1 KNOW MORE QUESTIONS ANSWERED, INSIGHT DELIVERED, REPUTATIONS ENHANCED. MARKET RESEARCH FOR BUSINESS SCHOOLS.
2 They were once famously called the unknown unknowns. The things you really ought to know more about. The issues that will help you recruit, deliver better degrees, motivate your alumni and make sure you get best value from your marketing spend. And that s what CarringtonCrisp are for. We answer questions, deliver insight and enhance reputations. CarringtonCrisp are specialists in higher education intelligence. Regular annual surveys provide a window on your world, whether it s the big picture that you want or a tight focus. Bespoke consultancy delivers a depth of detail to help you stay ahead. Creative solutions take data and make it dynamic, giving life to your message and direction to your audiences. Decisions made without knowing the facts sometimes get the right results; luck does happen. But more often than not, decisions made in ignorance are compromised. Results are not what they might have been. We don t pretend we know everything, but more often than not we know where to look. So if you want support for your decision making, if you want the data, CarringtonCrisp can help. CarringtonCrisp run a series of annual market research studies to help business schools effectively run their operations. Providing local and global reports, schools can better understand their markets as well as benchmarking against global best practice. Which market research study is right for your business school?
3 Survey Data collection Cost Tomorrow s MBA 25 October ,000 The Business of Branding 18 November ,000 GenerationWeb 24 February ,000 See the Future 17 March Alumni Matters 3 June ,000 Executive Education Futures 14 October ,000 The Business of Branding 14 November ,000 Tomorrow s Masters February ,000 See the Future March Tomorrow s MBA April ,000 Do more, save more Discounts are available for schools taking part in three or more studies in a 12 month period. Three studies including See the Future 4,500 Three studies excluding See the Future 5,000 Four studies including See the Future 6,000 Four studies excluding See the Future 6,500 Five studies including See the Future 7,000 Five studies excluding See the Future 8,000 Costs are subject to VAT where applicable at the rate at time of invoice.
4 The MBA market is not what it used to be. It s more international, it s younger, it s flexible, but it still has to deliver great careers for students. For a business school running an MBA, innovation is key, whether that s in marketing, course content, delivery of the programme or outcomes for graduates. Understanding what students want and expect from an MBA is essential for any business school. For five years, Tomorrow s MBA has provided insights to MBA Directors, Marketing Directors and Deans, helping them deliver a better student experience. Whether it s targeting international students, creating valuable content, delivering innovative approaches to learning or developing a strong careers offer, Tomorrow s MBA provides valuable answers. TOMORROW S MBA
5 THE BUSINESS OF BRANDING When every business school is global, when every school develops great leaders, when every school focuses on your career, why should a student choose your school? What makes you different? What makes you better? What makes you right? The Business of Branding is about your school, your reputation, your brand and how you communicate that to the world. The study seeks the views of prospective students, current students, alumni and employers to build a comprehensive picture of your business school, its strengths, its weaknesses and its positioning. The study tells you who you are in the words of your customers, it tells you what they think of your competitors and it tells you where they get their messages. The Business of Branding offers key market intelligence and actionable data for any school wanting to build its reputation.
6 GENERATIONWEB Every schools has a website. Most schools use social media. Many schools are wasting resources. Poor websites and weak social media do little to attract new students, worse still, they can even put students off. Today s students have grown up as a digital generation. If a business school does digital badly, it s missing out on a host of opportunities to recruit, to brand and to clearly communicate. GenerationWeb highlights best digital practice whether it s on your school website, on social media networks or whether it s use of e- marketing tools. Content, structure, navigation, speed, search, video, language, even the place for the Dean s message can make a difference to a school website, so finding out what works with site users makes sense.
7 SEE THE FUTURE Business education is changing. Everyone s talking about disruption, but what does this mean for your business school? Should your programmes become MOOCs? Should you replace accounting with ethics? Should you use sport to recruit internationally? See the Future asks prospective students, current students, alumni and employers what they want and expect from business education. Know your customers and you can build for the future. Carry on doing what you ve always done and you may not have a future. Whether you re looking for answers around the corner or around the world, See the Future is looking to tomorrow, to deliver better business education.
8 Is executive education a golden opportunity, the chance to make the reputation of a business school or a poisoned chalice subject to the fluctuations of economies? The first thing to be cut in a recession is training, so what does the future of executive education look like? Executive Education Futures interviews corporate purchasers as well as surveying participants. It s not just about how a school delivers, but what organisations want from business education to help build their business. Executive education can be a strategic tool for a business, integral to its success or failure. For a business school getting the offer and delivery right means knowing what business wants. EXECUTIVE EDUCATION FUTURES
9 What happens to graduates when they leave your business school? If all they do is join a mailing list, you re missing out. Alumni are one of the most under valued and under utilised assets of any business school. New student recruitment, course development, guest speakers, mentors, placement and intern providers, graduate recruiters and, of course, fundraisers; all of these are roles for alumni. The Alumni Matters study helps schools get more out of their alumni by better understanding what alumni want, why they get involved, how they use alumni services and what they can offer. ALUMNI MATTERS
10 TOMORROW S MASTERS Patterns of demand are changing. More and more students want a Masters degree, whether it s an MA, MSc, a Masters in Management or something completely different? Some want to study straight after their undergraduate degree, some wait till they have a few years experience. Some want to study full-time, some part-time and some at a distance. Some want a professional qualification. So how does your business school get your portfolio right? Tomorrow s Masters looks at all the options. Tomorrow s Masters asks tomorrow s students about what matters to them, what they want to study, how they want to study and where they want to study.
11 To take part in one or more of our studies, please tick the box on the form below, complete the contact details and return this page to CarringtonCrisp or us with the details required at Survey Data collection Book Tomorrow s MBA 25 October 2013 The Business of Branding 18 November 2013 GenerationWeb 24 February 2014 See the Future 17 March 2014 Alumni Matters 3 June 2014 Executive Education Futures 14 October 2014 The Business of Branding 14 November 2014 Tomorrow s Masters February 2015 See the Future March 2015 Tomorrow s MBA April 2015 Name Title Business School Address Telephone Purchase order number (if required)
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