22 nd Information & Experience Fair for Holidays & Travel, St.Gallen February Information for exhibitors and invitation to participate

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1 nd Information & Experience Fair for Holidays & Travel, St.Gallen Information for exhibitors and invitation to participate February 0 Switzerland s most experiencepacked & atmospheric holiday fair

2 Rolf Brun Department Manager Bettina Güntensperger Fair Manager Pascal Stadler Assistant Ladies and Gentlemen The nd St.Gallen Holiday Fair will take place from to February 0. We take great pleasure in inviting you to participate. Become popular! The continued popularity of public fairs around holiday and travel offers clearly demonstrates that many people want to «experience» their holiday even before they leave home. The St.Gallen Holiday Fair is renowned as the most attractive and popular holiday fair in Switzerland. A fact not only recognized by visitors, with 9% giving the fair a rating of good to very good, but also by exhibitors with 8% giving an equally good rating. Make personal contacts! Visitors to a holiday fair experience holiday destinations and travel offers in an emotional way as well as with all five senses. Easy, relaxed discussions with exhibitors give them an appetite for more. These personal contacts are extremely valuable to providers as recommendation-marketing is today playing an increasingly important role. Another advantage of the exhibition: for many people, a visit to a travel agency is combined with a certain amount of apprehension. Visitors to holiday fairs however have no such inhibitions and as they feel under no obligation are happy to be given advice. Become known! Each year, 000 visitors with a passion for travel flood into the St.Gallen Holiday Fair and the Eastern Switzerland Camping & Leisure Show, OCA, which takes place at the same time. Don t miss this opportunity to present your destinations, your travel offers and your services to these visitors in an emotive and incomparable manner. We look forward to your participation in the fair. Hit the hearts of the avid travelling public of Eastern Switzerland! St.Gallen Holiday Fair Patronage Committee Stadtpräsident Herr Thomas Scheitlin, Präsident Olma Messen St.Gallen (Vorsitz) Arbeitskreis Tourismus und Entwicklung (akte) Corps touristique, Vereinigung nationaler Verkehrs büros in der Schweiz Fachgruppe Car, Car Tourisme Suisse, Sektion Ostschweiz und Graubünden Forschungsinstitut für Freizeit und Tourismus (Fif) der Universität Bern GastroSt.Gallen, Kantonalverband für Hotellerie und Restauration hotelleriesuisse Institut für öffentliche Dienstleistungen und Tourismus der Universität St.Gallen Seilbahnen Schweiz Skal Club Schweiz Schweiz Tourismus Schweizer Tourismus-Verband Schweizerische Bodensee-Schifffahrtsgesellschaft Schweizerische Bundesbahnen Schweizerischer Reisebüro-Verband Board of Airline Representatives Schweizerischer Caravan-Gewerbe-Verband Ostschweiz Tourismus Vorarlberg Tourismus Touring club Sektion St.Gallen-Appenzell I.Rh. Switzerland Travel Writers & Tourism Journalists Club Fair Committee Hanspeter Egli, Direktor Olma Messen St.Gallen (Präsident) Rolf Brun, Tagungsleiter St.Galler Touristiker-Tag, Olma Messen St.Gallen Bettina Güntensperger, Messeleiterin Ferienmesse St.Gallen Esther Aepli-Alder, Aepli-Consulting, St.Gallen Carmen Breuss, Delegierte Corps touristique, Zürich Patrick Hartmann, Vorstand VSMT (Verband Schweizer Tourismus Manager), Ebnat-Kappel Rolf Helbling, Delegierter Ostschweizer Reise büro-vereinigung, Gossau Bruno Kleger, Tachezy Kleger Fürer AG, Werbe- und PR-Agentur, St.Gallen René Schmid, Consultant für Airlines und Flughäfen, Engelburg Erwin Steiner, Geschäftsleitung OCA (Ostschweizer Camping- und Freizeit-Ausstellung), Neukirch-Egnach

