Target group addresses guide you directly to new customers.

Transcription

1 Target group addresses guide you directly to new customers. High-quality addresses from Deutsche Post Direkt are the success factor for your dialog marketing.

2 2 High-quality addresses are at the heart of your customer acquisition. According to experts, the address causes only on average 5 to 10 percent of mailing costs, but its influence on success of direct advertising is more than 50 percent. Therefore, the accurate choice of target groups and current, deliverable address data are the key factors in acquiring your customers by mail. Whether you want to address business or consumer target groups directly Deutsche Post Direkt is your first port of call: To address successfully your new customers in a direct and personalized way, we select the appropriate addresses in line with your target group criteria, and we also make the most of your household advertising: Optimizing the target groups for partially addressed and unaddressed advertising reduces coverage waste and expense. Address solutions for personalized direct advertising consumer addresses business addresses list broking international addresses partially addressed and unaddressed advertising building data for POSTWURFSPEZIAL (special partially addressed advertising mail) reference data for optimized POSTWURFSENDUNGEN (unaddressed advertising mail items) Address solutions from Deutsche Post Direkt have been verified by Deutsche Post. With more than 190 million current and former private addresses, the postal reference database guarantees high quality, and is unique in Germany for its size, completeness and up-to-dateness. Deutsche Post Direkt s address check is used, inter alia, for address maintenance, i. e. a constant update cycle. Data protection and data security As a member of the Deutscher Dialogmarketing Verband e.v., DDV (German dialog marketing association), Deutsche Post Direkt ensures compliance with the data protection requirements and data security standards, as well as the maximum possible professionalism and quality. Deutsche Post Direkt is also certified to ISO rest upon IT baseline protection.

3 3 Consumer addresses Precise addressing, addressing customers by name, and customized offers catch your target group s interest for your advertising messages. For precise direct contact with your prospective customers, Deutsche Post Direkt provides you up-to-date consumer addresses, which you select for each specific target group with the help of numerous selection attributes. With around 37 million consumer addresses, the leasing database of Deutsche Post Direkt covers almost the entire market of private households. The micro-geographical system microdialog enables with more than one billion qualified features a target-group specific address selection. Information on socio-demography, consumer preferences, neighborhood, and region will characterize correctly the customers you desire. You also have the opportunity to select addresses with the help of sectoral characteristics or by lifestyle criteria. microdialog microdialog n Socio-demographic data, such as age, purchasing power, and family structure n Consumption data, such as affinity to merchandise and service assortment, and order value n Structural data, such as building type, net rent microdialog lifestyles n microm Geo milieus : information on attitudes and way of life n microm Limbic types: Information on motives, desires, and emotions associated with purchasing behavior n microm LoHaS: information on values such as health and sustainability n Regional data, such as postal codes, German federal states microdialog automotive n Information on private automobile ownership microdialog finance n Information on behavior of private customers in the banking, insurance, and financial markets Other address services We mark your selection in the database for repeated or multi-level contact with new customers. So you can always call up current consumer addresses that are continuously cleansed of undeliverable addresses. We also offer other additional services, for example a check of duplicates, selections within a certain radius and address matching with the DDV s Robinson mail preference service or with your block lists and customer lists.

4 4 Company addresses With up-to-date company addresses, Deutsche Post Direkt offers companies in the B-to-B segment an optimal basis for acquiring successfully new customers: Dialog marketing professionals use business addresses for their mail advertising. For small and medium-sized enterprises, BUSINESSBASIC is the ideal solution. Business addresses Around four million addresses of German companies from nearly 2,000 sectors can be selected in a targeted way according to your wishes. The selection criteria include the sector, number of employees, revenue, size of the company, year of foundation, company form, capital contribution, and regional boundaries. To ensure contact to the appropriate decisionmaker, you can target contacts from the first to the third level of management. Communication data such as telephone and fax numbers, or Internet addresses are also available. The business addresses contain as standard the company name, mail address, an unique address ID, and sectoral key. BUSINESSBASIC BUSINESSBASIC was developed specially for small and medium-sized enterprises and is particularly cost-effective for quantities of fewer than 10,000 addresses. At any time you can select around four million current addresses of German companies, along with decisionmakers names and contact data in an Internet portal and download up to 5,000 addresses directly. BUSINESSBASIC is also useful for the daily business of marketing, sales, and secretariat. For example, individual company profiles can be printed out. With the help of convenient search functions, suppliers, postal codes, and telephone numbers are found quickly. Digital maps display the precise location of companies and highlight the distribution of search results in the desired region. Test free of charge Test BUSINESSBASIC without obligation and free of charge for 7 days:

