Opportunity Is Knocking

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3 Opportunity Is Knocking Strong Guest Demand High guest satisfaction and brand loyalty provide a competitive advantage in one of the largest and most underserved spaces in the midscale segment. Are you ready for the new Sleep Inn? Our new hotel design makes simply stylish accommodations accessible to the midscale guest. And our operational sensibility creates a development opportunity with low development costs and loyal guests. Building on a Strong Foundation Developed in 1988, Sleep Inn was the first hotel engineered from the ground up to reduce labor costs. From day one, Sleep Inn has used a consistent interior corridor design prototype and has been a new construction brand. Delivering a Stylish New Design We tapped into the expertise of one of the world s foremost design firms and complemented it with a comprehensive guest research process. The resulting design is not just a hotel, but a simply stylish environment and experience for the midscale segment. Sleep Inn Features Flexible, innovative and contemporary design Warm exterior with unique Sleep Inn signature tower Simply stylish and inviting décor Signature wall graphic Residential experience conducive to a restful and productive stay Fresh and bright color palette Breakfast area seating designed to make a more useful and active space throughout the entire day Comfortable bedding with minimal patterning Oversized well-lit work desk and comfortable desk chair Flat-panel television Warm neutrals, fresh graphics, soothing colors and a welcoming and familiar tone evoke a contemporary residential atmosphere that, quite literally, makes our guests feel at home. 2

4 Guests Love The Sleep Inn Experience Guests Return We ve been building Sleep Inn guest loyalty for twenty five years. Sleep guests consistently rate their stay experience near the top of the segment which means they not only return to us again and again, but they also recommend us to their friends, family and colleagues. Strong Likelihood to Recommend Scores for Sleep Inn & Suites* Sleep Inn Amenities Free high-speed internet access Complimentary hot breakfast In-room coffee Fitness center Optional pool and meeting space (Scores out of 10) *Sources: Medallia Inc. The company s areas of expertise are in market research and software engineering designed for the lodging industry. 3

5 And Developers Love It Too Smart Design Input from operators helped us ensure that our design is not only a great guest experience, but one that performs beautifully as well. By squeezing efficiencies from every square foot, Sleep Inn s smart design keeps development costs low and performance high. Total Choice Contribution for Sleep Inn & Suites* 48.9% 54.2% 46.2% Low cost per key High guest demand The amount of all reservations for Sleep Inn & Suites properties delivered through Choice Hotels central channels has increased each year over the past three years. 4 *Source: See Sleep Inn Franchise Disclosure Document dated April 1, In 2012, for the 176 hotels that were included in the sample, 80 hotels or 45.5% met or exceeded total Choice contribution. In 2011, for the 169 hotels that were included in the sample, 85 hotels or 50.3% met or exceeded total Choice contribution. In 2010, for the 137 hotels that were included in the sample, 70 hotels or 51.1% met or exceeded total Choice contribution. Actual results may vary.

6 Exterior Elevations 5

7 Color & Graphic Schemes - Lobby sprout summer terra cotta sky grove Only one color scheme per property. 6

8 Color & Graphic Schemes - Guestroom sprout summer terra cotta sky grove Only one color scheme per property. 8

9 Area Program, 67 Rooms, Indoor Pool Program Rooms Unit Area Total (sf) GUESTROOMS King...27% ,554 Queen/Queen...52% ,115 King Suite...15% ,090 Accessible King...1% Accessible King Roll-In...1% Accessible Queen/Queen...1% Accessible King Suite...1% TOTAL GUESTROOMS ,071 GUESTROOM SUPPORT PER FLOOR Elevator Lobby Stairs ,041 Elevators Linen Chute Guest Laundry Vending Guestroom Corridors ,798 TOTAL GUESTROOM SUPPORT...4,505 PUBLIC SPACE FOOD & BEVERAGE Breakfast/Servery FUNCTION Lobby Community Room Lounge Meeting Room (Optional) RECREATION Fitness Room Pool Pool Equipment PUBLIC CIRCULATION Vestibule Public Restrooms Public Corridor TOTAL PUBLIC SPACE...2,866 Total (sf) BACK-OF-HOUSE ADMINISTRATION Reception...97 Work Room Office Office EMPLOYEE Employee Restroom...60 Laundry & Linen Storage Main Laundry Linen Storage (Upper Floors) FOOD SERVICE Kitchen MISCELLANEOUS SERVICE Storage Room (First Floor)...91 Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors)...60 PBX Room...66 Elevator Equipment...48 TOTAL BACK-OF-HOUSE...2,503 PROGRAM AREA SUMMARY Total Guestroom...19,071 Total Guestroom Support...4,505 Total Public Space...4,095 Total Back-of-House...2,503 TOTAL NET BUILDING AREA... 30,174 Walls & Shafts/Total Estimated %...3,833 TOTAL GROSS BUILDING AREA ,007 Total SF per room DEVELOPED SITE SUMMARY Building Coverage ,505 Paved Areas (Parking, Walks, Decks, etc.)... 30,115 Net Landscape Area...12,307 TOTAL DEVELOPED SITE AREA Acres ,927 9

