REPORT ON INDIAN INNERWEAR GARMENTS INDUSTRY

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1 REPORT ON INDIAN INNERWEAR GARMENTS INDUSTRY BIG STRATEGIC MANAGEMENT CONSULTANTS APRIL, , Hindustan Kohinoor Complex, L.B.S Road, Vikhroli (W), Tel URL:

2 CONTENTS 1. Indian Economic Overview 2. Innerwear Industry Overview 3. Understanding Innerwear Industry Product Overview 4. Major Players in Innerwear Industry 5. About 6. How can BIG Help? 2

3 India is among the top 15 countries in the global economy in terms of GDP at current prices. INDIAN ECONOMIC SCENARIO % Change Over Previous Year GDP SCENARIO 10% 8% 6% 4% 2% 0% -2% -4% Year World Baseline World Downside scenario Indian Scenario q After several consecutive years of strong growth, the world economy entered into the worst recession which started in third quarter of q All the advanced economies faced deep economic crisis, as the world GDP dropped by 1.3% in q The signs of recovery shall be visible from fourth quarter of q The Indian economy which has also been impacted by the global turmoil, posted a growth of 5.4% in FY Source: International Monetary Fund (IMF) 3

4 CONTENTS 1. Indian Economic Overview 2. Innerwear Industry Overview 3. Understanding Innerwear Industry Product Overview 4. Major Players in Innerwear Industry 5. About 6. How can BIG Help? BiG Strategic Management Consultants 4

5 The global innerwear market grew at a rate of 7-9% for the past five years. GLOBAL INNERWEAR MARKET Market Value (INR Crores) GLOBAL INNERWEAR INDUSTRY MARKET SIZE 2,00,000 1,59,788 1,46,594 1,50,000 1,17,469 1,25,692 1,34,490 1,00,000 50, Year Of the total Global Innerwear market, the USA and UK market constitutes of 60%, India and China constitutes of 10%, MENA nations constitute of 7% and Rest of World to 23%. Source: India PRWire database 2009 The Global Innerwear Industry in 2009 was USD 36 Billion (INR 159,788 crores). Of the total global innerwear sales, lingerie sales contribute to 46%, Men s undergarment sales contribute to 42%, infant wear contributes to 5%, sleepwear contributes to 4% and the rest like stockings and socks contributes to 3%. Of the total Global Innerwear market, Hosiery innerwear attributes to the 17% of the market.

6 The Indian innerwear market grew at a rate of 8-9% for the past five years. INDIAN INNERWEAR MARKET The Indian Innerwear Market in 2009 was USD 2 Billion ( INR 8,665 crores). The branded Hosiery innerwear market in India is valued at USD 0.56 Billion (INR 2,500 crores) With its rich history of textile traditions and the skills of its craftsmen, India has made a foray into the tough competition where Hong Kong, Taiwan and Bangkok are leading in the export of cotton knits and hosiery markets. Innerwear/ Undergarment segment contributes to more than 15% of the total Apparel Industry in India. INDIAN INNERWEAR INDUSTRY MARKET SIZE Market Value (INR Crores) ,665 7,960 7,310 6,720 6, Year Of the total India s Innerwear Market, share of men s innerwear contribute to 40% and the women s innerwear contribute to 60%. Source: Indian Market Forecast & Indicators Database

7 Presently, the branded innerwear market in India is 35%. HIGHLIGHTS OF INDIAN INNERWEAR INDUSTRY Rising income levels, increasing urbanization and booming retail industry are the origin of look good and feel good attitude. Within apparels, innerwear has become extremely popular owing to the higher degree of comfort it provides to the skin. Geared up to the international needs, Indian innerwear industry has captured many untapped markets today. It accounts for about 35% of the total readymade garment exports from India. Knitted and hosiery products are the third major category of export fabric after woven and non-woven fabrics. Major Indian Innerwear manufacturers had alliances with the international players to cater to Indian markets, viz., Maxwell Apparel with Lovable USA; Page Apparel with Jockey Intl USA; Arvind Mafatlal with LNG International; etc. With changing lifestyles, the Indian Innerwear market has showcased favourable growth trend. The most discerning and demanding consumers in India fall in the age group of 25 to 45.

8 CONTENTS 1. Indian Economic Overview 2. Innerwear Industry Overview 3. Understanding Innerwear Industry Product Overview 4. Major Players in Innerwear Industry 5. About 6. How can BIG Help? 8

9 The Lingerie segment is the highest sold segment in India. UNDERSTANDING INNERWEAR INDUSTRY- PRODUCT OVERVIEW Innerwear / Undergarments Men s Inners Women s Inners Kid s Inners Others ü Briefs ü Bras ü Kids Briefs & ü Socks & ü Vests ü Briefs/ Panties Boxers Leggings ü Sleeveless ü Camisoles ü Kids Vests ü Thermals Tees ü Racerback ü Singlets ü Sports & ü Singlets Tank Tops ü Knit Inners Leisure Wear ü Leotards & ü Nightwear ü Socks ü Nightwear Bermudas ü Boxer Sets ü Kids Thermals

10 CONTENTS 1. Indian Economic Overview 2. Innerwear Industry Overview 3. Understanding Innerwear Industry Product Overview 4. Major Players in Innerwear Industry 5. About 6. How can BIG Help? BiG Strategic Management Consultants 10

11 There exist over 100 brands in the organized sector and over 400 unorganized brands in Indian Innerwear market in COMPETITION ANALYSIS The Indian Innerwear Industry is highly dominated by the informal and unorganized players with a hold of 65% of the market and rest by the organized players. A few prominent players are listed below: Sr. No Name Sales Turnover (INR crore) 1 Amul Jockey Dollar VIP Tommy Hilfiger Hanes Calvin Klein 150 Rupa is a household innerwear brand and is a frontrunner in hosiery innerwear segment.

