THANKS FOR JOINING US TODAY! Host Jeff Lederer, President
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1 1 1
2 THANKS FOR JOINING US TODAY! Host Jeff Lederer, President 2
3 MONTHLY WEBINAR SERIES Webinars take place during the last week of each month» Discuss trends, hot markets, new items and selling ideas» Introduce new items before they are released the industry» Interactive Format send questions and comments during webinar 3
4 TODAY S AGENDA FRESH IDEAS For Fall Sales» Industry Trends» Selling Ideas» Hot Markets» Case Histories 4
5 FALL SALES BY THE NUMBERS 2011 DISTRIBUTOR SALES BY QUARTER Source: ASI 5
6 FRESH IDEAS FOR FALL SALES TOP PRODUCT CATAGORIES» Tech» Office/Desk Items» Bags» Stress Relievers Source: PPAI Study A Study of Consumer and Buyer Reactions 6
7 PRE-LAUNCH OF 2014 PRODUCT LINE» We are pre-launching our 2014 line starting in September» Heavy emphasis on tech items» Inventory for key tech items will arrive in early September» Inventory for an additional 75 items will arrive in November 7
8 PRE-LAUNCH OF 2014 PRODUCT LINE New Tech Accessories Mobile Chargers ULTRA-SLIM MOBILE CHARGER PL-4448 AS LOW AS $45.95 (C) Capacity: 4000 mah 20 hours of power for cell phones; 4 hours for an ipad MOBILE CHARGER WITH LED LIGHT PL-4449 AS LOW AS $39.95 (C) Capacity: 5200 mah 30 hours of power for cell phones; 6 hours for an ipad» Selling Ideas: Holiday Gifts, Meeting & Room Gifts, Wireless Carriers, Technology Companies, Safety Programs 8
9 PRE-LAUNCH OF 2014 PRODUCT LINE New Tech Accessories Wireless Audio Devices BLUETOOTH STEREO HEADPHONES/FM RADIO PL-4268 AS LOW AS $43.95 (C) BLUETOOTH CYLINDER MINI SPEAKER PL-4404 AS LOW AS $28.95 (C) BLUETOOTH MINI-BOOM SPEAKER/FM RADIO PL-4407 AS LOW AS $39.95 (C)» Selling Ideas: Holiday Gifts, Music & Entertainment Companies, Radio Stations, Teen Promotions, Travel Promotions 9
10 PRE-LAUNCH OF 2014 PRODUCT LINE New Tech Accessories Tablet Sleeve SLIM-WAVE IPAD / TABLET SLEEVE/STAND LG-9134 AS LOW AS $17.95 (C)» Selling Ideas: Mobile Sales Force, Multi-Function Theme, Holiday Gifts 10
11 PL-4478 PRE-LAUNCH OF 2014 PRODUCT LINE New Tech Accessories GUMBITE PULLI CABLE ORGANIZER PL-4478 AS LOW AS $3.95 (C) GUMBITE SPINNI CABLE ORGANIZER PL-4479 AS LOW AS $2.98 (C)» Selling Ideas: Organization Theme, Youth-Oriented Promotions, Makers of Audio Products 11
12 PL-4473 TOP PRODUCT CATEGORIES FOR FALL Desk Tech GUMBITE STOPPI DESKTOP CABLE MANAGER PL-4473 AS LOW AS $6.98 (C) GUMBITE STANDI DESK ORGANIZER PL-4477 AS LOW AS $10.95 (C)» Selling Ideas: Wireless Carriers, Technology Companies, Trade Show Items 12
13 TOP PRODUCT CATEGORIES FOR FALL Desk Tech TANGLE HUB 2.0 PL-3502 AS LOW AS $8.50 (C) MAGIC MOBILE STAND PL-4388 AS LOW AS $2.59 (C) PHONE/TABLET HOLDER PL-1209 AS LOW AS $2.98 (C) 13
14 PL-4140 TOP PRODUCT CATEGORIES FOR FALL Tech-Themed Stress Relievers CLOUD PHONE STAND STRESS RELIEVER PL-3930 AS LOW AS $2.95 (C) SMILEY GUY MOBILE DEVISE HOLDER PL-4140 AS LOW AS $2.89 (C) DIALOGUE STRESS RELIEVER PL-3934 AS LOW AS $1.69 (C) SMARTPHONE STRESS RELIEVER PL-3935 AS LOW AS $1.98 (C)» Selling Ideas: H-Tech Theme, Trade Show Giveaway 14
