Investor Relations Presentation DOAS Profile 2014
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- Terence Young
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1 Investor Relations Presentation DOAS Profile 2014 D-AUTO Investor Relations Presentation - DOAS Profile
2 Agenda Doğuş Group Doğuş Otomotiv Macroeconomic Outlook Automotive Market Core Business Lines Automotive Related Ancillary Business Corporate Governance Social Media Investor Relations Presentation - DOAS Profile
3 Doğuş Group Structure Banking & Financial Services Automotive Construction Media Tourism & Services Real Estate Energy Entertainment New Initiatives Corporate Responsibility Investor Relations Presentation - DOAS Profile
4 Doğuş Otomotiv Doğuş Otomotiv aims at having a productive and profitable presence in every stage of the automotive value chain. Investor Relations Presentation - DOAS Profile
5 Doğuş Otomotiv / Value Chain 2014 Presence in Every Link of Automotive Value Chain Core Business Automotive Related Ancillary Business Import and Distribution Retail Replacement Parts and After Sales Services Used Vehicle Sales Production Finance Other Investments Spare Parts&Logistics Quick Fix to all Brands Krone Automotive Financing Yüce Auto DOD Used Vehicle Sales TÜVTÜRK Insurance Doğuş Otomotiv Independent Authorized Dealers Meiller* LeasePlan Insurance *Subsidiaries **Representative Offices Investor Relations Presentation - DOAS Profile
6 Widest Retail & Services Network in Turkey Widest retail and services network in Turkey with 550 customer points (*) DOAS brands, including VW, Audi, Porsche, Scania, SEAT, Krone, Scania Marine as of December 2013 Audi VW Krone Scania Porsche SEAT Meiller Thermo King Investor Relations Presentation - DOAS Profile
7 Success Story of DOAS Car park more than 1 Mio units Market Share 17.8% After Doğuş Otomotiv became the sole importer and distributor of VW brand vehicles in Turkey, VW brands market share increased from 0.5% in 1993 to 17.8% in 2013 Scania distributorship agreement Volkswagen and Audi distributorship agreement Distributorship agreement with Volkswagen AG Market Share 0.5% Scania Industrial and Marine Engines distributorship agreement signed 1995 Porsche distributorship agreement Customs duties on vehicles imported from the EU abolished 1996 SEAT distributorship agreement and partnership with Yüce Auto 1997 Market Share 5.8% Skoda distributorship agreement and partnership with Yüce Auto Used car operations established Consumer finance JV with Volkswagen Financial Services AG Initial Public Offering of Doğuş Otomotiv Doğuş Otomotiv Corporate Responsibility project: traffic is life Krone distributorship agreement Assembling Operations Merger of automotive companies under Doğuş Otomotiv 2003 Doğuş Otomotiv acquired 100% of SEAT Bentley letter of intent Volkswagen Marine Engines agreement Production agreement with Krone 2004 Market Share 11.4% TÜVTÜRK established by the cooperation of AKFEN and TÜV SÜD Porsche dealership contract in Lausanne Lamborghini distributorship agreement Opening of OtoMotion Oto-Fix Exspres Service established Meiller distributorship and coproduction agreement Krone - Doğuş coproduction agreement Bugatti letter of intent LeasePlan partnership for fleet services Thermo King distributorship agreement Krone Doğuş Trailer Plant groundbreaking ceremony Groundbreaking ceremony of Porsche dealership in Lausanne Opening Meiller Doğuş Tipper Plant Establishing Porsche Lausanne D-Auto Suisse SA Global Compact Agreement Publishing Sustainability Report Doğuş Otomotiv 15th anniversary Opening of Porsche Lausanne Corporate Governance Rating (7.80 Point) Corporate Governance Rating (8.63 Point) Corporate Governance Rating (9.05 Point) VW and Audi distribution agreement for Iraq Investor Relations Presentation - DOAS Profile
8 Key Strengths of DOAS Leader in import market in Turkey with 18% m/s among c. 35 pure importers One-stop shopping concept showroom, after sales services, consumer financing, insurance Widespread network and customer base, widest network with c. 550 customer points Advanced financial risk management systems daily monitoring of the FX position Well-positioned multi-brand products 14 different brands Youngest fleet in the market with new launches every year, has more than 85 models Profit oriented growth strategy profitability always kept without losing market share Creating its own brands DOD, oto fix, DOD City, DOD Prime Well-equipped IT infrastructure Customer focus, close relations with customers result in high loyalty to the brands widest network > 550 customer points youngest fleet > 85 models multi-brand products 14 different brands Investor Relations Presentation - DOAS Profile
