ECONOMICS & MANAGEMENT SEMESTER 6

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1 ECONOMICS & MANAGEMENT SEMESTER 6 Contemporary Economics 4 - Market economy (main topic: Market economy) This course is intended for L3 students in Economics and management (S2), regardless of their prior education. Its goal is to have students reflect on how economic decisions are coordinated on a global scale, on the performance of such a system, on its limits and failures, as well as on its latest developments. There aren't any specific pre-requisites, though some basic notions in micro and macro-economy would be helpful. 1. Introduction 2. The moral debate about the legitimacy of the market 3. The technical debate about the efficiency of the market 4. Social protection: complement or counterweight to the market economy? 5. The market and the mixed goods Database To create and develop relational databases Being able to install small software applications in order to store data and to program simple managerial tasks Being able to select the software best suited to one s needs: spreadsheet, database, etc. Being able to express one's needs and to discuss with computer engineers how to develop a company's IT Lectures: Creating a relational database Information Systems (IS) basics Introducing the Merise Information System Conceptual modelling of data and processing Tutorials: Developing a database with Access Determining the structure (tables, relations...) Building a user interface (requests, forms, status...) Labour economics There are none. However, students should show analytical rigour, interest for business challenges and current economic issues (salaries, competitiveness, corporate relations...). Learn about and analyse the labour market and policies from the point of view of management and the economy.

2 Surveying the labour market Analysing labour policies Understanding current labour issues 1 - The traditional views about the labour market 2 - The new theories about the labour market: the economic analysis of wage policies GAUTIE Jérôme [1993]: Les politiques de l emploi ; les marges étroites de la lutte contre le chômage, collection points forts économie, Vuibert. PERROT Anne [1998]: Les nouvelles théories du marché du travail, collection Repères, La découverte. Budget and taxes Basic knowledge in micro- and macroeconomics Understanding how the State budget is drawn up and implemented Studying the main French taxes - Drawing up a budget - Understanding main French taxes - Ability to analyse major current news - Ability to analyse key figures (national debt, budget deficit, etc...) Chapter 1: The State budget Chapter 2: The French fiscal system Cahiers français [2005]: «Budget de l Etat et finances publiques», n 329, nov dec EUZEBY A., HERSCHTEL M.-L.[1990]: Finances publiques, une approche économique, Dunod, Paris, 251p. MUZELLEC Raymond [1993]: Finances publiques, Editions Sirey, 8ème édition, 517p. Industrial economics Chapter 1: Should the State step in? Chapter 2: Introduction to the Theory of Games Chapter 3: Barriers to entry Chapter 4: Homogeneity and differentiation Chapter 5: Information asymmetry From the easiest to the more complex: G. Dang Nguyen, Economie industrielle appliquée, Vuibert W. Carlton et J.M. Perlo, Economie industrielle, De Boeck Université

3 Introduction à la micro-économie, De Boeck Université J. Tirole, Théorie de l organisation industrielle, Economica As well as articles we will provide students with. Market finance The financing of the economy (macro 1: Currency and financing S2) Actuarial calculations (Mathematics S2) The runnning of markets (Microeconomics S2) To understand the basic mechanisms of first and second generation financial markets - Understanding how financial markets are built and work. - Analysing and measuring the financial risks of a company and its market hedge Part I: How do cash markets work 1 - The stock market 2 - The money market 3 - The foreign exchange market Part II: How do derivatives markets work 1 - Evaluating the risks of financial assets 2 - The general mechanisms of futures markets 3 - Examining specific futures contracts G. Charreaux : Gestion financière, Litec, collection expertise comptable Olivier Pastré et Jean Marc-Sylvestre : Le vrai roman de la crise financière, Editions Perrin, collection Tempus. "This book will enable people who don't know the first thing about finance to understand its most recent developments" - Alternatives économiques P. Fontaine et J. Hamet «Les marchés financiers internationaux» Que sais je? PUF (2ème édition novembre 2007) «100 fiches pour comprendre la Bourse et les marchés financiers» sous la direction de M. Montoussé. Editions Bréal (2ème édition 2006) Didier Schlacter «Comprendre les mathématiques financières» Hachette Supérieur «Inside Job» ou «La crise»? «Un hold up de l intérieur» an American documentary by Charles Ferguson Websites (site de Nyse Euronext) Management Control 2 Understanding the basics of general accounting: balance sheet, profit and loss account, intermediate management balances, cash flow statements

