CORPORATE IDENTITY GUIDE

Transcription

1 CORPORATE IDENTITY GUIDE

2 Creative Rationale for Corporate Logo THE LASALLE LOGO Our logo embodies the LASALLE brand. It reflects our history and captures the contemporary focus of the Institution. LASALLE was founded by the late Brother Joseph McNally a De La Salle brother who was also a pioneer of creative arts education in Singapore in The Chevron graphic is derived from the collar of the De La Salle brothers robe. Its design has evolved over the years to reflect the current style. This mirrors our philosophy to help students acquire skills and knowledge that help them stay relevant with the times. 2

3 Corporate Typeface The preferred typeface family to complement the LASALLE logo is DIN. The sans serif type is simple, timeless and highly legible. It comes in a variety of weights to offer versatility and add impact to all our communications. The dilligent use of this font will create a distinctive and consistent look for the LASALLE brand. DIN Light abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Regular abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Medium abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Bold abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Black abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ

4 Corporate Typeface Substitution The Helvetica typeface family may be used as a substitution if the DIN typeface is unavailable. Helvetica Light abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Regular abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Bold abcdefghijklmnopqrstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ

5 Logo Application Guide - Colour, Spacing and Size Colour The LASALLE logo comes in black or white. Either variation may be used as appropriate. Signature Clear Spacing The space around the LASALLE logo should be equivalent to the height of the letter L, and should be clear of images and text. Minimum Size The minimum size of the LASALLE logo for all collaterals should be 1.5cm. 1.5cm 5

6 Logo Application Guide - Incorrect Usage The LASALLE logo should never be used as follows: The logo should not be used with uneven proportions. The logo should not be outlined. The perspective of the logo should not be modified. The fonts of the logo should never be changed. The logo should not be filled with variant colours. The logo should not be used as part of a phase, title or sentence. 6

7 Creative Rationale for Faculty and School Logos LASALLE FACULTY AND SCHOOL LOGOS The faculty and school logos are inspired by the Chevron graphic from the LASALLE logo. A part of the Chevron graphic forms a common creative component that unifies the three faculties and eight schools. The names of faculties and schools are designed to be flushed left. Example of Faculty logo FACULTY OF DESIGN Example of School logo DANCE & THEATRE 7

8 Logo Design LASALLE s Faculty logos: LASALLE's Institute of Contemporary Arts Singapore logo: FACULTY OF DESIGN INSTITUTE OF CONTEMPORARY ARTS SINGAPORE LASALLE s School logos: FACULTY OF FINE ARTS, MEDIA & CREATIVE INDUSTRIES McNALLY FINE ARTS FACULTY OF PERFORMING ARTS PUTTNAM FILM & ANIMATION 8

9 Logo Design LASALLE s School logos: CREATIVE INDUSTRIES DESIGN COMMUNICATION DANCE & THEATRE SPATIAL & PRODUCT DESIGN CONTEMPORARY MUSIC FASHION 9

10 Logo Design in Reverse White LASALLE s Faculty logos: LASALLE's Institute of Contemporary Arts Singapore logo: FACULTY OF DESIGN INSTITUTE OF CONTEMPORARY ARTS SINGAPORE LASALLE s School logos: FACULTY OF FINE ARTS, MEDIA & CREATIVE INDUSTRIES McNALLY FINE ARTS FACULTY OF PERFORMING ARTS PUTTNAM FILM & ANIMATION 10

11 Logo Design in Reverse White LASALLE s School logos: CREATIVE INDUSTRIES DESIGN COMMUNICATION DANCE & THEATRE SPATIAL & PRODUCT DESIGN CONTEMPORARY MUSIC FASHION 11

12 Logo Application Guide Lock-up Logo Unit To define and closely connect the faculty, school and Institute of Contemporary Arts Singapore logos to the LASALLE brand, as well as to present a unified front, logos may only be used in a lock-up with the LASALLE logo, never on their own. As the logo proportions within the lock-up unit are clearly defined, please use only the official lock-up versions presented here. Only one lock-up version may be used at any one time. The default will be the LASALLE logo in instances of cross-faculty or school collaborations. When two or more schools from the same faculty are involved in the collaboration, the relevant faculty lock-up logo may be used. FACULTY OF PERFORMING ARTS PUTTNAM FILM & ANIMATION 12

13 Logo Application Guide Lock-up Logo Unit Space and Size Signature Clear Spacing The space around the lock-up logo should be equivalent to the height of the letter L and should be clear of images and text. SPATIAL & PRODUCT DESIGN Minimum Size The minimum size of the lock-up logo for all collaterals should be 1.5cm in height. DANCE & THEATRE 1.5cm 13

14 Logo Application Guide Lock-up Logo Unit Placement The preferred placement of the lock-up logo is at the bottom left of the collateral. Alternative placements of the lock-up logo can be at the top left or centralised bottom of the collateral. CREATIVE INDUSTRIES CREATIVE INDUSTRIES CREATIVE INDUSTRIES 14

15 Logo Application Guide Collaterals for LASALLE Events For all LASALLE events, the convention for presenting the event will be as follows: LASALLE College of the Arts presents (event title). A (production/performance/exhibition) by (LASALLE's Institute of Contemporary Arts Singapore/faculty/school). LASALLE COLLEGE OF THE ARTS PRESENTS LASALLE DESIGN SEMINAR An event by LASALLE's School of Design Communication sed ut perspiciatis unde omnis iste natus sit voluptatem accusantium LASALLE's School of Design Communication doloremque laudantium, totam rem aperiam. DESIGN COMMUNICATION In text, every mention of Institute of Contemporary Arts Singapore, faculty or school should be preceded by LASALLE s, for example: LASALLE's Institute of Contemporary Arts Singapore LASALLE's Faculty of Fine Arts, Media and Creative Industries LASALLE's School of Fashion 15

16 Logo Application Guide Collaterals with Co-Branding For a single faculty/school/institute co-branded event, the lock-up logo unit could be used to acknowledge LASALLE and the faculty/school/institute, followed by the logo(s) of respective partner(s). When more than two faculties or schools are involved, the LASALLE logo should be used to acknowledge all the respective faculties or schools, followed by the logos(s) of respective partner(s). LASALLE ART EXHIBITION LASALLE MULTI-MEDIA PERFORMANCE McNALLY PARTNER S LOGO PARTNER S LOGO PARTNER S LOGO PARTNER S LOGO PARTNER S LOGO FINE ARTS 16

17 Final Reminders (i) Always use the official versions of the LASALLE logo and lock-up logo units. These are available in high resolution files kept by Division of Communications. The following file formats are available: EPS and PNG. (ii) The EPS logo must be used in all printed collaterals. The PNG logo must be used in all web collaterals and digital documents. (iii) Please note that the house-style is to spell LASALLE in uppercase. However, Lasalle is an acceptable exception where certain publications may have their own house-style. Please note that other variations such as LaSalle and La Salle are incorrect and should not be used under any circumstances. (iv) The LASALLE logo and lock-up logo units should not appear with any white/black borders around them. Please use the appropriate colour logo for your documents. (v) All use of logos must be cleared with the Division of Communications. 17

18 HELPLINE Division of Communications LASALLE College of the Arts Limited 1 McNally Street Singapore Tel: Fax: Reg No.: W LASALLE Corporate Identity Guide Updated July 2016