9 DOAS Position in the Market FY PV VW PV sales are ranked 2nd in the passenger vehicles market (VW Light Vehicle sales are ranked 1st in the total market). Volkswagen sold 88,304 units PVs in Volkswagen has market share of 13.3% in % increase in 2013 VW retail sales as compared Golf, The Beetle, Passat and Passat Variant models retain 1st position in their segments. SEAT sold 11,065 units in 2013 ( highest sales ever). Alhambra model retain 1 st position in B MPV segment. LCV HCV Luxury Segment VW LCV is the sales leader in import market (26.4%). VW sold 23,752 units LCVs in VW LCV has market share of 12.6% in 2013 (the highest market share since 2007). VW LCV sales are ranked 3rd in the commercial vehicles market. Transporter is the best selling vehicle in its segment. Amarok ranked 2nd in its segment. Crafter has reached 3,698 sales unit. (highest sales unit since 2007) Scania has reached 1,672 units sales volume in Krone Krone has reached 752 units Doğuş Otomotiv Krone sales and 700 units Krone-Doğuş Treyler sales in 2013, making up a total of 1,452 units and won the Beste Marke- Image Award 2013 during the VerkehrsRundschau. Meiller has reached 386 units sales volume in 2013 and won the The Best Tipper award in 2013 in its segment at Germany. Thermo King sold 802 units in 2013, its highest sales ever and was awarded with Platinum Sales and Service Provider by OEM three consecutive years in a row. 21 Bentley sold in 2013 (highest sales ever). 4 Lamborghini sold in Porsche sold 517 units (highest sales ever). In the Premium SW segment, Porsche is the segment leader with 911 models. Audi sold 14,987 units in 2013, which is the highest ever sales volume, leading to 9.2% increase compared to Q5 retains its No.1 position in Premium B-SUV segment. Investor Relations Presentation - DOAS Profile
10 Financial Performance Sales Revenue (mn TRY) Total Assets (mn TRY) Net Working Capital (mn TRY) 6.602, , ,00 260, , , , , , ,00 124,00 143, , , ,95 CapEx (mn TRY) EBITDA (mn TRY) Net Profit (mn TRY) 133,00 108,00 93,00 222,39 260,07 330,51 337,43 149,55 142,23 258,73 224,73 53,53 29,42 96,53 30, Investor Relations Presentation - DOAS Profile
11 Margins Gross Profit Margin (%) OpEx/Sales (%) EBITDA Margin (%) 14,2% 14,1% 12,4% 13,9% 12% Target 11,4% 10,5% 8,3% 7,9% 7,4% Consolidated 8% max 6,7% 4,5% 6,5% 5,4% 6,4% 5,1% Solo 5% max EBIT Margin (%) Net Profit Margin (%) Wholesale Market Share 3,6% 5,9% 5,0% 6,0% 5,0% 4,4% 4,6% 3,0% 3,4% 8,9% 11,2% 12,6% 15,7% 17,6% 1,4% Investor Relations Presentation - DOAS Profile
12 2014 Model Launches Golf GTI Polo Scirocco Jetta S8 PI S3 Sedan S1-S1 Sportback A7 PI TT NF A6-A6 Allroad PI A3/S3 Cabrio Panamera Diesel 300 ps Cayenne Platinum Macan New Targa Boxster / Cayman GTS New Cayenne Huracan LP Leon ST Yeti Rapid Spaceback Fabia C200 Communicator Investor Relations Presentation - DOAS Profile
13 Macroeconomic Outlook Investor Relations Presentation - DOAS Profile
14 Macroeconomic Indicators YoY Inflation (%) Annual CPI Annual PPI Nominal Exchange Rates US$/TRY EUR/TRY Basket (0.5US$+0.5EUR) % 12.0% 13.67% 11.14% 12.31% 8.39% Auto Loan Rates (%) TRY EURO US$ Consumer Confidence Index Consumer Confidence Index Retail Sales Total LV 4.33% % 0.81% , , , ,000 80,000 60,000 40,000 20, Investor Relations Presentation - DOAS Profile
15 Population & Demography Population Statistics 80,551 84,247 87,349 Age Demography 11% Above 60 15% 31% % Young population and fiscal reforms push the country towards stable and sustainable growth. Population is increasing on an average 1.5% each year. 76,482 33% % 64% of population will be between the age group 15 to 59 years Economy 25% % Auto Industry Trade Balance (US$ bn) Share of people in the age group between 35 to 59 will increase by 3%. GDP - (Billion Turkish Lira) Real GDP GDP YoY Growth GDP YoY Change (%) /02 Trade Deficit Export Import 12/03 12/04 12/05 12/07 12/08 12/09 12/10 12/11 12/12 12/13 12/ Note: All figures are rounded; the base years is Source: IMF, TurkStat, Frost Sullivan Investor Relations Presentation - DOAS Profile
16 Automotive Market Investor Relations Presentation - DOAS Profile
