The RECMA range of global tools in 2011

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1 13 Global Evaluation reports and databases in The RECMA range of global tools in This brochure presents the list of the Global evaluation reports and databases to be d in. It does not include the Domestic reports available with their Advertiser online Database (AoD) in more than 30 countries. Sector reports exclusively dedicated to advertisers are not listed here. 8 Global Evaluation reports 5 Global databases A B Overall Billings rankings Edition 12 Digital & Diversified Services resources Edition 2 I Major wins since 2004 weekly up J Regional alignments monthly up C Compitches rankings Edition 8 K Client conflicts by country quaterly up D Network Diagnostics 3 versions a year Edition 2 (mid-january); 3 (mid-april); 4 (mid-september) L Competition tracking by sector NEW E F G Advertiser media agency portfolio evaluation (100) Edition 2 (mid-january); 3 (mid-april); 4 (mid-september) Cartography by country (50) Edition 5 International Coordination & Hubs : network rankings End of 2010 Edition 2 November 1- Pharma : 15 advertisers November Alcohol : 10 advertisers December Luxury : 15 advertisers January 4- Food & soft drinks : 20 advertisers February 5- Personal care & household care : 15 advertisers March 6- Automotive : 20 advertisers April 7- Telecom : 10 advertisers May 8- Consumer electronics & IT : 20 advertisers June 9- Retail & restaurants : 15 advertisers July 10- Banking & insurance : 10 advertisers September 11- Games & entertainment : 10 advertisers October H Digital agency rankings Edition 4 M Media pitch Consultants and Audits Directory Edition 4 IN THE YELLOW BLOCKS THE REPORTS AVAILABLE ON DECEMBER 5 th 2010 CONTACTS : eudes@recma.com (Global; USA, France) olivier@recma.com (China; Russia; Europe; Advertisers) murray@recma.com (UK, Scandinavia, Australia) francisco@recma.com (Latin America) michele@recma.com (India; South East Asia) david@recma.com (Digital; Canada) RECMA SA. 12 avenue de l'opéra Paris, France RECMA Inc. New York London Hong Kong Manila

2 13 Global Evaluation reports and databases in What are the benefits? The research 8 Global Evaluation reports reveals agency rankings by buying volume or by overall activity... agency rankings by resources in Digital or Diversified services... agency performances in new business, especially after pitches A- Overall Billings Rankings 2010 in 55 countries Edition 12 Indicators: growth rates 10/09; industry shares; structure (buying billings + Digital + Diversified services+ Int'l coordination); staff numbers; ratio billings / staff Ranking in 5 zones, regional rankings (15 tables), country rankings (55) by agency brand (table 1) and by Groups of networks (table 2); structure of the billings (table 7). Key findings. B- Digital & Diversified Services Resources 2010/ in 35 countries Edition 2 Ranking by Groups and by networks based on staff numbers. Diversified Services include outdoor; sponsorship; branded content; sports marketing; local media; econometrics; ad hoc research; bartering; etc. C- Compitches (Competitiveness in pitches) 2010 in 35 countries Edition 8 Analysis of the local and multi-country pitches and moves (the 9-reason file is available in the Domestic reports only). 500 agencies assessed for 2010 (35 countries versus 26 in 2009) mid-term grades and Compitches activity index. The report includes the CrossMoves table (n 11) summarizing one year in a country. Compitches global and regional rankings by network and by Group with and without weighting. Split between key ten countries and second tier (25 mid-sized countries) leading to two individual rankings. d Sept 2010 End of June d Sept 2010 End of June d April 2010 Mid-April... agency classification based on a multi-criteria evaluation D- Network Diagnostics in 35 countries. Edition 2 (mid-january); 3 (mid-april); 4 (mid-september) Based on agency Consolid Evaluation developed since 2006, this report delivers a multi-criteria assessment of the networks and Groups. 500 agencies are classified in three categories : Dominant; Good profile; Average profile and regarding new biz in "Successful; Stable; Declining/ Underperforming". Global and regional rankings by network First Sept 2010 Mid- Jan Mid-April Mid-Sept... advertiser media agency portfolio classification E- Advertiser media agency portfolio evaluation in 35 countries. Edition 2 (mid-january); 3 (mid-april); 4 (mid-september) Based on media agency Consolid Evaluation in 35 countries (see the report above) this report provides for 60 (Mid-Jan) then 80 (Mid-April) then 100 (Mid Sept) key advertisers the evaluation of their media agency portfolio. First Sept 2010 Mid- Jan Mid-April Mid-Sept... agency classification by country... agency capabilities for managing international accounts F- Cartography by country. A one-page memo crossing two criteria: industry shares (based on client portfolio values) and the classification extracted from the Consolid Evaluation (based on ten criteria). Each mapping summarizes the competition by Group of networks and the degree of correlation between size (industry shares) and qualitative evaluation. Grades in Competitiveness in pitches (Compitches) are quoted as a reminder. Edition 5 G- International coordination & Hubs : network rankings. 1- Groups and networks resources in Int'l coordination (hubs) : dedicated staff number; head of the unit; key clients; services provided. 2- Networks' performance in global or regional pitches in 2009 and Rankings by network based on the degree of activity and number of wins. 3- Consolid Evaluation based on 8 criteria and leading to a classification in three categories. Mid- Jan Mid-April Mid-Sept First end 2010 November... digital agency rankings by country, etc H- Digital agency rankings Edition 4 1-Ranking of the largest 350 digital/ interactive agencies operating in major countries or one country. Each agency is described with its services and profile (350 summaries) 2- Ranking by country: 150 digital agencies in the USA 109 in the UK 95 in France 66 in Germany 60 in Canada 60 in Italy 60 in Spain 60 in India 60 in Australia 60 in China. 3- Ranking of 79 agencies reporting to Advertising groups 93 agencies reporting to Media agency branches Ranking of 52 Specialists reporting to holdings. Ranking of 132 independents. Includes a directory of 1034 digital professionals. Twelve rankings and eight panoramas. 220 pages.. d Oct 2010 October IN THE YELLOW BLOCKS THE REPORTS AVAILABLE ON DECEMBER 5th 2010