3 Your stand is ready Empty stand area (min. 9 m ) Indoor CHF. /m e. /m Outdoor CHF. /m e. /m Early booking rebate* CHF 0. /m e 0. /m Complete furnished norm stands Norm stand Exclusiv Exclusiv CHF 0. e 80. all-inclusive (incl. stand area) Exclusiv 8 CHF 890. e 0. all-inclusive (incl. stand area) Exclusiv CHF 090. e 780. all-inclusive (incl. stand area) Exclusiv X (unfurnished) CHF. /m e 8. /m (min. m ) Early booking rebate* CHF 0. /m e 0. /m Norm stand Basic Basic CHF 80. e 900. all-inclusive (incl. stand area) Basic 9 CHF 800. e. all-inclusive (incl. stand area) Basic CHF 900. e 7. all-inclusive (incl. stand area) Basic 8 CHF 70. e 807. all-inclusive (incl. stand area) Basic X (unfurnished) CHF 7. /m e 9. /m (min. m ) Early booking rebate* CHF 0. /m e 0. /m System stand Eco CHF. /m e. /m (min. 9 m ) (unfurnished, without electricity) Early booking rebate* CHF 0. /m e 0. /m Example: Norm stand Basic furnished At your service The management of the St.Gallen Holiday Fair is at your service for any advice and assistance you may require in planning your stand. The Olma Messen St.Gallen has a wide range of stand installations available and can guarantee first-class quality and flexibility thanks to in-house services. Our Exhibitors Service can also help you organize workshops, receptions and other services in connection with your appearance at the St.Gallen Holiday Fair. Detailed information on the various norm stands is found at > Aussteller > Standangebote or request our stand brochure. «Approximately 000 visitors make active use of the St.Gallen Holiday Fair to plan holidays and choose destinations.» All prices excl. 8% VAT. Invoices will be issued in CHF and converted using the current Euro (e) exchange rate. Foreign exhibitors are guaranteed a minimum Euro exchange rate of CHF.. Extension of the early booking rebate! * The early booking rebate is granted if the reservation is received by us by the August 00 and the invoice is paid by 0 September 00. Guaranteed Euro exchange rate of CHF.!

4 Visitors and exhibitors rate us as really good Highly rated by exhibitors The results of the 00 written exhibitor survey are proof: The St.Gallen Holiday Fair is a highly rated marketing tool. No other holiday fair in Switzerland achieves such good marks by exhibitors! What is your overall rating of the 00 St.Gallen Holiday Fair? How do you rate cooperation with the fair management? not assessable Visitors also give top marks to the St.Gallen Holiday Fair The St.Gallen Holiday Fair also enjoys an excellent reputation with the population of Eastern Switzerland, as the survey carried out during the fair clearly confirms. How do you rate the St.Gallen Holiday Fair regarding atmosphere? % 9% 8% % % % 7% % % How well did the fair satisfy your requirements? not assessable % % 7% % % % % % % % = very good = good = satisfactory = unsatisfactory = bad = very bad International offers in the core sectors of holiday and travel In 0, the St.Gallen Holiday Fair will again concentrate on the core sectors of holiday and travel. Offers will be presented by regional, national and international providers including: Tour operators and travel agencies National tourism authorities Hotels, hotel associations and companies Tourist offices Airlines Cruise, shipping and yacht charter companies Railways and mountain rail & cableways Coach operators Holiday apartments Leisure parks Wellness, health and spa centres Language schools Travel goods As well as other organizers and providers of touristic services specializing in the fields of tourism, travel and holidays «The results of regular visitor surveys are proof: the offers presented at the St.Gallen Holiday Fair are a decisive factor in the choice of holiday destinations.» What was your reason for visiting the fair? (Multiple answers possible) Planning own holiday 9% 7% % Information on destinations 7% 7% % Entertainment /pastimes % % 7% Accompanying partner % Interest in OCA camping exhibition 9% 9% Other % % 9%

