Publications Dr Lisa O Malley

Size: px
Start display at page:

Download "Publications Dr Lisa O Malley"

Transcription

1 Publications Dr Lisa O Malley REFEREED JOURNAL PAPERS: and T.U. Thomsen (2010) Buying into Motherhood? Problematic Consumption and Ambivalence in Transitional Phases Consumption, Markets and Culture, In Press. and T.U. Thomsen (2010) Motherhood, Marketization and Consumer Vulnerability, Journal of Macromarketing, In Press. Lichrou, M., L. O'Malley and M. Patterson, (2010), Narratives of a tourism destination: Local particularities and their implications for place marketing and branding, Place Branding and Public Diplomacy, 6(2), Ryan, A.M, L. O Malley and M. O Dwyer (2010) Responsible Business Practice: Re-Framing CSR for Effective SME Engagement, European Journal of International Management, 4(3), Bettany, S., S. Dobscha, L. O Malley and A. Prothero (2010) Moving Beyond Binary Opposition: Exploring the Tapestry of Gender in Consumer Research and Marketing, Marketing Theory, 10(1), Story, V., S. Hart and L. O Malley (2009) Relational Resources and Competences for Radical Product Innovation, Journal of Marketing Management, 25 (5/6), Patterson, M., L. O Malley and V. Story (2009) Women in Advertising: Representations, Repercussions, Responses, Irish Marketing Review, 30(1), Story, V., L. O Malley and S. Hart (2008) The Development of Relationships and Networks for Successful Radical Innovation, Journal of Customer Behaviour, 7(3), de Coverley, E., P. McDonagh, L. O Malley and M. Patterson (2008) Hidden Mountain: The Social Avoidance of Waste, Journal of Macromarketing, 28(3), O Malley, L., M. Patterson and H. Kelly-Holmes (2008) Death of A Metaphor: Re-Viewing the Marketing as Relationships Frame, Marketing Theory, 8(2), and T.U. Thomsen (2008) Reflections on Collaboration in Interpretative Consumer Research, Qualitative Market Research: An International Journal, 11(2),

2 Lichrou, M., L. O Malley and M. Patterson (2008) Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations, Journal of Strategic Marketing, 16(1), O Malley, L. and A. Prothero (2007) Contemporary Families and Consumption, Journal of Consumer Behaviour: Special Issue, 6(4), O Malley, L. (2006) Commentary on The F Word: The Use of Fear in Advertising to Mothers, Advertising and Society Review, 7(4), available at: commentary.html. O Malley, L. (2006) Does My Bump Look Big in This?, Advertising & Society Review, 7(3), available at: O Malley, L. (2006) The Changing Image of Women in Society: Commentary II, Advertising & Society Review, 7(3), available at O Malley, L. and A. Prothero (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century, Journal of Marketing Management, 22(9/10), Patterson, M. and L. O Malley (2006) Brands, Consumers and Relationships: A Review, Irish Marketing Review, 18(1/2), Lichrou, M. and L. O Malley (2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination, Tourism and Hospitality Planning and Development, 3(1), Mitussis, D., L. O Malley and M. Patterson (2006) Mapping the Reengagement of CRM with Relationship Marketing, European Journal of Marketing, 40(5/6), O Malley, L. and A. Ryan (2006) Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming, Journal of Marketing Management, 22(1/2), O Malley, L. and A. Prothero (2004) Beyond the Frills of Relationship Marketing, Journal of Business Research, 57, Harris, L.C., L. O Malley and M. Patterson (2003) Professional Interaction: Exploring the Concept of Attraction, Marketing Theory, 3(1), O Malley, L. and M. Patterson (2002) Vanishing Point: The Mix Management Paradigm Re-viewed (Introspective Retrospective), The Marketing Review, 3(1):

3 O Malley, L. and D. Mitussis (2002) Relationships and Technology: Strategic Implications, Journal of Strategic Marketing, 10(3), Evans, M.J., M. Patterson and L. O Malley (2001) Bridging the Direct Marketing Direct Consumer Gap: Some Solutions from Qualitative Research, Qualitative Marketing Research: An International Journal, 4(1), O Malley, L. and C. Tynan (2001) Reframing Relationship Marketing for Consumer Markets, Interactive Marketing, 2(3), Patterson, M. and L. O Malley (2000) The Evolution of the Direct Marketing Consumer, The Marketing Review, 1(1), Harris, L.C. and L. O Malley (2000) Maintaining Relationships: A Study of the Legal Industry, Service Industries Journal, 20(4), O Malley, L., and C. Tynan (2000) Relationship Marketing in Consumer Markets: Rhetoric or Reality? European Journal of Marketing, 34(7), O Malley, L. and L.C. Harris (1999) The Dynamics of the Legal Market: An Interaction Perspective, European Journal of Marketing, 33(9/10), O Malley, L. and C. Tynan (1999) The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation, Journal of Marketing Management, 15, Patterson, M., M.J. Evans and L. O Malley (1999) Direct Mail Attitudes: A UK Perspective, Journal of Database Marketing, 7(2), O Malley, L., M. Patterson and M.J. Evans (1999) Direct Marketing: Data Fusion and Data Control, Journal of Targeting, Measurement and Analysis for Marketing, 7(3), O Malley, L. (1998) Can Loyalty Schemes Really Build Loyalty, Marketing Intelligence and Planning, 16(1), O Malley, L. and M. Patterson (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed, Journal of Marketing Management, 14(8), Evans, M.J., L. O Malley and M. Patterson (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers, Journal of Database Marketing, 6(1), Patterson, M., L. O Malley and M.J. Evans (1997) Database Marketing: Investigating Privacy Concerns, Journal of Marketing Communications, 3(3), O Malley, L., M. Patterson and M.J. Evans (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets, Journal of Marketing Management, 13(6),

