1 business development - the americas Adding Color to Life SM
3 business development - the americas The Americas Business Development Brochure 1
4 different by looks different by attitude
5 Park Inn by Radisson is a fresh and energetic upper midscale hotel brand that has been created for fast and flexible growth. Different by looks and different by attitude, Park Inn has one of the most distinctive and striking identities in the branded hospitality world. The Americas Business Development Brochure 3
6 ICELAND CANADA UNITED STATES MEXICO COSTA RICA A Truly Global Brand Park Inn by Radisson was founded in Arizona in 1986 and acquired by Carlson Rezidor Hotel Group in In 2003, Park Inn was launched in Europe, the Middle East and Africa. Since then, the portfolio has expanded to over 130 properties worldwide. BRAZIL a global success story
7 NORWAY SWEDEN SCOTLAND DENMARK LITHUANIA N. IRELAND ENGLAND IRELAND THE NETHERLANDS POLAND BELGIUM GERMANY UKRAINE LUXEMBOURG CZECH REPUBLIC SLOVAKIA FRANCE AUSTRIA HUNGARY SWITZERLAND BULGARIA ESTONIA RUSSIA Astana KAZAKHSTAN AZERBAIJAN TUNISIA EGYPT SAUDI ARABIA U.A.E. OMAN INDIA PHILIPPINES NIGERIA GABON MOZAMBIQUE SOUTH AFRICA The Americas Business Development Brochure 5
8 Park Inn by Radisson is now embarking on an ambitious plan to grow our footprint in the Americas. Park Inn is the answer to a growing demand by owners and franchisees for an uncomplicated, affordable and reliable yet highly enjoyable hotel experience. Our brand is positioned in the upper midscale hospitality segment for business, leisure and group travel. From check-in to the moment of departure and every touch point in between, Park Inn is a hotel brand that offers key services and amenities such as: Free High-Speed Internet Onsite fitness and business centers Full-Service Restaurants Meeting facilities
9 focus: the americas The Americas Business Development Brochure 7
10 the essentials The Park Inn by Radisson Essentials are a collection of iconic elements that, when implemented fully in a hotel, provide a coherent branding experience throughout the physical environment of the property.
11 Mandatory Items Include Brand External Signage Brand Signature Color Runner Park Inn Mugs Park Inn Art Park Inn Shower Curtain* Indoor Signage WebExtra Sites Park Inn Flags Promotional & Collateral Operational Stationery Do Not Disturb Signs In-Room Information Guides Key Card Wallets Rack Brochure Sales Folder Meetings Fact Sheet Promotional Flyers Posters Local Marketing Guidelines Operational Items Duvets White Bed Linens Bathroom Amenities Uniforms Name Badges Telephone Keypad Display Note Pads and Pens Meeting Pads Menus * Used in a transition period, if needed. New Standard: Safety glass screen The Americas Business Development Brochure 9
12 Park Inn by Radisson offers proprietary, comprehensive and turn-key tools designed to help hotels optimize revenue.
13 growing value with revenue generation Revenue Optimization tools include our industry-leading Stay Night Automated Pricing (SNAP) rate optimization technology that takes the guesswork out of daily pricing. Our optional fee-based revenue consultancy program, Revenue Optimization Performance Enhancements Services (ROPES), provides customized, hotelspecific support. Hotels also benefit from a close partnership with Carlson Wagonlit Travel, the global leader in hotel travel management, and Look To Book SM, our patented, market-leading, global travel agent incentive program. Park Inn also receives specific focus from a Dedicated Midscale Brand Sales Team focused on delivering opportunities to hotels from small and medium enterprise (SME) accounts. Backed by our Global Sales team s comprehensive coverage across segments such as business, groups and meetings, leisure, airline and government, our sales efforts are positioned to drive hotel revenue. Global distribution and channel management deliver support through initiatives like our Redirected Call Program (RCP) and Online Travel Agent (OTA) relationships. Annual, brand-specific marketing plans are designed to capture awareness at the brand level and drive revenue at the local hotel level through strategic deployment of key marketing tactics. Continued investment in parkinn.com and online channels allows us to keep pace with today s discerning guests. The Americas Business Development Brochure 11
