MasterCard PayPass Transit (Card Based Solution)

Transcription

1 Wednesday, February 06, 2008 MasterCard PayPass Transit (Card Based Solution) Extending Open Payments into the Transport Environment ITSSA Workshop Dougie Henderson MasterCard Africa

2 What is PayPass? PayPass is the basis of the global standard for contactless payments PayPass specifies what is required of both card and reader in order for contactless payment to take place Developed by MasterCard, PayPass has been licensed to both Visa & JCB and subsequently adopted by EMVCo The primary aim of PayPass is to offer an attractive alternative where traditionally cash has dominated PayPass is a key component of the MasterCard War on Cash / Low Value Payments initiatives * EMVCo manages the EMV specifications upon which Chip & PIN is based Wednesday, February 06,

3 PayPass Global Status Approximately 20 million PayPass cards & devices issued to consumers (inc. fobs, watches, phones) Approximately 80,000 merchant locations accept PayPass (inc. McDonalds, 7 Eleven and vending machines from Coca Cola and others) It s a global trend! You can Tap and Go with PayPass in 20 countries worldwide, including Buses & ferries in Taiwan, taxis & the subway in New York, tollways in Ohio and parking across the US Not a separate card application, true pay as you go More details at: Wednesday, February 06,

4 Why Transit? Smart transport card programs around the world face a number of challenges: They are expensive to maintain as standalone programs They require similar skills to operate as a payment scheme In most markets they cannot be extended into retail payments (with its greatly increased points of service and economies of scale) They are not designed to withstand the regulatory scrutiny endured by open payment schemes (e.g. payment cards) Wednesday, February 06,

5 What s the solution? CHALLENGES faced by transport operators are: #1 : Smart transport cards are expensive to maintain as standalone programs ANSWER: combine transport with an existing smart card program #2 : Transport card schemes required the same skills to operate as a payment scheme ANSWER: partner with someone who already has these skills SOLUTION make use of the payment scheme which is already there MasterCard and its member banks Wednesday, February 06,

6 Who benefits from a transport / payment scheme partnership? By combining the infrastructure, experience and specialist skills of each of the partners We have the products and tools to open up a new opportunity in transportation with advantages to all parties: Transport operators major operational cost savings Member banks access new cardholders & locations Cardholders/Travelers quick, easy, convenient to use MasterCard increase the reach of MasterCard brands Wednesday, February 06,

7 Proven Solutions for Transport The TaiwanMoney card is a combination of: OneSmart Pre Authorized Enables cards to be issued to traditionally non banked customers: children, high risk, visiting tourists, etc. Enables most transactions to be performed offline (e.g. readers installed on board vehicles such as buses and taxis) Supports business models suited to low value payments PayPass Enables quick and easy contactless payments With some additional functionality in the payment application to handle non payment (transit) data Wednesday, February 06,

8 Wednesday, February 06, 2008 Case Study The Kaohsiung City Government Smart Transport Card Project (South Taiwan)

9 KCG The Challenge The OneSmart Transit solution was first developed for the Kaohsiung City Government (KCG) Smart Transport Card Project KCG wanted to improve the efficiency and convenience of their transport system, without the cost of card issuance, scheme management or legislative oversight. Kaohsiung 2nd largest city in Taiwan KCG manages transport both for Kaohsiung and for 6 surrounding cities Total population of 6.5m (inc. 1.5m in Kaohsiung) Modern transport, financial and industrial centre Wednesday, February 06,

10 KCG The Solution Partner with the banks who already perform these functions in their day to day business avoiding the cost of duplication these functions Banks gain a cost effective means of addressing a completely new set of cardholders and acceptance locations Wednesday, February 06,

11 The TaiwanMoney Card Key Partners MasterCard provides a combined payment solution (including PayPass and Pre Authorized) for issuers and acquirers. Mondex Taiwan operates the Pre Authorized host solution and clearing and settlement service Cathay United Bank and E.Sun Bank focus on card issuance, marketing and customer services. Acer is the systems integrator, device provider and project manager China Engineering Consultants, Inc. is in charge of programming the electronic transportation terminals. Wednesday, February 06,

