Introduction History Retail Service Client base Showroom Infrastructure Financial strength European sub agents Our philosophy What can we do for you?

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2 Introduction History Retail Service Client base Showroom Infrastructure Financial strength European sub agents Our philosophy What can we do for you?

3 On the wholesale side, FASHION EDGE was formed in association with M&L Harris Agencies and is now one of the most established in the UK. As a partner company we share the client base for the UK and Ireland for over 25 brands such as Ash Footwear & Lola Cruz. Together the group supplies approximately 600 accounts across womenswear, menswear, childrenswear, and footwear. As part of the continued expansion of FASHION EDGE, in 2009 we moved into a new showroom to enable us to specifically increase our brand portfolio with further space coming on stream in early 2011.

4 FASHION EDGE distribution was founded in 2001 by Eddie Benisty. Eddie has a wealth of experience in the fashion industry, both in retail and wholesale, spanning over 20 years. This dual perspective provides Eddie and his team with a 360 degree view of the industry to be used to the advantage of all associates.

5 Eddie has established 3 luxury end clothing, footwear and accessories stores called Larizia which have been trading in prestigious London areas for over 20 years. Brands carried include Celine, Marc Jacobs, Phillip Lim, Gucci, Prada, Balenciaga, Miu Miu, Chloe and Lanvin. FASHION EDGE has also opened two retail concept stores for one of the footwear brands that we distribute, ASH, located on London s famous thoroughfares King s Road and Marylebone High Street. This combined experience of retail and wholesale has helped to position FASHION EDGE as one of the leading distributors in the UK market.

6 FASHION EDGE are experts at launching new brands in the UK market place. The objective is to develop longevity within the UK market through considered brand positioning and excellent promotion. This is achieved through well established relationships with buyers and a highly experienced sales team and the essential support of our logistics & customer service department is also key. We work closely alongside our retailers to monitor a brand s performance and continually aid clients to drive sales forward by providing merchandising support and product training. We associate our success with our personal knowledge of each customer s store and this builds a genuine loyalty and trust that we understand what works for their business.

7 We pride ourselves on having longstanding relationships with all high end independent retailers and major department stores in the UK including Harrods, Harvey Nichols, Selfridges and Liberty. A number of dedicated brand areas and concessions are held in these leading department stores. Examples of key websites that we work with are Net-a-Porter, My-Wardrobe, ASOS. Some great profile multiples that we deal with are Matches, Flannels, Cruise, Question Air & Jules B. We also work with the most prestigious independents such as Sarah Coggles, Diverse, Square & Zagger.

8 FASHION EDGE runs its commercial showroom from an excellent location in the heart of London s W1 fashion district. Each collection has its own dedicated floor/area within the 5,500sq ft showroom.

9 The office includes departments dedicated to logistics, customer service, credit control with employees who have substantial experience in the relevant areas to service the diverse customer base. Where possible we allocate a dedicated sales person to act as brand manager for each collection to service the brand to the best of our ability. We have a good relationship with an established warehouse that deals with the logistics side of our business including, picking, packing, labelling, booking in procedures.

10 We employ substantial capital in our business and are thus able to invest in showrooms, PR, technological support and most importantly the best staff to ensure delivery of the service and results to which we aspire. Financial references are available on request. With a fully professional team we have experience and make use of the whole panoply of modern financial systems including Letters of Credit, Trade Finance, Credit /Marine and other insurances and up to date Logistics.

11 We have worldwide associates with whom we have worked with for many years that are available for European distribution. We only associate with persons we have reason to trust and who have proven competency to deliver required results.

12 We are always in search of new cutting edge collections but are careful when choosing partners. We aim to work only with brands in which we believe we can offer the best service and longevity Our experience, tenacity and expertise in both the retail and wholesale sectors of the fashion industry reflect in our success with collections managed to date. We understand that trends and fads last a season whilst elegance and craftsmanship last a lifetime. We select our designers and manufacturers for their shared vision.

13 We look forward to discussing work with you.

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