Do You Really Need An App For That? A Top Tips App Development Checklist

Transcription

1 Do You Really Need An App For That? A Top Tips App Development Checklist

2 Matt Hunt Business

3 Apadmi are the experts in mobile technology. 60 strong team Robust, reliable and intuitive mobile apps and server solutions 15 years industy experience, even helping to develop the very first smartphone back in Top 10 Global App Developer by Sourcing Line and have won 13 industry awards since 2009.

4 Our Clients

5 Over 75bn apps downloaded by the end of last year 57% of users wouldn t recommend a business based on a bad mobile experience People like apps. 40% of users turned to a competitior as a result of a bad movile experience 800 ios apps per second are downloaded Video

6 1. App for apps sake? Mobile App and/or Mobile Web? 85% of users prefer apps but consider demographics. A mobile app is not the same as a mobile strategy - an app is a bookmark for loyal users, a mobile website is for everyone else. Define the app s purpose. Build a made for app experience - don t just copy your mobile website. Consider what the app should achieve. Use the added functionality to better serve app users whose expectations will differ.

7 2. Know Your Users Evaluate User Demographics. Consider the following questions. Even if you can t answer them all, it will help you develop an app that is useful, usable and relevant: - Are you users tech savvy or novices? - What are their usage patterns? - What platforms and devices do they use? Develop for the most popular if faced with limited resources. - Where will they have connectivity?

8 Investment & Portfolio App Check Portfolio, Search & Perform New Investments Steve Green, Products Director: "We have been impressed by their flexibility, technical quality and advice on all aspects of the build process."

9 Funding Circle s user demographics by platform.

10 3. What ll do? Simplicity, Usability & Reliability. It s better to launch an app that does one thing well that lots of things badly.

11 4. Content matters. Create vs. consume content. If the app is consuming content, understand where it is coming from. How it gets to the app influences the app s size and the complexity of embedding content. Embedding content makes apps harder to update but simpler to build. Downloading content makes coding more complex but updates easier.

12 Flight Search Apps Available in over 25 languages. Bonamy Grimes, Founder: Through development with Apadmi, we ve been able to provide users around the World with a powerful and intuitive travel tool

13 4. 5. Design & Intuitive UI A good user experience is critical to success. Expectations are high. Users are accustomed to well-designed, functional apps. It s quicker, cheaper and easier to test a paper based HTML mock up of a UI than to fully develop the app and realise problems. Device-led design. Users of an Android device do not expect apps to behave in the same way as they would do on an Apple device. Each platforms has certain idioms users become used to.

14 Over 2 million downloads and a 4* App Store rating. iplayer ios Radio App Streams live video, audio and plays podcasts. Won Best App, Big Chips 2013

15 6. Choose your partner. Define the relationship. Developing an app is more than just programming. The partner should take you through concept creation and definition, UI design, development, testing, launch, analytics and ongoing support and maintenance, essential for bug fixes and platform and device updates. Be clear what is included within the budget. Partner credentials. Look at a partner s experience, their customers and ask for references and ask how they will work with you. This interface will be the key for success.

16 7. What s yours is yours Launch the app under your name. Unless agreed for commercial reasons so not to confuse users. If you create a great app it should be your name all over it.

17 8. Source code Ensure you own the source code. You ve paid for it after all and make sure you actually receive it. This gives you more options when it comes to maintenance and future releases.

18 9. After the launch An app is not just for Christmas. If you keep your app updated, fresh and functional on the latest platforms and devices your app could have the lifespan of several years. Ensure you have a roadmap for the life of your app, inc. support for new devices and releases. Review your app store rating. This enables you to gather direct feedback from users, providing valuable insights for future updates. Deploy an analytics package. Analytics packages can provide near real time stats and invaluable insights about your apps usage, helping you make strategic decisions.

19 Stock Broking App Stock Trading & Portfolio Management 18 million+ Mobile Trades Secure login and authentication with Trading Platform

20 10. Marketing & Monetisation Plan the launch & promotion. With hundreds of apps launching every day, its not enough to just launch your app and hope it gets downloaded. Ensure your launch and promotion is consistent with your overall marketing strategy. Consider pricing. Inevitably free downloads are more popular than paid ones, so you should only charge if the app truly adds value through content or functionality.

21 British Museum Pompeii Exhibition App

22 Download the full whitepaper 12 Top Tips to Develop a Great Mobile App