QS STARS Business Schools. Shining a Light on Excellence Recognizing Diversity in Business Education

Transcription

1 QS STARS Business Schools Shining a Light on Excellence Recognizing Diversity in Business Education 1

2 QS Stars - Feedback QS Stars Business Schools - Introduction QS rankings and ratings are indispensable when HR explores new niches, such as graduates from a new region or specialization. How a university is rated definitely helps reduce uncertainty. Olga Molina, HR manager at Ernst & Young Analogous to hotel star ratings, QS Stars Business Schools will help people understand the key customer-facing attributes of MBA programs. Professor Paul Thurman, Columbia Business School & QS Academic Advisory Board An alternative to rankings, QS Stars is a rating system, designed to shine a light on business schools for their diverse and specialist strengths. Participating business schools are awarded with a star rating based on their performance in an audit. QS Stars also offers an international standard for comparison for any participating institution. This is particularly useful for business schools focused on boosting their international marketing efforts. The award is licensed to an institution to highlight its star rating in all visual communications. CATEGORY STAR RATING Research Employability Infrastructure Internationalization Innovation Engagement Specialization OVERALL Name of Business School The QS Intelligence Unit has, through rigorous and independent data collection and analysis of performance metrics as set out in the QS Stars methodology, rated xxx as a five star institution. The QS Stars rating system is operated by the QS Intelligence Unit, the independent compiler of the QS World University Rankings since The system evaluates universities across a wide range of important performance indicators as set against pre-established international standards. By covering a broader range of criteria than any world ranking exercise, QS Stars shines a light on both the excellence and the diversity of the rated institution. SAMPLE QS Stars 2011 QS Intelligence Unit (a division of QS Quacquarelli Symonds Ltd) more than Ben Sowter - Head of QS Intelligence Unit QS Academic Advisory Board QS has invited leading faculty and industry experts to help create a framework for our research exercises. This advisory board is currently made up of people who share our passion and vision for the management education sector. They include: Dr Jerry Wind Dr Alan Kantrow Dr Santiago Iniguez Dr Bhaskar Das Dr Emma Rasiel Paul Thurman John O Leary Professor of marketing at Wharton Business School Professor at Skolkovo Moscow School of Management and former editor of McKinsey Quarterly and Harvard Business Review Dean of IE Business School Executive president, Times of India Head of economics, Duke University Clinical professor in statistics & healthcare management, Columbia Business School Editor of UK Good University Guide and QS Top Universities Guide About QS Intelligence Unit The QS Intelligence Unit (QSIU) strives to be the most trusted independent source of intelligence in the global higher education sector. Since 1990, QS has conducted research in a range of education and employment areas, beginning with a global survey of MBA employers. QS has been producing the World University Rankings annually since 2004, achieving 20,000,000 web visits and international recognition. With operations in London and Singapore, QSIU delivers detailed analysis and is committed to the key values of rigorous integrity, independence and authority. Increasing public interest in comparative data on universities and organizations, combined with growing demand from institutions to develop deeper insight into their competitive environment, has led QSIU to develop QS Stars, adding to its portfolio of distinct services. Trusted. Independent. Global. 2 3

3 The Benefits The Benefits QS Stars allows your business school to gain recognition, without the year-on-year uncertainty caused by fluctuating rankings, but with greater granularity than traditional accreditation. QS Stars: Allows institutions to shine where rankings may not Reflects core missions such as: Employability, Teaching and Student Quality, Research, Facilities Includes unique criteria, such as innovation and entrepreneurship Highlights specialized areas of excellence at your school e.g. international management Opportunity to gain international recognition: QS Stars is an award which is licensed to be reprinted in a school s own domestic and international marketing QS will profile results on our websites TopMBA.com / Topgradschool.com, with country and regional features. Development Road Map report will guide schools on how to improve their star rating in the future: Identifying quick, manageable steps to improve your institution s rating QS Stars will be given great visibility to MBA / Masters candidates around the world. Great international visibility Events QS Stars Business Schools will be seen by the 2,000 people who register for one of the 215 QS events per year, representing over 5% of the global international HE student population School signs (optional), dedicated pull-up banners Online and print Extensive visibility on TopMBA.com / TopGradschool.com, with over 1.5 million visitors in 2011 QS Stars rating on your business school / grad school profile page Appear in country and regional features Appear alongside Global 200 Business Schools page QS Stars will be available as a search criterion in the online search tool for MBA / Masters candidates, QS TopMBA Scorecard Media advertising campaign in our partner publications e.g. The Times, Times of India, Handelsblatt etc. Reinforce your own marketing efforts: QS Stars takes the form of an award which is licensed to business schools for reprinting. The award badge takes two forms: - Standalone badge - to highlight overall excellence - Detailed badge - to highlight strengths in respect to key missions of your business school Brett Blacker, international director at the University of Newcastle, Australia, recieves the 2011 QS Stars award Prof Bertil Andersson, president of Nanyang Technological University (NTU), celebrates NTU s QS Stars award Professor Frederick G Hilmer, president and vice-chancellor at UNSW, receives the 2011 QS Stars award Louise Tobin, director of international student recruitment, University College Cork, receives the 2011 QS Stars award *NB: Images are for illustrative purposes only. 4 5