17 Volkswagen Group Global Development world car market vs. Volkswagen Group Passenger Car Deliveries (1) (Growth y-o-y in deliveries to customers, January to December 2013 vs. 2012) World Car Market: 5.0% VW Group: 5.1% VW Group Global Sales units (thousand) Car Market VW Group North America Western Europe Central & Eastern Europe South America Rest of the World 13.6% Asia Pacific 14.8% 9,345 9,728 8,361 5,143 5,193 5,720 7,203 6,192 6,272 6, % 7.5% 8.6% 5.4% -1.9% -0.2% -0.6% -0.7% % -13.3% (1) Figures excl. Volkswagen Commercial Vehicles, Scania and MAN; incl. Porsche since 08/2012 Investor Relations Presentation - DOAS Profile
18 Volkswagen Group Global Sales Forecast - Growth expectation until 2018 North America (mn units) Western Europe (mn units) Central & Eastern Europe (mn units) Change +13% Change +16% Change +37% Asia Pacific (mn units) South America (mn units) Rest of the World (mn units) Change +45% Change +34% Change +23% Investor Relations Presentation - DOAS Profile
19 Turkish Wholesale Performance Market vs. DOAS Wholesale Market (thousand) DOAS Wholesale (thousand) DOAS Market Share 1,000 20% ,1% ,5% ,1% ,6% ,6% 553 9,0% ,3% ,6% ,9% ,9% 18% 16% 14% 12% 10% 8% 6% % 2% % Investor Relations Presentation - DOAS Profile
20 DOAS Wholesales Performance WHOLESALES (unit) Change VW 112,958 92, % 82,989 63,871 37,353 40,280 VW PV 88,890 66, % 55,764 39,974 26,752 21,136 VW LCV 24,068 25, % 27,225 23,897 10,601 19,144 AUDI 15,025 14, % 12,121 9,753 6,251 5,484 PORSCHE % BENTLEY % LAMBORGHINI % SEAT 11,334 5, % 6,115 5,149 2,568 2,938 SKODA 12,362 10, % 7,571 6,518 3,403 3,662 PC TOTAL 128,178 98, % 82,054 61,802 39,238 33,395 LCV TOTAL 24,068 25, % 27,225 23,897 10,601 19,144 LV TOTAL 152, , % 109,279 85,699 49,839 52,539 SCANIA 1,672 1, % 2,928 2, ,894 KRONE % MEILLER % GRAND TOTAL 155, , % 113,596 89,200 50,981 55,135 MARKET SIZE* PV 663, , % 598, , , ,998 LCV 187, , % 271, , , ,025 HCV 28,111 30, % 35,354 25,542 11,777 20,227 TOTAL 879, , % 905, , , ,250 DOAS Market Share PV 19.3% 17.6% 13.7% 11.9% 10.6% 10.9% LCV 12.8% 11.6% 10.0% 9.4% 5.7% 10.2% HCV 5.9% 5.6% 8.3% 9.8% 6.8% 9.4% TOTAL 17.6% 15.6% 12.5% 11.2% 9.0% 10.7% (*) Source: Automotive Distributors Association Investor Relations Presentation - DOAS Profile
21 Turkish Automotive Industry Production vs Sales GDP vs Auto Sales Breakdown of Vehicles Sales Production Change in Auto Sales (left axis) Change in GDP (right axis) 1,200 1, % 100% 50% 0% -50% -100% % 10% 8% 6% 4% 2% 0% -2% -4% -6% -8% Source: General Directorate of Public Security Car 52% Small truck 17% Motorcycle 15% Tractor 9% Truck 4% Minibus 2% Bus 1% Auto Industry Segmentation PC LCV Auto Engine Segmentation PC LCV Vehicle Ownership Total Car Parc / 100 Household Parc Density / 1000 Inhabitants 100% 95% % 52% 62% 42% 2% 40% 4% 20% 1% 40% Import Diesel A/T below 1600 cc between 1600 cc cc above cc Turkey Bulgaria UK Germany Greece Investor Relations Presentation - DOAS Profile
22 2014 Expectations Total Market > K DOAS Sales > K DOAS Market Share 18.0% % DOD Used Car Sales 25 K DOAS Revenue TRY billion Doğuş Otomotiv 2014 solo financial expectations Investor Relations Presentation - DOAS Profile
23 Core Business Lines Investor Relations Presentation - DOAS Profile
24 Import and Distribution Volkswagen Passenger Cars left a very successful year behind by increasing its sales by 32.2% in 2013 in terms of its marketing strategy, which was defined in line with its vision of becoming world s most innovative automobile brand. Ipsos, an independent research company, chose Volkswagen Passenger Cars as Lovemark brand of Audi attained sales of 14,987 vehicles in 2013, increasing its vehicle park by 18.4% and its after-sales services turnover by 13% on the year before, with a customer loyalty level of 77%, an exemplary figure across Europe. Scania sold a total of 1,672 units of heavy commercial vehicles -16 tons and over- in With its innovative product range that offers high technology to road transport, Scania has left another successful year behind. One of the leading semi-trailer brands of Europe, Krone sold 752 units of Doğuş Otomotiv Krone and 700 units of Krone-Doğuş Treyler in 2013, making up a total of 1,452 units and marking an 6% increase in its market share on the previous year, which rose up to 16%. SEAT brand achieved to increase its sales by 90% with its expanding dealer