12 CONTENTS 1. Indian Economic Overview 2. Innerwear Industry Overview 3. Understanding Innerwear Industry Product Overview 4. Major Players in Innerwear Industry 5. About 6. How can BIG Help? BiG Strategic Management Consultants 12

13 ABOUT US Foundation Ø, established in 2008, is a fusion of the vast experience of industry veterans and its synergy with the young blood, which blends to give superior consulting services to both domestic and international clients in fields as diverse as strategic consulting, technology consulting, financial consulting, market research and analysis, feasibility studies and manpower planning. Our Goal Ø To exceed the expectations of every client by providing outstanding services which are timely, accurate and innovative. Our Associates Ø Are distinguished by their functional and technical expertise along with their hands-on experience, thereby rendering the most effective and professional service. Our Services help clients Ø Define new areas of businesses. Ø Give a competitive edge to current and new businesses. Ø Service with inventive business solutions which are realistic and achievable. BiG Strategic Management Consultants 13

14 OUR SERVICES Ø The regional exposure has a reach in Asia-Pacific, Middle East and Europe. Ø The various industries covered by the panel are divided into 3 different sectors covering the various industries as mentioned below. A - Government Departments and Organizations (Policy Formulations, Organization Redesign, Impact Assessment Studies) B Manufacturing Industry (Automotive,Chemicals,Consumer Goods, Food & Beverage, Pharmaceuticals, Textiles, Cement,Building Materials) C - Service Industry (Advertising, Financial Services, Banking & Insurance, Media and Telecom, Healthcare, Hospitality, Transportation & Logistics, Travel & Tourism, Aviation, Shipping) D Miscellaneous Industry (Agriculture, Construction and Real Estate, Power and Water, Oil and Gas, Infrastructure) 14

15 BIG STRATEGIC MANAGEMENT CONSULTANTS CREDENTIALS Some of The Projects Undertaken and Executed ü Market Study for Ground Calcium Carbonate: This study was done for a European client who wanted to set up a Ground Calcium Carbonate Unit in Abu Dhabi. The study scope was to identify various User sectors in GCC and provide with the profile of major customers and competitors. ü Business Plan for Glass Processing Unit: This study was done for a local client who wanted to set up a Glass Processing Plant in Dubai. The study scope was to conduct a Market Feasibility in the GCC Region, Technical Feasibility and the Financial Feasibility. ü Automotive Carpet Manufacturing Unit: This study was done for a Malaysian client who wanted to set up a Automotive Carpet Manufacturing plant in Abu Dhabi. The study scope was to conduct a Market Feasibility in the GCC Region, Technical Feasibility and the Financial Feasibility. ü Preparation of India Entry Strategy for Interior Solution Provider: This study was done for a Dubai Based Client who wanted to set up an office in India to cater to the Indian Commercial segment with the interior solutions. The study scope was to conduct a Market Feasibility in India for the services rendered by the client and do competition benchmarking and pricing analysis. ü Preparation of a Business Plan for Brewery in India: This study was done for a Indian Distillery who wanted to set up a Brewery in India. The study scope was to conduct a Market Feasibility in India, Technical Feasibility and the Financial Feasibility followed by identifying the international beer brand for strategic tie up. 15

16 BIG STRATEGIC MANAGEMENT CONSULTANTS CREDENTIALS Some of The Projects Undertaken and Executed ü Preparation of a Business Plan for Gypsum Board Manufacturing Plant: This study was done for a local client who wanted to set up a Gypsum Board manufacturing Unit in Abu Dhabi. The study scope was to identify various User sectors in GCC and provide with the profile of major customers and competitors and assess the demand potential followed by technical feasibility and financial assessment of the same. ü Feasibility Study to Set up a School: The study was conducted for a local client who wanted to start a School in Al Ain. The study scope was to prepare a proposal for obtaining School License to be submitted to Ministry of Education, estimate the target market and the building the complete Financial Plan. ü Preparation of a Market Study for a Tile and Precast Concrete Manufacturing Company: This study was done for a Spanish client who wanted to set up a Tile and Precast concrete manufacturing unit in UAE. The study scope was to conduct the resource assessment, location analysis for manufacturing setup and an entire business plan on Tile & Precast concrete exterior in GCC nations. ü Preparation of Entry Strategy for a Fashion Jewellery Brand in UAE: This study comprised of mapping an entry route for the famous European Fashion Jewellery Brand into UAE Markets and preparing an entire business plan for the same. 16

17 CONTENTS 1. Indian Economic Overview 2. Innerwear Industry Overview 3. Understanding Innerwear Industry Product Overview 4. Major Players in Innerwear Industry 5. About 6. How can BIG Help? 17

18 HOW CAN HELP? GROWTH Market Research and Consumer Surveys for Indian and Middle East Markets for the Innerwear Segment Brand Positioning of Rupa in Indian and Middle East Markets Competitive Mapping of Rupa for Acquiring Larger Market Share in Indian and Middle East Markets. Diversification of Segments along with Product Line Extension for Rupa MARKET IDENTIFICATION & BUSINESS VALUATION STUDIES 18

19 Thank You

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