TRIBECA MARKETING GROUP

Transcription

1 MARKETING TRIBECA MARKETING GROUP CAPABILITIES DECK EDUCATION 2016 ADMISSIONS SOLUTIONS

2 WHO WE ARE WE LOVE STUDENTS Tribeca Marketing Group is a full-service marketing agency specializing in Marketing and Admissions solutions for career schools and colleges. Our combination of industry expertise and marketing know-how allows us to deliver strategic initiatives that grow enrollments. 2

3 Tribeca consistently provides us with proven results through lead generation efforts - Jim Anderson, Marketing Analyst, Vatterott Educational Centers, Inc. -

4 WHAT WE DO The simple answer: WE CONNECT PROSPECTIVE STUDENTS WITH SCHOOLS Whether you are a large school or a small one, Tribeca will execute an integrated marketing approach that maximizes your marketing dollar and gets results! 4

5 WHAT WE DO Technology: Lead Management System CRM US-Based Call Center Attribution & Analytics Organic Traffic Optimization: Web Development/Mobile Search Engine Optimization Social Media Engagement Branding and Messaging Integrated Marketing Approach In today s environment, marketing channels no longer work in silos, and companies no longer control the messages that are seen by the public. Integrated Marketing provides clarity, consistency, and a greater combined impact when executed in conjunction with a comprehensive, well-defined plan. Direct Mail: Multi-touch campaigns ( & snail mail) Lead Nurturing Stitch campaigns Integrated Marketing Approach Traditional Media: TV, Big Screen Video Production Radio Print, Outdoor Direct Response Lead Generation: Paid Search Pay Per Lead Warm Transfers Remarketing Display 5

6 Tribeca knows the school business. There is no better group of people to work with - David T. Ruggieri, President & CEO, Florida Technical College -

7 OUR CAPABILITIES Blog Content Brand Identity Brand Strategy Content Writing Call Center Solutions Digital Marketing Strategy Direct Mail Marketing Marketing Media Planning Naming Development Outdoor Advertising Paid Search Print Advertising Radio Advertising Research Search Engine Marketing Search Engine Optimization Social Media Management Television Advertising Technology Solutions Videos Website Architecture Website Design Web Banners 7

8 (Working with Tribeca) my schools have continued to have an increase in leads and enrollments in the past 4 years. - Jay Fund, Owner, Hunter Business School -

9 SOME BRANDS WE VE IMPACTED 9

10 Working with Tribeca Marketing Group is like having an extension of our very own business. They completely understand our needs and anticipate just what to do next in order to maximize our marketing investment. - Sheila Chapman, Vice President, Sullivan and Cogliano Training Centers -

11 EXECUTIVE TEAM WENDY DEZUTTER-ROLON Chief Operating Officer NATHALIE TUROTTE Media Director ANTHONY ROLON Chief Executive Officer Has more than 20 years of Admissions and Marketing experience in the private post-secondary sector and has owned and operated Marketing companies in the space for the past 7 years. Is an education industry executive with over 25 years of management experience in school operations, administration and student finance. RENEE SELTZER Vice-President of Marketing Is a 14 year + Digital Marketing executive with a broad range of experience in private, post- secondary education and business-toconsumer online inquiry generation marketing. Is a 15-year veteran in Student and Career Services and a Graduate of the private post-secondary education sector, with Multimedia Marketing and Creative Services background. RICHARD MCCULLOCH Vice-President of Client Services Tribeca Marketing Group has been a Campus Operations specialist for over 20 years in the private postsecondary education sector. 11

12 OUR TEAM Rafael Angarita, Digital Media Specialist - Catalina Munera, Graphic Designer - Eugene Moreno, Director of Callcenter Operations - Laurie Sparta, Senior Account Manager - AJ Rolon, Account Executive - Wendy Dezutter-Rolon, Chief Operating Officer - Nathalie Turotte, Media Director - Anthony Rolon, Chief Executive Officer - Melissa Ramirez, Content Marketing Strategist - Richard McCulloch Vice-President of Client Services - JoAnna Lawner, Senior Account Manager

13 OUR PROCESS 6 Optimize Campaigns & Re-assess 1 Establish Baseline Performance 5 Monitor and assess Performance 2 Develop Integrated, Personalized Strategy 4 Launch Campaigns 3 Implement Technology & Tracking Tools 13

14 NEXT STEPS 1 Schedule Introductory/Needs Analysis Call 2 Review our Proposal Getting started is as easy as Select Marketing Services 4 Complete Onboarding Process 5 Go Live 14

15 STAY IN TOUCH SARA MANDULEY Brand Ambassador Hollywood Blvd. Suite 209 Hollywood, FL (866)