25 th Information and Experience Fair for Holidays & Travel, St.Gallen. 7 9 February Largest travel offer in Eastern Switzerland

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1 25 th Information and Experience Fair for Holidays & Travel, St.Gallen Information for exhibitors and invitation to participate 7 9 February 2014 Largest travel offer in Eastern Switzerland

2 Switzerland s most experience packed and atmospheric holiday fair: Make sure you don t miss it! Rolf Brun Department Manager Bettina Güntensperger Fair Manager Manuela Wüst Assistant Reserve your stand by 15 August 2013 and profit from an attractive early booking rebate For the 25 th time, the St.Gallen Holiday Fair is set to be Eastern Switzerland s trade fair dedicated to presenting both international and national holiday and travel offers making it the travelling public s premier stop of call for first-hand travel advice. We cordially invite you to participate in the St.Gallen Holiday Fair the ideal platform for meeting your Eastern Swiss target group from 7 to 9 February Avid and curious travellers The Eastern Swiss public are known for their love of travelling and vacationing in a wide variety of destinations. They are curious, keen to be inspired by new ideas, appreciate high standards of quality and service and budget a larger than average travel expenditure. Profit from personal contacts This is the ideal platform for exhibitors to profit from 35,000 potential contacts offered by the St.Gallen Holiday Fair and the Eastern Switzerland Camping & Leisure Show, OCA, which takes place at the same time. One-to-one travel advice is highly valued, and this is reflected in the constantly high number of visitors to the St.Gallen Holiday Fair. They are keen to find out all they can about their travel destination, compare deals and meet exhibitors. This is a great opportunity for you to present your offers to an enthusiastic public and raise your brand awareness! The St.Gallen Holiday Fair team is looking forward to your participation. St.Gallen Holiday Fair Patronage Committee Stadtpräsident Herr Thomas Scheitlin, Präsident Olma Messen St.Gallen (Vorsitz) Arbeitskreis Tourismus und Entwicklung (akte) Corps touristique, Vereinigung natio naler Verkehrsbüros in der Schweiz Fachgruppe Car, Car Tourisme Suisse, Sektion Ostschweiz und Graubünden GastroSt.Gallen, Kantonalverband für Hotellerie und Restauration hotelleriesuisse Institut für öffentliche Dienstleistungen und Tourismus der Universität St.Gallen Seilbahnen Schweiz Skal Club Schweiz Schweiz Tourismus Schweizer Tourismus-Verband Schweizerische Bodensee-Schifffahrts gesellschaft Schweizerische Bundesbahnen Schweizerischer Reisebüro-Verband Board of Airline Representatives Schweizerischer Caravan-Gewerbe- Verband Ostschweiz Tourismus Vorarlberg Tourismus touring club Sektion St.Gallen-Appenzell I.Rh. Switzerland Travel Writers & Tourism Journalists Club Fair Committee Nicolo Paganini, Direktor Olma Messen St.Gallen (Präsident) Rolf Brun, Tagungsleiter St.Galler Touristiker-Tag, Olma Messen St.Gallen Bettina Güntensperger, Messeleiterin Ferienmesse St.Gallen Esther Aepli-Alder, Aepli-Consulting, St.Gallen Rolf Helbling, Geschäftsführer Helbling Reisen AG, Gossau Antonia Kirtz, Tachezy Kleger Fürer AG, Werbe- und PR-Agentur, St.Gallen Michelle Pétermann, Delegierte Corps touristique, Bern René Schmid, Consultant für Airlines und Flug häfen, Engelburg Erwin Steiner, Geschäftsleitung OCA (Ostschweizer Camping- und Freizeit-Ausstellung), Neukirch-Egnach Andreas Wyss, Geschäftsführer Luftseilbahn Jakobsbad Kronberg AG, Gonten

3 New: theme-based halls tailored to your target group The St.Gallen Holiday Fair is optimizing the hall allocation, introducing new theme-based exhibition halls for greater clarity. Hall 9.1 concentrates a wide variety of offers on the «Active in nature» theme. Hall 2.0 hosts the new theme «Spa, wellness and pleasure», in which spa hotels can present their offers. Hall 2.1 is all about «Excursion destinations and family offers». Tour operators and national tourism authorities will remain in Halls 3.0 and D St. Jakobstrasse Langgasse F2 9 ec C Splügenweg Rosenheimstrasse Splügenstrasse N F6 P Jägerstrasse ec G 5 F5 F3 Schellenweg Holiday Fair OCA Halls Parking Entrances Bancomat stops Sonnenstrasse P 8 Sonnenstrasse Schellenweg Autobahn A1 Ausfahrt St.Fiden New theme-based hall allocation NEW Hall 2.0 Spa, wellness and pleasure Top spa hotels 2014 Swiss Barista Championships NEW Hall 2.1 Excursion destinations and family offers Children s musical and kindergarten Hall 3.0 Tour operators Mediterranean Cruises and sea voyages, airports, country pavilion, large diving sector Hall 3.1 Tour operators overseas Including Northern Europe, Greece and Cyprus, guest country and special exhibition Hall 9.0 Camping Exhibition OCA Caravans, motorhomes, tents, equipment NEW Hall 9.1 Active in nature and coach tours Hotels and regions for active holidays, nature parks, climbing tower St.Gallen Travel Trade Day (Friday)

