UNIVERSITY OF KABIANGA SCHOOL OF BUSINESS AND ECONOMICS

Transcription

1 UNIVERSITY OF KABIANGA SCHOOL OF BUSINESS AND ECONOMICS BACHELOR OF TOURISM MANAGEMENT CURRICULUM Rationale Tourism is a highly competitive industry, especially with regard to the standard of services. Consequently, the staffs who handle tourists must be trained to acquire appropriate skills and attitudes. Such training at various levels is required in hotel. Restaurant, and institutional management; transport, travel and tour operations management; tourism promotion and marketing; recreational planning; wildlife conservation and management; and other tourism related areas. In addition, the demand for tourism reflects tastes and trends in personal consumption. This calls for constant research on consumer tastes and aspirations in order to determine the quality and quantity of desired tourism products. Objectives Objectives of the programme are to: Provide training programmes which are flexible, relevant, rigorous and consistent with the best tourism practice and; which also, embody the principles of ethical practice and social responsibility. Provide students with appropriate knowledge, skills and competencies in strategic tourism planning, policy formulation, and management of tourism enterprises. Provide students with appropriate knowledge, skills and competencies that will enable them to integrate various parameters (social, cultural, economic, environmental, technological and political parameters) in planning, organization and management of the tourism industry. Provide students with appropriate knowledge, skills and competencies in tourism product development, tourism service delivery and tourism marketing and promotion. Enable students to develop appropriate research methods and skills in the development of quality tourism including aspects of operational quality controls management, strategic approaches to quality management, analysis of performance indicators, and best practice in national and international tourism development. 1

2 ADMISSION REQUIREMENTS Candidates must satisfy the minimum entrance requirements for the university. Candidates with equivalent qualifications may also be considered. GSSP Candidates must meet minimum University entry requirements. Besides Mathematics, English or Kiswahili, candidates must have passed the KCSE in the best remaining subjects in groups III, IV and VI. The above requirements and clusters may change from time to time. PSSP Candidates must have passed K. C. S. E with a minimum grade of C+ or 2 principals at A Level. Diploma holders with credit pass in Tourism Management, Travel and Tour Operations Management and Hotel Management will join second year of study. Certificate holders in Tourism Management, Hotel Management, and Travel and Tour Operation Management will join first year of study. DURATION The duration of the degree course normally extends for a period of 4 academic years. END OF SEMESTER EXAMINATION REGULATIONS Common University undergraduate End of semester examination regulations shall apply. Continuous Course Assessment shall normally constitute 50% of the final marks and end of semester End of semester examination, 50%. PROGRAMME SCHEDULE YEAR ONE SEMESTER ONE THEME: THE TOURISM SYSTEM BTM 111: Introduction to Tourism 5 1x3 hours BHM 101: Introduction to Hospitality Operations 5 1x3 hours 2

3 BTT 111: Introduction to Travel Operations 5 1x3 hours SBE 102: Business Communications 3 1x3 hours BTM 112: Computer Applications for Tourism 3 1x3 hours BTM 113: Beginners French 3 1x3 hours IRD 103: Development Concepts and Applications 3 1x3 hours THEME: SERVICES MANAGEMENT BTM 114: Service Operations 5 1x3 hours BTM 115: Service Marketing 5 1x3 hours BTM 116: Human Resource Management 5 1x3 hours BTM 117: Principles of Accounting 3 1x3 hours BTM 118: Social Issues in Tourism 3 1x3 hours BTM 119: French Structure I 3 1x3 hours YEAR TWO THEME: THE BUSINESS OF TOURISM BTM 211: Tourism Economics 5 1x3 hours BTM 212: External Environment 5 1x3 hours BTM 213: Principle and Practices of Management 5 1x3 hours BTM 214: Tourism Geography 3 1x3 hours BTM 215: Leadership and National Development 3 1x3 hours BTM 216: French Structure II 3 1x3 hours THEME: TOURISM PLANNING AND DEVELOPMENT BTM 217: Tourism Policy and Planning 5 1x3 hours 3

4 BTM 218: Tourism Product Development 5 1x3 hours BTM 219: Tourism and Environmental Management 5 1x3 hours BTM 220: Financial Management and Control 3 1x3 hours BTM 221: Airfare and Ticketing & Information systems 3 1x3 hours BTM 222: Intermediate French 3 1x3 hours BTM 223: Industrial Attachment I (Outside the Sem) 6 1x3 hours YEAR THREE SEMESTER1 THEME: STRATEGIC MANAGEMENT OF TOURISM I BTM 311 Quality Management Systems 5 1X3 hours BTM 312 Strategic Marketing Management 5 1X3 hours BTM 313 Travel and Tours Operations Management 5 1X3 hours BTM 314 Managerial Accounting for Decision Making 3 1X3 hours BTM 315 Research Methods 3 1X3 hours BTM 316 French for Tourism I 3 1X3 hours THEME: STRATEGIC MANAGEMENT OF TOURISM II BTM 317 Destination Management 5 1x3 hours BTM 318 Consumer Behavior 5 1x3 hours BTM 319 Meeting, Incentives Conventions and Events 5 1x3 hours BTM 320 Entrepreneurship 3 1x3 hours BTM 321 Statistics and Data Analysis 3 1x3 hours BTM 322 French for Tourism II 3 1X3 hours BTM 323 Industrial Attachment II (Outside the Sem) 6 1x3 hours YEAR FOUR 4

5 SEMESTER ONE THEME: SUSTAINABLE TOURISM DEVELOPMENT BTM 411 Tourism Law and Legislation 3 1x3 hours BTM 412 Sustainable Tourism 3 1x3 hours BTM 413 Contemporary Issues in Tourism 3 1x3 hours BTM 414 Oral Expression 3 1x3 hours BTM 415 Senior Project 6 1x3 hours Elective Semester Series Students are required to select one of the clusters. CLUSTER ONE THEME: CULTURE-BASED TOURISM BTM 416 Rural and Urban Tourism 5 1x3 hours BTM 417 Sports Tourism 5 1x3 hours BTM 418 Community Based Tourism 5 1x3 hours BTM 419 Project Development and Management 3 1x3 hours BTM 420 Business French 3 1x3 hours CLUSTER TWO THEME: NATURE-BASED TOURISM BTM 416 Project Development 3 1x3 hours BTM 421 Wildlife Based Tourism 5 1x3 hours BTM 422 Coastal and Marine Based Tourism 5 1x3 hours BTM 423 Leisure and Recreation Management 5 1x3 hours BTM 420 Business French 3 1x3 hours 5