How to Do Business with Walmart Stores Inc.

Transcription

1 GS1 Connect 2016 June 1-3 How to Do Business with Walmart Stores Inc. Greg White, Sr. Director, Enterprise Information Management Walmart Technology Tracy Scott, Director, Business Solutions Walmart US Cherise Allison, Sr. Manager, Item File Sam s Club US

2 What Matter s Most to our Customers 2

3 Help Customers. Find your item Select your item Purchase your item 3

4 Help Customers Find Your Item Search It s not just a search 4

5 Help Customers Decide Your Item Content Product Description Ratings Beyond Basic Content Images Videos 5

6 Help Customers Decide Your Item Purchase In Stock 6

7 Help Customers. Find your item Select your item Purchase your item 7

8 Enterprise Master Item 8

9 Enterprise Master Item (EMI) What New item file system Advanced technology Store item created and visible online at the same time WALMART SUPPLIERS CUSTOMERS Enabler Simple & Efficient Seamless Experience Benefits Omni Channel Global item visibility Data quality Analytics Flexibility 80% reduced steps Unified item setup Brand portfolio visibility Simpler, cleaner search Richer product content Improved registry 9

10 Enterprise Master Item - Components Workflow Item Management Rich Content Data Quality 10

11 Enterprise Master Item - Components DEMO 11

12 Enterprise Master Item Walmart US Launch Q Q Q Q Q Develop GDSN Non - GDSN Imports Scale Management Implement Pilots Apparel Electronics Baby Furniture Launch Begins 12

13 Store Assortment Online (SAO) 13

14 SAO Objectives: Store Items Visible Online May 2016 All store items Visible online Quality item pages PuT transactable S2H/S2S transactable What s required Eligible store items Rich content & Images Image, description, video, reviews, etc. Flag enabled Logistics set up by WeC SKU count goals 209K (100%) 190K (90%) Developing metrics needed 136K (65%) 104K (50%) Source: Data Café (Feb 2016)

15 SAO Process 1 Identify Items 2 3 Determine Method Complete Walmart Spec 4 Submit Data

16 Step 1: Identify Items Data Quality Continual Improvement (DQCI)

17 Step 2: Determine Method Option 1 1WorldSync Product Introduction Tool GDSN GLN: Walmart United States Data Source Leverage existing GDSN data to pre- populate attributes Walmart Spec Aligned to Walmart Enterprise Spec Full online validation to meet requirements Product Introduction (PI)

18 Step 2: Determine Method Option 2 Content Service Providers

19 Step 2: Determine Method Option 3 Walmart SAO Tool

20 Step 3: Complete Walmart Enterprise Spec Current: V2 spec - V3 coming soon Green* - Required Blue - Optional

21 Step 4: Submit the data Option 1 Option 2 Option 3 Option 4 1WorldSync Introduction Tool Content Service Provider Walmart SAO Tool Current GEC Process NOTE: Import and private label items are included in this Store Assortment Online initiative

22 GDSN 22

23 What s New MjR3 Testing complete and signed off - Attribute changes, additions, deletions - Valid value changes - New version XML - CIC changes - New GDSN Flow Subscription process change from GLN to Target Market Publications will route to Enterprise Item as suppliers onboard New GDSN capabilities Sam s Club Mexico International Markets onboard GDSN with EMI timeline 23

24 Item Synchronization US Markets Walmart Sam s Club 78,214 13,813 7% 838,774 82% 78,214 Data as of May 18th 24

25 Supplier Adoption US Markets Walmart Note: 1,158 Suppliers synchronizing with Walmart but not Sam s Club Sam s Club 1, % 11,370 85% 3,790 Data as of May 18th 25

26 GDSN Supplier Workshops The more they know, the more they ll understand. The more they understand, the more they ll care. Once they care, there s no stopping them. -Sam Walton 26

27 Future Projects Cherise Allison Sr. Manager, Item File Sam s Club US 27

28 Data Quality Continual Improvement Purpose: To use transparency to drive step change improvement in the quality of data that is the foundation of a seamless customer experience on-line, in-store, and in-club. We are partnering with GS1 US on our initiatives Objectives: Clear quality requirements/rules Prompt and actionable problem identification Supplier led remediation Data Quality scorecard and peer ranking 28

29 Data Quality Dimensions Business Rules Quality Dimension Items must have an Orderable Depth x Width x Height that is not fictitious Ex: 0x0x0, 8x8x8, 6x6x6, 1x1x1 Accuracy Items with the same GTIN must have the same Brand Consistency Items should have a Country of Origin Specified Completeness 50 New rules identified in 2016 Suppliers will onboard to DQCI at the same time as Enterprise Item 29

30 Unintelligent Item Number Sam s Club Sam s Club US currently has appx 100K items available for use Current State Future State - Existing items will keep their same 9 digit number - New items will have a new random 9 digit number assigned Targeted to complete in September

31 One to One Sam s Club US Sam s Club must align to industry standard before transitioning to Enterprise Item Items will no longer be allowed to have more than one UPC attached A new item will be created for each UPC currently attached to an existing item Only 6.25% of our current item file 3 Assortment types have been identified Item Link and GDSN Flow will be updated to accommodate assortment types More information coming soon! Targeted to complete in

32 Resources Store Assortment Online - Contentacq@walmart.com 1WorldSync Landing Pages Supplier SharePoint - Online Item File Homepage 1WorldSync Walmart Ask the Expert Quarterly Webinars Publication Detail Report

33 Next Steps Communicate, communicate, communicate Rich content and images SAO & EMI Data Quality Sync your items with Walmart and Sam s Club Learn More Supplier webinars Supplier letter Supplier SharePoint 1WorldSync Landing Pages 33

34 Questions? Be sure to attend our Roundtable Sessions Today, June 2 nd 12:00 PM - 1:30 PM 34