4 Evans, M.J., M. Patterson, L. O Malley and S. Mitchell (1997), Consumer Reactions to Database-Based Supermarket Loyalty Schemes, Journal of Database Marketing, 4(4), O Malley, L., M. Patterson and M.J. Evans (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation, International Journal of Retail and Distribution Management, 25(6), Evans, M.J., M. Patterson and L. O Malley (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future, Journal of Marketing Communications, 2(1), Patterson, M., M.J. Evans and L. O Malley (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue, Journal of Targeting, Measurement, and Analysis for Marketing, 4(3), Evans, M.J., M. Patterson and L. O Malley (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail, Journal of Database Marketing, 3(3), Evans, M.J., L. O Malley and M. Patterson (1995) Direct Marketing: Rise and Rise, or Rise and Fall?, Marketing Intelligence and Planning, 13(6), O Malley, L., M. Patterson and M.J. Evans (1995) Retailing Applications of Geodemographics: A Preliminary Investigation, Marketing Intelligence and Planning, 13(2), BOOK CHAPTERS: O Malley, L. and C. Tynan (2008) Relationship Marketing, in M.J. Baker and S. Hart (eds.) The Marketing Book, 6 th Edition, London: Butterworth Heinemann, O Malley, L. M. Patterson and C. Ní Bheacháin (2006) Paperback Mother, in S. Brown (ed). Consuming Books: The Marketing and Consumption of Literature, London: Routledge, O Malley, L. and M. Patterson (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed, reprinted in J. Egan and M. Harker (eds.) Relationship Marketing, Volume One: Shaking the Foundations - The Origins of Relationship Marketing, London: Sage, O'Malley. L. and C. Tynan (2005) "Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets", reprinted in J. Egan and M. Harker (eds.) Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing, London: Sage,

5 O Malley, L. (2003) Relationship Marketing, in S. Hart (ed.) Marketing Changes, London: International Thomson Business Press, O Malley, L. and C. Tynan (2003) Relationship Marketing: Conceptual Foundations, in M.J. Baker (ed.) The Marketing Book, London: Butterworth Heinemann, O Malley, L. and M. Patterson (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed, reprinted in M.J. Baker (ed.) Marketing: Critical Perspectives in Business and Management, Vol. 5, The Marketing Mix, London: Routledge, EDITORSHIPS AND SPECIAL ISSUES: Bettany, S., S. Dobscha, L. O Malley and A. Prothero (eds.) (2010) Gender, Marketing and Consumer Behaviour, Marketing Theory, 10(1). O Malley, L. and A. Prothero (eds.) (2007) Contemporary Families and Consumption, Journal of Consumer Behaviour: Special Issue, 6(4). O Malley, L. and A. Prothero (eds.) (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty First Century, Journal of Marketing Management, 22(9/10). BOOKS: Evans, M. L. O Malley and M. Patterson (2004) Exploring Direct & Customer Relationship Marketing, London: International Thomson Business Press. O Malley, L. M. Patterson and M. Evans (1998) Exploring Direct Marketing, London: International Thompson Business Press.

CREATING CUSTOMER INSIGHT

CREATING CUSTOMER INSIGHT CREATING CUSTOMER INSIGHT Organisations have discovered that the merging of their market research department with their database marketing team has not necessarily led to a stream of insights that revolutionise

More information

Indian Institute of Management Bangalore. Customer Relationship Management

Indian Institute of Management Bangalore. Customer Relationship Management Faculty: Prof. G. Shainesh Indian Institute of Management Bangalore Customer Relationship Management Term VI PGP (2011-12) 3 Credit Course Background The primary purpose of any business is to win and keep

More information

Business loyalty is increased by the prospect of a future benefit and having. confidence in that business to deliver it. (R Fludgate.

Business loyalty is increased by the prospect of a future benefit and having. confidence in that business to deliver it. (R Fludgate. Customer Retention and Loyalty By Rebecca Fludgate ACIM Business loyalty is increased by the prospect of a future benefit and having confidence in that business to deliver it. (R Fludgate.) Definition

More information

Introduction to Marketing

Introduction to Marketing Introduction to Marketing Theocharis Katranis Spring Semester 2013 1 Today s Lecture 1. We will explain the importance of information in gaining insights about the marketplace and customers. 2. We will

More information

MARKETING MANAGEMENT & STRATEGY

MARKETING MANAGEMENT & STRATEGY MARKETING MANAGEMENT & STRATEGY Equivalent QCF level: Level 7 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding about the importance of creating

More information

RELATIONAL MARKETING STRATEGY IN CORPORATE CHAINS-BCR'S' CUSTOMER SPECIFIC MARKETING'

RELATIONAL MARKETING STRATEGY IN CORPORATE CHAINS-BCR'S' CUSTOMER SPECIFIC MARKETING' RELATIONAL MARKETING STRATEGY IN CORPORATE CHAINS-BCR'S' CUSTOMER SPECIFIC MARKETING' Berti! Hulten, Goteborg University ABSTRACT The author investigates how a Swedish grocery corporate chain integrates

More information

NEW WORLDS OF WORK AND CARE Fall, 2014 Professor Kathleen Gerson

NEW WORLDS OF WORK AND CARE Fall, 2014 Professor Kathleen Gerson NEW WORLDS OF WORK AND CARE Fall, 2014 Professor Kathleen Gerson The early 21st century represents a period of immense social change in both the public world of work and the private world of caring for