12 Card Issuance MasterCard Taiwan banks issue two types of cards: Standalone Prepay Card For children, non local and non banked customers Features a single payment product using OneSmart Pre Authorized and PayPass technology Distributed through retailers (just like a phone card) Prepay Plus Credit Card For existing cardholders and new account customers Combines Prepay functionality with normal credit features on a dual branded card Available by application to the bank Wednesday, February 06,

13 Stand Alone TaiwanMoney Card Cash Cash Linked to Payment Brand (example) associated with transport in this market Powered by M/Chip 4 the industry leading EMV program from MasterCard Personalised with OneSmart Pre Authorized profile for small payments Equipped with the global standard for contactless payments Wednesday, February 06,

14 Combined TaiwanMoney & Credit Card Linked to MasterCard Credit brand Cash Cash Transport Payment brand (example) typically moves to back of card Chip includes a second instance of M/Chip 4 enabled Powered by M/Chip 4 the industry leading EMV program from MasterCard Personalised with OneSmart Pre Authorized profile for small payments Equipped with the global standard for contactless payments Wednesday, February 06,

15 TaiwanMoney Acceptance Aboard the Bus Bus/Ticket Validator is offline and contactless only Driver can choose to open only front doors (so exiting passengers must pass the reader) Wednesday, February 06,

16 Typical Retail Location The Brunch Coffee Shop MasterCard Cash window decal Countertop PayPass Reader Acceptance marks: MasterCard PayPass (credit) MasterCard Cash (prepay) Universal (multi scheme) contactless acceptance mark Wednesday, February 06,

17 TaiwanMoney Reloading Library Photo Library Photo Top up = $100 Cash top up at bank or shop: Consumer hands card + cash over to cashier Cashier performs topup by inserting card into POS terminal Online EMV transaction in contact mode Wednesday, February 06,

18 GPS Satellite KCG Bus Validator Hardware Configuration Bus Validator Unit with built in wireless network module TAIWANMONEY GPS Mouse for bus location tracking Driver Console for driver interaction with BV Power Supply 12 to 24Vdc provided by bus Wednesday, February 06,

19 TAIWANMON EY KCG Bus Validator Operation Route Start & End Procedures The KCG Bus Validator (BV) supports two modes of operation: 1Fixed Fare 2Variable Fare In both cases, the route start/end procedures are the same: Start Route Procedure driver logs on to bus validator with his/her Driver ID Number and the Route Number Based on the route number, the BV automatically selects either fixed fare or variable fare mode End Route Procedure back at the depot, driver logs off BV automatically uploads transaction file (including clearing records for pay as you go transactions) via wireless network BV automatically downloads any configuration updates Wednesday, February 06,

20 KCG Bus Validator Operation Fixed Fare Operation RECEIPT PAID $3 $3.00 TAIWANMONEY Card presented to Bus Validator once (at start of journey) Upon card presentation, fixed fare is deducted regardless of start point & intended end point of journey The BV may store an electronic receipt on the card as evidence of the cardholder s right to travel An electronic ticket (e ticket) may also be purchased in advance and stored on the card When an e ticket is used for travel, the BV updates the e ticket status to invalidated (once invalidated, a ticket cannot be re used) Wednesday, February 06,

21 START=B3 $2 TAIWANMONEY +$1 TAIWANMONEY KCG Bus Validator Operation Variable Fare Operation The GPS mouse within the BV determines the journey distance. The card is presented to the BV twice: On boarding the bus (first presentation): BV records on the card the start location of the journey as reported by the GPS mouse BV deducts the minimum journey fare from the card and sets card status to on bus On disembarking the bus (second presentation): BV reads back start location from card and compares with current location to calculate total fare due BV deducts additional fare to pay (over and above minimum fare already taken) and sets card status to off bus To ensure that passengers present card on disembarking, cards with status on bus are detected when next boarding a bus Wednesday, February 06,

22 KCG Bus Validator Operation Social Card Concessions Certain cardholders (e.g. those over 65 years of age) are entitled to limited free travel Concessionary status has a start and end date (recorded on the card). Free travel can only be obtained between these dates Each time a concessionary passenger boards the bus, the Bus Validator (BV) checks the date to determine whether the card is currently valid for concessionary travel If the card is currently valid then the concessionary journey counter is incremented If the counter exceeds the number of allowed free journeys (e.g. 120) with a one month period then the card reverts to normal (paid) operation Wednesday, February 06,