15 TOP PRODUCT CATEGORIES FOR FALL Eco-Responsible TM Tote Bags ZIPPERED COTTON BOAT TOTE LT-3083 AS LOW AS $7.95 (C) BERMUDA TOTE LT-4108 AS LOW AS $6.50 (C) NEWPORT TOTE - 10 OZ. COTTON LT-4212 AS LOW AS $6.50 (C)» Selling Ideas: Events, Company Outings, Meetings 15
16 HOT MARKETS FOR FALL Education 11.3% of Distributor Sales in 2012» #2 market in our industry» Has slipped because of tightening budgets and increased scrutiny of marketing expenses 16
17 HOT MARKETS FOR FALL Education URBAN ipad /TABLET SLEEVE LT-3085 AS LOW AS $5.95 (C) DIAMOND PATTERN PACKPACK LT-3036 AS LOW AS $15.95 (C)» Fresh Idea: Selling an online store is a win-win situation for you and the school 17
18 HOT MARKETS FOR FALL Education TRIPLE PLAY STYLUS/PEN/HIGHLIGHTER PL-4093 AS LOW AS $1.19 (C) STONE PAPER SPIRAL NOTEBOOK WITH PEN COMBO PL-1217 AS LOW AS $2.95 (C) 6-PANEL STRUCTURED COTTON CAP WITH SANDWICH VISOR PL-4298 AS LOW AS $3.98 (C)» Fresh Idea: Approach the organizer of Alumni events, which take place regularly in cities across the country 18
19 SUCCESS STORY PL-4255 Stylus/Ballpoint Pen for Touchscreen Mobile Devices Challenge: With most of its students using mobile devices, a large university developed a special app that would deliver news and events to students and faculty. They wanted a useful way of promoting the use of this app. Solution: Imprinted with the slogan Stay Connected along with the web address for downloading the app, the Stylus/Ballpoint Pen for Touchscreen Mobile Devices was chosen for it s sleek look and functionality. It was handed out at class registrations and at the bookstore. Result: By the end of the first month of the new school year 98% of students had downloaded the app. The following year the university doubled their order for the pens. STYLUS/BALLPOINT PEN FOR TOUCHSCREEN MOBILE DEVICES PL-4255 AS LOW AS $3.99 (C) 19
20 HOT MARKETS FOR FALL Education ECLIPSE TOTE BAG LG-9194 AS LOW AS $75.95 (C) ECLIPSE ROLLING OVERNIGHT BAG LG-9192 AS LOW AS $ (C) ECLIPSE MESSENGER BAG LG-9193 AS LOW AS $69.95 (C)» Selling Ideas: Donor gifts can be personalized with initials»fresh IDEAS WEBINAR PRIMELINE.COM 20
21 HOT MARKETS FOR FALL Education» 67 million people are taking courses online» 9% annual growth rate MOBILE PHONE HOLDER WITH SCREEN CLEANER PL-1208 AS LOW AS $2.25 (C) GUMBITE CLIPPI CABLE ORGANIZER PL-4471 AS LOW AS $1.59 (C) ROBOT HUB 2.0 PL-1228 AS LOW AS $9.50 (C)» Fresh Idea: Target online schools with ideas that will generate repeat business and referrals 21
22 HOT MARKETS FOR FALL Education High Schools, Middle Schools & Elementary Schools BIG SQUEEZE SPORTS BOTTLE PL-0562 AS LOW AS $1.62 (C) CUSHION CINCHPACK LT-3013 AS LOW AS $3.29 (C) ROUND 6-CAN COOLER LT-3051 AS LOW AS $3.09 (C)» Selling Ideas: Teams, Clubs, PTA, Volunteer Organizations 22