10 Conceptual Site Plan - 67 Rooms, Indoor Pool 10

11 First Floor Plan - 67 Rooms, Indoor Pool /2 11

12 Side 1 Indoor Pool 11 12

13 Area Program, 71 Rooms, Outdoor Pool Program Rooms Unit Area Total (sf) GUESTROOMS King...31% ,566 Queen/Queen...49% ,115 King Suite...14% ,090 Accessible King...1% Accessible King Roll-In...1% Accessible Queen/Queen...1% Accessible King Suite...1% TOTAL GUESTROOMS ,083 GUESTROOM SUPPORT PER FLOOR Elevator Lobby Stairs ,041 Elevators Linen Chute Guest Laundry Vending Guestroom Corridors ,816 TOTAL GUESTROOM SUPPORT...4,523 PUBLIC SPACE FOOD & BEVERAGE Breakfast/Servery FUNCTION Lobby Community Room Lounge Meeting Room (Optional) RECREATION Fitness Room PUBLIC CIRCULATION Vestibule Public Restrooms Public Corridor Total (sf) BACK-OF-HOUSE ADMINISTRATION Reception...97 Work Room Office Office EMPLOYEE Employee Restroom...60 Laundry & Linen Storage Main Laundry Linen Storage (Upper Floors) FOOD SERVICE Kitchen MISCELLANEOUS SERVICE Storage Room (First Floor)...91 Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors)...60 PBX Room...66 Elevator Equipment...48 TOTAL BACK-OF-HOUSE...2,503 PROGRAM AREA SUMMARY Total Guestroom...20,083 Total Guestroom Support...4,523 Total Public Space...2,866 Total Back-of-House...2,503 TOTAL NET BUILDING AREA...29,975 Walls & Shafts/Total Estimated %...3,882 TOTAL GROSS BUILDING AREA ,857 Total SF per room DEVELOPED SITE SUMMARY Building Coverage ,355 Paved Areas (Parking, Walks, Decks, etc.)... 30,115 Net Landscape Area...19,763 TOTAL DEVELOPED SITE AREA Acres ,233 13

14 Conceptual Site Plan - 71 Rooms, Outdoor Pool 14

15 First Floor Plan - 71 Rooms, Outdoor Pool /2 15

16 Upper Floor Plans - 67 Rooms & 71 Rooms 2nd Level 3rd Level 16

17 Area Program, 83 Rooms, Outdoor Pool Program Rooms Unit Area Total (sf) GUESTROOMS King...34% ,084 Queen/Queen...48% ,560 King Suite...12% ,090 Accessible King...2% Accessible King Roll-In...1% Accessible Queen/Queen...1% Accessible King Suite...1% TOTAL GUESTROOMS ,333 GUESTROOM SUPPORT PER FLOOR Elevator Lobby Stairs ,041 Elevators Linen Chute Guest Laundry Vending Guestroom Corridors ,243 TOTAL GUESTROOM SUPPORT...4,950 PUBLIC SPACE FOOD & BEVERAGE Breakfast/Servery FUNCTION Lobby Community Room Lounge Meeting Room (Optional) RECREATION Fitness Room PUBLIC CIRCULATION Vestibule Public Restrooms Public Corridor TOTAL PUBLIC SPACE...2,866 Total (sf) BACK-OF-HOUSE ADMINISTRATION Reception...97 Work Room Office Office EMPLOYEE Employee Restroom...60 Laundry & Linen Storage Main Laundry Linen Storage (Upper Floors) FOOD SERVICE Kitchen MISCELLANEOUS SERVICE Storage Room (First Floor)...91 Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors)...60 PBX Room...66 Elevator Equipment...48 TOTAL BACK-OF-HOUSE... 2,507 PROGRAM AREA SUMMARY Total Guestroom...23,333 Total Guestroom Support...4,950 Total Public Space...2,866 Total Back-of-House...2,507 TOTAL NET BUILDING AREA...33,656 Walls & Shafts/Total Estimated %...4,328 TOTAL GROSS BUILDING AREA ,984 Total SF per room DEVELOPED SITE SUMMARY Building Coverage ,732 Paved Areas (Parking, Walks, Decks, etc.)... 33,275 Net Landscape Area...15,922 TOTAL DEVELOPED SITE AREA Acres ,929 17

18 Conceptual Site Plan - 83 Rooms, Outdoor Pool 18

19 First Floor Plan - 83 Rooms, Outdoor Pool

20 Upper Floor Plans - 83 Rooms, Outdoor Pool 2nd Level 3rd Level 20

21 21 Lobby

22 Side 1 Lobby Shown in the Sprout Scheme 21 22

23 23 Breakfast Room

24 Breakfast Room 23 Shown in the Sprout Scheme 24

25 Standard King Room (253 Square Feet) 25

26 Standard King Room Shown in the Sprout Scheme 26

27 Optional King Room (272 Square Feet) 27

28 Queen/Queen Room (289 Square Feet) 28

29 Queen/Queen Room Shown in the Sprout Scheme 29

30 King Suite (309 Square Feet) 30

31 King Suite Shown in the Sprout Scheme 31

32 ChoiceHotelsFranchise.com The prototype drawings shown herein are not to be used for construction purposes. Plans and specifications based on the prototype drawings must first be adapted and prepared by a registered architect approved prior in writing by Choice Hotels International. The use of these documents is for reference only in the preparation of a site specific to Sleep Inn. The design and information contained within these documents is copyrighted and may not be reproduced in any form or manner. This advertisement is not an offering. For New York: an offering can only be made by a prespectus filed first with the Department of Law in the State of New York. Such filing does not constitue approval by the Department of Law. For Minnesota: Sleep Inn #F A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com 2013 Choice Hotels International, Inc. All rights reserved /02/13 CH-SIPROTO