Published Journal Articles

Transcription

1 Published Journal Articles Interpersonal Effects on Fashion Consciousness and Status Consumption Moderated by Materialism Value among Metropolitan Men (2011), the Journal of Business Research, September (with A. Lertwannawit). Professional Women s Variety-Seeking Behavior in Fashion Clothing: New York City and London (2011), Academy of Marketing Studies Journal, volume 15, number 1, pp (with T. Piamphongsant) A Model of Customer Loyalty and Corporate Social Responsibility (2011), Journal of Services Marketing, Volume 25, Issue 2, forthcoming (with Y. Poolthong) Customer Expectations of CSR, Perceived Service Quality and Brand Affect in Thai Retail Banking (2009),, International Journal of Bank Marketing, Volume 27, Issue 6, pp (with Y. Poolthong) Casual Path Modeling of Grocery Shopping in Hypermarkets (2008), Journal of Product and Brand Management, Volume 17, Issue 5, p. 327 (with Randall Shannon) Psychological Antecedents of Career Women s Fashion Clothing Conformity (2008), Journal of Fashion Marketing and Management, Vol. 12, Issue 4, pp (with Thinada Piamphongsant), Opening Up a Services Market (2007), Management Case Study Journal, Vol. 7, No. 1, June/July, p (Single Author), Why Private Label Grocery Brands Have Not Succeeded in Asia (2007), Journal of Global Marketing, Volume 2/3, pp. 71 (with Randall Shannon and Costas Hadjicharalambous) Private label grocery shopping attitudes and behavior: A cross-cultural study (2005), Journal of Brand Management, Volume 12, Issue6, pp (with Randall Shannon). Fast Moving Luxury Goods: Positioning Strategies for Scotch whisky in Thai Department Stores (2004), International Journal of Retail and Distribution Management, Volume 32, Number 6, pp (with Larry Lockshin). Estimating Advertising Effects on Sales in a Competitive Setting (2003), Journal of Advertising Research, September, Vol. 43, Issue 3, pp (with Boonghee Yoo). Counterfeit Software in Thailand: Controlling Supply in an Embedded System (2002), Journal of Asian Business, Vol. 18, (2), pp.1-18 (with Keith Blois). Leading Article. "Switching Costs as a Moderator of Service Satisfaction Processes in Thailand" (2001), Journal of International Consumer Marketing, Vol. 14 (1), pp.1-22 (with Paul Patterson and Tasman Smith). Leading Article. 1

2 "Retailing in Bangkok: An Intriguing Example of Agglomeration" (2001), International Journal of Retail and Distribution Management, Vol. 29 (10), pp (co-author with Keith Blois and Tasman Smith). "Macroeconomic Shock and Product Disposition in an Emerging Market" (2001), Journal of Macromarketing, Vol. 21 (1), pp (co-author with Robert T. Green and Tasman Smith). "Cross-Cultural Inquiry: Issues and Research Directions" (2001), European Advances in Consumer Research (Berlin, Germany), Association for Consumer Research, pp. 120 (co-author with Nidhi Agrawal and Durairaj Maheswaran). "A Curious Case of Excessively High-Brand Share: A Consumer Behaviour Conundrum"(2001), Asia Pacific Advances in Consumer Research, Paula Tidwell and Thomas Mullen (Editors), Vol. 4, (single author). Book Chapters, Published Cases and Others Opening up a Services Market The Thai Spa Industry (2009), in Spa Industry: Coming of Age, A V Bala Krishna (Editor), Hyderabad, India: Icfai University Press, pp Opening up a Services Market The Thai Spa Industry (2009), in Welcome to Wellness, Salonee Priya (Editor), Hyderabad, India: Icfai University Press, pp Retailing in Thailand Growth, Adaptation and Retaliation (2003), in the Changing World of Retailing in Asia, Ross Davies and Toshiyuki Yahagi (Editors). Also published in Japanese by Nikkei Press, Tokyo, pp (with Randall Shannon). Switching Costs as a Moderator of Service Satisfaction Processes in Thailand (2001), in Asian Dimensions of Services Marketing, Esther Tang; Ricky Chan and Susan Tai (Editors). New York: Haworth Press, pp (co-author with Paul Patterson, and Tasman Smith). Chiva Som Decision Case for Global Marketing (II) (2001). This case is an Internet interfaced decision case which is considerably more complex than the previous version. A beta copy is available on CD and 14 professors from around the world have requested and been given copies for use in class. "Chiva Som: The Haven of Life, A Case Study in Service Export Marketing (I)", (2001), in Services Marketing: an Asia Pacific Perspective (2 nd Edition) Paul Patterson, Christopher Lovelock and Rhett Walker, Prentice Hall, Australia, pp (single author). "The Internationalization of Thai Retailing" (2000), in Retail Investment in Asia/Pacific: Local Responses & Public Policy Issues, Ross Davies and Toshiyuki Yahagi (Editors), published in Japanese by Nikkei Press, Tokyo, pp (co-author with Tasman Smith). 2