3 13 Global Evaluation reports and databases in What are the benefits? The research reveals... 5 Global databases up... the most recent account moves and their history by advertiser or by sector... the partnerships between media agencies and top advertisers in 13 major countries... client conflicts by country and by sector... adspends in 50 countries between competitors by sector I- Major wins 200+ account moves every year since 2004 (7 years) with details and comments. Search by sector; by advertiser brand; by agency; by country/ region; by billings amount (excel) + Ongoing reviews list. Edition 8 J- Regional alignments 500 international advertisers database (listed from A to Z) and their media agencies in 13 major countries (USA+ top 5 Europe+ Russia/ India/ China + Australia/ Canada + Mexico and Poland). The yellow highlights indicate the global alignments -even within a pool of AOR networks; the blue highlights indicate Europe alignment only. The file does not include adspend figures. Search by advertiser; by sector; by agency. (excel) Edit 8 K- Client conflicts by country top advertisers (200 to 300) shared out by 18 product categories and media agencies in 20 countries. Four one-page panoramas gather the 18 categories in 4 sectors : packaged goods; durable goods and services; luxury and premium brands; retail/ traffic to the shop. (word) Edition 4 L- NEW Competition tracking by sector providing the media agency partners of 160 intl. advertisers in 50 countries (Partnership files). Includes budget amounts (local, regional, global). This analysis is customizable with specific advertiser selection : the Comparative Perspective provides an overview of the partnerships in 50 countries (excel). L1- Pharma : Bayer / Abbott Lab. / Merck & Co / Schering-Plough /Boehringer Ingelheim /Pfizer +Wyeth /GSK /Novartis /Sanofi- Aventis /BMS Bristol-Myers Squibb /Eli Lilly /Astra-Zeneca/ etc (15) Weekly up Edition 1 L2- Alcohol incl Breweries: Pernod Ricard /Diageo + Guinness / Heineken /Ab Inbev /Carlsberg /Sabmiller /Molson Coors /Regional Brewing Co/ etc (10) Weekly up Edition 1 L3- Luxury: L'Oréal / Chanel / Coty Prestige / Estee Lauder / Shiseido -BPI / Hermès / LVMH / Richemont/ Gucci Gr / Elizabeth Arden / Puig / Revlon / Swatch/ Rolex / Clarins // etc (15) Weekly up Edition 1 L4- Food & soft drinks: Bel Fromageries /Bongrain /Campbell Soup /Coca-Cola /Danone / Ferrero /Kellogg's / Kraft-Cadbury /Lactalis /Mars-Wrigley /Muller /Nestlé /Pepsico /General Mills /Yoplait /Orangina /Schweppes /Heinz /Sara Lee/ etc (20) Weekly upd Edi 1 L5- Personal care & House care: Church & Dwight / Clorox / Henkel / SC Johnson / Colgate-Palmolive Co / Kimberly Clarck / Beiersdorf -Nivea / Kao / Avon / P&G / Unilever / Alberto Culver (Unilever) / Reckitt + Ssl /Durex/ J&J/ etc (15) Weekly up Edition 1 L6- Automotive: General Motors + Opel /Toyota /PSA Peugeot Citroen /Renault-Nissan /Ford Motors/ Volkswagen +Seat/ Honda /Hyundai Kia /Chrysler Group /Mercedes /Daimler /Fiat Spa /Mazda /BMW /Suzuki /Mitsubishi Motors/ Porsche /Subaru/ etc (20) Weekly up Edition 1 L7- Telecom: Orange/ Tele2 /Telefonica /T-Mobile /Vodafone /Virgin Mobile /Hutchinson 3G / SFR / Bouygues Telecom /Free (Illiade) / etc (10) Weekly up Edition 1 L8- Consumer Electronics & IT: Philips / Samsung/ Sony Electronics/ Sony Playstation/ Nokia/ LG Electronics/ Panasonic/ Delonghy/ Sharp Electronics/ Hitachi/ Electrolux/ Canon/ HP + Palm /Microsoft/ Dell/ Apple/ Acer/ etc (20) Weekly up Edition 1 L9- Retail & Restaurants : Carrefour / Ikea / McDonald/ Burger King/ Yum! Brands / Subway / Tchibo / Metro / Wal-Mart / Auchan -Mulliez / Accor Gr/ etc (15) Weekly up Edition 1 L10- Bank & Insurance : Allianz / Axa / Chase / JP Morgan / Sté Générale/ Credit Agricole/ HSBC/ Barclays/ / etc (10) Weekly up Edition 1 L11- Games & Entertainement : Activision / Nintendo / Mattel / Hasbro / Sony Playstation/ Disney / Warner / Universal / Fox / / etc (10) Weekly up Edition 1... consultants partnering with advertisers for media pitches M- Media pitch Consultants and Audits Directory: 145 consultants and audits across 38 countries. Includes: cities; website; heads with s; comments (profile); recent media pitches supervised. Geographical coverage of four int'l Auditing companies. List of 300 media pitches (2009 / 2010/ ) by advertiser- alphabetical order. Edit 4 IN THE YELLOW BLOCKS THE REPORTS AVAILABLE ON DECEMBER 5th 2010 every Friday monthly quarterly since November 2010 November 2010 December 2010 January February March April May June July September October quarterly upd October 2010

