Dream Designer Contractor Website Implementation Guidelines

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1 Dream Designer Contractor Website Implementation Guidelines Thanks for your interest in adding Dream Designer to your business website. We want to make it as easy as possible for you to share this valuable tool with your customers because we understand how important the design conversation can be in closing the sale.

2 I. PURPOSE These guidelines are designed to help you make the most of the Dream Designer opportunity. Exterior Portfolio is planning a major promotional campaign for Dream Designer in 2012 with the ultimate goal of increasing product sales by building the brand of this valuable sales tool. We want homeowners to recognize Dream Designer brand as an important part of designing or changing the exterior of their home. You can find all the details of the 2012 Dream Designer homeowner campaign here. In addition to combining colors, textures and a variety of products to create a brand new look for their home, your customer can order a high-definition design board with true-to-size product images in the colors they chose along with a before and after image of their home. In addition, they will receive, 12-inch cut pieces of the actual siding products in the colors they selected for their design. All for just $20 and it all ships within two business days. The updated Dream Designer tool also provides you with the opportunity to customize these boards with your company logo and contact information. Whether you choose to link to the online visualization tool on the Exterior Portfolio website or you embed Dream Designer in a page on your website, here are some best practices to help you get started.

3 II. OVERALL CONSIDERATIONS Exterior Portfolio is excited to provide a fun and intuitive way for your customers to Think Outside when considering the design of their home. To take full advantage of Exterior Portfolio s investment in the Dream Designer brand, it is important to promote its availability on your website. We have put together some suggestions to make Dream Designer as visible as possible while maintaining the brand s consistency. And of course we want to respect the design and content of your host website. Colors, logos, imagery and copy are all part of creating a consistent look. Placement and integration where and how Dream Designer appears on your website are also important. Exterior Portfolio provides you with the option to embed the Dream Designer program directly into your website for a seamless experience for your customers. You also have several options for how Dream Designer looks on your site. We give you everything you need, just follow the instructions below.

4 III. LINKING TO OR EMBEDDING DREAM DESIGNER Exterior Portfolio s Dream Designer visualizer tool now offers even more innovative features to help you better manage the design conversation with your customers. You have two choices for providing the Dream Designer application to your customers, LINKING or EMBEDDING. Linking is easier, but embedding Dream Designer on your website gives you more advantages including the board customization. Here is an explanation of the difference between the two: A. EMBEDDING THE APPLICATION Dream Designer can be embedded directly on your website so your customer sees a seamless transition from your company information to the Dream Designer application. Embedding provides an integrated, customized look. When you embed Dream Designer, you can upload your company logo to the Exterior Portfolio Contractor Portal. Then all Dream Designer boards ordered through your website will be co-branded with your company logo and a small box of text information where you can include your company s contact information (see below).

5 Instructions for embedding Dream Designer on your website can be accessed through the Exterior Portfolio Contractor Portal. A User ID and Password are required. If you need an ID and Password, please contact Kriss Swint at Exterior Portfolio. Once you log in, you can obtain the embedding instructions (need link) via a link from the home page. You will need a specific piece of code when embedding Dream Designer on your website so boards ordered through your site are automatically co-branded with your business information along with the Exterior Portfolio logo. Each customer will have a unique URL. Once you have your code, simply contact your webmaster, give them the link and instructions and they should be able to add Dream Designer to your website. B. TEXT LINKS Exterior Portfolio also provides the simple option to link from your website out to a new window or within the current browser window (this will link away from your website) to the Dream Designer application. This is easy to do as it is implemented like any other link on your site. Please note that linking to the site will not allow you to use the Contractor Portal features and will not allow your customers to order Dream Designer boards customized with your company logo. If you simply link to the application the URL is:

6 IV. PLACEMENT TYPES Placement types vary from website to website. Here are guidelines for the three placements that are most common. A. FEATURE OR HEADER GRAPHIC If your website uses a feature header or banner ad style image or slideshow on the homepage, this is your best opportunity for promoting Dream Designer to your customers and having them identify the benefits of this innovative design program with your company. CONTENT GUIDELINES Graphic: Exterior Portfolio will provide you with a large graphic that combines the Dream Designer logo with images of sample houses. This preformatted graphic file makes it easy to incorporate into the home page layout on your site.

7 Please use the examples below as a guide for positioning the Dream Designer graphic on your website. Keeping a consistent look for Dream Designer on your site will help homeowners recognize the program so the strength of the Dream Designer brand will carry over into goodwill for your company.

8 Headline: Create Your Dream Home Online Copy: With our Dream Designer you can take the guesswork out of designing your dream home. Explore color, texture and style to begin transforming your home from ordinary to extraordinary. In this block of copy, Dream Designer should be called out as a link. Along with the link following. Link: Think Outside and Start Designing Today This could be presented as a text link or graphic button depending on the design of your website. It links to an external window that loads the Dream Designer application or links to a page on your website where the application has been embedded. Instructions for embedding Dream Designer on your website can be accessed through the Exterior Portfolio Contractor Portal. A User ID and Password are required. If you need an ID and Password, please contact Kriss Swint at Exterior Portfolio.

9 B. TEXT LINKS COMBINED WITH A GRAPHIC If your website design does not allow for a featured header graphic, a smaller format graphic can be used in conjunction with text links. CONTENT GUIDELINES Graphic: Exterior Portfolio will provide you with a small graphic that combines the Dream Designer logo with images of sample houses. This preformatted graphic file makes it easy to incorporate into the home page layout on your site. Please use the examples below as a guide for positioning the Dream Designer graphic on your website. Keeping a consistent look for Dream Designer on your site will help homeowners recognize the program so the strength of the Dream Designer brand will carry over into goodwill for your company.

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11 Headline: Create Your Dream Home Online Copy: With Dream Designer you can take the guesswork out of designing your dream home. Explore color, texture and style to begin transforming your home from ordinary to extraordinary. In this block of copy, Dream Designer should be called out as a link. Along with the link following. Link: Think Outside and Start Designing Today This could be presented as a text link or graphic button depending on the design of your website. It links to an external window that loads the Dream Designer application or links to a page on your website where the application has been embedded. Instructions for embedding Dream Designer on your website can be accessed through the Exterior Portfolio Contractor Portal. A User ID and Password are required. If you need an ID and Password, please contact Kriss Swint at Exterior Portfolio.

12 C. LOGO AND TEXT LINKS The Dream Designer logo in combination with a text link is the most basic solution. While a logo/text link will not give you the high impact benefits you would get with a graphic, we understand it may be the only option depending on the design of your site. Exterior Portfolio will provide you with the Dream Designer logo upon request.

13 CONTENT GUIDELINES Headline: Create Your Dream Home Online Copy: With Dream Designer you can take the guesswork out of designing your dream home. Explore color, texture and style to begin transforming your home from ordinary to extraordinary. Think Outside and Start Designing Today Link: The block of copy should be used in conjunction with the Dream Designer logo. The logo should be used to link to an external window that loads the Dream Designer application or links to a page on your website where the application has been embedded. Instructions for embedding Dream Designer on your website can be accessed through the Exterior Portfolio Contractor Portal. A User ID and Password are required. If you need an ID and Password, please contact Kriss Swint at Exterior Portfolio. The Dream Designer vizualization tool and Dream Designer boards help you start the design conversation with your customers strengthening your position and taking the focus off price. Check out the other tips and tricks (need link) we have for you to help your customers Think Outside. For more information, to get an ID and Password for the Contractor Portal, or if you need assistance embedding Dream Designer on your website, please contact Kriss Swint at Exterior Portfolio.