Elodie GENTINA. Marketing Lille

Transcription

1 Elodie GENTINA Marketing Lille CV Biography: Dr. Elodie Gentina successfully presented her dissertation in 2008, which was graded with highest honors. She was then recruited at SKEMA Business School as an Assistant Professor. Today, she is a permanent Associate Professor of Marketing at Skema Business School in France and contributes to the laboratory affiliated with SKEMA Mercur Research Center. Dr. Elodie Gentina is graduated of ESC Lille (Ecole Supérieure de Commerce de Lille). She holds a master in research and a PhD in business from the University of Lille 2. Dr Elodie Gentina has five years of experience in academic administration. She is an Associate Professor (AQ dedicated) at SKEMA Business School. She also teaches on the Master Research program of the University of Lille 2. She was a Visiting Fellow at Iowa State University (USA). Professor Gentina s research areas include intergenerational marketing and adolescent consumer socialization issues, including sharing between two generations, adolescent consumers autonomy, adolescents social networks, adolescents and retailing, sharing and collaborative consumption. Her research has appeared in outlets such as the Journal of Business Research, Recherche et Applications en Marketing, Journal of Retailing and Consumer Services, Décisions Marketing, Advances in Consumer Research, Journal of Consumer Behavior... Skills & Interests Teaching Skills Case studies Use of interactive videos Social networks Research Skills Adolescent consumption behaviors Cross-cultural studies Sharing and collaborative consumption Research methodology Languages French and english

2 International Interests United States of America Citizenship: France Qualification Academically Qualified Academic Degrees HDR University of Lille 2, France, 2013 Doctorat Université Lille II, Lille, France, Doctorat en Marketing, 2008 Master Skema Business School, France, Master of Science in Management, 2005 Work Experience Associate Professor in Marketing, SKEMA Business School ( Present). Assistant Professor in Marketing, SKEMA Business School ( ). Research fellow, Higher Education and Research Ministery, University of Lille 2 ( ). Affiliate professor, ESC Lille ( ). Affiliate professor, Iteem (Institut Technologique Européen d'entrepreneuriat et du Management) ( ). Affiliate professor, Ecole Centrale de Lille ( ). Visiting PhD Student, Iowa State University ( ). Purchase Assistant, 3 Suisses International (May, September, 2004). Marketing Assistant, Auchan (June, September, 2003). INTELLECTUAL CONTRIBUTIONS Articles in Journals Gentina, E., Butori, R., Rose, G., & Bakir, A. (2014). How national culture impacts teenage shopping behavior: Comparing French and American consumers. Journal of Business Research, 67 (4), Gentina, E. (2014). L'adolescent : un consommateur pas tout à fait comme les autres. Expansion Management Review, 153 (2), Gentina, E., Butori, R., & Heath, T. B. (2014). Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership. Journal of Business Research, 67 (2), Gentina, E. & Chandon, J. (2013). Adolescent shopping behavior. Different assimilation and individuation needs in France and the united States. Journal of Retailing and Consumer Services, 20 (6), Gentina, E. & Muratore, I. (2013). Etude de la validité interculturelle de l'échelle de mesure des significations symboliques de l'argent auprès d'adolescents français et américains. Revue Française de Marketing, 242. Gentina, E., Sakashita, M., Kimura, J.Y., & Decoopman, I. (2013). How national culture affects sharing practices: French versus Japanese daughters and mothers. European Advances in Consumer Research, 10, 1-4. Decoopman, I. & Gentina, E. (2013). La propension des mères à échanger des vêtements avec leur fille adolescente : quelles conséquences pour le marketing? Décisions Marketing, 70, Gentina, E. & Bonsu, S. (2013). Peer Network Position and Shopping Behavior among Adolescents. Journal of Retailing and Consumer Services, 20 (1), Gentina, E., Decoopman, I., & Ruvio, A. (2013). Social Comparison Motivation of Mothers' with their Adolescent Daughters and its Effects on the Mother's Consumption Behaviour. Journal of Retailing and Consumer Services, 20 (1), Gentina, E. & Fosse-Gomez, M. (2012). Shall we share our clothes? Understanding clothing exchanges with friends during adolescence. Advances in Consumer research, 4, 1-9.

