Deutsche Post Address Group

Transcription

1 Deutsche Post Address Group Stay fresh & clean! We make international data quality solutions easy POSTADDRESS GLOBAL

2 Deutsche Post Address Group, your international partner for address management Strong parent companies! Leading logistics company (51 %) Leading media service provider (49 %) Deutsche Post Adress GmbH & Co. KG Business launch 1994, 100 employees Up to date addresses Strong brands! Address Research Address Based Information Services Strong subsidiaries! Registry Information Service on European Residents 2

3 Addresses change every day! Changes in the postal system (e.g. changes of street names) Name changes (e.g. marriages) People pass away Relocation (10-15% a year) In consequence up to 20% of all customer addresses change per year 3

4 Our strength is to help you to update your international customer addresses International customer data quality solutions out of one hand NCOA (movers), deceased and undeliverable checks in 16 countries Unification of country specific regulations One consistent approach on formats, codes and flags for all countries Consultancy on individual solutions, specific for customer value driven segmentation Integration in your IT environment and systems 4

5 Understanding your needs: we build an individual solution to grow your business and our relationship Introduction: Understanding your background and your current challenges. Examine your current data quality with a Data Audit. Workshop: Identify your needs, analyze your processes and develop a personalized solution. Grow: Assist you to grow the existing business and to establish new markets. Optimize: Analyze the results, refine the processes, continuously improve the solution. Solution design: Process description, business case and evaluation of costs. Implementation: Integration of the solution in your environment. Supervise the deployment step by step. Project plan: Define business and mapping rules; automate the data processing. 5

6 We consult you to find the best data quality solution for your specific needs Up and cross selling Media Exposure Deduplication Don t send your mailing twice Worldwide Movers Less return, more customers reached 16 Countries Deceased Lower mailing costs; avoid negative brand association 13 Countries Customer data management Reactivation campaign Postal Correction Make sure to reach your customers Woldwide Undeliverable Lower mailing costs 12 Countries CRM data Hygiene Checks on prospect data MPS/Robinson Know who not to contact 15 Countries Real Time Data Capturing Address Research Find your customer 8 Countries Monthly cleaning Marketing campaign Worldwide Customer Acquisition 6

7 POSTADDRESS GLOBAL offers one solution over the whole customer life cycle New customer data capturing Data integration and structuring Customer data maintenance Individual customer reactivation solutions Customer acquisition Customer data management Up and cross selling 7

8 A sophisticated address management process results in better data quality, lower costs and higher efficiency Customer Database (CRM) Customer information/ Policies/ Payment reminder Data Update Mailing Remaining Returns Segmentation by sensibility, importance and customer value Address Research Mailing Lower return rates on valuable and sensible mailings Improve customer experience Maximize efficiency by saving internal resources Increase response rates and accelerate turn around times 8

9 New information are checked at the customer touch point with the customer still available for corrections Customer Data Capturing Easy to integrate into the checkout of your online shop Verifies the consumer address in real time Real time data validation within milliseconds Addresses are saved correctly into the database 9

10 Customer data management: example of our strategic process; 7 countries, one contact partner DE Partner DE UK BE Partner UK Partner BE Mailing file CRM FR Partner FR WWW NL Partner NL INT Partner INT CRM file CRM DPA DPA Customer value driven Data process Receive cleansing Remapping Deliver 10

11 POSTADDRESS GLOBAL s truly international solution for NCOA and suppression data in 16 countries 11

12 Our data cleansing solutions are customer value driven Selection of reference files by customer value Individual business rules according to customer segment, selection by date of change Increased matching reliability Segment specific matching criteria Pick and choose services per country Go beyond postal correction and deduplication in Europe and North America 12

13 Our remapping process makes the world easier to understand and helps to save up to 3 months! One file layout worldwide Your guidelines, your format, your flags Easy to integrate back in your CRM system One partner to brief for all your countries Save time, energy and costs by using our DPA remapping solution 13

14 Stressful deadline and short turn-around time? Our automated solution makes it fast and easy! Turn-around time within hours Process optimization Easy to integrate back in your CRM system Quality improvement Save costs and time by using our DPA automated solution 14

15 POSTADDRESS GLOBAL helps to reactivate and research your customers Customer reactivation: Low costs for: Validation of existing address, new addresses of moved customers & flagging of undeliverable and deceased Address research: Be compliant with delivering mandatory information & Improve your dunning process 15

16 Learn about our client success stories! They are choosing us for data security, transparency and quality Learn more: References 16

17 POSTADDRESS GLOBAL Neumarkter Str München (Munich) Germany Tel: