Online Professional Networking
|
|
- Simon Norton
- 7 years ago
- Views:
Transcription
1 Online Professional Networking By Gary H. Jacobs In today s uncertain business environment, online professional networking has become more important than ever before. In addition to the obvious use of maintaining a network of contacts in the event of a job loss, layoff, or business setback, these networks also provide: Access to an almost unlimited number of professional contacts, The opportunity to help friends and colleagues with recommendations and job search information, The ability to exchange ideas and materials outside of one s normal circle of contacts, Staying up-to-date with industry trends, A free or low-cost way to establish a public profile and online identity, and An easy way to reestablish contact with long lost friends and colleagues. Over time, professional networking services have become much easier to use due to user feedback, free access, and acceptance by a wider audience. As a result, today s services are very intuitive. One such professional networking service is LinkedIn ( com), a free networking service for professionals. Social networks such as MySpace ( and Facebook (www. facebook.com) provide excellent opportunities for social networking as well, not to mention the growing influence of Twitter ( However, the demographics of LinkedIn are generally better suited for professional networking in a business or government environment. NCMA has also set up official networks for its members on these networking sites as well. According to LinkedIn s marketing statistics, the site s current membership of 35 million users includes 750,000 senior executives, personnel from all of the Fortune 500 companies, an average user age of 41, and an average household income of $109, These demographics are similar to those of the average reader of The Wall Street Journal, who, according to 10 Contract Management August 2009
2
3 LinkedIn, is 48 years old with an average family income of $102, Principles of Networking In an online network, the principles of networking are much the same as networking in person. A networker must start out by giving information and expertise with no expectation of return. As a result, the networker will gain visibility and experience, both inside and outside of his or her industry, and will develop a reputation as someone who can help others. This will come back in positive ways that might not even be expected. 3 A professional network needs to be worked on regularly, both online and in person. Typically, a total of two hours per week is necessary to build and maintain a good network. 4 In addition, networking should be done on an individual's own time. Networking should also be done before it is needed. As an example, if networking for employment is only begun after you are laid off, the results will be far less satisfactory than with a network that has been built up over time with lots of past participation on your part so that the quality of your work is well known. Jan Vermeiren, a networking coach and expert in this area, refers to the networking cycle as Giving-Asking- Thanking. 5 Networking Techniques Setting a Profile The first step is to simply choose one or more of the online social or networking services and signing up to create an online profile. At this point, a networker will have to make decisions regarding the following: Is this going to be a personal or professional network, or a combination of both? What type of an online persona will be shown (i.e., what direction do you want to follow and what do you want to be known for)? Are you representing yourself as an individual or, in the case of a small business owner, as a company? What is your brand and how will this be conveyed? How will you convey that you are a person of interest? How much personal information should be revealed? Should your profile include a photo? Will the network be public so that linked members can see each other? One of the most common ways to build an online profile is to cut and paste portions of a résumé to develop an online document that is basically a biography. This profile might also include a vanity link to a personal Web site a powerful professional description. For help in setting up your online personal profile, there are several free online tutorial videos available on YouTube 6, including a generic version and a small business version that provide insights into what information should be included and how to include the right information. However, here are a few words of caution. You should assume that whatever is posted will eventually become public enough to show up in a Google search by current and potential future employers. Once released onto the Internet, it may be stored there indefinitely. In addition, a networker should be very hesitant in providing or phone contact information to unknown persons and should never provide home address or family information. LinkedIn provides various settings that allow you to control privacy levels to help mitigate these concerns. Building a Network Many individuals starting out with an online professional networking service will attempt to link to as many people as possible without a strategy. This is a mistake, as the goal should be to build a targeted network. The network can and should have multiple purposes, such as common interests, potential employment contacts, alumni contacts, etc., but the point is that there should be a strategy. Every network has to start somewhere. The first step in building a professional network is to start with invitations on LinkedIn to friends, colleagues, and business acquaintances. This step can be automated by using a LinkedIn feature that provides the ability to upload contact data from Hotmail, Gmail, Yahoo, AOL, and Microsoft Outlook data and then manually designate invitations to individuals to link. The contact data for invitations should be taken from a personal database of contacts that is maintained online and separate from an employer s database. Such online databases of contacts are invaluable in the event of a computer malfunction or loss of employment where the user s workplace contact lists are no longer available. When providing an invitation, the user s personal address, rather than workplace address, should also be used since some corporate networks will bounce s from LinkedIn. The next step is to start expanding the network. LinkedIn has groups of open networkers, who often list open networker or LinkedIn open networker (LION) by their name. Their goal is to build large networks, and they provide open invitations to connect. 7 It is useful to connect to several of these individuals as long as they have some sort of related common interests that will potentially support your networking strategy. LIONs and other open networkers will often be active in discussion groups on areas of interest and how to use LinkedIn. Recruiters are also good additions to a professional network. They are generally very well connected and can help with contacts. (Be sure to return the favor by recommending suitable potential industry candidates to these recruiters when they have openings to fill.) As with the rest of the network, try to be selective for example, if you work in the aerospace indus- 12 Contract Management August 2009
4
5 and international contracts with civilian and government customers. Mr. Jacobs is a past president of the Fort Worth Chapter of NCMA. He can be reached at gjacobs@bellhelicopter.textron.com or online through his LinkedIn public profile at garyjacobs0helosandoil. The author wishes to acknowledge Jan Vermeiren of Networking-coach.com and Chris Muccio of LinktoProsper.com for their help and encouragement. try, you should try to focus on recruiters that specialize in that area. User groups are key to building a professional network. They make it easier to directly contact individuals. With LinkedIn, an address is not needed to contact or invite someone to link who is in the same user group or who has worked with the user in the past. User groups can also be a good source of information in the form of discussions and posted news stories. However, another word of caution here LinkedIn will restrict a user s ability to invite new members into his or her network if too many invitees reply that they don t know this person. Two of the most popular user groups are Blue: The DallasBlue Business Network and Executive Suite. There is also an NCMA group. Online Networking Techniques and Etiquette In order to create a network with above average results, a networker will need to give people a reason to link. This can be done with an interesting profile and a significant number of contacts, typically 25 or more, so as to provide an opportunity to gain a valuable network of contacts. With a little effort, it is not hard to reach this figure. A network is also more valuable if it includes recommendations from customers, employers, and colleagues. One easy way to generate recommendations is to write an unsolicited recommendation for colleagues. This provides a nice emotional boost for them and they still retain control of the text, as LinkedIn will not allow a recommendation to be posted without the recipient s approval. This action often results in recommendations in return, although that is not the purpose. Remember that the first principle of networking is to give without the expectation of anything in return. Another technique to build an online professional network is to search the LinkedIn database for companies of interest and/or fellow alumni and then look for common areas of interest. Discussing a common area of interest, along with an invitation to link, often results in a positive response. A useful technique to gain visibility is to participate in online discussions, answer questions, or create a blog within LinkedIn. As with your online persona, this should always be kept professional and be written with the assumption that it will be publicly available in a Google search in the future. Online discussions can also be used to announce that an individual is looking for employment, but again, this information immediately becomes public to everyone, including the individual s current employer. Conclusion Online professional networking can create possibilities that would not ordinarily be available any other way. The use of such networks can support career, professional, or personal goals, and can also provide useful information on industry trends. CM About the Author GARY JACOBS is a commercial business manager for Bell Helicopter Textron Inc. in Fort Worth, Texas, where he is responsible for negotiations and management of commercial Get even more connected to NCMA and expand your network by joining the NCMA Facebook and LinkedIn groups. You can also follow NCMA on Twitter! Send comments about this article to cm@ncmahq.org. Discuss this article with your peers online! Just go to Jacobs and click on Join Discussion. Endnotes Description of LinkedIn Premium Audience (February 1, 2009), accessed at premium. Erick Schonfeld, LinkedIn to Launch its Own Ad Network, Tech Crunch (September 14, 2008), accessed at com/2008/09/14/linkedin-to-launch-its-ownad-network/. Jan Vermeiren, Networking Coach E-Course, Part 1: What is networking and what is not? available through accessed at Chris Muccio, YouTube video, LinkedIn 5 Tips to Quickly Build Your Network (March 27, 2008), accessed at =m0ktlorl5qi&feature=related. Jan Vermeiren, Networking Coach E-Course, Part 6: Giving, available through accessed at Dorothy Scott, YouTube video, LinkedIn Profile Tutorial (June 26, 2008), accessed at www. youtube.com/watch?v=ysxz5et9-ba&feature= related; and Jim Kukral, YouTube video, How and Why to Use LinkedIn.com (November 4, 2008), accessed at =KQs1P547vlU&feature=related. Wikipedia, LinkedIn Open Networker, accessed at LinkedIn_Open_Networker. 14 Contract Management August 2009
GET STARTED WITH LINKEDIN. A Guide by ConsultingFact.com. An Insider s Guide
GET STARTED WITH LINKEDIN A Guide by ConsultingFact.com An Insider s Guide Why Is LinkedIn Popular? With the advent of technology and social media, LinkedIn has become one outstanding tool for finding
More informationThe Social Media Best Practice Guide
The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of
More informationA Guide to Social Media Marketing for Contractors
A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes
More informationQuick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits
Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 11-2120 What Is LinkedIn?