More information

TYPES OF MARKETING RESEARCH AND THE USE OF IT

TYPES OF MARKETING RESEARCH AND THE USE OF IT TYPES OF MARKETING RESEARCH AND THE USE OF IT Leila Haghshenas 1,Afshin Abedi 2,Esmail Ghorbani 3, Abbas Kamali 4, Mohammadnaser Harooni 5 12345 MA Students of Business Management Islamic Azad University,

More information

Kent County Council Case Study - Market Based Approach to plus (Club60)

Kent County Council Case Study - Market Based Approach to plus (Club60) Kent County Council Case Study - Market Based Approach to plus (Club60) Introduction Fee income is one of the most important sources of Pound Plus, but increasing income from fees is not always straightforward.

More information

Wegerer_ Masterarbeitsthemen SS 2016. The Visual Construction of Gender in Advertising: The Case of American Apparel

Wegerer_ Masterarbeitsthemen SS 2016. The Visual Construction of Gender in Advertising: The Case of American Apparel Wegerer_ Masterarbeitsthemen SS 2016 The Visual Construction of Gender in Advertising: The Case of American Apparel Similar to language, visual artefacts are more than mere transmitters of information.

More information

EUSA UNIVERSITY CENTRE DEGREE IN ADVERTISING AND PUBLIC RELATIONS SUBJECT DESCRIPTIONS

EUSA UNIVERSITY CENTRE DEGREE IN ADVERTISING AND PUBLIC RELATIONS SUBJECT DESCRIPTIONS EUSA UNIVERSITY CENTRE DEGREE IN ADVERTISING AND PUBLIC RELATIONS SUBJECT DESCRIPTIONS FIRST YEAR 1.1 ECONOMICS APPLIED TO ADVERTISING (FB) Introduction to economic analysis. Factors that affect demand

More information

LESSON PLAN Richard Wheeler CUSTOMER RELATIONSHIP MANAGEMENT DBM2 WEEK 1 4 SESSIONS FEB 28-4 MARCH

LESSON PLAN Richard Wheeler CUSTOMER RELATIONSHIP MANAGEMENT DBM2 WEEK 1 4 SESSIONS FEB 28-4 MARCH WEEK 1 4 SESSIONS FEB 28-4 MARCH 2 Learning Unit 1 Customer Relationship Defined P 19-P 32 3 Outcomes Defining the concept of a customer Learning Unit 2 relationship Evolution of Customer Orientation in

More information

Enterprise Mobility Strategy

Enterprise Mobility Strategy Enterprise Mobility Strategy Mobile: The new online frontier for your business Miles Cheetham, Director January 2013 Mobile: The new online frontier for your business Your business is already online. It

More information

Strategic Brand Management Exeter MBA and MSc CRM and its impact on Service Sector Brands Customer Relationship Management CRM deals with learning about the needs and behaviour of consumers in order to

More information

Women, careers and leadership roles: lessons for the academy from other professional workers. (0271)

Women, careers and leadership roles: lessons for the academy from other professional workers. (0271) Jackie Ford 1, Nancy Harding 2, Carol Atkinson 3 1 Leeds University, UK, 2 Bradford University, UK, 3 Manchester Metropolitan, UK Women, careers and leadership roles: lessons for the academy from other

More information

DOCTOR OF PHILOSOPHY IN BUSINESS BBA 920: ECONOMIC ANALYSIS FOR BUSINESS DECISIONS. Course Description

DOCTOR OF PHILOSOPHY IN BUSINESS BBA 920: ECONOMIC ANALYSIS FOR BUSINESS DECISIONS. Course Description DOCTOR OF PHILOSOPHY IN BUSINESS BBA 920: ECONOMIC ANALYSIS FOR BUSINESS DECISIONS Basic concepts and techniques of microeconomic analysis; Utility and demand; Theory of Production and costs; Market structures

More information

B.Ed. Two Year Programme. F.2: Human Development, Diversity and Learning

B.Ed. Two Year Programme. F.2: Human Development, Diversity and Learning B.Ed. Two Year Programme F.2: Human Development, Diversity and Learning Maximum Marks: 100 Vision This course will facilitate an understanding of the processes of development and learning and some of the

More information

Customer Relationship Management and Challenging Aspects in the Banking Sector: Case of Albania

Customer Relationship Management and Challenging Aspects in the Banking Sector: Case of Albania ISSN 2286-4822, www.euacademic.org IMPACT FACTOR: 0.485 (GIF) Customer Relationship Management and Challenging Aspects in the Banking Sector: Case of Albania MANOL SIMO MAGDALENA BREGASI European University

More information

through Portugal Martina McGuinness Dominic Elliott Management School, University of Liverpool, Liverpool, UK d.elliott@liverpool.ac.

through Portugal Martina McGuinness Dominic Elliott Management School, University of Liverpool, Liverpool, UK d.elliott@liverpool.ac. Developing relationships through direct marketing in a business-to-business context: the training sector in Portugal Raquel Reis Faculty of Management and Economics Sciences, Universidade Lusíada de Vila

More information

IAA Diploma in Marketing Communications

IAA Diploma in Marketing Communications IAA Diploma in Marketing Communications Background The International Advertising Association's (IAA) professional development mission is to develop state of the art education programs for individuals for

More information

MSc Tourism and Sustainable Development (Under Review)

MSc Tourism and Sustainable Development (Under Review) 1. Introduction MSc Tourism and Sustainable Development (Under Review) Understanding the relationships between tourism, environment and development has been one of the major objectives of governments,

More information

Philosophical underpinnings and ongoing debates of marketing and consumer research (doctoral course, 7,5 ECTS)

Philosophical underpinnings and ongoing debates of marketing and consumer research (doctoral course, 7,5 ECTS) Stockholm Business School Philosophical underpinnings and ongoing debates of marketing and consumer research (doctoral course, 7,5 ECTS) Course Directors: Henrikki Tikkanen, Joel Hietanen & Jacob Östberg

More information

A study into the entrepreneurial marketing of high technology based small firms.

A study into the entrepreneurial marketing of high technology based small firms. Title A study into the entrepreneurial marketing of high technology based small firms. Introduction Contemporary business to business (B2B) marketing approaches are focused mainly on relationship development

More information

EXECUTIVE MASTERS WWW.ISCEM.PT. Praça do Príncipe Real, n.º 27, 1250-184 Lisboa - PORTUGAL Tel.: + 351 21347 42 83/ + 351 91723 3960 WWW.ISCEM.

EXECUTIVE MASTERS WWW.ISCEM.PT. Praça do Príncipe Real, n.º 27, 1250-184 Lisboa - PORTUGAL Tel.: + 351 21347 42 83/ + 351 91723 3960 WWW.ISCEM. WWW.ISCEM.PT EXECUTIVE MASTERS WWW.ISCEM.PT executivemasters@iscem.pt Praça do Príncipe Real, n.º 27, 1250-184 Lisboa - PORTUGAL Tel.: + 351 21347 42 83/ + 351 91723 3960 How can you learn to think and

More information

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet

More information

Since 25, August 2004, Assistant Professor - Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli

Since 25, August 2004, Assistant Professor - Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli DR. P. RAVI., B.E., MBA., PhD Assistant Professor Department of Management Studies Manonmaniam Sundaranar University Abishekapatti Tirunelveli 627 012 Phone/Fax: 97865 46660 E-mail: ravi@msuniv.ac.in Work

More information

Customer Loyalty A Retail Marketing Perspective

Customer Loyalty A Retail Marketing Perspective Customer Loyalty A Retail Marketing Perspective *MOHD.ARIF HUSSAIN *ASSISTANT PROFESSOR, MBA DEPARTMENT, SHADAN COLLEGE OF ENGINEERING AND TECHNOLOGY, HYDERABAD,.A.P., INDIA. Introduction: Traditionally,

More information

Assessing CRM indicators effects on creating brand image at health care services

Assessing CRM indicators effects on creating brand image at health care services Available online at www.behaviorsciences.com Reef Resources Assessment and Management Technical Paper ISSN: 16077393 RRAMT 2013 Vol. 38(2), 2013, 5 Assessing CRM indicators effects on creating brand image

More information

Multiple Benefits of Energy Efficiency in SME Sector

Multiple Benefits of Energy Efficiency in SME Sector Multiple Benefits of Energy Efficiency in SME Sector Roundtable on Industrial Productivity & Competitiveness Rod Janssen, Chairman of EEIPFin, Energy Efficiency in Industrial Processes (EEIP) www.ee-ip.org

More information

GCSE Sociology. Scheme of Work. Unit 1 Studying Society; Education; Families

GCSE Sociology. Scheme of Work. Unit 1 Studying Society; Education; Families GCSE Sociology Scheme of Work Unit 1 Studying Society; Education; Families SCHEME OF WORK UNIT 1 YEAR 1 (FULL COURSE) or SHORT COURSE This is one possible approach to producing a Scheme of Work for Unit

More information

Cruise Travel Virtual Communities: Digital Identity Management and Member Satisfaction

Cruise Travel Virtual Communities: Digital Identity Management and Member Satisfaction Cruise Travel Virtual Communities: Digital Identity Management and Member Satisfaction Svetlana Stepchenkova a, Juline E. Mills a a Department of Hospitality and Tourism Management Purdue University, U.S.

More information

Contents Page. Programme Specification... 2

Contents Page. Programme Specification... 2 School of Management MA in Marketing Postgraduate Student Handbook Section 1 2014-2015 1 Contents Page Marketing at the School of Management... 1 Programme Director... 1 Director of Graduate Studies, School

More information

Sustainability and environmental management Product recovery, reuse and disposal; Death, disposal and funeral rites

Sustainability and environmental management Product recovery, reuse and disposal; Death, disposal and funeral rites Louise CANNING Associate Professor in Marketing Kedge Business School Domaine de Luminy BP 921 13288 Marseille Cedex 09 +33 (0) 486 949 601 fax : +33 (0) 491 827 983 Louise.Canning@kedgebs.com EDUCATION

More information

! # % # & # ( ) # % # ( + #,. /0 % ( % / 1 2 3! 3 % % 1 2 1,%. 3 % % 1 2 1# 4 5 6 # & + # % % # 47

! # % # & # ( ) # % # ( + #,. /0 % ( % / 1 2 3! 3 % % 1 2 1,%. 3 % % 1 2 1# 4 5 6 # & + # % % # 47 ! # % # & # ( ) # % # ( + #,. /0 % ( % / 1 2 3! 3 % % 1 2 1,%. 3 % % 1 2 1# 4 5 6 # & + # % % # 47 8 promoting access to White Rose research papers Universities of Leeds, Sheffield and York http://eprints.whiterose.ac.uk/

More information

What this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing

What this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing Effective Marketing What this topic is about The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing What is Marketing? The process of identifying,

More information

The Career Paradox for UK Women. An in-depth study across industry sectors exploring career support, the working environment and the talent pipeline.