23 Ticketless Transport Why are Operators Interested? Interoperability remains a huge challenge Agreeing a common standard (e.g. ITSO, Calypso) is only the first step towards achieving interoperability Ticketing carries cost and convenience penalties staff & infrastructure costs and long queues, extended wait time at stops Inflexibility of ticketing solutions Operators moving towards best price whereby price paid by customer is based on all travel within a period Payment solutions readily support this, tickets do not Wednesday, February 06,

24 What s in it for the Transport Operators #1 Vastly reduced operational costs: banks issuing general purpose cards which can be used on transport rather than having Operators issue their own specific cards for transport only (and bear all the cost) Transport Operators can take advantage of value added services offered by banks to increase card usage and generate new revenue e.g. e coupon, loyalty, co brand programs Wednesday, February 06,

25 What s in it for the Transport Operators #2 Flexibility to include other transport operators under same payment platform (multi modal transport system) In an open payment scheme, another transport operator is just another merchant Better service availability for consumer via bank s retail services network for: Card top ups Administrative services Customer support (e.g. lost cards) Wednesday, February 06,

26 What s in it for the Transport Operators #3 Improved payment security without additional burden of acquiring bank like payment and fraud expertise. Take advantage of developments in payment cards to keep up with technological advances at a lower cost. OneSmart card provides a platform for value added services to drive both card volume and usage, e.g. loyalty, data storage, co branding with retailers. Open standards, easier/more competitive sourcing and global interoperability based on: EMV ISO (Type A/B) contact less technology The PayPass global standard for contactless payments Wednesday, February 06,

27 What s in it for the Banks Maintain an open payment system, make use of economies of scale, enhance cardholder value Leverage investment in EMV migration by: Using existing acceptance channels (e.g. retail POS) and new EMV technologies such as PayPass (contactless) and reducing card and terminal costs Maintain technology leadership and develop a globally consistent low value payments solution based on an EMV compatible program (OneSmart Pre Authorized) Wednesday, February 06,

28 What s in it for Cardholders One card that can be used for all payment needs Ability to link the transport functions and payments to existing accounts (don t need to manage additional accounts/balances) Having a single bank relationship to manage both transport and general payment functions The contactless convenience experienced by cardholders on transport can be extended to MasterCard PayPass at the POS Wednesday, February 06,

29 KCG Deployment Status Pilot Phase Launched on buses and ferries October 2005 Launched at selected retail locations November 2005 Over 2,500,000 transactions completed during pilot phase Public Launch 1 st June 2007 Live on around 1,800 buses and several ferry terminals Live at around 2,000 retail locations Over 150,000 cards (dual interface) issued to the public Over 1,100,000 transactions between July & Sept 2007 alone Wednesday, February 06,

30 MasterCard PayPass Transit SUMMARY The PayPass Transit solution offers benefits to all stakeholders (transport operators, banks, cardholders and MasterCard) Technical risk minimized by basing solution on existing OneSmart solutions (Pre Authorized and PayPass) Innovative approach to the requirement: Rather than trying to expand a closed transport card scheme into retail payments Extend an open retail payment scheme into transport Wednesday, February 06,

31 MasterCard PayPass Transit SUMMARY MasterCard is in dedicated discussion with all their Local customers. There is a solution capable of delivering the requirements for a transit opportunity There are unique elements in every Transit implementation which need to be defined and agreed by all affected parties eg: Commuter privileges Electronic Ticketing req. Wednesday, February 06,

32 PayPass in Public Transport The MasterCard Vision Cooperate to achieve common goals such as cash displacement: PayPass provides a means of AFC for hard to serve customers such as visitors and occasional travellers Regular travellers can be issued with a special PayPass card which is personalised to the local transport system Embrace global standards offering greater economies of scale and preserving competition between suppliers Where appropriate, delegate card and payment operations to the banks: Card issuance and cardholder support; Clearing and settlement; Regulatory compliance; Value added services Wednesday, February 06,

33 Thank you.