 2012 EXECUTIVE SUMMARY Connected TVs are poised to make major headway among consumers in the next few years. While

More information

Sky Deutschland Casestudy

Sky Deutschland Casestudy Sky Deutschland Casestudy Sky Deutschland casestudy overview Sky Deutschland AG is the leading pay TV company in Germany and Austria, with more than three million subscribers. Sky offers over 70 channels

More information

The place that consumers turn to first and engage with most when searching and researching property

The place that consumers turn to first and engage with most when searching and researching property STRATEGIC REPORT - Chief Executive s review 15 SUCCESSIVE YEARS OF GROWTH Rightmove celebrated its 15 th birthday in 2015 delivering both another record year of results and our 15 th successive year of

More information

The Business of Children s Content 9/12/2014. Tim Westcott, Principal Analyst Anna Stuart, Analyst

The Business of Children s Content 9/12/2014. Tim Westcott, Principal Analyst Anna Stuart, Analyst The Business of Children s Content Tim Westcott, Principal Analyst Anna Stuart, Analyst IHS Technology TV Programming Intelligence technology.ihs.com Cannes, France http://www.miptv.com http://mipcom.com

More information

Invitation to tender for social research and evaluation consultancies

Invitation to tender for social research and evaluation consultancies Invitation to tender for social research and evaluation consultancies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

ef*f Children and Parents: Media Use and Attitudes Report

ef*f Children and Parents: Media Use and Attitudes Report ef*f Children and Parents: Media Use and Attitudes Report Research Document Publication date: October About this document This report examines children s media literacy. It provides detailed evidence on

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians

More information

SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE

SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE MEDIA PACK WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This

More information

CROSS-BORDER ACCESS TO ONLINE CONTENT

CROSS-BORDER ACCESS TO ONLINE CONTENT Flash Eurobarometer CROSS-BORDER ACCESS TO ONLINE CONTENT REPORT Fieldwork: January 2015 Publication: August 2015 This survey has been requested by the European Commission, Directorate-General for Networks,

More information

Social Media and Engineers 2011

Social Media and Engineers 2011 Social Media and Engineers 2011 A Study by Napier Partnership Limited DO ENGINEERS USE SOCIAL MEDIA? In 2009, Napier undertook a comprehensive survey of Electronics Design Engineers, working with the University

More information

TV and Video App Strategies in the 4G era Monetisation, distribution, and content Jack Kent Principal Analyst, Mobile Media IHS

TV and Video App Strategies in the 4G era Monetisation, distribution, and content Jack Kent Principal Analyst, Mobile Media IHS TV and Video App Strategies in the 4G era Monetisation, distribution, and content Jack Kent Principal Analyst, Mobile Media IHS Cannes, France http://www.miptv.com http://mipcom.com 12/5/2013 Mobile Technology

More information

Ofcom s Third Review of Public Service Broadcasting Terms of Reference

Ofcom s Third Review of Public Service Broadcasting Terms of Reference Ofcom s Third Review of Public Service Broadcasting Terms of Reference Publication date: 27 May 2014 About this document This paper sets out the terms of reference for Ofcom's third review of Public Service

More information

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity 1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook

More information

Video on Demand: Playing Catch Up?

Video on Demand: Playing Catch Up? Video on Demand: Playing Catch Up? An independent usability study of VoD websites user experience research design training Contents Introduction... 3 Methodology... 4 Results... 5 Executive summary...

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

TV Response: new rules, new roles

TV Response: new rules, new roles TV Response: new rules, new roles The world of response planning has become increasingly complex over recent years. Understanding the key drivers of response over the short, medium and long-term is a constant

More information

AUSTRALIA: THE DIGITAL MEDIA NATION

AUSTRALIA: THE DIGITAL MEDIA NATION AUSTRALIA: THE DIGITAL MEDIA NATION Technology is changing faster than ever, and with that, our daily electronic media consumption. While the growth of these new technologies has had a fragmentation effect

More information

SOCIAL ECHOi. Ken Roberts ii CEO Forethought Research

SOCIAL ECHOi. Ken Roberts ii CEO Forethought Research SOCIAL ECHOi Influencing consumption behaviour via earned media PART 2 Broadly there are two approaches to using social media as a communications channel. The first is for marketers to seed social media

More information

HOW TO IMPLEMENT A PAYWALL: FROM FREE TO FEE

HOW TO IMPLEMENT A PAYWALL: FROM FREE TO FEE WHITEPAPER HOW TO IMPLEMENT A PAYWALL: FROM FREE TO FEE Online consumers are more willing to pay for content and publishers can implement paywalls to accommodate the demand. Table of Contents TABLE OF

More information

EUROPE ERICSSON MOBILITY REPORT

EUROPE ERICSSON MOBILITY REPORT EUROPE ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Europe 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 1,140 1,250 1% Smartphone subscriptions (million) 550 880 10% Data

More information

McKinsey iconsumer The digital youth: A glimpse into future market evolution

McKinsey iconsumer The digital youth: A glimpse into future market evolution The digital youth: A glimpse into future market evolution By Bertil Chappuis, Ewan Duncan, and Naomi Neruda While many commentators note the swift uptake of all things digital by younger consumers, new

More information

Tv & media 2014 italy. Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab

Tv & media 2014 italy. Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab Tv & media 2014 italy Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab Leadership di mercato INFRASTRUTTURE MOBILI OSS&BSS SERVIZI TV AND MEDIA DELIVERY Patents 35,000

More information

Media and Technology Habits of Canadian Youth

Media and Technology Habits of Canadian Youth Media and Technology Habits of Canadian Youth National survey of Canadian Youth: 9 18 years In support of Broadcasting Notice of Consultation, CRTC 2014-190, Let s Talk TV Contents of Report Study Overview

More information

Ten Reasons to Advertise with Magazines

Ten Reasons to Advertise with Magazines Ten Reasons to Advertise with Magazines 10 reasons to advertise with magazines Magazines are proven to: 1. Reach targeted audiences of scale 2. Provide an audience that values and trusts its advertising

More information

Social media influences how we shop. Brands need to be in the right place with the right message

Social media influences how we shop. Brands need to be in the right place with the right message Social media influences how we shop Brands need to be in the right place with the right message The phenomenal growth of social media has changed consumers lives in many ways not least when it comes to

More information

Ethnic Minority Groups and Communication Services. An Ofcom Special Report

Ethnic Minority Groups and Communication Services. An Ofcom Special Report Ethnic Minority Groups and Communication Services An Ofcom Special Report Research Document Publication date: 20 August 2013 Contents Section Page 1 Introduction and themes 1 2 Fast facts 6 3 Research

More information

Android, Tablets Dominate Q1 Mobile Market

Android, Tablets Dominate Q1 Mobile Market Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using

More information

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY Analyzing time devoted to online and traditional forms of media at a global level, as well as by age and across countries GWI INSIGHT REPORT Q3 2015 Introduction

More information

Driving Relevant Business Insights From Social Media

Driving Relevant Business Insights From Social Media A FROST & SULLIVAN EXECUTIVE SUMMARY Driving Relevant Business Insights From Social Media In Collaboration With: View the ondemand version of the ebroadcast: www.frost.com/insights Even the most successful

More information

How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement

How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement JOAN FITZGERALD VP, TV & Cross-Media Solutions, comscore, Inc. JANE

More information

European Consumers Myths or Reality? Bulletin

European Consumers Myths or Reality? Bulletin European Consumers Myths or Reality? Bulletin June 2013 @IABEurope #Mediascope IAB Europe Research Introduction As part of its research remit, IAB Europe conducts Mediascope Europe, widely recognised as

More information

penguins penguins event apps: the current statistics

penguins penguins event apps: the current statistics penguins penguins event apps: the current statistics event apps: the current statistics In the information age, the roles played by technology and data have transformed industries of every kind. Not only

More information

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015 New Zealand report for TVNZ 2016 1 Introduction to Connected Life Connected Life provides the world s most comprehensive view of the connected consumer, enabling the development of connection strategies

