Case Study. Kate Watt, Commissioning Editor, Bioscientifica Ltd S3UG, London, 9 September

Transcription

1 Case Study Kate Watt, Commissioning Editor, Bioscientifica Ltd S3UG, London, 9 September 2013

2 Introduction About me About Bioscientifica o Commercial subsidiary of the Society for Endocrinology (hormones) o Profit for good o Collaborative biomedical publishing o Publish nine products on behalf of learned society clients o Strategic aim is to publish a product for everyone with an interest in endocrinology EDM Case Reports case study o Background and market research o Design and timeline o End product o User feedback o Metrics

3 Background o Case reports are an important part of the literature o None of our journals publish many case reports (if any) o Authors telling us they want to publish them!

4 Market Research o Publishing landscape o Content o Features o Survey (n 250) o Importance of reading and publishing case reports o Experiences of discovering, reading and publishing case reports o A new endocrinology and diabetes case reports product? o Phone interviews (n=8) o Discovery and navigability o Features

5 From Market Research to Product Design Survey tested the following features: o Search/browse by X o Concluding 'key message(s)' for different audiences o Thematic collections allowing readers to spot trends and anomalies o Reader comments and author responses alongside case reports Interviews user requirements: o PubMed search, alerting, sharing and Google s simplicity o alerts, SEO critical for discovery o Accessible on all devices/os o Download PDF to content manager o Related content o Differentiation Editor s choice; most downloaded o Browse by preferences, leading to the taxonomy

6 Product Vision The go-to resource which publishes and links together case reports for all those working in endocrinology and its intersecting disciplines. The product s sophisticated classification, search and browse functionality will allow users to find and navigate between cases with ease and efficiency in order to spot trends and contradictions; thereby furthering both medical education and clinical practice. Tag line: Facilitating discovery, connections and comparisons

7 Timeline o December 2012: requirements sent to Semantico o January 2013: full Semantico proposal received o April 2013: contract signed o May 2013: site build o June 2013: site testing o July 2013: site launched and first cases published

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12 What our users think "Seriously impressive!" "I think that the new website looks really good, and using Semantico is a great choice." "Congratulations. The website is easy to use as well." "I very much enjoyed exploring the website and found it friendly, professional and easy to navigate around. Well done to the whole team!!!" "The website itself is easy to navigate. I would definitely submit more cases in the future to this journal.

13 Success metrics Product vision achieved Business case objective: intuitive, informative and functional User requirements met Submissions: over 50 since March Acceptances: 15 Published papers: 5 at launch in July, now 12 Newsletter sign-ups: over 500 Registered site users: 30 full blast to come this month Online usage...

14 Google Analytics (2 July 2 September) Visits Page Views Unique Visitors 5,367 11,682 3,754 Language Visits (#) Visits (%) Chinese 2,455 46% English 1,984 37% Arabic 100 2% Japanese 93 2% Portuguese 75 1% Italian 40 1%

15 Google Analytics (2 July 2 September) - mobile/tablet usage (top 20 devices) Device % Visits Phone 75% Tablet 26% OS % Visits Android 77% Apple 24% Make % Visits Samsung 42% Apple 24% Huawei 13% Xiaomi 9% Oppo 8% Motorola 3% HTC 2%

16 Future developments Author searches within the site Highly-accessed and/or EiC-endorsed graphics Longer term: o exclude filters on browsing o review display of tags on Cases page Attack of the clones..?

17 Thank you Case Study: EDM Case Reports Kate Watt, Commissioning Editor, Bioscientifica Ltd S3UG, 9 September 2013