network and technologically progressive model range. Meiller sold 386 tippers in the shrinking market in 2013, and delivered its 2,000th tipper in Turkey to its customer. Doğuş Otomotiv broadest brand range and service network in the Turkish automotive industry, and Bentley and Lamborghini, its top luxury brands, offer creative service beyond expectations in line with the company s vision. In 2013, Scania Engines increased its market share and sales while maintaining its sustainable quality and trustworthiness. The total sales of Doğuş Otomotiv in land, industrial, and marine engines increased by 60% in 2013, reaching 133 units. Porsche Turkey has increased its sales by 4% in 2013 as a result of its stronger Authorized Dealer network and Service organization, growing choice of models, increasing customer satisfaction, and its marketing activities. This growth is set to continue in 2014 with the sales of 500 units after the introduction of the Macan model on the market in March. In 2013, Volkswagen Commercial Vehicles has managed to maintain its steady growth and increased its brand market share despite a shrinkage in the Turkish light commercial vehicles market. Volkswagen Commercial Vehicles has become market leader in the imported commercial vehicle sales while maintaining its third place in the overall market. The world s leading cooling system brand Thermo King, available in Turkey since 2008 under Doğuş Otomotiv s distributorship, broke its sales record in 2013 with 802 units, proved its reliability and maintained its leadership in the market. Škoda s distributor in Turkey since 1989, Yüce Auto continues to provide sales, repair/maintenance, and spare parts services for Superb, Octavia, Rapid, Yeti, Roomster, Fabia, and Citigo models through 34 Authorized Dealers and 40 Authorized Services throughout Turkey. Investor Relations Presentation - DOAS Profile
25 Retail > DOĞUŞ OTO Doğuş Oto represents seven brands (VW Passenger Cars, VW Commercial Cars, Audi, Porsche, SEAT, Skoda, and DOD), for which it sells new and second-hand vehicles, spare parts, and accessories at a total of 31 Authorized Dealers and 30 Service points in Istanbul, Ankara, and Bursa; it also offers its customers insurance, financing, and aftersales support services. Operating on a total area of 200,000 square meters with 1,358 employees, Doğuş Oto sold a total of 43,309 new vehicles, marking a new record. Its share in the retail sales of Doğuş Otomotiv was 31.3%. In 2013, the total number of customers served rose to 205,741. Doğuş Oto has always striven for excellence in customer satisfaction, becoming one of the 100 best Volkswagen Authorized Services in Europe in customer satisfaction and service quality, and ranking first in the Audi Twincup competition in Turkey. Doğuş Oto received Porsche s Sentimental Outdoors award and placed third in the best Volkswagen Authorized Dealer Advisor. represents 7 brands one-stop shopping concept operating on sqm total area Share of 30% + DOAS sales Investor Relations Presentation - DOAS Profile
26 Retail > D-AUTO SUISSE SA Porsche Sales in Lausanne In 2007, Porsche AG granted Dogus Otomotiv the marketing, sales and after-sales retail operations of the Porsche brand in Lausanne, Switzerland. Switzerland s second largest Porsche outlet Total investment is CHF 23,6 mn A subsidiary of Doğuş Otomotiv, D-Auto Suisse SA is located in Lausanne, Switzerland, where its service area of 5,000 square meters and its 35 employees offer Turkish hospitality and the company s experience to its customers since September deliveries total investment CHF 23.6 million Auto Industry Segmentation Porche AG Schweiz DASSA MS DASSA PP (%) Switzerland s 2nd largest Porsche outlet 9.9% 2,111 1,955 1,801 1, % 8.8% 8.7% Investor Relations Presentation - DOAS Profile
27 Retail > D-AUTO Expansion into new geographies A company has been founded in July 2013 in Erbil under the name of D Auto Limited Liability Company (100% shares of D-Auto is owned by Doğuş Otomotiv Servis ve Ticaret A.Ş.) for the sole and exclusive importation, distribution, sales and after-sales services of VW and Audi passenger vehicles in Iraq (initial capital was 150mn Iraq Dinar ( USD). A place has been rented for 20 years with total CapEx of approx. 10 mn USD Primary location will be Erbil in N. Iraq, from there an expansion to other N. Iraq cities are planned in the upcoming 2-3 years of operation. Operations are expected to start in 1H2014 Initial capital 150 mn IQD investment Total 10 mn USD CapEx Start 1H2014 of operations Investor Relations Presentation - DOAS Profile
