MAP YOUR WORLD S DATA. CartoDB is the easiest way to map & analyze your location data

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1 MAP YOUR WORLD S DATA CartoDB is the easiest way to map & analyze your location data

2 CartoDB CartoDB leads the world of location intelligence and data visualization, empowering any business and individual to extract valuable insights from location data. CartoDB transforms layers of geospatial information into data-driven maps that enable visual discovery of trends and patterns to make better, faster decisions. CartoDB s technology is used, together with big data and real-time systems, to develop custom location intelligence applications. CartoDB s self-service web platform allows anyone to effortlessly connect location data to gain insights through simple analysis and visualizations with no coding skills. CartoDB is spearheading the democratization of location intelligence, permitting anyone in industries such as financial, government, journalism, education, and science to map and understand their world's data in a more meaningful way. CartoDB launched in 2012 and is headquartered in New York. See more at CartoDB.com.

3 Our Story CartoDB s roots go back to Madrid in 2008, when our founders started a boutique technology consulting firm building data-rich applications for environmental initiatives. Javier de la Torre and Sergio Álvarez Leiva, combined their background in conservation science and data analysis to build powerful web-based tools. Separate from their own research interests, they started the company because of a strong belief that data-driven decisions could help create a better world. This work was a wild success. The company s projects did crazy things, like helping citizen scientists discover new planets, and attracting thousands of volunteers to chart weather patterns from a century ago. When you re studying the earth, much of the data has a location component attached, so building maps and geospatial analysis was important. Over time, we developed a reusable mapping engine to help us develop these applications. This engine was CartoDB. It was clear that CartoDB could empower developers and scientists, providing them with a great tool to tell data stories that matter. Beyond that, we saw that CartoDB could empower a huge range of people to draw insight from their location-based data. As a result, CartoDB became a self-seeded company in In order to bring CartoDB to the wider world, we ve raised outside capital in two rounds so far (Series A in October 2014, Series B in September 2015). Today, more than 180,000 CartoDB users and a network of over 100 business partners, in 36 countries, apply CartoDB in a wide variety of fields, leading the way for the location-intelligence industry. We re in a market that is still young, there are lots of unknowns, which is right where the magic happens.

4 Our Mission The history of maps is a history of the power of information. In the past, kings owned - and paid dearly for - the creation of maps, because maps conferred the ability to see, to understand, and to plan the future. Today, we live in a world where every day, billions of new location-rich data points are being generated. We believe everyone - no matter your background, job title, or area of expertise - should be able to harness the power of location data. At CartoDB, we aim to democratize access to location intelligence by creating powerful, flexible, and easy-to-learn tools and put them in the hands of basically everyone, which we believe will be a key transformational tool for the successful companies and organizations of the future. Following one of the laws of geography, Everything is related to everything else, but near things are more related to each other.

5 What makes us different Performant at scale Large data volumes, real-time visualizations and complex geo-analysis on any device. CartoDB provides a one-stop shop platform to implement multi-device compatible solutions. Batteries included Geocoding, routing, base maps, advanced geo-analytics, visual exploration tools. CartoDB enriches enterprise data with related sources, and provides algorithms to make visible the invisible. Immediate & effortless value from geospatial data Self-service, easy to use fully integrated workflow, from data to insights. Make unlimited queries. CartoDB empowers the business professional with actionable dashboards and dynamic widgets. Embeddable geo-analytics APIs to integrate advanced geo-analytics and LBS into your apps and platform. CartoDB serves as the next generation analysis and rendering engine for apps and geospatial tools.

6 Leadership Founders Javier de la Torre and Sergio Álvarez Leiva started CartoDB because they wanted to make the world better. Learn more about them: Javier de la Torre Javier de la Torre is CEO of CartoDB. One of the pioneers of location intelligence, Javier founded the company with a vision to democratize data analysis and visualization. Under his leadership, CartoDB has grown from a groundbreaking idea into one of the fastest growing geospatial companies in the world. He started his career as a conservation scientist, applying data sharing technologies to analyze and visualize endangered species. In 2007, he founded Vizzuality, a renowned geospatial company dedicated to bridging the gap between science and policy making by the better use of data. He has been widely recognized for his visionary leadership and is frequently invited to give talks on data analysis, open source, geospatial technology, and

7 biodiversity informatics. Javier holds a degree in Agriculture Engineering and Environmental Science from the Universidad Politéncia de Madrid and Freie Universität Berlin. He is an advisory member at multiple organizations, like the European Biodiversity Observation Network. As CEO of CartoDB, Javier is responsible for driving the company growth and expansion to new and broader markets to achieve the company's mission, the democratization of location intelligence. Javier is passionate about all things data and its potential to improve the way we make decisions in our world. Sergio Álvarez Leiva Sergio is CartoDB's Chief Product Officer. In this capacity, he manages the product team and works on product design. Sergio has spent years bridging the designer-developer divide and making products to improve the way that decisions are made. He has a background in computer science and currently researches data visualization, information design, and interface design with a special focus on data interaction.

8 Sergio is a co-founder of Vizzuality, a company dedicated to visualization, analysis, and cloud-based services for large amounts of data, with offices in Madrid and New York. At Vizzuality, he had the pleasure of working with clients like, Google, NASA, The WSJ, and Oxford University or the Open Government Partnership, on projects that really matter. Vizzuality continues operations but Sergio is not longer involved on the day to day work. In 2014, Sergio was selected Top Innovator under 35 in Spain by MIT Technology Review. Sergio has also been part of The Global Shapers Community since During the last few years, Sergio has been teaching Data Visualization, Code for Designers, and Product Design at the IE Business School, The European Institute of Design, CEU University or the Cartographic Institute of Cataluña. Board Among Sergio and Javier, there are 6 members additional members of the CartoDB Executive Board: - Ciarán O Leary, Partner at Blueyard Capital - Harry Nelis, Partner at Accel Partners - Anthony Deighton, CTO & SVP Products at Qliktech - Alex Ott, Owner and Founder of CrossContinentalVentures - Miguel Arias, COO of CartoDB

9 Our Product Have you ever tried to visualize 100 millions data points on a map? It s crazy hard. But this is the type of challenge we like: big, complicated, and capable of helping people discover patterns and anomalies in their data. Editor The CartoDB Editor is a data visualization and analysis tool that is super easy to use for the business generalist yet powerful enough to support the most advanced GIS experts and data scientists. When you log in at CartoDB.com, you can import tables of data, map that data, and view, style, and filter it in various ways. You can also use SQL to analyze the data, asking location-oriented questions like how many parks are within a 5 mile radius. Before CartoDB, these questions were hard, expensive, and complicated to answer.

10 Platform CartoDB also has a set of APIs that we call our Platform. Developers use the Platform as the engine for their applications. We are used in applications that track deforestation, assess real estate markets, help cities maintain their infrastructure, and help companies choose the best location for their stores, operations, and marketing activities. Deep Insights Deep Insights is our big data product. It is a way to filter through hundreds of millions of data points- in near-real time.

11 Location Data Services We also provide location data services in order to power business applications with custom basemaps, geocoding, and automated routing. Data Observatory The Data Observatory is a data service that provides measurements of populations, jobs, and commerce. It supplies users with high-value and hard-to-find datasets to gain better understanding of patterns and trends. The Data Observatory enables users to make predictions and discover insights through location-data context. Learn More The best way to get to know CartoDB is to start making maps and doing analysis. Check out our website and blog ( our quick lessons in the Map Academy ( and our long-form training Workshops (

12 Our Brand Tagline Map Your World s Data Our Mission To build an ecosystem that will enable individuals and businesses to map their world s data and become more knowledgeable and successful Vision A world where data can be mapped by anyone to extract insights, understand the world, and drive better decisions globally but now we are better positioned than ever to make it happen. Logo CSS Colors - Main dark #2E3C43 - Secondary dark #282C2F - Main blue #3AA9E3 - Secondary blue #227DBD - Main background #FFFFFF - Second background #F9F9F9

13 Contact Don t hesitate to contact us for additional information or visualizations: Twitter Linkedin Facebook May 2016

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