1 1 Professor (Nana) Owusu-Frimpong PhD MBA (Durham-UK) PGCE (Greenwich-UK) PGDipM (Brighton-UK) DipM (CIM) Adv DipM Professor of Marketing GIMPA Business School P.O.Box AH 50, Achimota-Accra Tel: Responsibilities Chair, Gimpa Business School appointment committee Member, GIMPA Academic Board Member, GIMPA Business School PhD/MRes programme committee Option Convenor- Strategic Marketing & Integrated Marketing Communications Academic specialisation Marketing Customer relationship management Area of Research Interest Marketing strategy Consumer behaviour Financial/Services marketing International marketing in emerging markets Recent Publications Chapters in Books (Selected)
2 2 Owusu-Frimpong, N., Effa Asare, E., Osei-Frimpong, K. (2014), Customer Based Brand Equity (CBBE): The Under-utilised Competitive Differentiator in the Emerging Market of Ghana s Service Sector, Routlage Companion to Business in Africa, Chapter 26. Owusu-Frimpong, N.(2005) An Evaluation of the Impact of Tourism Development on the Economy of Ghana ; In Contemporary Issues in Marketing, Edited by S. Greenland, London Metropolitan University. Owusu-Frimpong, N.(2000), International Marketing Communication Strategy in Integrated Marketing Communications, Chapter 8, Pearson/ Financial Times Management. 2000, (Isbn ). Owusu-Frimpong, N. (2000), Segmentation Strategies for Banks in Ghana in Dynamics of Marketing in African Nations, Chapter 17, pp , Edited by S. Nwankwo et al, Quorum books, Westport, Connecticut-London. Journal Articles (Selected) Tarnanidis, T., Owusu-Frimpong, N., Nwankwo, S., Omar, M. (2015), Why we buy? Modeling consumer selection of referents, Journal of Retailing and Consumer Services, Vol.22, pp Osei-Frimpong, K., Owusu-Frimpong, N., Wilson, A. (2015), Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach, (accepted for publication in the Journal of Marketing Service Quality). Tarnanidis, T., Owusu-Frimpong, N., Nwankwo, S., Omar. M. (2015), A confirmatory factor analysis of consumer styles inventory: Evidence from Greece, Jnl of Retailing and Consumer Services, Vol.22, pp Coffie, S. and Owusu-Frimpong, N. (2014) Alternative Positioning Strategies for Services in Ghana, Thunderbird International Business Review, DOI /tie Owusu- Frimpong, N. (2014), Relating Market Orientation and Learning Orientation to Business Performance: The Mediating effect of Innovation (accepted for publication in Industrial Marketing Management (with Mahmoud, Nwankwo, and Blankson). Owusu-Frimpong, N., Nwankwo, S., Blankson, C. and Tananadis, T. (2013), Moderating effects of service quality and satisfaction on tourism destination attractiveness of sub-saharan African Economy: The case of Ghana, Current issues in Tourism, Vol.16 (7-8), pp Twenwboah- Koduah, E. and Owusu-Frimpong, Social (2013) Marketing on AIDS: Using Trans theoretical Model to Understand Condom Usage Intentions among Commercial Drivers in Ghana, International journal of Public Sector Management, Vol. 15, pp.
3 3 Owusu-Frimpong, N. and Nwankwo, S. (2012), Service quality orientation: an approach to diffusing mindfulness in SMEs", The International Journal of Quality and Reliability Management, Vol. 29 (6), pp Narteh, B. and Owusu-Frimpong, N. (2011), An analysis of students knowledge and choice criteria in retail bank selection in sub Saharan Africa: the case of Ghana, International Journal of Bank Marketing, Vol.29 (5), pp Mmieh, F., Owusu-Frimpong, N., Chima, S. (2012), Evaluating the contribution of the Export Sector to Real GDP Growth Rate Under Structural Adjustment Programme (SAP), The Case of Ghana, Thunderbird International Business Review, Vol. 54 (4), pp Owusu-Frimpong, N., Mmieh, F. and Omar, O. (2011), An understanding of Old age consumers baby boomers attitude towards financial services products in Ghana, Thunderbird International Business Review, Vol. 53(1), pp Owusu-Frimpong,N., Nwankwo, S. and Dason, B. (2010), Measuring service quality and satisfaction with access in public and private healthcare delivery, Journal of Public Services Management, Vol. 23 (3), pp Owusu-Frimpong, N., and Martins, A. (2010), Adoption and Implementation of Internal marketing systems by Ghanaian SME enterprises, Journal of African Business, Vol. 11 (1), pp Hinson, R., Owusu-Frimpong, N. and Dasah, J.(2011), Brand and service -quality perception, Marketing Intelligence and Planning, Vol.29 (3), pp Tananidis, T., Owusu-Frimpong, N. and Marciniak, R. (2010),'Consumer choice: between explicit and implicit reference points, The Marketing Review, Vol.10 (2), 2010, pp Hinson, R. and Owusu-Frimpong, N. and Dasah, J. (2009), Key motivations of bank patronage in Ghana, International Journal of Bank Marketing, Vol. 27 (5) Mmieh, F. And Owusu-Frimpong, N. (2009), The Making of a Sub-Saharan African success story: the case of cross border listing of Trust bank Ltd of the Gambia on the Ghana Stock Exchange, Thunderbird International Business Review, Vol. 51 (4). Omar, O.E. and Owusu- Frimpong, N. (2007), Life insurance in Nigeria: an application of the theory of reasoned actions to consumers attitude and purchase intentions ; The Services Industry Journal; Vol.27 (7); 2007, pp Owusu-Frimpong, N.(2007), An Evaluation of Customers perception of the role of Rural Community Banks in Ghana, International Journal of Emerging Markets, Vol.3 (2), pp