4 QS Stars Defined Thresholds Thresholds Please see below the scoring thresholds for the QS Stars Business School evaluation: One star A typical one-star business school may be recently established, yet has in place all the key components required to provide a good standard of education to its students. Two stars A typical two-star business school is well established within its local context. It has a growing reputation with employers and provides an engaging experience to its students. Three stars A typical three-star business school enjoys a strong reputation with local employers and provides a rich and well-equipped environment for students and faculty. The standard of teaching is high and less than two years work experience will generally be a barrier to admission. Four stars A typical four-star business school is highly international, demonstrating excellence in both teaching and employability. The school generally attracts international applications from high-quality, experienced candidates to its full-time program and as a result can be highly selective. Graduates can expect the brand name of the institution to engender recognition and respect domestically, and to a lesser extent internationally. Five stars A typical five-star business school is generally world-class in a broad range of areas, including research, and/or has one or more accreditations. The student body is globally representative, enjoys an excellent international employer reputation, and has strong connections to its influential alumni network. Upon graduation, students automatically become members of a highly exclusive global community and as a result are typically able to command a significant uplift in earning potential. Distribution of Points Please see below the scoring thresholds for the QS Stars Business Schools evaluation, overall and in the individual categories. Star Rating Points Available School Criteria Employability Output Criteria Research Innovation / Engagement Specialist Criteria Overall ONE STAR TWO STARS THREE STARS FOUR STARS STARS School Criteria For full details of the methodology please ask your QS representative. See table below for list of all indicators, with maximum score shown in the right-hand column: SCHOOL CRITERIA FACILITIES QS B-SCHOOL RATING 0 Note: Methodology may be subject to amendments. School Criteria 300 Output Criteria 4 Specialist Criteria 2 Facilities Internationalization & Diversity Teaching & Student Quality Employability 200 Research 1 Innovation & Entrepreneurship OR Engagement (Optional Alternative category or any of the above) Rankings & Public Evaluations 2 OR Program Strength 2 IT Infrastructure Library facilities Sports & catering facilities INTERNATIONALIZATION & DIVERSITY International diversity Gender balance OR Ethnic mix Academic partnerships International faculty International students TEACHING & STUDENT QUALITY Faculty Student Ratio Satisfaction with teaching OR Faculty with PhD Talent Attraction OR Completion Rate OUTPUT CRITERIA 6 version EMPLOYABILITY 200

5 International faculty International students ENGAGEMENT Faculty Student Ratio Output Criteria Satisfaction with teaching OR Faculty with PhD Talent Attraction OUTPUT CRITERIA TEACHING & STUDENT QUALITY Optional alternate to any of the Output categories, note higher weighting on employability and research Community investment and development Scholarships and bursaries Specialist Criteria Regional human capital development SPECIALIST CRITERIA EMPLOYABILITY 200 RANKINGS & PUBLIC EVALUATIONS 2 Employer reputation... Graduate employment rate... Career service support Alumni access RESEARCH 1 Accreditations... Domestic Recognition... International Rankings... OR PROGRAM STRENGTH Inte 2 Academic reputation OR Research papers published... Research impact... Faculty publishing in international business journals... INNOVATION & ENTREPRENEURSHIP Faculty-Business integration Alumni start-up companies OR Spin-off companies Venture fund ENGAGEMENT Optional alternate to any of the Output categories, note higher weighting on employability and research Community investment and development Scholarships and bursaries Regional human capital development SPECIALIST CRITERIA Graduate Employment Rate... Avg. Years Work Experience OR Completion... Student Satisfaction OR Accreditation... Faculty Student Ratio... Applications per Place... Program Subjects: Pre-requisites International Management Accounting Actuarial Business Law Finance Marketing Entrepreneurship Innovation Operations Management Information Management Leadership Corporate Social Responsibility Strategy MBA 1 Star Must have the authority to grant valid degree level programs in its own name 4 Stars Must have at least 5% international students RANKINGS & PUBLIC EVALUATIONS Accreditations... Domestic Recognition... International Rankings... OR 2 5 Stars Must have at least 10% international faculty Must have at least 10% international students Must have at least 85% points in Research category Must have a minimum of 110 points in Employability category Must have at least 70 points in Facilities category PROGRAM STRENGTH Inte rnat 2 ion version 1.3 Graduate Employment Rate... al 8 version Avg. Years Work Experience OR Completion... Ma nag Student Satisfaction OR Accreditation...