The Career Paradox for UK Women. An in-depth study across industry sectors exploring career support, the working environment and the talent pipeline. The Career Paradox for UK Women An in-depth study across industry sectors exploring career support, the working environment and the talent pipeline. Executive Summary This report is an examination of the

More information

SECONDARY (DESK) RESEARCH

SECONDARY (DESK) RESEARCH SECONDARY (DESK) RESEARCH FROM PURPLE MARKET RESEARCH PMR contacts: Stephen Bairfelt / Trevor Wilkinson T: 020-8359-1219/1220 E: info@purplemr.co.uk W: www.purplemr.co.uk 2 cument 1. Introduction t...

More information

Brand Loyalty in Insurance Companies

Brand Loyalty in Insurance Companies Journal of Economic Development, Management, IT, Finance and Marketing, 4(1), 12-26, March 2012 12 Brand Loyalty in Insurance Companies Sancharan Roy, (B.E., MBA) Assistant Professor, St. Joseph's College

More information

Principles of Marketing

Principles of Marketing Long Title: Principles of Module Code: H9FUMRK Credits: 10 NFQ Level: LEVEL 9 Field of Study: and advertising Taxonomy: Blooms Module Delivered in 1 programme(s) Module Coordinator: MICHAEL BANE Module

More information

MOBILE SECURITY. Fixing the Disconnect Between Employer and Employee for BYOD (Bring Your Own Device)

MOBILE SECURITY. Fixing the Disconnect Between Employer and Employee for BYOD (Bring Your Own Device) MOBILE SECURITY Fixing the Disconnect Between Employer and Employee for BYOD (Bring Your Own Device) JULY 2014 INTRODUCTION BYOD SECURITY 2014 It s no surprise that there are many articles and papers on

More information

C ONTENTS. Acknowledgments

C ONTENTS. Acknowledgments kincaidtoc.fm Page vii Friday, September 20, 2002 1:25 PM C ONTENTS Preface Acknowledgments xxi xxvii Part 1 CRM: Is It Right for Your Company? 1 Chapter 1 Commerce in the 21st Century 3 1.1 Understanding

More information

Personalized Customer Experience Management

Personalized Customer Experience Management Personalized Customer Experience Management Prithvijit Roy CEO & Co-Founder, BRIDGEi2i 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Personalized Customer Experience A BARTENDER A BARBER

More information

THE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies

THE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies THE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies OJO/OMC 323 MEDIA MANAGEMENT COURSE OUTLINE COURSE DESCRIPTION This course is designed to acquaint

More information

HOW TO BE CULTURALLY RESPONSIVE

HOW TO BE CULTURALLY RESPONSIVE Department of Developmental Services SERVICES & SUPPORTS SECTION 1600 NINTH STREET, ROOM 340 SACRAMENTO, CA 95814 (916) 654-1956 FAX: (916) 654-3020 APRIL 1997 A QUICK LOOK Introduction By the year 2000,

More information

Women & Money: Factors influencing women s financial decision-making

Women & Money: Factors influencing women s financial decision-making Women & Money: Factors influencing women s financial decision-making Professor Roslyn Russell, RMIT University Professor Amalia Di Iorio, La Trobe University Introduction Financial wellbeing can be considered

More information

CUSTOMER RELATIONSHIP MANAGEMENT AND ITS INFLUENCE ON CUSTOMER LOYALTY AT LIBERTY LIFE IN SOUTH AFRICA. Leon du Plessis MINOR DISSERTATION

CUSTOMER RELATIONSHIP MANAGEMENT AND ITS INFLUENCE ON CUSTOMER LOYALTY AT LIBERTY LIFE IN SOUTH AFRICA. Leon du Plessis MINOR DISSERTATION CUSTOMER RELATIONSHIP MANAGEMENT AND ITS INFLUENCE ON CUSTOMER LOYALTY AT LIBERTY LIFE IN SOUTH AFRICA by Leon du Plessis MINOR DISSERTATION Submitted in partial fulfilment of the requirements for the

More information

Marketing Communications Lecture 1 Introduction. Marketing Communications theory Marketing communications industry Ethics in marketing communications

Marketing Communications Lecture 1 Introduction. Marketing Communications theory Marketing communications industry Ethics in marketing communications Marketing Communications Lecture 1 Introduction Marketing Communications theory Marketing communications industry Ethics in marketing communications Definition Marketing communications is a management

More information

Future Solutions from Qualitative Big Data Healthcare Analytics Conference 2014

Future Solutions from Qualitative Big Data Healthcare Analytics Conference 2014 Future Solutions from Qualitative Big Data Healthcare Analytics Conference 2014 Dr Avnesh Ratnanesan (Avi) CEO, Energesse Leading Innovation in Healthcare and Wellness Agenda 1. The Health Ecosystem 2.

More information

SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.

SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions. Foundations of Marketing: B1072: 2012/13 Exam Paper This examination is in TWO sections. SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.

More information

Critical Literary Theories

Critical Literary Theories Critical Literary Theories Purpose: Use this resource to learn about literary criticism. What is literary criticism? Woman Reading Book in a Landscape, Camille Corot Literary Critical Theory is a tool

More information

Effective Corporate Reputation Maintenance: The Importance of Codification. Yakimova Raisa, Mavondo Felix, Freeman Susan, Monash University.