4 13 Global Evaluation reports and databases in A- Overall Billings Rankings 2010 in 55 countries.... agency rankings by buying volume or by overall activity Indicators: growth rates 10/09; industry shares; structure (buying billings + Digital + Diversified services+ Int'l coordination); staff numbers; ratio billings / staff Ranking in 5 zones, regional rankings (15 tables), country rankings (55) by agency brand (table 1) and by Groups of networks (table 2); structure of the billings (table 7). Key findings. Edition 12 d Sept 2010 End of June This brochure presents the list of the Global reports and databases to be published by RECMA in.

5 13 Global Evaluation reports and databases in B- Digital & Diversified Services Resources 2009/2010 in 35 countries.... agency rankings by resources in Digital or Diversified services 2010/ in 35 countries Edition 2 Ranking by Groups and by networks based on staff numbers. Diversified Services include outdoor; sponsorship; branded content; sports marketing; local media; econometrics; ad hoc research; bartering; etc. d Sept 2010 End of June This brochure presents the list of the Global reports and databases to be published by RECMA in.

6 13 Global Evaluation reports and databases in C- Compitches (Competitiveness in pitches) 2009 in 35 countries. Edition 8... agency performances in new business, especially after pitches Analysis of the local and multi-country pitches and moves (the 9-reason file is available in the Domestic reports only). 500 agencies assessed for 2010 (35 countries versus 26 in 2009) mid-term grades and Compitches activity index. The report includes the CrossMoves table (n 11) summarizing one year in a country. d April 2010 Compitches global and regional rankings by network and by Group with and without Mid-April weighting. Split between key ten countries and second tier (25 mid-sized countries) leading to two individual rankings.. This brochure presents the list of the Global reports and databases to be published by RECMA in.

7 13 Global Evaluation reports and databases in D- Network Diagnostics in 35 countries.. Edition 2 (mid-january); 3 (mid-april); 4 (mid-september)... agency classification based on a multi-criteria evaluation Based on agency Consolid Evaluation developed since 2006, this report delivers a multi-criteria assessment of the networks and Groups. 500 agencies are classified in three categories : Dominant; Good profile; Average profile and regarding new biz in "Successful; Stable; Declining/ Underperforming". Global and regional rankings by network First Sept 2010 Mid- Jan Mid-April Mid-Sept This brochure presents the list of the Global reports and databases to be published by RECMA in.

