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1 How to use your PWG leads and PWGMailer programs For additional how to tips go to: Generating Leads on PWG.com 1. First you will need to log onto your vendor account on pwg.com 2. Go to the PWG.com 3. Click on Vendor Login 4. login in using your pwg login ids 5. Click on [My account] on the right 6. Once you are at your dashboard you will access your leads by selecting the [Leads] button at the top next to the pink Vendors button

2 Now you are on your Leads site 7. To Generate your leads use the [Search Leads] option 8. Put in the Create dates from the past to present day 9. Click on [Search] at the bottom 10. Click on [Export] 11. Select [Include ] 12. Click on Download csv 13. Open the file and then Save As the file to a location on your computer where you can find it again Time to go to your PWGMailer program where you will upload your new list of brides and proceed to create and send your . Click on [ACCESS PWGMAILER] in the pink text above the leads search fields Log into your PWGMailer accout using your PWGMailer login ids

3 Using the PWGMailer program Uploading leads and creating an For additional how to tips go to: Once logged in you will first create a folder to put your PWGleads into 1. Click on the [Contact Lists] tab along the top 2. Click on [Create a Contact List] button (or if your are adding to an existing list click on the name of the previously created list) 3. Complete the dialog box that appear (for new list folders)

4 Now it s time to Add your contacts that you previously generated and saved to your computer 4. Click [Add Contacts] (either one of the blue buttons) 5. Check of that all Subscribers have giver permission 6. Next 7. Click on Choose file 8. Navigation to the leads file you saved to your computer 9. Make sure the file name is showing next to Choose File 10. Click on Add You will now find a list to select what information you want to import You DO NOT need everything. You already have their information save on your computer on the spread sheet. You only need information necessary to sending an . IE: address and possible first name. 11. Select keep next to 12. Then to the box that appears on the right select [ ] again 13. Click on Add at the bottom right of the page Once your import in Progress report displays 100% complete you are done if you have no successful entries than something was missed during the previous steps and you will want to go back to step 2 and retry. As long as you have successful entries do not worry about the errors (those are just brides who did not provide address)

5 Time to create your Campaign ( ) 1. click on [CAMPAIGNS] tab along the top 2. click on the [CREATE A CAMPAIGN] blue button ******ONLY use [ Regular Campaign]******* It will save you much time and future headaches.

6 3. Give the /Campaign a name for your reference here (Brides will not see this one) 4. Then click on NEXT STEP at the bottom right 5. Now enter the Subject line of the (Brides WILL see this) 6. From Name should be the Company Name 7. The Reply-to is if the vendor wants the replys brides send back to to go to another address. (if it is the same as the from then leave blank) 8. RE: Advanced Options these are optional ****** DO NOT TOUCH the first one otherwise you will not get Open and Click through stats. 9. Once done click on Next Step on bottom right 10. Now you get to select the lay out of the you want to send. *** the content and images are not added for you you will obviously switch these out to promote their goods/services.

7 Now you are ready to add your content and images Two options on how to do this. 11. A. The First option: o The default page you see: you click on the area of the you want to edit and it will open an edit box to the left where you will enter your content. o Once finished click on [Save] and the content will appear in the on the Right o Continue this with the images as you ll.until the is complete B. The Second option if you prefer a basic Word Doc type editable layout o On the left of the 3 rd option down Select Enter Advanced Editing Mode o Now select [Edit WYSIWYG ] o [Switch] o Now you can do whatever you want with the as if it you re a word document. o Their tool bar is at the top to manage images, fonts, hyperlinks etc.

8 12. Time to add your content and images 13. Once you are complete click on [Save] on the left 14. Now preview your and test your links by clicking on Preview and Schedule on the upper right corner 15. Then send themselves a test copy just to make sure there aren t any additional edits you want to make before sending. [Test your campaign] 16. If you need to make edits click on Back to editing on the lower left of the screen Once you are ready to send to the brides 17. If all looks good click on [Schedule and Send] at the upper right 18. You can send the immediately or Schedule this campaign for later to go out at a specified day and time Viola your is done. ***You can always take a break while building the and come back to finish it at a later date. To start up where you left off simply go to your [Campaigns] tab and click on the name of the you want to continue editing.

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