Effective Corporate Reputation Maintenance: The Importance of Codification. Yakimova Raisa, Mavondo Felix, Freeman Susan, Monash University. Page 1 of 8 ANZMAC 2009 Effective Corporate Reputation Maintenance: The Importance of Codification Yakimova Raisa, Mavondo Felix, Freeman Susan, Monash University Abstract Previous studies have found a

More information

Amon Mutyasira. CRM Implementation: Not for profit organisations and profitmaking CRM compared (Case Study)

Amon Mutyasira. CRM Implementation: Not for profit organisations and profitmaking CRM compared (Case Study) Amon Mutyasira CRM Implementation: Not for profit organisations and profitmaking CRM compared (Case Study) 0 Title CRM Implementation: Not for profit organisations and profit-making CRM compared (Case

More information

Public Attitudes Toward Privacy in HIPAA and HIT Programs

Public Attitudes Toward Privacy in HIPAA and HIT Programs Public Attitudes Toward Privacy in HIPAA and HIT Programs Dr. Alan F. Westin Professor of Public Law and Government Emeritus, Columbia University Director, Program on Information Technology, Health Records

More information

Teenage pregnancy: The making and unmaking of a problem

Teenage pregnancy: The making and unmaking of a problem University Press Scholarship Online You are looking at 1-10 of 36 items for: keywords : teenage pregnancy Teenage pregnancy: The making and unmaking of a problem Item type: book policypress/9781847420749.001.0001

More information

Food Companies Corporate Social Responsibility Regarding Food Safety: A Content Analysis of Restaurant Websites

Food Companies Corporate Social Responsibility Regarding Food Safety: A Content Analysis of Restaurant Websites Food Companies Corporate Social Responsibility Regarding Food Safety: A Content Analysis of Restaurant Websites Xi Yu Leung Jean Hertzman and Mehmet Erdem ABSTRACT Nowadays, corporate social responsibility

More information

Basic underlying assumptions

Basic underlying assumptions Organisational culture Broadly speaking there are two schools of thought on organisational culture. The first, suggests that culture is tangible and exists in much the same way an organisation chart can

More information

CURRICULUM VITAE. Irini Dimou, B.Sc., M.B.A., Ph.D.

CURRICULUM VITAE. Irini Dimou, B.Sc., M.B.A., Ph.D. CURRICULUM VITAE Irini Dimou, B.Sc., M.B.A., Ph.D. Assistant Professor Department of Businesses Administration Technological Educational Institute of Crete Personal Work Address E-mail Nationality P.O.

More information

UK s G Cloud Project

UK s G Cloud Project UK s G Cloud Project 13 May 2013 Nicola Westmore, Deputy Programme Director UNCLASSIFIED 1 Challenges The UK Public Sector is facing hugely complex, inter-departmental challenges We need to deliver a 21

More information

E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region

E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region E-tailing: Analysis of Customer Preferences towards Online Shopping in Pune Region *Prof. Vishal Raut Associate Professor-Trinity Institute of Management & Research Pune, Maharashtra, India **Prof. Dr.

More information

The cross-channel insight imperative

The cross-channel insight imperative The cross-channel insight imperative Why today s hyper-connected consumer means having a crosschannel consumer classification is more important than ever. An Experian Marketing Services white paper A changing

More information

MILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA

MILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA MILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA Călin-Petrică Vegheș, Prof., PhD, Bucharest University of Economic Studies Abstract: The recent years

More information

CHAPTER III RESEARCH METHODS

CHAPTER III RESEARCH METHODS CHAPTER III RESEARCH METHODS 3.1. Introduction Advertising management has become a prominent organizational activity in public and private corporate houses in India and abroad. Advertising is practiced

More information

Switching current accounts

Switching current accounts Switching current accounts Switching overview There is low resistance to switching among Mail readers; they are more likely to have switched accounts, and they switch more frequently, than GB pop 1.3m

More information

JOURNAL INDEXED IN SCOPUS Sorted based on SCImago Journal Rank (SJR)

JOURNAL INDEXED IN SCOPUS Sorted based on SCImago Journal Rank (SJR) JOURNAL INDEXED IN SCOPUS Sorted based on SCImago Journal Rank (SJR) Journal Titles 2013 SJR Impact Factor Publisher's Country Field Academy of Management Annals 9.928 United Kingdom Business, Management

More information

CSR REPORT 2016 Corporate Social Responsibility Report

CSR REPORT 2016 Corporate Social Responsibility Report CSR REPORT 2016 Corporate Social Responsibility Report 01 02 03 07 13 14 15 17 Business 19 20 21 22 Support and Contribution 23 Management System 27 31 with Employee 02 Business 03 1 2 04 18 1 3 4 2 6

More information

Semester II MSW- SII- 07 CHILD AND WOMEN DEVELOPMENT. Week 1: Introduction to the course (positioning the course in the context of social work)

Semester II MSW- SII- 07 CHILD AND WOMEN DEVELOPMENT. Week 1: Introduction to the course (positioning the course in the context of social work) Semester II MSW- SII- 07 CHILD AND WOMEN DEVELOPMENT Course Teacher: Dr. Neelam Sukhramani Transaction time: 4 periods (45 minutes each) + 1 hour of contact each week for 16 weeks At the end of the course,

More information

IFIM Business School. www.ifimbschool.com. Certificate Programme in Business Management for the Officers of Indian Armed Forces.