More informationINFORMATION SERVICES SOCIAL MEDIA GUIDE FOR STAFF
INFORMATION SERVICES SOCIAL MEDIA GUIDE FOR STAFF go.qub.ac.uk/socialmedia WHY ARE SOCIAL MEDIA TOOLS IMPORTANT TO QUEEN S UNIVERSITY? The term social media is used to describe a range of communication
More informationNWACUHO Social Media Toolkit For Beginners
NWACUHO Social Media Toolkit For Beginners Communications Taskforce Purpose: The purpose of this toolkit is to explain how social media can add value to your work, introduce you to the various social media
More informationstarting your website project
starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.
More informationLinkedIn Tutorial. An Introduction to Today s Leading Job-Search Social Network
LinkedIn Tutorial An Introduction to Today s Leading Job-Search Social Network Introduction to The second most popular social network in the U.S., LinkedIn is used for keeping track of and growing a professional
More informationexperts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation
experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your
More informationGuide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
More informationTwitter For Tourism. Topic Social Media Tutorial 44
Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character
More informationThe Social Media Guide For Small Businesses
The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media
More informationFinding Job Openings on the Internet. A Special Report
Finding Job Openings on the Internet A Special Report Russell Tuckerton Interview-Aid.com Finding Job Openings on the Internet There are thousands of sites across the Internet that advertise openings at
More informationCheck Out These Wonder Tips About Reputation Management In The Article Below
Check Out These Wonder Tips About Reputation Management In The Article Below In the business world, reputation is just about everything. Without a good reputation, a business will have a hard time flourishing.
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationHow To Market Your Law Firm Through Social Media
A Social Media Primer for Lawyers Introduction What Is Social Media and Should You Be Using It? Many lawyers have questions about the new social media phenomena. What is it? Should they use it? What is
More informationBuild Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options
Are You Building Your Social Network Online? Your Clients and Competitors Are! Consider This: 87% of homebuyers used the Internet to research their options 90% of Internet homebuyers found their REALTOR
More informationIntroduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...
Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationCurate Your Own Online Marketplace
Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools
More informationIntroduction. Tips for Email Success. Email 101 Email Etiquette and Safety. Page 1
Email 101 Email Etiquette and Safety Introduction Page 1 Like any form of online communication, it's important to practice good etiquette and safety when using email. Etiquette is a set of rules and guidelines
More informationOverview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
More informationWhat s in a brand? What is Personal Branding?