6 Pricing Development Roadmap Business schools that participate in the QS Stars evaluation program receive a comprehensive report detailing their results and an in-depth analysis, similar to the images shown below. Each QS Stars Development Roadmap: Provides detailed analysis of a school s performance in the QS Stars audit Identifies key areas of improvement Highlights existing strengths QS STARS AUDIT FEE - US$9,8 Audit valid for three years Includes report detailing basis for achieved award and guidance on maintaining/improving award level Optional annual audit can be conducted at an extra fee QS STARS ANNUAL LICENCE FEE - US$6,8 (Minimum term 3 years) Includes upgrade to intermediate profile level on / Presentation of specific results on a customized link Licence to use supplied graphics and logos in online and printed materials to present rating to stakeholders Please note, the invoicing schedule will be as follows: Year 1 - US$16,700 (audit fee and annual license fee) Year 2 - US$6,8 (annual license fee) Year 3 - US$6,8 (annual license fee) QS Stars Pre-assessment Sample University QS Stars is rapidly growing into the chosen evaluation system for universities worldwide. With institutions from over 20 countries globally participating in the QS Stars program, it is an increasingly recognized international standard. QS Stars employs a rating method designed to allow a university to shine irrespective of its size, shape and mission. At the end of the audit process universities are awarded a stars badge and certificate for their overall performance and are also awarded stars badges in each of up to 11 competency areas. The number of stars awarded at the overall and category levels will resonate with international students, parents and university staff, and become a valuable asset for your marketing collateral and outreach. Like star rating systems for restaurants, QS Stars is designed so that an overall one star is still very much an outstanding achievement. A wide range of indicators are used to measure the performance of an institution enabling institutions with key strengths often overlooked in other evaluations, to shine. This pre-assessment report draws on the data currently held by the QS Intelligence Unit for Sample University and provides a summary of the likely results if no further data were provided. It also serves as an indication of the amount of further data collection work required to complete the audit process. Category Points Available Points Awarded Percentage of Data Collected Star Rating CORE CRITERIA TEACHING 1 75% EMPLOYABILITY % THREE RESEARCH % INTERNATIONALIZATION 1 71% FOUR TWO 106 LEARNING ENVIRONMENT CRITERIA (Choose One) FACILITIES 28 62% ONLINE / DISTANCE 0 0% % % SPECIALIST CRITERIA SPECIALIST STRENGTH Life Sciences & Medicine % ADVANCED CRITERIA (Choose Two) CULTURE INNOVATION ENGAGEMENT ACCESS OVERALL 0 0% 10 25% ONE % FOUR Based on 68% of the data required, Sample University has achieved FOUR STARS. Number of Stars Threshold ONE TWO THREE FOUR 2 Pre-assessment report If you wish to find out more on how your institution might perform, contact your local representative for at summary report that outlines the possible perfomance in the QS Stars evuation overall and in the individual categories.this summary is free of charge and is based on publically available data and data submitted through our QS Core database. (Subject to availability of data) four_star_badge For more information, please contact Jason Newman on jason.newman@qs.com or +44 (0) QS Stars Copyright QS Intelligence Unit (a division of QS Quacquarelli Symonds Ltd) 10 11

