8-10. June Madrid. Where Innovators, Investors and Institutions come together to build ecosystems and scale global tech companies
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1 8-10 June Madrid Where Innovators, Investors and Institutions come together to build ecosystems and scale global tech companies #IN3Spain
2 a INDEX IN 3 Welcome What is IN 3? Why Spain? Attendees Why attend? Media Overview Success Stories 2016 Program
3 IN³ WELCOME On behalf of the U.S. Embassy in Madrid and Chamberí Valley Association, it is our distinct pleasure to invite you to participate in our second annual edition of IN 3 (IN-Cubed), Spain s premier innovation event. On the 8-10 June, 2016 in Madrid, leading Spanish and American Innovators, Investors, and Institutional representatives will again gather to expand collaboration, investment, and business growth for scalable tech and tech-enabled companies in a dynamic, interactive setting. The first edition of IN 3, held in June 2015 at Google s Campus Madrid and inaugurated by H.M. King Felipe VI of Spain, sparked new investments, forged new partnerships, and inspired attendees to overcome obstacles on their path to success. Over 150 high-level entrepreneurs, investors, and government officials attended the event, including Maria Contreras-Sweet, Administrator, U.S. Small Business Administration; José Manuel Soria, Spanish Minister of Industry, Energy, and Tourism; Eric Schmidt, Executive Chairman, Alphabet; Martin Varsavsky, Founder and CEO, Fon; and Ken Howery, Co-Founder and Partner, Founders Fund. IN 3 received extensive press coverage, promoting entrepreneurial values to an audience of 53 million people through social media and becoming a top trending topic on Twitter. IN will build on last year s success and provide a stimulating experience for all attendees. Inspiring keynote speakers and innovative sessions will spark new business opportunities and drive the expansion of trade and investment between the Unites States and Spain. In partnership with the U.S. Embassy, the non-profit Chamberí Valley Association strives to support startup growth by fostering a collaborative, connected ecosystem where entrepreneurs, investors and other stakeholders succeed together. Our collaboration on IN 3 reflects our mutual commitment to build long-lasting ties and add value to the Spanish and U.S. innovation economies. We hope you will join us for this very special event! Maria Contreras-Sweet, Administrator, U.S. Small Business Administration James Costos, Ambassador, U.S. Embassy Madrid Eric Schmidt, Executive Chairman, Alphabet James Costos Ambassador U.S. Embassy Madrid Miguel Arias President Chamberí Valley Association
4 WHAT IS IN³? OBJECTIVES IN 3 (IN-CUBED) is a technology-focused conference series organized by the U.S. Embassy in Madrid and the Chamberí Valley Association that offers exclusive opportunities for business growth and investment between the United States and Spain. Encourage increased trade and investment by strengthening business connections between the United States and Spain. Support the internationalization of tech and tech-enabled companies as a means of expanding economic development and job creation. IN 3 CONFERENCES & MEET-UPS Promote a culture of entrepreneurship by highlighting the significant economic potential of start-ups and scale-ups. IN 3 Silicon Valley IN 3 New York IN Smart Cities IN 4YFN Encourage entrepreneurs, large companies, governments, and academia to work together to build strong innovation ecosystems. IN 3 Miami IN 3 Madrid
5 IN-CUBED The name of the event represents the three pillars of a successful entrepreneurial ecosystem: Innovators, Investors, Institutions. Our event series brings these groups together to INcubate and scale-up the INnovation economy. Innovators Investors Institutions. IN 3 is a conference series where tech founders meet and collaborate with Innovators, Investors, and Institutions from the United States and Spain to explore new ideas and find solutions to help their companies scale internationally. One of the most important things about IN 3 is the creation of real, lasting relationships that occurs in a relaxed environment in which new ideas and new projects arise. Serendipity really happens. Miguel Arias, Chief Operating Officer, CartoDB
6 WHY SPAIN? SPANISH ECOSYSTEM IN 3 supports the promotion of entrepreneurship and innovation worldwide as part of the White House Spark Global Entrepreneurship Initiative RECORD YEAR In the past few years, Spain has seen an explosive growth of start-ups that has contributed to the country s economic recovery. Exciting new projects in Spain s growing tech sector have attracted millions in international investment. 4th largest economy in the Europe Union Digital sector generates 35 billion in % of Spain s GDP 535 M raised by Spanish start-ups in : Spanish start-ups closed 13 rounds over 10 M. 3 main hubs: Madrid Barcelona Valencia 2,638 new companies in 2015 (+26% YoY)
7 IN³ ATTENDEES Institutions Institutions play a critical role in shaping innovative ecosystems. At IN 3, U.S. and Spanish government officials and non-profits share ideas on how to encourage innovation-led economic growth that benefits their communities. Innovators IN 3 supports innovators from the United States and Spain by providing a unique conference event where startups and scale-ups can make new connections, hear from leading voices in the tech sector on how to overcome challenges that inhibit the growth of new businesses. Investors IN 3 connects investors, including VCs and business angels, from the U.S. and Spain with each other and with top tech talent to support the creation of new companies and develop existing ones with new capital. Eric Schmidt, Executive Chairman, Alphabet James Costos, Ambassador, U.S. Embassy Madrid H.M. King Felipe VI of Spain Sofia Benjumea, Head of Campus Madrid, Google Jose Manuel Soria, Minister of Industry, Energy and Tourism
8 WHY ATTEND For Institutions Generate policies that support economic growth and job creation in new and evolving industries. Engage with founders and investors to learn what small- and medium-sized businesses need to succeed. Exchange ideas that encourage innovation-led economic growth. For Innovators Learn the keys to success from world-class entrepreneurs and investors. For Investors Network with top CEO s, founders and innovation experts from the United States and Spain. Explore and overcome the challenges of internationalization. Develop relationships with Spanish and U.S. investors. Gain insights from innovation models from around the world. Find your next investment opportunity. The Spanish start-up ecosystem has evolved significantly over the past few years and the country has become a great place to build technology companies. This event will allow Spanish entrepreneurs to establish deep relationships with great U.S. businesses and investors. One of the primary needs for Spanish entrepreneurs is to learn how to scale companies and IN³ is a step in the right direction. Aquilino Peña, Founder, Kibo Ventures