23 HOT MARKETS FOR FALL Football & Tailgating WEEKEND EXPLORER GRILL & COOLER LT-3369 AS LOW AS $26.75 (C) ROLL-UP BLANKET LT-3618 AS LOW AS $11.95 (C) FOOTBALL STRESS RELIEVER PL-0253 AS LOW AS 99 (C) ROUND STADIUM CUSHION LT-3012 AS LOW AS $1.85 (C)» Selling Ideas: High School and NCAA Sponsors, Booster Clubs, Youth Football Fundraisers 23
24 FOOTBALL & TAILGATING Super Bowl XLVIII» First cold weather Super Bowl to be played outdoors» Expected to generate $550 million in revenues for New York and New Jersey» Fan events will be staged throughout the week leading up to the game» Many potential opportunities with sponsors, vendors, event and party planners February 2, 2014 MetLife Stadium East Rutherford, N.J 24
25 FOOTBALL & TAILGATING Super Bowl XLVIII COMMUTER USB CAR CHARGER WITH 4CP LABEL PL-4433 AS LOW AS $8.95 (C) CLICK N SIP STAINLESS THERMAL BOTTLE PL-4052 AS LOW AS $12.95 (C) LEATHER-WRAPPED TUMBLER LG-9103 AS LOW AS $12.95 (C)» Selling Ideas: NFL, Super Bowl Sponsors (i.e. Beer, Car, etc.), Event Planners, NY & NJ Hotels, TV & Radio Networks, Media Organizations, Sports Travel Companies 25
26 FOOTBALL & TAILGATING Super Bowl XLVIII VYLON BADGE HOLDER LT-3200 AS LOW AS $1.98 (C) WATERPROOF BAG PL-4365 AS LOW AS $1.98 (C) FOOTBALL CAN HOLDER PL-0808 AS LOW AS $4.25 (C) RAIN SLICKER-IN-A-BAG LT-3605 AS LOW AS $5.98 (C)» Selling Ideas: NFL, Super Bowl Sponsors (I.e. Beer, Car, etc.) Event Planners, NY & NJ Hotels, TV & Radio Networks, Media Organizations 26
27 SUCCESS STORY Custom Flash Drive & Optical Mouse Challenge: A professional sports league was seeking a functional and affordable way to distribute an electronic press kit to members of the media at various events. Solution: In consultation with Prime Line s custom sourcing department, the distributor suggested a Custom Flash Drive and Optical Mouse. The items were imprinted with the league logo and then placed in special packaging designed specifically for the event. The press kit was pre-loaded on the flash drives, which were distributed to reporters at a special media day prior to the event. Result: Reporters liked the flash drive because it gave them the ability to access the press kit at any time, with or without internet access. The league decided to continue this practice for future events resulting in numerous re-orders for the distributor. 27
28 PRIME FRESH IDEAS INITIATIVE» We introduce new items every month all year long» Visit primeline.com on the first of every month THUMB UP STRESS RELIEVER PL-3933 AS LOW AS $1.98 (C) 28
29 NEW ITEMS FOR SEPTEMBER CRYSTAL TONE TUMBLER PL-4050 AS LOW AS $9.98 (C) HEARTY PARTY CUP PL-4069 AS LOW AS $3.98 (C) 29
30 2013 GIFT COLLECTION CATALOG» 72 Pages with 26 New Items» Includes U.S. & Canadian Pricing» Print & Digital Versions» Customizable Covers for Both Versions» Both Versions Now Available Send catalog requests to: For 4 or more copies, please provide a UPS or FEDEX shipper number 30
31 THANKS FOR ATTENDING We Hope to See You Again Next Month For a copy of this presentation, please webinar@primeline.com 31
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