5 Five overwhelming reasons to participate The St.Gallen Holiday Fair creates an authentic holiday atmosphere. Most experience-packed and atmospheric holiday fair Visitors enjoy the marvellous holiday mood at the St.Gallen Holiday Fair: inspired by fair cinemas, show acts and special shows.. Travel-hungry public with purchasing power In Eastern Switzerland, you will meet a public with an above average passion for travel and purchasing power. Benefit from this oppor tunity.. Perfect exhibition organization As an exhibitor you will enjoy first-class advice and attentive service from our experienced team, first-class facilities and the highest degree of flexibility in every respect.. Attractive additional services The St.Gallen Holiday Fair offers you more for your money: our attractive stand rental rates include free exhibition training, an Internet lounge for exhibitors during the fair and an exhibition evening for networking.. Strong visitor advertising The holiday fair is effectively supported by a comprehensive adver tising campaign with placards, advertisements, radio and TV spots, a fair newspaper, brochure for visitors other PR measures. Capture visitors hearts The fringe programme offers you the opportunity to make an impressive appearance. Showcase your destination and travel offers on the large screen or stage and capture visitors hearts. Your offer on the silver screen All eyes are on your travel destination in the fair s cinema. Enthral visitors with captivating travel images on the silver screen and arouse their wanderlust. Your destination on centre stage Send fair visitors into rhapsodies with cultural and musical presentations from your holiday destinations. Create that magical holiday mood! Curtain up for your special show Would you like to introduce to the public an as yet unknown holiday destination, a totally new way of travelling or a different exciting travel topic? Then why not use the opportunity presented by a special show? Wherever or on whatever you wish to shine the spotlight, we will be pleased to assist you with the presentation and communication of your special theme. Konstanz /D Zürich Wil Rapperswil Bregenz /A St.Gallen Buchs Vaduz /FL «Fairs appeal to all five senses and thus stir the emotions far more than brochures or advertisements. This is particularly true of the St.Gallen Holiday Fair.» Chur Attractive catchment area The main catchment area of the St.Gallen Holiday Fair has a population of around one million. It covers the Swiss cantons of St. Gallen, Thurgau, Graubunden, Appenzell Ausserrhoden and Appenzell Innerrhoden, the Principality of Liechtenstein, the Vorarlberg region of Austria and the Lake Constance region of Germany. St.Gallen Travel Trade Day In 0, this popular tourist industry meeting for tourism professionals will once again focus on current topics. It will take place on February at the start of the St.Gallen Holiday Fair.

6 Welcome to the show! As organisers of the St.Gallen Holiday Fair, Olma Messen St.Gallen offers exhibitors a state-of-the-art exhibition venue with a professional infrastructure. The St.Gallen Holiday Fair is staged in Halls, and 9 over a combined gross surface area of 9000 m. The venue is conveniently central (only 0 minutes walk from the city centre) and directly at the «St.Gallen-St.Fiden» motorway exit. Covered parking for 000 vehicles. The St.Gallen Holiday Fair is also quick and convenient to reach by public transport (bus stop in front of the halls). Opening times Friday, February 9 hrs Saturday, February 0 8 hrs Sunday, February 0 8 hrs Admission prices incl. VAT. Day ticket adults CHF 0. Evening ticket (from.00 hrs) CHF 7. Day ticket youngsters (age 7 ) CHF. Three-day ticket adults CHF. Children to age free of charge Hall.0 Mediterranean, Cruises, Airports Large diving section, souvenir market Hall. Overseas, Northern Europe, Greece and Cyprus Worldwide activity holidays Hall.0 Italy and South Tyrol Show stage D..0 Hall. Germany and Switzerland Rail travel, excursion destinations, fair cinema (rooms & ) St. Jakobstr. Langgasse F 9 ec..0 C Splügenweg Rosenheimstrasse...0 Splügenstrasse N Holiday Fair OCA Halls Parking Entrances Bancomat stops F Sonnenstr. P Jägerstrasse ec G 7 F P 8 F Sonnenstrasse Schellenweg Autobahn A Ausfahrt St.Fiden Schellenweg Hall 9. Austria and Coach Tours Hall 9.0 Camping Exhibition Caravans, motor homes, tents, accessories More information Ferienmesse St.Gallen Postfach CH-9008 St.Gallen Phone + (0)7 0 Fax + (0)7 0 ferienmesse@olma-messen.ch

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