More information

Subscriber management

Subscriber management THE DRIVING FORCE BEHIND PAY-TV PROFITABILITY Subscriber management The driving force behind pay-tv profitability paywizard.com 1 Introduction The pay-tv industry is finding new ways to serve the 1.5

More information

4/28/2010. Prediction

4/28/2010. Prediction Impact of Social Media on Small Business Internet Marketing Mike Andrew Consulting Web Site SEO Social Media Strategies Internet Marketing The biggest threat to small business today is not Technology -It

More information

factor The Quality of the Advertising impact in Premium and Luxury Campaigns

factor The Quality of the Advertising impact in Premium and Luxury Campaigns factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices

More information

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms Social Data Powering Mobile & Display An exploration of the growing reach and capabilities of social platforms November 2015 WHAT SOCIAL PLATFORMS KNOW THREE TYPES OF KNOWING FROM NETWORK TO ECOSYSTEM

More information

No Smoking Day 2001 Awareness and participation results

No Smoking Day 2001 Awareness and participation results No Smoking Day 2001 Awareness and participation results Executive summary... 1 1. Introduction...2 2. Survey outline...2 3. Results... 2 3.1 Prevalence of smoking... 2 3.2 Intention to stop... 3 3.3 Prompted

More information

BBC Trust Distribution Framework for BBC Services

BBC Trust Distribution Framework for BBC Services BBC Trust Distribution Framework for BBC Services Distribution Framework for BBC Services A. Introduction 1. The BBC can only fulfil its public purposes if it has in place adequate arrangements for making

More information

Consumer Intelligence Series: TV viewership and on-demand programming

Consumer Intelligence Series: TV viewership and on-demand programming www.pwc.com Consumer Intelligence Series: TV viewership and on-demand programming TV viewership and ondemand programming Online community dialogue conducted in March 2009 Series overview Through PricewaterhouseCoopers

More information

The Mobile Opportunity Gap

The Mobile Opportunity Gap The Mobile Opportunity Gap An analysis of consumer shopping behavior and multi-device advertiser strategy April 2014 Presented by: Introduction Nearly 20 years ago, PC ownership was surging, Internet access

More information

Consumer research into use of fixed and mobile internet

Consumer research into use of fixed and mobile internet Consumer research into use of fixed and mobile internet Research Document Publication date: 23 March 10 Contents Section Page 1 Introduction 1 2 Methodology 2 3 Residential consumers 3 4 Business consumers

More information

THE EFFECTIVENESS OF TELEVISION

THE EFFECTIVENESS OF TELEVISION THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.

More information

MILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT

MILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT MILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT AT A GLANCE 2015 is the Year of the socalled Millennial (18-34 year olds)

More information

Readers feel deceived over sponsored content, posing significant risk of damage to the reputation of digital publishers new research

Readers feel deceived over sponsored content, posing significant risk of damage to the reputation of digital publishers new research Readers feel deceived over sponsored content, posing significant risk of damage to the reputation of digital publishers new research More than a third of British and American readers of online news say

More information

Measuring the Effectiveness of Multi Platform Advertising

Measuring the Effectiveness of Multi Platform Advertising Measuring the Effectiveness of Multi Platform Advertising Suzy Aronstam, Director SPA Future Thinking Spreading the word about your company over multiple media outlets is essential to compete in today

More information

APIs and URLs for Social TV

APIs and URLs for Social TV APIs and URLs for Social TV Dan Brickley 1, Libby Miller 2, Mo McRoberts 3, and Vicky Buser 4 1 Vrije Universiteit, Amsterdam; NoTube Project 2 BBC R&D; NoTube Project 3 Project Baird 4 BBC R&D; NoTube

More information

The Mythology v- reality of UK broadsheet digital pricing

The Mythology v- reality of UK broadsheet digital pricing Media sector The Mythology v- reality of UK broadsheet digital pricing Cecilia Mourain, Consultant Mark Billige, Managing Partner www.simon-kucher.com 86% of UK broadsheet readers believe it is fair to

More information

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Unit 9 Marketing Information Management Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Marketing Chapter Information 28 Systems Marketing Research Section 28.1 Marketing Information

More information