3 Gentina, E., Collin-Lachaud, I., & Fosse-Gomez, M. (2012). Take 1, get 5!: la fidélisation collective des adolescentes aux magasins de prêt-à-porter. Management et Avenir, 52, Gentina, E. & Fosse-Gomez, M. (2012). The practice of using makeup: a consumption ritual of adolescent girls. Journal of Consumer Behaviour: An International Research Review, 11 (2), Gentina, E. & Muratore, I. (2012). The process of ecological resocialization by teenagers. Journal of Consumer Behaviour: An International Research Review, 11 (2), Palan, K., Gentina, E., & Muratore, I. (2010). Adolescent consumption autonomy: A crosscultural study. Journal of Business Research, 63 (12), Gentina, E. & Fosse-Gomez, MH. (2010). Identifying adolescent peer group structure: in the search of social network methods. European Advances in Consumer Research, 9, Decoopman, I., Gentina, E., & Fosse-Gomez, M. (2010). La confusion des générations? Les enjeux identitaires des échanges vestimentaires entre les mères et leur fille adolescente. Research and Applications in Marketing / Recherche et Applications en Marketing, 25 (3). Articles in Proceedings Gentina, E. (2013). Proposal for Materialism Track. Transformative Consumer Research. Gentina, E., Kimura, J.Y., Sakashita, M., & Decoopman, I. (2013). Sharing from social comparison theory perspective: a cross-cultural study of French and Japanese adolescent daughters' mothers. EMAC Conference. Gentina, E. (2013). Proposal for Materialism Track. Transformative Consumer Research. Gentina, E., Sakashita, M., Kimura, J.Y., & Decoopman, I. (2013). How national culture affects sharing practices: French versus Japanese daughters and mothers. European Advances in Consumer Research. Gentina, E. & Fosse-Gomez, M. (2012). "Shall we share our clothes?" Understanding clothing exchanges with friends during adolescence. Advances in Consumer Research. Decoopman, I., Gentina, E., & Fosse-Gomez, M. (2011). Confusion des Générations? Identity issues around exchange of clothing between mothers and their adolescent daughters. Academy of Marketing Annual Conference. Gentina, E., Collin-Lachaud, I., & Fosse-Gomez, M. (2011). "Take 1, get 5!": la fidélisation collective des adolescentes aux magasins de prêt-à-porter. 14ème Colloque International Etienne Thil. Palan, K. & Gentina, E. (2010). Becoming autonomous consumers: a comparison of French and American girls. Academy of Marketing Science Annual Conference. Ben Mimoun, S., Gentina, E., & Garnier, M. (2010). Identité, extimité et marque, sur Facebook: Une approche Webnographique. 15th Congress of the French Informational and Management Association. Muratore, I. & Gentina, E. (2010). L'attitude à l'égard de l'argent chez l'adolescent et l'adulte : une approche par la théorie du développement du jugement moral. Congress of the French Marketing Association (Journées de recherche AFM - prix, gratuité, don). Gentina, E., Muratore, I., & Sempels, C. (2010). Adolescent's Influence on Pro-Environmental Family Decisions and Resocialization Processes. 4th International Conference on Child and Teens Consumption. GENTINA, E. (2009). L'autonomie chez l'adolescente consommatrice : conceptualisation et mesure. Proceedings of the 25 th Congress of the French Marketing Association. BEN MIMOUN, S., GENTINA, E., KOUACHI, W., & RASSAS, B. (2009). Le profil Facebook de l'avatar à l'extimité : quel rôle pour les marques? ECIG. GENTINA, E., PALAN, K., & FOSSE-GOMEZ, MH. (2007). Consumption in rituals: application of cosmetics by french teenage girls. Academy of Marketing Science Annual Conference. GENTINA, E. & FOSSE-GOMEZ, MH. (2006). La consommation symbolique dans les rituels chez les adolescentes. Application au maquillage. Proceedings of the 5th Congress of the French «Journées Normandes de Recherche sur la Consommation».