8 13 Global Evaluation reports and databases in E- Advertiser media agency portfolio evaluation Edition 2 (mid-january); 3 (mid-april); 4 (mid-september)... advertiser media agency portfolio classification Based on media agency Consolid Evaluation in 35 countries (see the report above) this report provides for 60 (Mid-Jan) then 80 (Mid-April) then 100 (Mid Sept) key advertisers the evaluation of their media agency portfolio.. First Sept 2010 Mid- Jan Mid-April Mid-Sept This brochure presents the list of the Global reports and databases to be published by RECMA in.

9 13 Global Evaluation reports and databases in... agency classification by country F- Cartography by country A one-page memo crossing two criteria: industry shares (based on client portfolio values) and the classification extracted from the Consolid Evaluation (based on ten criteria). Each mapping summarizes the competition by Group of networks and the degree of correlation between size (industry shares) and qualitative evaluation. Grades in Competitiveness in pitches (Compitches) are quoted as a reminder. Edition 5 Mid- Jan Mid- April Mid-Sept This brochure presents the list of the Global reports and databases to be published by RECMA in.

10 13 Global Evaluation reports and databases in G- International coordination & Hubs: network rankings... agency capabilities for managing international accounts 1- Groups and networks resources in Int'l coordination (hubs) : dedicated staff number; head of the unit; key clients; services provided. 2- Networks' performance in global or regional pitches in 2009 and Rankings by network based on the degree of activity and number of wins. 3- Consolid Evaluation based on 8 criteria and leading to a classification in three categories. First end 2010 November This brochure presents the list of the Global reports and databases to be published by RECMA in.

11 13 Global Evaluation reports and databases in H- Digital agency rankings (third edition)... digital agency rankings by country, etc 1-Ranking of the largest 350 digital/ interactive agencies operating in major countries or one country. Each agency is described with its services and profile (350 summaries) 2- Ranking by country: 150 digital agencies in the USA 109 in the UK 95 in France 66 in Germany 60 in Canada 60 in Italy 60 in Spain 60 in India 60 in Australia 60 in China. 3- Ranking of 79 agencies reporting to Advertising groups 93 agencies reporting to Media agency branches Ranking of 52 Specialists reporting to holdings. Ranking of 132 independents. Includes a directory of 1034 digital professionals. Twelve rankings and eight panoramas. 220 pages.. d Oct 2010 October This brochure presents the list of the Global reports and databases to be published by RECMA in.

12 13 Global Evaluation reports and databases in

13 13 Global Evaluation reports and databases in

14 13 Global Evaluation reports and databases in... the most recent account moves and their history by advertiser or by sector I- Major wins + Ongoing reviews 200+ account moves every year since 2004 (7 years) with details and comments. Search by sector; by advertiser brand; by agency; by country/ region; by billings amount (excel) + Ongoing reviews list. Edition 8 every Friday This brochure presents the list of the Global reports and databases to be published by RECMA in.

15 13 Global Evaluation reports and databases in... the partnerships between media agencies and top advertisers in 13 major countries J- Regional alignments: 500 international advertisers database (listed from A to Z) and their media agencies in 13 major countries (USA+ top 5 Europe+ Russia/ India/ China + Australia/ Canada + Mexico and Poland). The yellow highlights indicate the global alignments -even within a pool of AOR networks; the blue highlights indicate Europe alignment only. The file does not include adspend figures. Search by advertiser; by sector; by agency. (excel) Edit 8 monthly This brochure presents the list of the Global reports and databases to be published by RECMA in.

16 13 Global Evaluation reports and databases in... client conflicts by country and by sector K- Client conflicts by country top advertisers (200 to 300) shared out by 18 product categories and media agencies in 20 countries. Four one-page panoramas gather the 18 categories in 4 sectors : packaged goods; durable goods and services; luxury and premium brands; retail/ traffic to the shop. (word) Edition 4 quarterly This brochure presents the list of the Global reports and databases to be published by RECMA in.

17 13 Global Evaluation reports and databases in... adspends in 50 countries between competitors by sector L- NEW Competition tracking by sector providing the media agency partners of 160 intl. advertisers in 50 countries (Partnership files). Includes budget amounts (local, regional, global). This analysis is customizable with specific advertiser selection : the Comparative Perspective provides an overview of the partnerships in 50 countries (excel). since November 2010 This brochure presents the list of the Global reports and databases to be published by RECMA in.