28 Replacement Parts and After Sales Services > Parts & Logistics Parts and Logistics employs state-of-the art technology combined with the best modern practices of synergism, creating an unmatched service for the global brands represented by Doğuş Otomotiv. Parts and Logistics has undertaken a new leap regarding its facilities by doubling its installed capacity in 2013 in order to improve the quality of its service and to ensure sustainability of the business volume for the next decade. Parts and Logistics has implemented a new shipment from the dock project as part of its pioneering vision in vehicle logistics, carrying out vehicle distribution with four transportation companies, which has resulted in significant improvements in client delivery times. creating unmatched service installed capacity doubled in 2013 shipment from the dock new project Investor Relations Presentation - DOAS Profile
29 Used Vehicle Sales > DOD A great majority of second hand vehicles sales market is not regulated. The market is expected to grow exponentially in the coming years, due to increase in consumer awareness about organized side and much more favorable tax rates compared to new cars. sales ,206 vehicles DOD is the largest corporate retailer of the used car business. DOD provides services in Turkey with 61 customer points. 20,206 units sold in 2013 (17,000 units sold in 2012). used car business no. 1 corporate retailer DOD SALES PERFORMANCE 20,206 17,000 15,559 servicing through 61 customer points in Turkey 4,881 7,760 13,024 13,125 12,550 10, Investor Relations Presentation - DOAS Profile
30 Automotive Related Ancillary Business Investor Relations Presentation - DOAS Profile
31 Production > Krone Trailer Production with Krone In 2003, Doğuş Otomotiv has become the main exclusive importer and distributor of Krone trailers in Turkey. Doğuş Otomotiv and Krone reached an agreement in 2007 and formed a JV company to produce trailers in Turkey. The established JV company is owned by Doğuş Holding (1%), Doğuş Otomotiv (48%) and Krone (51%). An investment of EUR 35 mn was made for the Krone Doğuş Treyler factory, established in Izmir Tire, which currently constitutes the most up-to-date plant of the brand. Beginning production in 2012, the plant was officially opened in Curtainsider, Container Carrying System and Plateau models are manufactured in the plant. Krone sold 752 units of Doğuş Otomotiv Krone and 700 units of Krone-Doğuş Treyler in 2013, making up a total of 1,452 units and marking a 6% increase in its market share on the previous year, which rose up to 16%. Total CapEx 35 mn EUR Plant s capacity 10,000 units 16% Market Share Investor Relations Presentation - DOAS Profile
32 Production > Meiller Tipper Production with Meiller Doğuş Otomotiv has become the main exclusive importer and distributor of Meiller brand in Turkey in February As per the Letter of Intent (LoI) signed in October 2007, Doğuş Otomotiv and Meiller formed a joint venture (JV) company. The JV is manufacturing Meiller brand tippers and semi-trailer tippers in Turkey. In the newly established JV company Doğuş Otomotiv holds 49% stake, while the remaining 51% is owned by Meiller. The plant has become operational in 1Q08, with 3,000 units annual production capacity. Vast majority of production is exported. Doğuş Otomotiv and Meiller have invested a total EUR 10 mn for the plant. capacity 3,000 units/year Vast majority of production is exported investment EUR 10 mn for the plant Investor Relations Presentation - DOAS Profile
33 Finance > VDF VDF is a hidden value... A Finance Company established with 51% share Volkswagen Financial Services AG and 49% share of Doğuş Group on 20 December 1999 to provide financing for Doğuş Otomotiv Group Brands in line with the requirements of its customers. Offering products and services nationwide, VDF ensures ease of mind for its customers by providing Vehicle and Service Credits from a single point: the authorized dealer. The entire loan transaction is finalized by the VDF representative located at authorized dealers. To get quick response, loan applications are transferred to VDF through internet. VDF offers other advantages in addition to single-point loan services such