IFIM Business School. www.ifimbschool.com. Certificate Programme in Business Management for the Officers of Indian Armed Forces. IFIM Business School www.ifimbschool.com Certificate Programme in Business Management for the Officers of Indian Armed Forces Duration 24 weeks Scheduled from October 2009 About the Program: The programme

More information

A social marketing approach to behaviour change

A social marketing approach to behaviour change A social marketing approach to behaviour change An e-learning course in using social marketing to change or sustain behaviour About The NSMC Established by Government in 2006, we are the centre of excellence

More information

38 Coniston Drive, Holmes Chapel, Crewe, Chesire. CW4 7LA. Tel: 01477 549443. FAX 01477 549443 Mobile: 07050 039720

38 Coniston Drive, Holmes Chapel, Crewe, Chesire. CW4 7LA. Tel: 01477 549443. FAX 01477 549443 Mobile: 07050 039720 EXTERNAL EXAMINERS PROFILE 1. Personal Data Name: Timothy David Knowles Title/Qualifications: PhD Department/Unit/Section: Contact Address: Department of Food and Tourism Management, Hollings Faculty Manchester,

More information

Customer Relationship Management

Customer Relationship Management V. Kumar Werner Reinartz Customer Relationship Management Concept, Strategy, and Tools ^J Springer Part I CRM: Conceptual Foundation 1 Strategic Customer Relationship Management Today 3 1.1 Overview 3

More information

Airline Marketing: An Overview

Airline Marketing: An Overview Airline Marketing: An Overview Air Transport Management Seminar Universidade Lusofona Lisbon 7th - 11th January 2008 Dr Keith Mason Director Business Travel Research Centre www.businesstravelresearch.com

More information

Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts

Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts Innovative Marketing, Volume 1, Issue 1, 2005 55 Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts Fang Wang, Milena Head Abstract Relationship marketing (RM) has

More information

Mobile Marketing. An Inside View from Marketing Managers. A Report by ZinMobi. ZinMobi

Mobile Marketing. An Inside View from Marketing Managers. A Report by ZinMobi. ZinMobi Mobile Marketing An Inside View from Marketing Managers A Report by ZinMobi ZinMobi Participants Content 1. Executive Summary 2. The Size of the Mobile Revolution 3. Detailed Results 4. Recommendations

More information

Relationship Counselling

Relationship Counselling Relationship Counselling Neil Harris CCAA Seminar 2010 neilh@morling.edu.au Ju.ne@bigpond.net.au Lambert s (2009) research presentation at the PACFA conference confirmed that therapy is considered a legitimate

More information

HRD - much more than just training!

HRD - much more than just training! HRD - much more than just training! Cec Pedersen* Department of Human Resource Management & Employment Relations University of Southern Queensland. Paper presented at Australian Institute of Training &

More information

Acceptance & Commitment Therapy for depression

Acceptance & Commitment Therapy for depression Acceptance & Commitment Therapy for depression combining mindfulness and behavioural psychology to promote effective living Dr. David Gillanders, University of Edinburgh Overview The historical and conceptual

More information

Effect of sales promotion on consumer behavior based on culture

Effect of sales promotion on consumer behavior based on culture African Journal of Business Management Vol. 6(1), pp. 98-102,11 January, 2012 Available online at http://www.academicjournals.org/ajbm DOI: 10.5897/AJBM11.739 ISSN 1993-8233 2012 Academic Journals Full

More information

How digital can improve the customer experience

How digital can improve the customer experience PharmiWeb SOLUTIONS DIGITAL MARKETING the road to 2020 #1 Transforming interactions: How digital can improve the customer experience 1 AUGUST 2012 // ISSUE # 01 The pharmaceutical & healthcare industry

More information

Why Average Handle Time No Longer Matters

Why Average Handle Time No Longer Matters Jacada White Paper: Why Average Handle Time No Longer Matters While companies have been focusing on reducing average handle times (AHT), industry customer satisfaction ratings have continued to dip to

More information

PhD Vacancies 2014. Nottingham University Business School. Accounting. www.nottingham.ac.uk/business/phd

PhD Vacancies 2014. Nottingham University Business School. Accounting. www.nottingham.ac.uk/business/phd The following PhD vacancies and research topics within were compiled in November 2013 and were correct at the time of publication. For further information on academic staff within, and their areas of expertise

More information

APACS national Conference Adelaide 27-29 September 2015

APACS national Conference Adelaide 27-29 September 2015 APACS national Conference Adelaide 27-29 September 2015 Dr Mary McMahon School of Education The University of Queensland Dr Kevin Glasheen School of Cultural & Professional Learning Queensland University

More information

Market-Led Strategic Change: Transforming the Process of Going to Market. Professor Nigel Piercy Warwick Business School The University of Warwick

Market-Led Strategic Change: Transforming the Process of Going to Market. Professor Nigel Piercy Warwick Business School The University of Warwick Market-Led Strategic Change: Transforming the Process of Going to Market Professor Nigel Piercy Warwick Business School The University of Warwick Market-Led Strategic Change: Transforming the Process of

More information

Analysis of the Readiness of Thai SME for Applying CRM

Analysis of the Readiness of Thai SME for Applying CRM Analysis of the Readiness of Thai SME for Applying CRM Anongnart Srivihok Department of Computer Science, Faculty of Science, Kasetsart University, Thailand Email: anongnart.s@ku.ac.th Dentcho Batanov

More information

Management Development Programme Building Customer-Centric Organizations: Managing Relationships for Creating Customer Value

Management Development Programme Building Customer-Centric Organizations: Managing Relationships for Creating Customer Value Management Development Programme Building Customer-Centric Organizations: Managing Relationships for Creating Customer Value April 11-12, 2014 Programme Directors Prof. Vinita Sahay Prof. Sanjeev Prashar

More information

LEVERAGING BIG DATA!