4 Books, Monographs, Compilations, Manuals Gentina, E. (2012). L'adolescente consommatrice à la recherche de son autonomie Editions universitaires europeennes. Chapters, Cases, Readings, Supplements Gentina, E. (2014). Le Marketing des adolescentes. L'art du Marketing to Women - On a assassiné la ménagère. Dunod. GENTINA, E. (2009). Le consommateur adolescent : entre besoin d'individualité et besoin d'appartenance. In Bournois et J. Thépôt (Ed.), Les paradoxes dans la gestion des entreprises, entre holisme et individualisme. France: Vuibert. GENTINA, E. & GARNIER, M. (2008). Etude de cas Quand la consommation responsable rencontre l'économie. In Sempels, C et Vandercammen, M. (Ed.), Oser le marketing durable. France: Pearson. Conference Presentations Gentina, E., Kimura, J.Y., Sakashita, M., & Decoopman, I. (2013). Sharing from social comparison theory perspective: a cross-cultural study of French and Japanese adolescent daughters' mothers. EMAC Conference, Istanbul, Turkey. Gentina, E., Sakashita, M., Kimura, J.Y., & Decoopman, I. (2013, July). How national culture affects sharing practices: French versus Japanese daughters and mothers. European Advances in Consumer Research, Barcelona, Spain. Gentina, E. (2013, May). Proposal for Materialism Track. Transformative Consumer Research, Lille, France. Gentina, E. & Fosse-Gomez, M. (2012). "Shall we share our clothes?" Understanding clothing exchanges with friends during adolescence. Advances in Consumer Research, Vancouver, Canada. Decoopman, I. & Gentina, E. (2012, June). Marketing Générationnel, Marketing d'adaptation? Conférence Marketing & Business, Lille, France. Decoopman, I., Gentina, E., & Fosse-Gomez, M. (2011). Confusion des Générations? Identity issues around exchange of clothing between mothers and their adolescent daughters. Academy of Marketing Annual Conference, Reims, France. Gentina, E., Collin-Lachaud, I., & Fosse-Gomez, M. (2011). "Take 1, get 5!": la fidélisation collective des adolescentes aux magasins de prêt-à-porter. 14ème Colloque International Etienne Thil, Roubaix, France. Butori, R., Gentina, E., & Heath, T.H. (2011). Development versus maintenance dynamics underlying opinion leadership during adolescence: The role of information seeking. Research Seminar INSEAD, Paris, France. Ben Mimoun, S., Gentina, E., & Garnier, M. (2010). Identité, extimité et marque, sur Facebook: Une approche Webnographique. 15th Congress of the French Informational and Management Association, La Rochelle, France. GENTINA, E., MURATORE, I., & SEMPELS, C. (2010). Adolescent's influence on proenvironmental family decisions and resocialization processes. Proceedings of the 4th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Linköping, Sweden. Gentina, E., Muratore, I., & Sempels, C. (2010). Adolescent's Influence on Pro-Environmental Family Decisions and Resocialization Processes. 4th International Conference on Child and Teens Consumption, Linköping, Sweden. Muratore, I. & Gentina, E. (2010). L'attitude à l'égard de l'argent chez l'adolescent et l'adulte : une approche par la théorie du développement du jugement moral. Congress of the French Marketing Association (Journées de recherche AFM - prix, gratuité, don), Tours, France. Palan, K. & Gentina, E. (2010). Becoming autonomous consumers: a comparison of French and American girls. Academy of Marketing Science Annual Conference, Lille, France. Gentina, E. (2010). Tu peux me le passer? Etude des différentes formes non marchandes d'échanges de vêtements entre adolescentes. Ateliers de Thésée, CEFAG (FNEGE), N/C, France.

5 Ben Mimoun, S., Gentina, E., Kouachi, W., & Rassas, B. (2009). Le profil Facebook de l'avatar à l'extimité : quel rôle pour les marques? ECIG, N.C, Tunisia. GENTINA, E. (2009). L'autonomie : un concept clé pour aborder l'adolescente consommatrice,. Proceedings of the 23 th Congress of the French Marketing Association, Aix-les-Bains, France. GENTINA, E. (2009). L'autonomie chez l'adolescente consommatrice : conceptualisation et mesure. Proceedings of the 25 th Congress of the French Marketing Association, London, United Kingdom. Gentina, E. (2008). Les paradoxes en Gestion des Entreprises. Entre holisme et individualisme. Ateliers de Thésée, CEFAG (FNEGE), N/C, France. GENTINA, E., PALAN, K., & FOSSE-GOMEZ, MH. (2007). Consumption in rituals: application of cosmetics by french teenage girls. Academy of Marketing Science Annual Conference, Florida, United States of America. GENTINA, E. & FOSSE-GOMEZ, MH. (2006). La consommation symbolique dans les rituels chez les adolescentes. Application au maquillage. Proceedings of the 5th Congress of the French «Journées Normandes de Recherche sur la Consommation», Caen, France. Other Research 2014: Gentina, E., Contre la crise d'ado, le shopping est-il un remède? - Womenology.fr. 2013: Gentina, E., L'impact marketing sur les marques du partage de vêtements entre mère et fille - Les Echos. 2013: Gentina, E., Comment l'identité nationale façonne le comportement commercial des adolescents - Le Nouvel Observateur, Sept. 12th : Gentina, E., Les spécificités du duo mère-fille à l'international, Womenology - Au Féminin.com, Nov. 4th : Gentina, E., Apprentissage de la Féminité: quelles différences culturelles, Womenology - Au Féminin.com, Oct. 29th Professional Service PhD supervision (students from other institutions) 2011: Research Master (University of Lille 2, with MH Fosse-Gomez) (National). Reviewer: Conference Paper : Academy of Marketing Science Annual Conference (International) : EMAC (International) : Advances in Consumer Research (International) : Association Française du Marketing (International). Reviewer: Reviewer for a Journal : Décisions Marketing (International) : Recherches et Applications en Marketing (International) : Journal of Consumer Behavior (International) : Journal of Business Research (International) : Journal of Marketing Management (International) : Journal of Retailing and Consumer Services (International). Professional Memberships EMAC, NC Academy of Marketing Science (AMS World Marketing Congress), N.C Advances in Consumer Research, N.C AFM (Marketing French Association), N.C