7 Participation Form Regional Account Managers Name Institution Name Institution Address Position FOR GENERAL ENQUIRIES, PLEASE CONTACT Deena Al-Hilli Tel Fax 3 YEAR AUDIT OPTIONAL ANNUAL AUDIT TOTAL COST FOR FURTHER INFORMATION ON QS STARS IN YOUR AREA, PLEASE CONTACT Australia, New Zealand, Scandinavia, Rest of World Jason Newman jason@qs.com Ireland Nicholas Sequeira nicholas@qs.com United Kingdom Hanna Khan hanna@qs.com Asia Mandy Mok mm@qs.com Africa Barak Cerff barak@qs.com Italy & Turkey Dario Consoli dario@qs.com Confirmation of your booking and an invoice will be sent to you via . A QS representative will be in contact. This contract is binding. Eastern Europe & Central Asia Zoya Zaitseva zoya@qs.com USA & Canada Aled Owens aled@qs.com Authorized signatory Name of signatory Signature:stamp Position Date Middle East Nunzio Quacquarelli nq@qs.com Latin America, Spain & Portugal Bernardo Amador bernardo@qs.com Please sign and scan through to your representative 12 13

8 QS Stars - Feedback Meet the Team NTU is participating in a QS Stars audit to establish our strengths as a university across a broader set of criteria than can be measured in any ranking system, and to provide valuable information for our many stakeholders: students, employers, fellow academics and our local community. Bertil Anderson, president, Nanyang Technical University I particularly like your section on innovation and entrepreneurship. There is no evaluation of these aspects of a business school at present, yet they really matter to candidates. Fernando Contreras, senior program manager, Thunderbird I believe QS new B-School ratings will be extremely valuable for schools of high quality at less well known universities. It will help them to demonstrate their credentials and specialist strengths in a way not achieved by accreditation systems. Neelum Bashir, business development manager, Bradford University Management School QS Stars is a really good idea. There is a real need amongst schools. Jeff Hunter, Temple You may be interested to know that we used QS data along with a number of other datasets to analyse our performance and prospects.. The outcome was that our University Council approved a research investment strategy of some AUD$40m over five years and a new investment cycle approach to research development. Sue Rowley, University of Technology, Sydney Jason Newman - Global Commercial Director Jason is based in QS London HQ, and has 22 years experience working in publications, events and promotions, including for the last 12 years in the international higher education sector. At QS he has run a portfolio of international undergraduate and graduate recruitment products and services. He consults with top universities worldwide, introducing the QS portfolio and advising them on strategies for brand positioning, international student recruitment and international partnerships. Deena Al-Hilli - Project Manager Deena is responsible for the overall growth and development of QS Stars. She joined QS in 2006 as a business development executive liaising with universities and business schools from around the globe to help them recruit high-quality candidates and improve their local and international presence. Deena has been a key member of the QSIU team since joining it in 2010, and is actively involved in the collection, verification and compilation of all data for the QS Stars audits. She frequently contributes her expertise to global higher education events and conferences. Ben Sowter - Head of Research at QS, leading the QS Intelligence Unit Ben is fully responsible for the operational management of all major QS research projects and is actively involved in all the collection, compilation and tabulation of all the data that leads to, among others, the QS Top MBA Applicant and Recruiter Research and the QS World University Rankings. Ben is a frequent contributor to the press and his opinions and expertise are used regularly by major global publications. John Molony - VP for Strategic Planning and Marketing John joined the senior management team at QS in 2009 after 15 years in international higher education in Australia. At QS he is responsible for corporate marketing and the brand, and is leading several key initiatives. For QS sister companies, he is a senior consultant and director with QS Consulting, and a director with QS Unisolutions. John is also a member of the QS Academic Advisory Board. Nunzio Quacquarelli - Founder and Managing Director of QS Quacquarelli Symonds Ltd. Nunzio believes that education and career decisions are too important to leave to chance. QS aims to be the world s leading media and solutions company in the higher education sector and the most trusted online and off-line meeting place for all candidates, schools and businesses for career and educational related decisions, at each key career stage. Nunzio is responsible for the annual TopMBA.com Applicant and Recruiter Research, producing several reports including the annual QS Global 200 Top Business Schools Report. He is recognized as an authority on the strengths, weaknesses and specializations of business schools and universities around the world. Team of Analysts Stephanie Braudeau Ina Chiriliuc Abby Chau Martin Juno Susan Gatuguta Shadi Hijazi Hillol Nag 14 15

9 QS - OUR MISSION To enable motivated people around the world to fulfill their potential, by fostering educational achievement, international mobility and career development. Tel.: +44 (0) QS with offices in: London, Paris, Singapore, Stuttgart, Boston, Johannesburg, Shanghai, Sydney, Washington DC intelligenceunit@qs.com 16 17