14 support services to assist in your success Operations Support Our corporate team is committed to helping you drive your business. We have systems and processes that are designed to streamline start-up and ongoing operations at the property level. Field-based District Directors are available as consultants and are partnered with our Hospitality Services Support Center (HSSC) representatives to work directly with your hotel. Quality assurance programs allow brand standards to be met consistently across the system. Technical Services and Brand Design Park Inn by Radisson offers turn-key solutions and support for quick and easy conversions. We also have a team of architects, engineers and technicians to assist hotel owners and developers in building cost-effective, operationally efficient, well-designed and innovative hotels. The Brand Programs & Design Services team focuses on creating seamless interior design packages and executing iconic Park Inn elements consistently throughout the hotel. Architectural plan review. Prototypical design implementation. Interior design packages and sourcing. Cost-effective brand touchpoints. Strategic Sourcing Success depends largely on the quality of goods and services that guests receive. Tap into a reliable network of quality suppliers with strong industry credibility. Over 150 systemwide suppliers. Negotiated discounts on many brand-standard items and services. Quality, cost savings and convenience. Training and Educational Development The Carlson Rezidor Hotel Group Business School provides hospitality and business training to assist hotel employees in developing their skills to run a successful and profitable hotel. Online training and educational development materials available to help maintain high guest-satisfaction ratings. Access to the American Hotel & Lodging Association s (AH&LA) Educational Institute includes access to leading industry-certification programs. Our Adding Color to Life SM Service Training focuses on delivering exceptional service to each and every guest, striving to ensure that each stay exceeds guest expectations.
15 Park Inn by Radisson along with our owners and franchisees enjoys all the benefits of being part of Carlson Rezidor Hotel Group s global network with its breadth of experience, knowledge, contacts and superior buying power. The Americas Business Development Brochure 13
16 Park Inn by Radisson properties have an opportunity to offer RBG as an optional restaurant offering. We ve set out to create a buzz, an ambience, an experience that s uniquely appealing to our customers.
17 the thrill of the grill Easy, honest and good value all the way, that s the thinking behind RBG. We ve developed the entire concept to allow for either new build or rapid conversion of existing restaurants to help you get up to speed quickly in new locations. RBG s design and menu choices perfectly complement the contemporary style and iconic design touches of Park Inn by Radisson. The RBG concept provides what we call RBG software, a carefully designed and meticulously developed set of tools and a defined range of products that collectively sit at the very core of a vibrant bar and grill. From the RBG Passport which is the absolute cultural program designed to provide consistent branded delivery to the specifics of what should and should not be merchandised and how we guide you along the way to implementation. Tying into Park Inn s colorful approach to hospitality, the RBG logo is bright and bold communicating a clear, contemporary message: This place is hot! The Americas Business Development Brochure 15
20 We are proud to be a truly responsible business in practice as well as theory. To us that means taking care of people, community and the environment. How?
21 a caring business you can count on People We actively seek diversity and inclusion, and care about the health and safety of our employees and customers. Community We demonstrate social and ethical leadership within the company and community. Environment We reduce our impact on the environment. At Park Inn by Radisson, we believe that by managing our business in a responsible manner, we build trust, build relationships and achieve a great hotel experience. The Americas Business Development Brochure 19
22 Hotels 1350 hotels open and under development 105 countries & territories Travel Global leader specializing in business travel management 150 countries & territories Our brands, which include Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson, Country Inns & Suites By Carlson SM and Carlson Wagonlit Travel (CWT), are among the most recognized and respected in the business.
23 join us Headquartered in Minneapolis, Minn, Carlson through our own portfolio and with our extended family and subsidiary, The Rezidor Hotel Group in Europe, the Middle East, and Africa operates a focused portfolio of hospitality and travel brands and services. One of the world s largest family owned corporations its brands employ more than 170,000 employees worldwide making it the ninth largest hotel company in the world. The Americas Business Development Brochure 21
24 A Wealth Of Experience Park Inn by Radisson features highly efficient, fresh and innovative hotels that are global in outlook, and local in operation.
25 Adding Color to Life SM Our brand resonates strongly with guests seeking a fresh, upbeat and service-orientated experience. We extend that brand essence by offering all of our employees our Adding Color to Life SM service training. It is for all of these reasons that we believe the Park Inn brand will drive success for owners and franchisees. The Americas Business Development Brochure 23
26 get in touch Park Inn by Radisson Get in touch with our development team, call or them at
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