4 4 Owusu-Frimpong, N. and Mmieh, F. (2007), An Evaluation of Perception and Marketing Practices of Non-Traditional Exporters in Ghana, Thunderbird International Business Review, Vol. 49 (1), Owusu-Frimpong, N., Otuo-Acheampong, N. and Mmieh, F. (2006), Customers adoption of banking services in Ghana; The Consortium Journal of Journal Hospitality and Tourism, Vol.11 (1),2006, pp Nwankwo, S., Owusu-Frimpong, N. and Ekwulugo, F. (2004), The Effects of Organisational Climate on Market Orientation: Evidence from the Facilities Management Industry; The Journal of Services Marketing; Vol.18 (2), 2004; pp Refereed Conference Presentations/Proceedings (Selected) Osei- Frimpong, K. and Owusu-Frimpong, N (2016) Examining the Doctor-Patient level of value co-creation in the healthcare service delivery, Academy of Marketing, Newcastle Buusiness School, 4-7 July. Owusu-Frimpong, N. and Dzogbenuku R. (2016) Is marketing still relevant to microfinance in Emerging Markets? Academy of Marketing, Newcastle Business school, 4-7 July. Amoako, G. and Owusu-Frimpong (2015) Corporate Social Responsibility: A strategic tool for building corporate reputation; Academy of Marketing, Limlick- Ireland, July 7-10 Osei- Frimpong, K. and Owusu-Frimpong, N. (2015) Dyadic value-creation ion health service delivery, Academy of Marketing, Limlick-Ireland Effa-Asare, E. and Owusu-Frimpong, N. (2015) The effects of university image on student and students preferences in Ghana, Academy of Marketing, Limlick-Ireland Effa Asare, E., Alomenu, C., and Owusu-Frimpong, N. (2014) Customer Based Brand Equity (CBBE): Is it Applicable to Ghanaian Universities?, International Academy of African Business and Development, University of West Indies, May Osei-Frimpong, K., Allan, H., and Owusu-Frimpong, N. (2014) Services experiences and dyadic value co-creation in healthcare service delivery, Services management conference, La Londe, France, May 116 Owusu-Frimpong, N. and Martins, A. (2012), Trust Levels in horizontal networks: the case of export associations in Ghana; Academy of Marketing, Southampton University, July 3-6. Owusu-Frimpong, N. (2012), Social marketing on AIDS: Using trans theoretical model to understand condom usage intentions among commercial drivers in Ghana, Academy of Marketing, Southampton University, July 3-6.
5 5 Owusu-Frimpong, N. and Narteh, B. (2011), Internal Marketing and financial performance: Evidence from the Ghanaian Hospitality industry, LMBS conference June Narteh, B. and Owusu-Frimpong, N. (2011) An evaluation of customers perceived quality and satisfaction of Self Service Technology: Automated Teller Machine, Academy of Marketing, university of Liverpool, 4-7 July. Owusu-Frimpong, N. and Narteh, B. (2011) Investigating Service Quality and Customer Satisfaction in the local catering industry in Ghana, Academy of Marketing, Conference, University of Liverpool, 4-7 July. Tarnanidis, T, and Owusu-Frimpong, N. (2010) Consumer Choice of Reference Points: A Hierarchical Categorization, The European Academy of Marketing, Copenhagen Business School, Denmark, June. Blankson, C. Owusu-Frimpong, N. and Hinson, R. (2010) An Exploratory Examination of Positioning Strategies in a Liberalized Developing African Economy, Academy of Marketing Conference, Coventry University, UK. Tananadis, T. and Owusu-Frimpong, N. (2010) An exploratory study on the selection of apparel clothing reference points for important shopping occasions, the Academy of Marketing, Coventry Business School, England, July Hinson, R., Owusu-Frimpong, N. and Dasah, J. (2009) What motivates customers to initiate and maintain bank accounts in Ghana, Proceedings of the Academy of Marketing, Leeds Metropolitan University, July7-9, Tarnanidis, T. and Owusu-Frimpong, N. (2009) The World of Reference Points: Consumer Buying Decision Process, the Academy of Marketing Conference, Leeds Metropolitan University, July 7-9. Habtom, M., Owusu-Frimpong, N. and Luz, C. (2009) The role of trust in developing business relations between fish suppliers and export firms in Eritreria, International Academy of African Business and Development Conference, Makelele University, Uganda, May,2009. Owusu-Frimpong, N. and Mmieh, F. (2007) An Evaluation of Tourist Roles and Inbound Tourism Trend in Ghana; The 8 th International Academy of African Business and Development Conference proceedings, London Metropolitan University, May 29- June 1, UK.,2007 (with Martin, A.), Recent External/International Roles Ghana National Accreditation Board External assessor of marketing programmes at University of Ghana and KNUST Business Schools; Reviewer of academic journals; External Examiner of PhD thesis at, Coventry, Edinburg Napier, Southampton Solent, University of Ghana, Swansea, University of Wales. East London and Monash University in Australia; Visiting Professor at Moscow International Business School; External
6 Examiner of marketing programmes- University of Ghana Business School; Was Vice-President of International Academy of African Business and Development; External Assessor of MA International Marketing Degree at the University of East London.; was PhD programme co-ordinator at London Metropolitan University, and consultant in Quality services delivery to some banks in Ghana. 6