Session Overview Personal Branding UCC Careers Service Personal Branding: An Introduction Personal Branding: A 10 Point Plan CV s v E-Portfolios Exercise: Creating a Brand Exercise: Visualisation What
More informationThe Power of Relationships
The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When
More informationArticle from: The Actuary Magazine. April/May 2013 Volume 10, Issue 2
Article from: The Actuary Magazine April/May 2013 Volume 10, Issue 2 Beyond Networ Networ How to get the most from social netw How to get the most from social netwo 12 The Actuary April/May 2013 Social
More informationDean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
More informationPhi Kappa Sigma International Fraternity EMAIL LIST MANAGEMENT TOOL
Phi Kappa Sigma International Fraternity EMAIL LIST MANAGEMENT TOOL Phi Kappa Sigma International Fraternity Email List Management Tool 1 TABLE OF CONTENTS INTRODUCTION... 3 SUGGESTED USES... 3 LOG IN
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationSOCIAL MEDIA & THE JOB SEARCH. Using Today s Most Popular Online Communities for Job-Hunting
SOCIAL MEDIA & THE JOB SEARCH Using Today s Most Popular Online Communities for Job-Hunting Facebook and the Job Search Facebook is the most popular social network, in the U.S. and internationally. In
More informationThe Advantages of. Social Media Marketing for Mental Health Professionals
The Advantages of Social Media Marketing for Mental Health Professionals By Phyllis Zimbler Miller Participating on social media sites such as Twitter, Facebook and LinkedIn offers a variety of benefits
More informationUser s Guide Your Personal Profile and Settings Creating Professional Learning Communities
User s Guide Your Personal Profile and Settings Creating Professional Learning Communities Table of Contents Page Welcome to edweb.net 3 Your Personal Profile and Settings 4 Registration 4 Complete Your
More informationGlobal Social Media Policy
Page 1 of 11 Global Social Media Policy Social Media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating
More informationJanuary/February 2015. 2015-2016 Foresight Report
w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes
More informationSocial Media Guidelines
MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with
More informationSocial Media Guidelines for G4S Employees
Social Media Guidelines Page 1 of 8 Preface and document control This document is intended to provide information in respect of G4S policy, procedure, standards or guidance and will be periodically updated
More informationDIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
More informationFor Business. www.dammacademy.com www.wearesocialheroes.com
For Business www.dammacademy.com www.wearesocialheroes.com What is LinkedIn? LinkedIn is a social network with over 53 million users that enables you to make better use of your professional network and
More informationSocial Media & Professional Development: A Focus on LinkedIn
Social Media & Professional Development: A Focus on LinkedIn Dave Hatter, LinkedIn Fanatic! It s not what you know A wise man knows everything, a shrewd man knows everyone. Proverb from a fortune cookie
More informationA How-to Guide to Social Media Marketing
A How-to Guide to Social Media Marketing Objectives What is social media? Why you need social media to market your product or service Types of social media How to effectively utilize the popular social
More informationSEO and Google Analytics. Tips for getting the most out of your website
SEO and Google Analytics Tips for getting the most out of your website Katherine Grace Director, Industry Specialist Over 17 years owning & running businesses Author for the HIA magazine & Business Franchise
More informationUsing Social Media as a Recruiting Tool. Sasha Louati Adecco Staffing
Using Social Media as a Recruiting Tool Sasha Louati Adecco Staffing Webinar Overview Current employment landscape Recruiting challenges in 2015 What does this shift mean for companies? Importance of employer
More informationGrand Canyon Council - Social Media Policy
INTRODUCTION It s an exciting time to be part of the BSA for many reasons. One of those is that new communication vehicles now enable current and past Scouts and Scouters, as well those who are interested
More informationTen top tips for social media success
Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for
More informationHow to find your next job using Social Media?