as quick results, competitive interest rates, and minimum formalities. With a market share of 24% in 2013, new Credit Contracts realised as 60,180 units with a total amount of TRY 2,531 mn increasing the total portfolio to 111,783 units. new contracts 2010: 27,166 units (36% yoy increase) 2011: 41,562 units (53% yoy increase) 2012: 51,177 units (23% yoy increase) 2013: 60,180 units (18% yoy increase) credits given 2010: TRY 824 mn (41% yoy increase) 2011: TRY 1,500 mn (82% yoy increase) 2012: TRY 1,906 mn (27% yoy increase) 2013: TRY 2,531 mn (33% yoy increase) portfolio 2010: 54,832 units (10% yoy increase) 2011: 68,206 units (10% yoy increase) 2012: 91,257 units (34% yoy increase) 2013: 111,783 units (22% yoy increase) Investor Relations Presentation - DOAS Profile
34 Finance > VDF INSURANCE VDF Insurance, as an agent for 11 insurance companies, provides services & products to its customers such as motor insurance, traffic insurance, credit protection insurance and extended warranty. VDF Insurance works with the Authorized Dealers of VW group brand, and has increased its number of branches with dealers by 14, reaching a total of 34. VDF Insurance will continue its strategy of growth through new branches in 2014, and aims to reach a total of 50 branches by the end of VDF Insurance increased the number of its contracts by 49% in 2013, reaching a total of 202,000. Finance > VDF FACTORING Active since May 2010, VDF Factoring Services offers factoring and financing services to 117 Authorized Dealers nationwide. In 2013, VDF Factoring reached a transaction volume of TRY 5.6 billion and a total asset value of TRY 90 million. Committed to the principle of continuous and stable growth, VDF Factoring aims to increase its business volume further in number of policies tripled in 3 years 2015 target 50 branches transaction volume TRY 5.6 bn in 2013 Number of Insurance Contracts 70, , , , Insurance Penetration Motor Insurance Extended Warranty 37% 38% 14% 13% 29% 11% 25% 10% Development of Assignments DOAS Yüce 3, , , Investor Relations Presentation - DOAS Profile
35 Finance > LeasePlan Began to perform in the market with a 51% LeasePlan and 49% Doğuş Otomotiv shareholding structure in 2007 The world leader in operational leasing, LeasePlan manages 1.4 million vehicles worldwide with 6,500 employees in 5 continents and 32 countries. Serving operational leasing solutions based on its international experience and local knowledge, LeasePlan Turkey approaches customer needs in integrity, with proactive engagement and expertise in a trustworthy manner. As of the end of 2013, LeasePlan Turkey has increased the number of its vehicles in its portfolio to , growing by 11% and offering services to respective customers. LeasePlan s portfolio is primarily composed of brands like Volkswagen, Renault, Ford, Fiat and Audi, all of which have prominent shares in the fleet market. LeasePlan Turkey has accomplished to sell a total number of used cars in LeasePlan Turkey customer satisfaction TRI*M score is measured 80 while 75 percent of the customers recommend LeasePlan products and services. the world leader 1.4 mn vehicles worldwide as of the end of ,466 # of its vehicles in its portfolio LeasePlan Turkey 80 TRI*M score customer satisfaction Investor Relations Presentation - DOAS Profile
36 Other Investments > TÜVTÜRK TÜVTÜRK a cash cow business of DOAS, Bridgepoint and TÜV SÜD TÜVTÜRK consortium was granted by Turkish Privatization Administration the right to build & operate MVISs in Turkey for 20 years in exchange of US$552mn. 189 fixed and 73 mobile inspection stations are fully operational as of end-1q09, with an investment of US$300mn. Operation fees were collected from the suboperators in exchange for the prepared stations for operations. The BAs will share their revenues with the government: 1st-3rd years: 30%; 4-10th years: 40% and 11-20th years: 50%...and with TÜVTÜRK consortium: 1st-10th years 7% and 11-20th years: 20% The MVIS business is expected to generate US$15bn revenues in 20 years with US$2.5bn EBITDA. At the end of its 6th year, nearly 50 million vehicles have been inspected and enabled 10 million unsafe cars to return safely back into traffic once again TÜVTÜRK has opened the TÜVTÜRK Academy in order to further increase its service quality and to train its personnel in areas such as inspection quality, service standards, customer satisfaction, effective customer experience, and flawless operation. The TÜVTÜRK Academy will offer 700 days of training to 1,400 people annually. rights to build & operate 20 years in exchange of US$552mn expected revenues US$15bn in 20 years expected ebitda US$2.5bn in 20 years Investor Relations Presentation - DOAS Profile