3 Refereed Conference Paper Proceedings and Presentations Sustaining Traditional Grocery Store Formats in an Increasingly Modern Trade Shopping Environment (2011), the Northeast Business and Economic Association Conference, Philadelphia, November 3-5. (with F. Santimauro) Comparative Materialism Value Analysis of Interpersonal Effects on Fashion Consciousness and Status Consumption among Metropolitan Men (2010), Global Marketing Conference, Tokyo, Japan, September 9-12 (with Aurathai Lertwannawit) Attaining Niche Sustainability in International Wellness Tourism (2009), Annual International Conference on Sustainable Enterprises of the Future, Pittsburgh, September (with Frank Santimauro). Exploring Organic Retail Clustering in Bangkok (2009) ) Full Proceedings of the Oxford's Fifth Conference on Retailing in the Asia Pacific, Ross Davies and Toshiyuki Yahagi (Editors). Oxford Institute of Retail Management, Oxford (with Randall Shannon). Hong Kong, August (with Randall Shannon). Forthcoming. Soft Drinks Market in Thailand (2008), the Northeast Business and Economic Association Conference, New York, November (with Costas Hadjicharalambous). Stand By Me: A preliminary report of a same-product retail-store clustering location in an Asian city (2007) Full Proceedings of the Oxford's Fourth Conference on Retailing in the Asia Pacific, Ross Davies and Toshiyuki Yahagi (Editors). Oxford Institute of Retail Management, Oxford (with Randall Shannon), pp "The Continued Evolution of Food Retailing in Thailand" (2005), Full Proceedings of the Oxford's Third Conference on Retailing in the Asia Pacific, Ross Davies and Toshiyuki Yahagi (Editors). Oxford Institute of Retail Management, Oxford (with Randall Shannon).. A Heads Up for Brand Strategists (2003), the Bi-annual Academy of Marketing Science Conference, Perth, Australia, June (single author). "The Private Label Groceries Experience: An Empirical Study of American and Thai Shoppers, the 8 th International Conference on Marketing and Development, Bangkok, January 4-7, 2003 (with Randall Shannon). The Chiva Som Global Marketing Service Decision Case (2002), presented at the 11 th Annual American Marketing Association s Frontiers in Services Conference, University of Maastricht, the Netherlands, Co-chair: Roland Rust, June (single author) 3

