What s New for Developers on Google Play
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1 What s New for Developers on Google Play The Developer Console and beyond 13 Ellie Powers, Miles Barr, Riccardo Govoni
2 The Developer Console team Alan Brian Debashish Ellie Eva- Lotta John Julien Krishna Marc Max Michael Milena Miles Nick Paul Pierre Piotr Riccardo Sreekanth Tim and many more... 2
3 The old Developer Console 3
4 The new Developer Console 4
5 I read thousands of pieces of your feedback 5
6 Google Play is evolving rapidly 6
7 Publishing your way Insights to optimize your app Global expansion 7
8 Publishing your way 8
9 Alpha/Beta testing and staged rollouts Alpha Beta Staged Rollout Full Rollout Test internally with a small group 9
10 Alpha/Beta testing and staged rollouts Alpha Beta Staged Rollout Full Rollout Test externally with a group of trusted testers 10
11 Alpha/Beta testing and staged rollouts Alpha Beta Staged Rollout Full Rollout Roll out to a percentage of your users 11
12 Alpha/Beta testing and staged rollouts Alpha Beta Staged Rollout Full Rollout Roll out to the whole of Google Play 12
13 Demo: Alpha/Beta Testing & Staged Rollout
14 Wattpad New features tested first in beta, then released to all users. Recruit engaged users through social media, customer support. Customer support issues fixed first in beta, verified by user who reported. Every issue report is an opportunity to improve and engage. 14
15 One app, many devices 15
16 Tablet screen size statistics - developer.android.com Tablets are LARGE and XLARGE 16
17 Tablet app quality checklist - developer.android.com 17
18 Is your app designed for tablets? 18
19 Upload tablet screenshots 19
20 Users on tablets see tablet screenshots 20
21 Play Store top lists show apps designed for tablets 21
22 Evernote on tablets Nexus 7 is the 2nd most popular device on Play Long-time Evernote users are more likely to pay Paying users are more engaged and more likely to use multiple devices 22
23 At Evernote we find that our tablet users are one of our most engaged populations. They choose to use a tablet because they want a fast, full-featured, comfortable experience to search, browse and create notes. Evernote creates Android apps tailor-made for tablets to take advantage of the beauty of the larger screen, the fluidity of delight created by swipe interface and the ease of navigation made possible with independent interactive fragments on a single screen. Phil Constantinou, VP of Product for Evernote
24 Better ways to control Developer Console access 24
25 All developers can reply to reviews 25
26 textplus replies to review Identify top issues daily Provide solutions or links to more help Get feedback on new features Average rating for new app versions is higher Some users change reviews once the issue is addressed 26
27 The Google Play reply to review feature has provided a direct line to users, allowing textplus to more clearly define issues, prioritize initiatives and create a valuable and cohesive user experience. James Jerlecki, textplus
28 Insights to optimize your app
29 Cumulative rating stats by app version 29
30 Zoom in with daily rating stats 30
31 Filter crash reports by app version 31
32 Easily track Play app revenue 32
33 Google Analytics shows campaign conversion 33
34 Developer Console shows user engagement 34
35 Optimization tips for localization 35
36 Reaching Play s global audience
37 Demo: App translation
38 Gameloft App translation My Little Pony: translation increased revenue in Turkey almost 600% Russians are largest market for World At Arms and 2nd largest for Ice Age Village Support 12+ languages, use market size and usage to choose new languages Local holiday promotions 38
39 Publishing your way Insights to optimize your app Global expansion 39
40 What s new NOW! Alpha, Beta, Staged NOW! Everyone can Rollout reply to reviews NOW! User rating & revenue statistics SOON! New access controls NOW! Tablet Screenshots & Optimization tips SOON! Google Analytics integration NOW! Localization tips SIGN UP! Professional app translation 40
41 Keep the feedback coming Hi Come to Office Hours today! Follow +Android Developers 41
42 Thank you! Come see us at Office Hours.
43 Developers
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