37 Other Investments > D-Technology Growing with new investments D-Technology creates a wide scope of software products and services that answer to actual demands and that reflect strong technological and operational experience and sectoral expertise. Established in September 2011, D-Technology is owned 54% by Doğuş Holding and 46% by Doğuş Otomotiv. A new building with approx. TRY 20 mn is being established on neighboring premises of Doğuş Otomotiv headquarters. The main areas of D-Technology s expertise cover; designing of software and information systems requests from analysis of business requirements (i.e. business process automation, reporting, security etc.); development, installation, updating, maintenance, error fixing and integration of projects on these systems; maintaining security, monitoring of performance and reporting of abnormalities, consultancy services and management of all these processes. Affiliate 46% Doğuş Otomotiv Established 2011 Total TRY 20 mn CapEx Investor Relations Presentation - DOAS Profile
38 Corporate Governance Investor Relations Presentation - DOAS Profile
39 DOAS: First GRI reporter in automotive sector in Turkey Economic Impact Value Chain Multiple Brand Management Supply Chain Business Continuity Quality & Process Management Lean Applications Risk Management Information Technologies Sales & After Sales Services Authorized Sales & After Sales Environmental Impact Climate Change Environmentally Friendly Technologies & Products Energy Efficiency Water Consumption Waste & Scrap Management Corporate Responsibility (CR) at Doğuş Otomotiv As of May 2010, we signed UN Global Compact. We aim to be the pioneer in automotive sector in Turkey, by publishing our GRI certified CR Report in October Approach to Sustainability Strategy and Vision Social Impact Products & Services Employees Employee Health &Safety Customers Customer Health &Safety Traffic is Life Human Rights Community Engagement FIRST GRI REPORTER IN OUR SECTOR IN TURKEY Investor Relations Presentation - DOAS Profile
40 Traffic ls Life! Since 2004, all projects aimed at increasing traffic safety awareness throughout society have been carried out as part of the Traffic is Life! corporate responsibility platform. Traffic is Life! has carried out training programs, and since 2011, approx. 3,000 Doğuş Group employees have participated in these programs. Traffic is Life! platform targets the young population of universities and it has reached 5,000 university students throughout Turkey. With the Traffic is Life! training program s I m Learning about Life project, experts were enlisted to develop a training program to instill and develop traffic safety awareness among elementary school children. More than 1,000 teachers have participated in these training sessions, which have thus reached 45,000 people. Targeting 360-degree communication to ensure the spread of the culture of respecting others in traffic, the Security General Directorate continues to prepare radio and TV public announcement spots that aim at creating awareness about traffic safety. increasing traffic safety awareness since 2004 Reached 45,000 people through I m learning about life Traffic is life taught to 5,000 students Investor Relations Presentation - DOAS Profile
41 Sustainability Performance Economic 3 Authorized Sales and Services companies have now received CSR Trainings and capacity development services which is reflected in the 2012 Corporate Sustainability Report With more than 2,000 employees and a vehicle park with more than 1 million vehicles, we made investments for 9 Authorized Dealers and 12 After-sales Service Centers in 2012; total domestic goods and services purchases exceeded TRY 180m and TRY 66m in Doğuş Oto Nearly 80 process enhancement projects were implemented in 2012 in Doğuş Otomotiv; the targeted gain with these projects was close to TRY 2,000,000 34% of employees participated in improvement projects in 2012; these include all projects implemented by departments in line with scorecards and those generated by the suggestion system The value of domestic