Investment Opportunities in Sri Lanka & Why Blue Ocean?

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1 Investment Opportunities in Sri Lanka & Why Blue Ocean?

2 Why Invest In Sri Lanka? Strong Economy - Sri Lanka's GDP grew at 8.3% in 2011, the highest annual rate of expansion since the country gained independence in The Economist Intelligence Unit forecasts the country will grow at an annual rate of 7.4% from 2013 to 2016, one of the highest projected growth rates in Asia. Supportive Government Policies - From 12th of June 2013, Sri Lankan government and the Central Bank of Sri Lanka has decided to ease the foreign exchange controls to allow foreigners to repatriate capital as well as profits from real estate transactions. Further it would be made easier to both foreigners and locals to take money in and out of the country as part of measures to spur greater economic activity. Foreign investors can purchase apartments / condominiums from the 04th Floor onwards.

3 Why Invest In Sri Lanka? Location and Connectivity - Sri Lanka is situated at the crossroads of major shipping routes connecting South Asia, Far East and the Pacific with Europe and the Americas. Sri Lanka is strategically located next to the fast growing Indian sub-continent with close proximity to Southeast Asia and the Middle East. The country has strong air connectivity with over 100 weekly flights to India alone. Fast Developing Infrastructure - The Sri Lankan government has launched an ambitious program of physical infrastructure development to completely upgrade the sea, air, road, power, and telecom backbone of the country. Such projects include the recent completion of the southern highway, airport expressway, the Hambantota Shipping port & Airport, as well as the expansion of a number of other highways and airports in other parts of the country. Vibrant Business Environment; Strong Cultural Background & Diversity - Sri Lanka is ranked as the most liberalised economy in South Asia Sri Lanka is a multi-religious country with Buddhists, Tamils, Christians, Muslims and Malays living while preserving their strong cultural backgrounds.

4 As a Result - Sri Lanka Tourism Growth Tourism income to pass US$ 1.5 b mark in Tourism would be elevated as the second highest foreign exchange earner in the country by mid 2016, said President Travel Agents Association, Mahen Kariyawasam. Daily News, 8 th May 2014

5 So, Why Blue Ocean?

6 Who We Are? We, the dynamic Blue Ocean Group of Companies, has evolved over the years to become a versatile conglomerate, and adopts an inspired namesake from the Blue Ocean Strategy ; one that describes growth and profit. With a diverse portfolio to its name that includes its flagship brand in Real Estate & Apartments, the Group takes bold strides as it strives to uphold a reputation of ethical, innovative and constructive practices not only in Sri Lanka but in the Asia Pacific region

7 Our Vision To be the most successful and respected leading business conglomerate in the South East Asia Our Mission We constantly provide our customers and other relevant partners with the highest quality products and professional services. Through our commitment, ethical and timely services that exceed the expectations of everyone concerned, we endeavour to achieve strong lasting relationships with our clients, contractors and stakeholders.

8 Our Luxury Apartments A Great Investment in Sri Lanka s Most Dynamic Destination

9 Our Luxury Apartments A Great Investment in Sri Lanka s Most Dynamic Destination

10 Our Construction Partner Link Engineering (Pvt) Ltd. Link Engineering (Pvt) Ltd is a renowned construction legend with 34 years of excellence and has been accredited with highest national construction grading by the Institute of Construction Training and Development (ICTAD). Link has also proudly completed over 125 government and non-government projects in Sri Lanka. Its flagship property is the Multi-Award- Winning, The Heritance Hotel, Kandalama. Highest National Grading Building Construction C-1 Electrical Engineering EM-1 Plumbing F-1 Aluminum Works F-1 Interior Decorations F-1 Floor Finishing Works F-1 Steel Fabrication EM-1

11 Our Blue Ocean Philosophy We live by the concept of Blue Ocean Strategy that includes Value Innovation. Value innovation is the simultaneous pursuit of differentiation and low cost, creating value for both the buyer, the company, and its employees, thereby opening up new and uncontested market space - Mr. W. Chan Kim (Creator of Blue Ocean Strategy)

12 Our Blue Ocean Philosophy How does the Blue Ocean Strategy Work? Creating uncontested market space by reconstructing market boundaries Focusing on the big picture by minimising costs Making the competition irrelevant

13 Our Blue Ocean Philosophy How do we execute the Blue Ocean Strategy? High End Developers Mid Range Developers High Cost (eg: Rs.45,000 55,000 per Sq.ft.) Luxury Key Amenities Included High Quality Construction (eg: employing C1 construction contractors) Can be Investment Property Low Cost (eg: Rs.9,000 12,000 per Sq.ft.) Basic Amenities Included Standard Construction Better Affordability

14 Our Blue Ocean Philosophy How do we execute the Blue Ocean Strategy? Low Cost (eg: Rs. 15,000 25,000 per Sq.ft.) Luxury Key Amenities High Quality Construction (eg: employing C1 construction contractors) Better Affordability Finest Investment Property Central Locations By simultaneously pursuing differentiation and low cost, we create value for both buyer and company

15 Our Blue Ocean Philosophy How it is practical in Our Business? We are a BOI, Sri Lanka approved company for all our projects. So, we have the luxury to import all European Standard luxury amenities with Duty Exemptions Blue Ocean also fully owns the Construction Legend Link Engineering (Pvt) Ltd which has completed more than 125 construction projects and also holds the highest national grade (C1) with 34 years of construction excellence.

16 Our Blue Ocean Quality Assurance Because Blue Ocean assures you of receiving: All regulatory compliances and approved plans with innovatively designed modern amenities. Spacious modern room layouts with fresh air ventilation circulation systems and privacy. Guaranteed minimum return, property exchange, flexible payback schedule, apartment rental, apartment repurchases and assistance in obtaining bank loans. Central locations accessed by uncongested wide access roads. Affordable monthly maintenance cost. Articulate legal documents for your purchase and assurance of on-time occupancy. High profile Human Resource talent with team members representing the roles of Chartered Architects, Chartered Engineers, Chartered Accountants, Qualified Interior Designers, Marketing, IT and Other Industry professionals

17 Our Assurance of Return on Investment Per Square Foot Price Appreciation Analysis (up to April 2014) even prior to occupation! Samudra Mawatha Project Templers Road Project College Avenue Project 13,000 12,500 12,000 11,500 11,000 10,500 10,000 Jan-12 Jan-13 Oct-13 Nov-13 Ap ,000 7,000 (1,000) 12,600 12,500 12,400 12,300 12,200 12,100 12,000 11,900 11,800 11,700 11,600 Jan-13 Oct-13 No 2013

18 11/21/ /21/2011 1/21/2012 2/21/2012 3/21/2012 4/21/2012 5/21/2012 6/21/2012 7/21/2012 8/21/2012 9/21/ /21/ /21/ /21/2012 1/21/2013 2/21/2013 3/21/2013 4/21/2013 5/21/2013 6/21/2013 7/21/2013 8/21/2013 9/21/ /21/2013 Our Assurance of Return on Investment Buyer s Return on Investment Analysis Apartment Purchase Appreciation (29%) > Bank Interest Rate Income (12%) 8,000, ,000, ,000, ,000, Property Appereciation Bank Interest Rate Income 4,000, ,000, ,000, ,000, Total Appreciation Rs. 5,125,018 Total Bank Interest Rs. 1,955,535

19 Our Assurance of Return on Investment Example of two apartments in same building sold two years apart Customer A - Apartment Sold in 2011 Selling Price 15.7 Million Customer B - Apartment Sold in 2013 Selling Price 21.5 Million In No.03, Samudra Mawatha, Mount Lavinia

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