How to find your next job using Social Media? Practical applications By John Roland, MDiv Director of Alumni Services & Student Success Twitter: @luther_rice or Email: jroland@lru.edu A survey by Jobvite
More informationinfo@pushfire.com 1-888-663-9994 PUSHFIRE.COM
PAID ADVERTISING Online Marketing Strategies SET YOUR MARKETING ABLAZE In 2012 there were about 5,134,000,000 Google searches made EACH DAY MARKET SHARE Bing 15.4% AOL 1.5% Ask 3% Yahoo 13.4% Google 66.7%
More informationWSI White Paper. Prepared by: Eric Cook Digital Marketing Consultant, WSI
Blogging to Build a Reputation Online WSI White Paper Prepared by: Eric Cook Digital Marketing Consultant, WSI Introduction Dear Diary, you wouldn t believe what happened to me today... To some of you,
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationUSEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns
This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and
More informationGateway Technical College Social Networking Policy
Gateway Technical College Social Networking Policy Social media sites like Facebook, Twitter, YouTube and Flickr have become increasingly important communication channels for supporting Gateway Technical
More informationOffice of Communications Social Media Handbook
Office of Communications Social Media Handbook Table of Contents Getting Started... 3 Before Creating an Account... 3 Creating Your Account... 3 Maintaining Your Account... 3 What Not to Post... 3 Best
More informationYour Guide To Crowdfunding With Superior Ideas
Your Guide To Crowdfunding With Superior Ideas TIP GUIDE 1.0 Table Of Contents: From Our Team... 3 Welcome! Crowdfunding... 4 Questions to ask yourself Creating Your Project... 6 Project set up & multimedia
More informationFYI HIRING. Recruiting Strategies
FYI HIRING Recruiting Strategies Revised: March 2011 Summary: This FYI discusses the steps involved establishing or revitalizing an effective recruiting process. It includes considerations for goal setting,
More informationChecklist: Are you ready for ecommerce?
ORGANIZATION 1. Please provide your e-mail address so we can mail your results: 2. ebusiness Plan in Place? An e-business plan is much the same as any business plan where the business concept, its financials,
More informationNETWORKING HOW TO STAND OUT. The Center for Student Professional Development
NETWORKING HOW TO STAND OUT The Center for Student Professional Development DRESS THE PART Wear either business casual or business professional clothing. YOUR 30 SECOND SPOT A way to introduce yourself
More informationHow to fill every seat in the house. An event manager s guide to SMS Marketing
How to fill every seat in the house An event manager s guide to SMS Marketing - Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances are you can t remember (because
More informationHow to use network marketing via the social network
How to use network marketing via the social network In this session we are going to look at: What Linked In is How to set up your profile How to build your networks How to use your network How to target
More informationCAM Coach. How Technology Supports Complementary and Alternative Practice
The www.onlinetherapyinstitute.com CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known
More informationSocial Media & Internet Marketing :: Menu of Services
Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below
More informationDISS TOWN COUNCIL SOCIAL MEDIA POLICY
DISS TOWN COUNCIL SOCIAL MEDIA POLICY Adopted at the Policy & Finance Committee Meeting on 19 th June 2013 DISS TOWN COUNCIL SOCIAL MEDIA POLICY CONTENTS Page 3 Introduction Definition of Social Media
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationWeb Ideas Overview. The possibilities for the future: a research report to kick-start your web strategy
Web Ideas Overview The possibilities for the future: a research report to kick-start your web strategy Before you start, ask yourself: What are the aims of your web strategy? Always set out with a clear
More informationEssential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
More informationSpreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact
Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered
More informationwebinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of
creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,
More informationHow To Use Social Media For A University
SOCIAL MEDIA AT BLOOMSBURG UNIVERSITY Guidelines for University Communications and Marketing Professionals October 2010 These guidelines were created by Bloomsburg Office of Marketing and Communications.
More informationSocial Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
More informationTHE CAREER COUNSELOR S GUIDE TO FACEBOOK by Kevin Grubb, Shannon Conklin, and Megan Wolleben
THE CAREER COUNSELOR S GUIDE TO FACEBOOK by Kevin Grubb, Shannon Conklin, and Megan Wolleben National Association of Colleges and Employers 62 Highland Avenue Bethlehem, PA 18017 Phone: 800.544.5272 www.naceweb.org
More informationWhy Your Local Business Needs a Website
Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone
More informationYouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence
YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,
More informationSocial Media Guidance for Staff
Social Media Guidance for Staff May 2013 Social media guidance aims Establish practical and reasonable guidelines to help staff in their professional use of social media. Promote a safe environment to
More informationTURN VISITORS INTO LEADS
TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationSEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
More informationPLANNING YOUR JOB SEARCH
PLANNING YOUR JOB SEARCH Planning Your Job Search Pg. 2 Know Who You Are And Where You Are Going Pg. 3 Know Your Industry Pg. 4 Select Your Search Engines Pg. 4 Gather Your Tools Pg. 5 Network With Professionals
More informationSetting up a website: key considerations.