products and services we purchased in 2012 was TRY 180,912, excluding VAT 152 employees (30% of headquarter employees) reside in Gebze, where our Company headquarters is situated. Environmental 2.8% decrease of CO2 per every sold vehicles compared to the previous year 0.59 m 3 water consumption per every sold vehicle In 2012, used parts disposal rate increased from 22% to 30% As a result of improvements in our used and replaced parts materials packaging, a savings of TRY 132,518 was realized Since 2009, fuel consumption of logistics operations have been reduced by 57%. The recycled paper materials rate increased by 54% in 2 years % of our paper materials waste was sent to ÇEVKO for recycling purposes Social and Ethics Our First Code of Ethics was published and shared with the employees and third parties Through the Traffic is Life! platform, we have reached nearly 30,000 students Doğuş Otomotiv s sales teams relayed accurate and useful information to over 100,000 customers on traffic safety TRY 1.8 m invested to community engagement programs in 2012 All security staff have participated in the Human Rights trainings 400 man/hour trainings to the Suppliers and the Security Staff Employee Satisfaction Survey rate is 62% 220 suggestions were received in 2012; 94 of these suggestions were adopted. Anticipated return of these suggestions implemented by both companies is ~ TRY 100,000 Investor Relations Presentation - DOAS Profile
42 Social Media Investor Relations Presentation - DOAS Profile
43 Social Media Volkswagen Türkiye 3.0 Mio+ Followers largest FB page in Turkey largest local followers Worldwide largest VW group in social media %89 response rate to user questions (automotive average: %34) %0.12 engagement rate (17 times higher than closest competitor) 7/24 customer service on Twitter Response in 44 minutes in average 13,5 Mio+ views Largest automotive brand channel appr. 25% of women subscriptions, far above the automotive sector average (uncommon in the automotive sector) 4.2 mio views for Jetta TV commercial on YouTube Followers Most crowded and engaged Instagram account in automotive Most liked photo gallery in automotive most Google+ Followers in Turkey Turkey s largest automotive brand account on Instagram Volkswagen LCV SEAT 107K+ Followers w/ Engagement Rate of 0,88% (average engagement rate for 100K like page is 0,16%) Most liked content ( ) Ranked 6th among all Seat countries on FB Porsche 712K+ likes Turkey s largest LCV FB page Europe s largest LCV FB page Ranked 5th among LV social media 349K views most watched ESP video 92k+ Google+ Followers 3.3K+ Followers 878 Followers Close-up Car interior pics are most preferred 22K+ Google+ Followers 27K+ Followers Approx. 20 posts/ month with avg. 300K+ views, avg. 500 shares, avg. 4.5K+ likes Audi Only brand to be present in 7 social media channels 503K+ Followers Frontrunner among its competitors w/ 1.5 Mio+ interactions highest Engagement rate among its competitors most shared content among its competitors Ranked 9th among all (30+) Audi countries on FB 73K+ Followers Largest follower base among auto brands Most retweets in 2013 (11.669) Ranked 4th among all (30+) Audi countries 857 Youtube subsciptions Followers 134K+ Google+ Followers 44 (90 pin, 10 boards) Followers First automotive brand to actively use LinkedIn in Turkey All data is as of March 2014 Investor Relations Presentation - DOAS Profile
44 Disclaimer Doğuş Otomotiv Servis ve Ticaret A.Ş. (the DOAS ) has prepared this presentation documents (the Document ) consisting of documents and appendixes thereto for the sole purposes of providing information and projections and statements relating to the DOAS (the Information ). DOAS cannot guarantee the accuracy, adequacy, or completeness of such information, and cannot be responsible for the results. The Information is subject to change without any notice. Neither the Document nor the Information can construe any investment advise, or an offer to buy or sell DOAS shares. This Document and/or the Information cannot be copied, disclosed or distributed to any person other than the person to whom the Document and/or Information delivered or sent by DOAS or who required a copy of the same from the DOAS. Any and all information contained in this document are strictly confidential. Investor Relations Presentation - DOAS Profile
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