4 Understanding management accounting in a stabilized environment: using full and partial cost methods, understanding costs structures by telling apart variable costs from fixed costs, being able to determine the break-even point. The overall goal of this course is to have students develop a basic knowledge and expertise in management control (management accounting, budgeting, gap analysis), which is essential to become successful managers. It will also raise students' awareness about global business performance management: What are the goals of economic performance? How to monitor performance? Introducing the profession of financial controller Using management accounting in a non stabilized environment - activity based accounting - standard costing - target costing - budget management - budget management and gap analysis - balanced scorecard Mendoza C., Cauvin P. et ali (2002, 2009), Coûts et Décisions, Gualino Editeur. Giraud M. et Ali (2002, 2009), Contrôle de gestion et pilotage de la performance, Gualino Editeur. C.Alazard et S.Sépari, Contrôle de gestion Editions Dunod Market survey Students are advised to have taken some basic marketing classes previously. To be able to create, organize, implement and analyse a market survey Learning and understanding the main techniques to collect data Ability to identify the objectives of a market survey and select the appropriate methods Ability to devise a full market survey Ability to critically analyse the results of a market survey Market survey manuals Etudes de marché (J-L. Gianellonni, E. Vernette), 2012, 3e édition, Vuibert. Etudes de marchés : Méthodes et outils (M. Gauthy-Sénéchal, M. Vandercammen), 2010, 3eédition, de Boeck. Les études de marché : Comment concevoir, réaliser et analyser une étude (D. Caumont et F. Dorion), 2006, Dunod. Techniques d études de marché (E. Vernette), 2011, 3e édition, Vuibert. Etudes marketing avec SPSS (N. Malhotra, J-M. Decaudin, A. Bouguerra), 2011, 6e édition, Pearson. Les enquêtes par questionnaire avec Sphinx (S. Ganassali), 2009, 2 édition, Pearson. Project Management

5 1) Learning basic theories 2) Learning the procedures and methods 3) Learning about project management tools in general, and more specifically about those used to manage business projects. - What is a project? - The different types of business projects - Methodology and project management tools: organization (constraints: quality/ cost/ deadlines), the stakeholders (general contractor), the project manager, the project team, the project management (phases, steps, surveys, validations), documents (project file, budget table, planning: Pert, Gantt),... - Using a systemic approach to manage business projects. - Tools: Basics and practice with GanttProject - Practical work: Teams of two manage a fictitious project (usually an event), making use of everything learned in class. Christian Rabaté, Managez tous vos projets, Eyrolles Tannguy Le Dantec, Le Guide du chef de projet, Editions Maxima Laurent du Mesnil Robert Buttrick, Anne-Marie de Nailly, Gestion de projets Jean-Claude Corbel, Management de projet : Fondamentaux Patrick Alonso, Maîtriser la conduite de projet Entrepreneurship It is recommended to have some notions in management: HR, corporate finance, strategy, marketing, corporate law To raise students' awareness about creating or taking over a business Teaching will focus on: - current economic and social issues, the history and theories of entrepreneurship. - the management and monitoring of a business plan: strategic analysis of the enterprise and of its area of activity (using strategic models), financial plan, marketing mix, legal plan... - the students' ability to use their expertise in different fields of management to complete a real or fictitious project. - a critical take on the suitability of some business plans. - completing projects in groups. Websites (for example, APCE) Books about management (for example, Alain Fayolle, Entrepreneuriat, Ed DUNOD) Case index Financial Analysis To build the tools that will enable students to diagnose the financial health of a company

6 Critical analysis of a company's financial health: analysis of the activity, evaluation of the performance and profitability, analysis of the financial structure, risk study Every book recommended for UE6 DCG "Corporate Finance" Vernimmen P., Finance d'entreprise, Dalloz, 2012 Website: lalettrevernimmen.net

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