Setting up a website: key considerations. Supporting you on your business journey. If your business is going to trade online, then you ll already be thinking about your website. But even if you re not
More informationAt The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
More informationTeachingEnglish Lesson plans. Kim s blog
Worksheets - Socialising (3): Social networking TeachingEnglish Lesson plans Previous post Posted Friday, 25 th November by Kim Kim s blog Next post What I learned about social networking I used to think
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationReal Estate Prospecting Made Easy How to Quickly and Inexpensively Generate Leads Using Social Media
How to Quickly and Inexpensively Generate Leads Using Social Media Real Estate Prospecting Made Easy Presented by Nishika N. Jones, teaching real estate agents and brokers the fun, fast and easy ways to
More informationTHE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY!
THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! LEADS X CONVERSIONS = SALES Most companies put all their efforts into generating more leads to generate more sales. In
More informationRECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX
1 Recommendations how to attract clients to RoboForex s partners www.roboforex.com RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX Your success as a partner directly depends on the number of attracted
More informationOptimal Resume s Guide to
Optimal Resume s Guide to 2009 edition Table of Contents Introduction Benefits of using LinkedIn 2 Vocabulary 2 Naming Your Assessment 2 Creating a Profile Experience 3 Education 3 Personal information
More informationThe Grad Career & Job Search Readiness Quiz
The Grad Career & Job Search Readiness Quiz Find out if you have the skills and knowledge to get a job in today s uncertain job market! Over 60 Questions QUIZ Sponsored by Your College Career Center is
More informationPopular Paid and Free Traffic Sources
Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing
More informationWHITE PAPER. Virtual Impact. The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates. www.princetonone.
WHITE PAPER Virtual Impact The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates O ver the last 20 years, the way people search and apply for jobs has changed drastically.
More informationEmail Marketing for Recruiters. Mark Whitby. Mark Whitby. All Rights Reserved.
. All Rights Reserved. As a low-cost marketing method, nothing beats email: You get your message out at the push of a button It's a cheap, fast and efficient way to communicate with both clients and candidates
More informationBetter for recruiters... Better for candidates... Candidate Information Manual
Better for recruiters... Better for candidates... Candidate Information Manual Oil and gas people has been designed to offer a better solution to recruiters and candidates in the oil and gas industry.
More information11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager
11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a
More informationUtilizing Social Media Effectively. Basic Techniques to Promote Your Business Online
Utilizing Social Media Effectively Basic Techniques to Promote Your Business Online The Importance of having an Online Presence Technological advances have changed the way people communicate. Businesses
More informationConnect Startup Toolbox: Social Media Marketing by Alyssa Gregory
Connect Startup Toolbox: Social Media Marketing by Alyssa Gregory Social media has given small business owners a quick, accessible and low-cost way to promote their businesses online. In fact, time is
More informationPERSONAL BRANDING CHECKLIST
PERSONAL BRANDING CHECKLIST YOUR PERSONAL BRANDING CHECKLIST PAGE 2 INTRODUCTION Jobs come and go, but your personal brand remains with you throughout your entire career. It s up to you to carefully define
More informationA fresh look at equity release
For financial adviser use only. Not approved for use with customers. A fresh look at equity release How you could add an extra dimension to your business How you could add an extra dimension to your business
More informationBuilding Your Brand Through Social Media Kimi Davidson
Building Your Brand Through Social Media Kimi Davidson Objectives Be aware of the rules Who are you trying to reach? How are you trying to reach them? Why are you trying to reach them? When are you trying
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationREPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.
REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses
More informationA Marketer's Guide. to Facebook Metrics
A Marketer's Guide to Facebook Metrics 2 Whether you ve invested big in social or are starting to consider a new strategy for 2014, one of the key aspects to think about is social media metrics - namely
More informationHow To Increase Business Leads Using LinkedIn
How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationLeveraging Personal Branding, LinkedIn and Social Media
Leveraging Personal Branding, LinkedIn and Social Media Personally and for NSDA Liz Steblay, Founder & CEO Liz@ProkoConsulting.com All rights reserved PrōKo Consulting LLC, 2015 1 Today s Session Personal
More information