9 a MEDIA OVERVIEW The first edition of IN 3 reached over 53 million people through newspapers, television, radio, online blogs and social media. All national Spanish TV stations covered the event and conducted individual interviews with speakers and attendees. #IN3Spain became trending Twitter topic in Spain and the United States including cities such as Washington DC, Silicon Valley and Chicago. Over 200,000 social media impressions in one month. Over 1,000 community members on social media journalists and bloggers from Spanish and international media outlets one-on-one interviews with Spanish print media and TV stations with national reach million people reached through traditional and digital media sources #IN3Spain became trending Twitter topic in Spain and cities in the United States including Washington DC, Sillicon Valley and Chicago 80 journalists and bloggers from Spanish and international media outlets 53 million people reached through traditional and digital media sources 20 interviews with Spanish print media and TV stations with national reach 3.2 million total users reached on Twitter
10 IN 3 SUCCESS STORIES CartoDB Raising New Capital and Scaling Internationally CartoDB is a location intelligence and visualization engine founded by Javier de la Torre and Sergio Álvarez in At IN 3, Sergio had the opportunity to expand his network, leverage new investments and generate new business thanks to investors and other participants he met at the conference. At IN , the CartoDB team met U.S.-based VICE Media, a youth media company that receives 96 million unique visitors to their websites each month. Now VICE is a CartoDB client. IN 3 also put Sergio in touch with Salesforce-New York which became a new investor and assisted CartoDB in raising 23 million in the company s Series B financing round, which was led by another new investor, Accel Partners. IN 3 greatly improved CartoDB s connection to the entrepreneurial ecosystem and investors in the United States, boosting the company s presence in New York where they have 30 employees. Gloria Molins, Founder and CEO, Trip4Real Trip4Real Entry Point to American Markets Trip4Real is a Spanish start-up that makes it possible for travelers to experience a city like a local. Popular European capitals are all listed on the platform including Madrid, Barcelona, London, Lisbon, Paris and Rome. Trip4Real offers a wide variety of personalized activities all hosted by locals with outings focused on art, wellness, gastronomy, sightseeing, nightlife, and many others. The benefits of this event are not just personal she states IN 3 is a valuable event for the Spanish entrepreneurial sector. The event inspired Gloria and made her confident that IN 3 entrepreneurial values can be expanded throughout the Spanish ecosystem to help grow the economy. For IN , Trip4Real organized a local tapas walking tour around Madrid which enabled conference participants to connect in a fun environment. Sergio Alvarez, Chief Product Officer, CartoDB Gloria describes IN 3 as a positive learning experience, with a high networking level and an opportunity to to connect to the U.S. market. The tour was also an opportunity for the company to showcase its services to an elite group of founders, CEOs, and investors.
11 MediaSmart Alexis Bonte, Co-Founder and CEO, erepublik Labs erepublik Labs Connect to High-level International Networks erepublik Labs is a dynamic studio transforming the way games are created, distributed and played by leveraging the power of communities. The studio was founded in 2007 with the vision of crafting games that reach as many people as possible. At the first edition of IN 3, Alexis met DOTS Co-Founder and CEO, Paul Murphy, who invited him to join a Slack messaging group with top gaming CEO s. The group provides Alexis with a high level network that provides valuable information and advice about the gaming sector on a daily basis. Departure from Your Daily Routine MediaSmart is a mobile first DSP focused on optimizing the media buying process to maximize campaign engagement. Its proprietary platform is available on a self-serve model and offers the perfect combination of machine learning and human interaction to ensure the effectiveness of mobile campaigns. The first edition of IN 3 gave Noelia the opportunity to break away from her day to day routine to participate in dynamic activities which exposed her to new ideas and gave her insights into unforeseen challenges. As a start-up founder who is intensely focused on the growth of her company, Noelia appreciated the opportunity to take a step back to critically evaluate challenges and find new solutions for MediaSmart. The event also allowed her to meet high-profile participants from the United States and Spain, a network she plans to use in future ventures. In 2016, MediaSmart has signed its first clients in the United States and expects US clients to contribute with at least 10% to 15% of the total revenue for the year - demonstrating the power of the IN 3 network to support Noelia s understanding of and growth into the U.S. ecosystem. With offices in Dublin, Madrid and Bucharest, more than 5 million players worldwide enjoy its first game, erepublik.com, and 1.5 million are playing its latest hit Age of Lords. Noelia Amoedo, CEO, MediaSmart
12 Iñaki Arrola, Founder and CEO, Coches.com Coches.com Build Alliances to Explore New Markets Coches.com is Spain s biggest online marketplace for new and used vehicles, car rentals, and customized financing. At IN 3, Coches.com Founder Iñaki Arrola, met new U.S. investors who helped him cultivate relationships with prospective co-investors. Iñaki believes Spain s tech companies have found their sweet spot and are ready to launch forward into a bright future. It s essential to take advantage of initiatives like IN 3 to continue positioning Spanish companies in the United States and increasing the opportunity to expand, he said. IN 3 is an amazing initiative which in the long term will allow us to establish new business alliances.
13 IN SPONSORS
14 Last year we incubated the economy, now we will scale it #IN3Spain
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