LEVERAGING BIG DATA! LEVERAGING BIG DATA! FOR BETTER BETTER DECISION MAKING Dr. Mathew McDougall Founder & CEO, Digital Jungle matt@digitaljungle.agency BIG DATA : BIG POSSIBLITIES Deeper knowledge; greater insights; risk-free

More information

Professional competencies for marketing managers in Taiwan: an application of the Analytic Hierarchy Process (AHP)

Professional competencies for marketing managers in Taiwan: an application of the Analytic Hierarchy Process (AHP) World Transactions on Engineering and Technology Education Vol.9, No.4, 2011 2011 WIETE competencies for marketing managers in Taiwan: an application of the Analytic Hierarchy Process (AHP) Shu-Ning Liu,

More information

THE USE OF VISUALISATION TO COMMUNICATE DESIGN INFORMATION TO CONSTRUCTION SITES

THE USE OF VISUALISATION TO COMMUNICATE DESIGN INFORMATION TO CONSTRUCTION SITES THE USE OF VISUALISATION TO COMMUNICATE DESIGN INFORMATION TO CONSTRUCTION SITES A. Ganah 1, C. Anumba and N. Bouchlaghem Civil & Building Engineering Dept. Loughborough University, LE11 3TU, UK Architectural

More information

Does Skepticism Influence Consumers Intention to Purchase Cause-related Products?

Does Skepticism Influence Consumers Intention to Purchase Cause-related Products? Does Skepticism Influence Consumers Intention to Purchase Cause-related Products? Dr. Marhana M. Anuar Senior Lecturer Faculty of Management and Economics Universiti Malaysia Terengganu Dr. Khatijah Omar

More information

The impact of relationship marketing on customer loyalty enhancement (Case study: Kerman Iran insurance company)

The impact of relationship marketing on customer loyalty enhancement (Case study: Kerman Iran insurance company) Marketing and Branding Research 3(2016) 41-49 MARKETING AND BRANDING RESEARCH WWW.AIMIJOURNAL.COM INDUSTRIAL MANAGEMENT INSTITUTE The impact of relationship marketing on customer loyalty enhancement (Case

More information

CIM Professional Certificate in Marketing. Stakeholder Marketing Tutor Kit

CIM Professional Certificate in Marketing. Stakeholder Marketing Tutor Kit Stakeholder Marketing Tutor Kit Theme 1 Section 1: The importance of stakeholders on the marketing process 1.1 Assess the different categories of relationships that exist between organisations 1.2 Assess

More information

FREE TIME THE MAJOR FACTOR OF INFLUENCE FOR LEISURE

FREE TIME THE MAJOR FACTOR OF INFLUENCE FOR LEISURE 208 Free time the major factor of influence for leisure FREE TIME THE MAJOR FACTOR OF INFLUENCE FOR LEISURE Catrinel Dridea, Gina Sztruten Abstract Nowadays, leisure services determine an increasing new

More information

Career development in employing organisations: practices and challenges from a UK perspective

Career development in employing organisations: practices and challenges from a UK perspective Career development in employing organisations: practices and challenges from a UK perspective This paper is based on an input to the Guidance for Workforce Development Conference, held by CEDEFOP in Thessaloniki,

More information

Do companies in Spain value Diversity and work/life practices?

Do companies in Spain value Diversity and work/life practices? Do companies in Spain value Diversity and work/life practices? Myrtha Casanova, President European Institute for Managing Diversity Ben Capell, Research Manager Globalisation is challenging the sustainable

More information

How to combine Strategy & Tactics for greater marketing impact. Developing winning Strategies & Tactics

How to combine Strategy & Tactics for greater marketing impact. Developing winning Strategies & Tactics How to combine Strategy & Tactics for greater marketing impact Developing winning Strategies & Tactics Zagreb. Sep 10 th, 2013 What we will achieve today 1. Express marketing objectives as communications

More information

BRANDING MBA PROGRAMS: ARE THEY SUFFICIENTLY RELATED TO AN INSTITUTION S STRATEGY?

BRANDING MBA PROGRAMS: ARE THEY SUFFICIENTLY RELATED TO AN INSTITUTION S STRATEGY? page 372 BRANDING MBA PROGRAMS: ARE THEY SUFFICIENTLY RELATED TO AN INSTITUTION S STRATEGY? Suresh Gopalan, Winston-Salem State University Notis Pagiavlas, Winston-Salem State University Thomas Jones,

More information

Graduate Courses. 713 PERFORMANCE CRITICISM (3). Introduction to the critical analysis and interpretation of performance events.

Graduate Courses. 713 PERFORMANCE CRITICISM (3). Introduction to the critical analysis and interpretation of performance events. Graduate Courses 700 INTRODUCTION TO RESEARCH AND THEORY IN COMMUNICATION STUDIES I (3). Prerequisite, admission to graduate program or permission of the chair. Considers theory and philosophy in the study

More information

Final Examination Semester 1 / Year 2010

Final Examination Semester 1 / Year 2010 Southern College Kolej Selatan 南 方 学 院 Final Examination Semester 1 / Year 2010 COURSE : MARKETING PRINCIPLES AND PRACTICE COURSE CODE : ADAD 2062 TIME : 2 1/2 HOURS DEPARTMENT : ART AND DESIGN LECTURER

More information

The psychological contract

The psychological contract http://www.cipd.co.uk/subjects/empreltns/psycntrct/psycontr.htm?wa_src=email&wa_pub=cipd&wa_crt=feature3_main_none&wa_cm p=cipdupdate_160610 The psychological contract Employee relations Revised May 2010

More information