5 5 List broking Whether you wish to address directly private individuals or decisionmakers in companies address lists will take you direct to your target group, because their consumer preferences or professional interests are clearly proved. As an established service provider, Deutsche Post Direkt provides customer addresses of list owners to advertising firms and selects the right target groups for you from the wide selection of consumer and business lists. For additional qualification you are provided with micro-geographical target group features and regional selections, for example, by German federal states or postal code areas. We put particular emphasis on quality: As the only list broker on the German market, Deutsche Post Direkt cleanses consumer lists of undeliverable addresses free of charge. We match address lists by default with the Robinson mail preference service of the DDV. By showing respect for households refusing advertising, you will improve your reputation and credibility and cut the cost of producing and dispatching advertising material. If requested, we will be happy to carry out other matches, for example with your block lists or customer data.

6 6 International addresses If you wish to build up your business activities abroad, you will benefit from Deutsche Post Direkt as a high-performance partner who will show you the way to potential new customers on international markets as well. Have you established your products and services on the domestic market successfully and are you now searching for new customers outside Germany? Deutsche Post Direkt offers you the perfect basis for international direct advertising: consumer addresses from 22 European countries and business addresses from 70 states worldwide, tailor-made to your dialog marketing targets. Here you can select the addresses according to numerous personal features, or on the basis of economic information. addresses Advertise to your target group across the different channels and take advantage of a costeffective approach. For your electronic advertising, Deutsche Post Direkt will provide you with several million addresses of private individuals and business customers, including the opt-in. Throughout the whole process, we will support you starting from target group analysis via address selection through to reporting your campaign and finally matching the addresses with your block lists and customer data.

7 7 Household advertising Partially addressed and unaddressed forms of direct advertising can increase your potential range of contacts. The target group-optimized solutions from Deutsche Post Direkt reduce waste coverage and thus ensure efficient use of your budget. Business data for your partially addressed mail advertising For your partially addressed advertising to selected households, our services include counting potentials, selecting addresses on the basis of your target group criteria and additional services for further optimizing your POSTWURF- SPEZIAL campaign. For example, you have the opportunity to remove your existing customers from the selection by using address matching. Or we allocate your advertising material to an existing retailer network and subsequently to the relevant retailer. Reference data for optimized unaddressed mail Would you like to contact your target group without individual addresses and yet avoid waste coverage? We have just the right thing for you: the optimized POSTWURFSENDUNG. Thanks to information from the micro-geographical database, microdialog, target groupoptimized distribution at the delivery district level is enabled for unaddressed advertising mailings. Because microdialog from Deutsche Post Direkt offers valuable marketing and sales-relevant additional information on almost every address. By using these criteria, a precise selection of target group-relevant delivery districts can be defined where your advertising material is to be distributed. With advice or self-service it s your choice We will be happy to advise you free of charge and without obligation so that you can reach your dialog marketing targets. Do you know exactly what you want? Then use the online services of Deutsche Post Direkt to select addresses on your own. At you can select target group features and regional criteria conveniently and without obligation. The calculation of the range and cost of your planned mailing campaign will be displayed with the help of our potential and price overviews.

8 Deutsche Post Direkt GmbH n Founded in 1998 n Wholly-owned subsidiary of Deutsche Post AG n More than 100 employees at its Troisdorf office near Bonn n Complete range of products and services for professional address management: Address cleansing, enhancement, analysis and leasing n Focus areas: Automotive, financial services, fundraising, trade and consumer goods, telecommunications, publishing n Customers (examples): Porsche, ING-DiBa, SOS Children s Villages, Procter & Gamble, The Phone House, Konradin Mediengruppe You can find out more about products, prices, and address potential with the online services of Deutsche Post Direkt: Deutsche Post Direkt GmbH Junkersring Troisdorf Telephone: Fax: info@postdirekt.de Post is a registered trademark of Deutsche Post Last revised: 01/2015 Mat. no