4 Some Consequences of Behavioral Brand Loyalty: Does Market Position Theory Matter in Practice? (2001), Australia New Zealand Marketing Academy Conference (Auckland), Australia New Zealand Marketing Academy. Proceedings on CD (single author). "The Internationalization of Thai Retailing" (2000), in Retail Investment in Asia/Pacific: Local Responses & Public Policy Issues, Ross Davies and Toshiyuki Yahagi (Editors), Oxford Institute of Retail Management, Oxford, pp Also published in Japanese by Nikkei Press, Tokyo, pp (co-author with Tasman Smith). "Thailand's Counterfeit Dilemma", (2000), Australia New Zealand Marketing Academy Conference (Gold Coast, Australia), Australia New Zealand Marketing Academy. Proceedings on CD (co-author with Tasman Smith and Keith Blois). "Switching Costs as a Moderator of Service Satisfaction: Problem-Centered Research for Thailand's Service Industry Internationalisation" (2000), Australia New Zealand Marketing Academy Conference, (Gold Coast), Australia, Australia New Zealand Marketing Academy. Proceedings on CD (co-author with Tasman Smith and Paul Patterson). "Patterns of Modernization in Thai Retailing" (2000), Australia New Zealand Marketing Academy Conference (Gold Coast, Australia), Australia New Zealand Marketing Academy. Proceedings on CD (single author). "Are Japanese MNEs Learning Organisation?: Short and Long-Term Japanese Buyer Learning in Australian and Thai Manufacturing" (2000), Academy of International Business Conference, Phoenix, Arizona (co-author with Stephen Nicholas, Tasman Smith and William Purcell). "Pricing and Distribution Merchandising Strategy for Scotch Whisky in Thai Department Stores" (2000), Retailing 2000: Launching the New Millennium, Joel R. Evans and Barry Berman (Eds.), Special Conference Series, Vol. IX (AMS/ACRA) (Columbus, Ohio), p (co-author with Larry Lockshin). "Impact of Culture on the Strength of Relationships with Service Provider in Thailand" (1999), Australia New Zealand Marketing Academy Conference (Sydney, Australia), Australia New Zealand Marketing Academy. Proceedings on CD (co-author with Tasman Smith and Paul Patterson). "A Retailing Phenomenon in Search of Theoretical Bosom: The Anomaly of Growing Store Propinquity in Bangkok" (1999), Australia New Zealand Marketing Academy Conference (Sydney, Australia), Australia New Zealand Marketing Academy. Proceedings on CD (co-author with Keith Blois and Tasman Smith). An invited presentation to marketing faculty and Ph.D students at University of Technology, Sydney on The Role of Market Share in the Attitude/Behavior Discussions in Building a Brand Loyalty Model, December 4,

5 Please note: I personally presented all but three of the 13 conference papers listed above. Those I did not present were: European Advances in Consumer Research, Berlin Academy of International Business Conference, Phoenix The Sixth Triennial AMS/ACRA Retailing Conference, Columbus, Ohio Papers Under Revision Business and Leisure Luxury Hotel Patronage in Thailand: A Casual Path Analysis, revised for submission to Tourism and Hospitality Research, Are LVMH s 2010 Explosive Net Income Growth and Louis Vuitton s Giant Increase in Gross Corporate Profit a Teaching Moment?, submitted to the Journal of International Marketing, Professional Service Review one paper for the Asia Pacific Journal of Marketing and Logistics 2012 Reviewed four papers for the American Marketing Association Summer 2011 Conference Reviewed seven papers for the American Marketing Association Winter 2011 Conference Reviewed one paper for the Academy of Marketing Studies Journal, 2010 Review four papers for the American Marketing Association Summer 2010 Conference Review paper for the International Journal of Bank Marketing 2009 Review paper for the Journal of Marketing Education, 2008 Review paper for the Journal of Consumer Psychology, Journal of International Market and the International Journal of Business and Emerging Markets, 2007 Served as outside reader for Senior Research Project, College of Communication, Arts and Science (2007) Attend a two-day workshop on Blue Ocean Strategy in Bangkok (July 2007) Attend a roundtable discussion on Brand Building Strategy organized by the Institute of Small and Medium Enterprises Development, Ministry of Industry (July 2007) Guest speaker at the UFM Culinary School (2006) Review paper for the American Marketing Association s Summer Conference, Societal Value Track (2006) Review papers for the Journal of Advertising, Special Issues on Responsibility in Advertising (2006). Reviewed two papers for the Journal of Business and Industrial Marketing, Special 20 th Anniversary Edition (2006). One of three reviewers of a major manuscript submitted to the Journal of Macromarketing in November 2005 Reviewed five papers for the European Academy of Marketing Conference (EMAC) in 2006 Reviewed two papers for the Journal of Business and Industrial Marketing, Special Issues on Digital Solutions (2004). Reviewed five papers for the European Marketing Academy Conference, Spain (2004). Reviewed two papers for the European Journal of Marketing, Special Issues on Stakeholder Theory (2004). 5

6 Reviewed papers for the World Marketing Conference, the Academy of Marketing Science, Perth (2003). Appointed as Session Chair (Marketing Strategy) at the World Marketing Conference, the Academy of Marketing Science Conference, Perth (2003). Reviewed papers for the International Services Marketing Conference, Brisbane (2002) Reviewed papers for the Academy of International Business Conference, Sydney (2001) 6