Configuring Apsalar for Millennial Media

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1 This guide will walk you through the process of configuring tracking and postback URLs for Millennial Media in the Apsalar UI. Posting conversions to Millennial Media will allow us to optimize your campaign and block users who have already converted from being served additional ads, increasing the effectiveness of your advertising with us. This guide assumes you have already added your app to the Apsalar system and implemented the Apsalar SDK. Please note: Millennial Media operates two individual platforms (mmedia and mmdsp) and it s important to understand which one your campaign will be running on in order to configure the tracking URLs and postbacks correctly. If you do not know what platform your campaigns will be running on, your Account Representative will be happy to assist you. Tracking URL Configuration Step 1 Under Setup, navigate to the Attribution Tracking tab and select Smart Tags. Smart Tags allow both itunes and Google Play app store destination URLs to be reached from a single Tracking Tag. Click on the Create Campaign tab to begin setting up your Tracking Tag(s). In the Campaign Source dropdown you will see the two Millennial platforms for the conversion tracking campaign. Your Millennial Account Representative will inform you which to select. It will either be the direct publisher network mmedia or our RTB exchange network mmdsp. Step 2 In the Campaign Name field, enter the name of your app/conversion event. Next select the dropdown tab from the Destination field.

2 Step 3 You will be brought to the following Edit Destination screen where you can enter the Destination name and the app store destination URLs. Once you are finished filling out these fields, save your changes and generate your Tracking URLs.

3 Step 4 Click on the Tracking Tag tab to see the finished Apsalar Tracking Tag URL/Millennial macro formats for the platform you have selected. Click on the Action dropdown to export/save the tracking URLs as a csv file. This file can be sent directly your Millennial Account Representative once the Postback URL setup has been completed. The mmdsp click tracking URL will contain the following macro formats with the st= and h= fields containing values unique to your campaign 14ec595dd62139cb0f9943dc10 The mmedia click tracking URL will contain the following macro formats with the st= and h= fields containing values unique to your campaign &h=fa5019c39b66b81db37388d9d0eb884e6410ed37

4 Postback URL Configuration Step 1 Under Setup, navigate to the Attribution Tracking tab and select Postback URLs. Go to the Postback URL tab and the Create New Postback button will appear in the upper left corner. Click to get to the new postback URL setup page. Step 2 A Create New Postback tab interface will appear. In the Postback Recipient dropdown select either Millennial Media mmdsp or Millennial Media mmedia depending on which platform the Tracking Tags were generated under.

5 Step 3 After choosing the ad platform from the Postback Recipient dropdown, you will see the Application name from the Tracking Tags that were previously created. You will then have the option to select your conversion Event Type, Postback Status, Attribution Rules, and Preview. Under Preview make sure to enter the goalid (if Millennial Media mmedia) or eventid (if Millennial Media mmdsp) mmedia: Millennial Media s direct publisher network primarily utilizes the Millennial SDK as well as direct relationship app and mobile web inventory. If you are running on mmedia, your Account Representative will provide you with a 5- digit numerical identifier called a Goal ID. Input the Goal ID value into the Goal ID field mmdsp: Millennial Media s DSP that includes traffic from many different exchanges around the world. If you are running on mmdsp, you will be provided an Event Name and an Event ID. An Event ID is a 4- digit numerical identifier. Input the Event ID and Event Name in the proper fields. Below is an example of the mmedia postback setup. Click on Create Postback tab to save your newly created postback URL

6 Step 4 Full Postback URLs will be saved to the UI and will be found in the Postback URLs tab. Make sure that the status is Active in the UI. Wrapping Up Once you have configured your tracking URLs and postbacks, make sure to provide the tracking URLs/csv file to your Millennial Account Representative, who will have them trafficked as your campaigns click URLs.