18 13 Global Evaluation reports and databases in L- NEW Competition tracking by sector... adspends in 50 countries between competitors by sector by sector providing the media agency partners of 160 intl. advertisers in 50 countries (Partnership files). Includes budget amounts (local, regional, global). This analysis is customizable with specific advertiser selection : the Comparative Perspective provides an overview of the partnerships in 50 countries (excel). L1- Pharma : Bayer / Abbott Lab. / Merck & Co / Schering-Plough /Boehringer Ingelheim /Pfizer +Wyeth /GSK /Novartis /Sanofi- Aventis /BMS Bristol-Myers Squibb /Eli Lilly /Astra-Zeneca/ etc (15) Weekly up Edition 1 L2- Alcohol incl Breweries: Pernod Ricard /Diageo + Guinness / Heineken /Ab Inbev /Carlsberg /Sabmiller /Molson Coors /Regional Brewing Co/ etc (10) Weekly up Edition 1 L3- Luxury: L'Oréal / Chanel / Coty Prestige / Estee Lauder / Shiseido -BPI / Hermès / LVMH / Richemont/ Gucci Gr / Elizabeth Arden / Puig / Revlon / Swatch/ Rolex / Clarins // etc (15) Weekly up Edition 1 L4- Food & soft drinks: Bel Fromageries /Bongrain /Campbell Soup /Coca-Cola /Danone / Ferrero /Kellogg's / Kraft-Cadbury /Lactalis /Mars-Wrigley /Muller /Nestlé /Pepsico /General Mills /Yoplait /Orangina /Schweppes /Heinz /Sara Lee/ etc (20) Weekly upd Edi 1 L5- Personal care & House care: Church & Dwight / Clorox / Henkel / SC Johnson / Colgate-Palmolive Co / Kimberly Clarck / Beiersdorf -Nivea / Kao / Avon / P&G / Unilever / Alberto Culver (Unilever) / Reckitt + Ssl /Durex/ J&J/ etc (15) Weekly up Edition 1 L6- Automotive: General Motors + Opel /Toyota /PSA Peugeot Citroen /Renault-Nissan /Ford Motors/ Volkswagen +Seat/ Honda /Hyundai Kia /Chrysler Group /Mercedes /Daimler /Fiat Spa /Mazda /BMW /Suzuki /Mitsubishi Motors/ Porsche /Subaru/ etc (20) Weekly up Edition 1 L7- Telecom: Orange/ Tele2 /Telefonica /T-Mobile /Vodafone /Virgin Mobile /Hutchinson 3G / SFR / Bouygues Telecom /Free (Illiade) / etc (10) Weekly up Edition 1 L8- Consumer Electronics & IT: Philips / Samsung/ Sony Electronics/ Sony Playstation/ Nokia/ LG Electronics/ Panasonic/ Delonghy/ Sharp Electronics/ Hitachi/ Electrolux/ Canon/ HP + Palm /Microsoft/ Dell/ Apple/ Acer/ etc (20) Weekly up Edition 1 L9- Retail & Restaurants : Carrefour / Ikea / McDonald/ Burger King/ Yum! Brands / Subway / Tchibo / Metro / Wal-Mart / Auchan -Mulliez / Accor Gr/ etc (15) Weekly up Edition 1 L10- Bank & Insurance : Allianz / Axa / Chase / JP Morgan / Sté Générale/ Credit Agricole/ HSBC/ Barclays/ / etc (10) Weekly up Edition 1 L11- Games & Entertainement : Activision / Nintendo / Mattel / Hasbro / Sony Playstation/ Disney / Warner / Universal / Fox / / etc (10) Weekly up Edition 1 since November 2010 November 2010 December 2010 January February March April May June July September October This brochure presents the list of the Global reports and databases to be published by RECMA in.

19 13 Global Evaluation reports and databases in M- Media pitch Consultants and Audits Directory... consultants partnering with advertisers for media pitches 145 consultants and audits across 38 countries. Includes: cities; website; heads with s; comments (profile); recent media pitches supervised. Geographical coverage of four int'l Auditing companies. List of 300 media pitches (2009 / 2010/ ) by advertiser- alphabetical order. Edit 4 quarterly This brochure presents the list of the Global reports and databases to be published by RECMA in.

20 13 Global Evaluation reports and databases in RECMA geographical coverage and clients