4 Additional opportunities to enhance your fair presence Bitten by the travel bug Whisk your audience away on a dream holiday to faraway beaches and stunningly beautiful landscapes at the in-fair cinema you can not only provide inspiration and useful travel advice, but also take your audience along for the trip. This is also a great opportunity to win your audience s confidence with your expertise. Your destination takes centre stage A variety of on-stage music and dance performances heightens the visitors anticipation and evokes that special holiday feeling. Introduce them to your country s culture and take advantage of several daily opportunities to put the spotlight on your destination. Your themed restaurant with live music Atmospheric themed restaurants such as the German Beer Garden, the Alpenland and the Taverna Poseidon are a crucial aspect of the fair s success. Take on a partnership with a restaurant and enhance your destination s brand awareness. Your own special show Whether you wish to introduce an obscure holiday region or highlight certain aspects of travel the St.Gallen Holiday fair offers an ideal opportunity to explore various special topics. Do you have an idea for a special theme? Suggestions are welcome, and we would be pleased to assist your preparations as well as include your contribution in our advertising material. International offers in the core sectors of holiday and travel In 2014, the St.Gallen Holiday Fair will once again concentrate on the core sectors of holiday and travel. Exhibiting regional, national and international providers include: Tour operators and travel agencies National tourism authorities Hotels, hotel associations and companies Tourist offices Airlines Cruise, shipping and yacht charter companies Coach operators Holiday apartments Spas, health and wellness centres Excursion destinations, mountain rail & cableways, leisure parks Travel merchandise as well as other organizers and providers of touristic services specializing in the fields of tourism, travel and holidays. Free admission vouchers Invite your customers to the St.Gallen Holiday Fair. We will give you five vouchers for free admission per square metre of booked stand space. Further vouchers can be obtained at attractive conditions. Atmospheric fringe programme

5 A keen travelling public awaits you! Luzern Winterthur Frauenfeld DEUTSCHLAND Zürich St.Gallen Rapperswil ÖSTERREICH Vaduz LIECHTENSTEIN Schwyz Chur ITALIEN Interesting catchment area The main catchment area of the St.Gallen Holiday Fair encompasses around 1 million people. It includes the Swiss cantons of St.Gallen, Thurgau, Appenzell AR and IR, Graubünden and the Principality of Liechtenstein as well as the Vorarlberg region of Austria and the German Lake Constance region. The target group Eastern Swiss public 94% of St.Gallen Holiday Fair visitors are at home in Eastern Switzerland. Prime-age consumers The key target group of the St.Gallen Holiday Fair is aged between 40 and 60 (42%). 27% are aged 20 to 40. Further 27% are over 60 years of age or below 20 (4%). Keen travellers One half visit the Holiday Fair to plan their own vacations. High purchasing power Two thirds of visitors have a holiday budget of between CHF 3000 and CHF 10,000 and more. Atmospheric holiday fair 97% appreciate the atmosphere and ambiance at the St.Gallen Holiday Fair. Loyal audience Some 75% are repeat visitors; 25% are attending the Holiday Fair for the first time. 35,000 visitors St.Gallen Travel Trade Day In 2014, this popular industry meeting for tourism professionals will once again focus on current topics. It will take place on 7 February, at the start of the St.Gallen Holiday Fair.

6 A warm welcome! With more than 15 trade fairs and 100 major events, the Olma Fairs St.Gallen attract some 770,000 visitors annually. And no wonder the Olma Fairs St.Gallen can draw from a considerable wealth of expertise and offer the high quality services to match. The venue is ideal, too: the exhibition venue is close to the city centre, offers modern facilities, is quickly and easily accessible by both public transport and road and provides parking space for 1000 vehicles. The Olma Fairs St.Gallen offer a wide range of stand facilities, and an in-house service centre guarantees high quality and flexibility. The Fair Management would be pleased to offer you assistance when it comes to planning your stand. Facts & Figures St.Gallen Holiday Fair Registration forms and more information available through Ferienmesse St.Gallen Postfach CH-9008 St.Gallen Tel. +41 (0) Fax +41 (0) Eastern Switzerland s largest holiday and travel fair and the OCA Camping & Leisure Show, which is held at the same time. Event duration 3 days Date 7 9 February 2014 Held for the 25 th time (founded in 1989) Expected number 35,000 of visitors Expected number 450 of exhibitors Themes International offers in the core sectors of holiday and travel (tour operators, national tourism authorities, hotels, regional tourism authorities, transport companies such as airlines, coach operators, mountain railways and cableways, holiday apartments, excursion destinations, spa, wellness and travel merchandise) Gross area approx. 19,000 square metres (Halls 2, 3 and 9) Opening times Friday, 7 February hrs Saturday, 8 February hrs Sunday, 9 February hrs Admission prices Day ticket adults CHF 12. incl. VAT. Evening ticket (from hrs) CHF 8. Day ticket youngsters age 6 15 CHF 6. Three-day ticket adults CHF 16. Children up to 5 years old free of charge ferienmesse@olma-messen.ch Early booking rebate until 15 August 2013