BRAND MANUAL INSTRUCTIONS FOR USING OUR NEW BRAND
|
|
- Tobias Townsend
- 1 years ago
- Views:
Transcription
1 BRAND MANUAL INSTRUCTIONS FOR USING OUR NEW BRAND
2 OUR LOGO There are three variants of the Army Cadets logo (each available in two versions plain or with a dark background and reversed out text). Army Cadets name only. This version is suitable for a wide range of materials and for all audiences. Army Cadets with strapline. Use this version for publicity materials when you re going to talk in more detail about how the Army Cadets goes further in the challenges and development opportunities it offers. Army Cadets with URL. Use this version for publicity materials and when you would like your audience to look for more information on the website. Our logo (one of the three variants) must appear on all Army Cadets materials
3 OUR LOGO - VARIANT ONE This logo consists of three components: the crest, our name and the arrows. The elements must never be separated. It should never be redrawn, digitally manipulated or altered. The logo must always be reproduced from a digital master reference. This is available in eps, jpeg and png format. Always use the appropriate artwork format. Logo file formats Eps: Use this format for all professionally produced applications. It is compatible with all design programmes: InDesign, Illustrator and Photoshop. Eps formats are vector based and can be enlarged for large format applications without affecting the quality. Jpeg: Use this format for Microsoft programmes, such as Word and PowerPoint. Png: Use this format for your website and footer. Colour Where possible, the logo should appear in our core green on a white background. A reversed out white version of the logo is also available for dark backgrounds. Always ensure the logo has maximum contrast and visibility on all backgrounds. One of our core logos must appear on all Army Cadets materials
4 OUR LOGO - VARIANT TWO This logo consists of four components: the crest, our name, strapline and the arrows. The elements must never be separated. It should never be redrawn, digitally manipulated or altered. The logo must always be reproduced from a digital master reference. This is available in eps, jpeg and png format. Always use the appropriate artwork format. Logo file formats Eps: Use this format for all professionally produced applications. It is compatible with all design programmes: InDesign, Illustrator and Photoshop. Eps formats are vector based and can be enlarged for large format applications without affecting the quality. Jpeg: Use this format for Microsoft programmes, such as Word and PowerPoint. Png: Use this format for your website and footer. Colour Where possible, the logo should appear in our core green on a white background. A reversed out white version of the logo is also available for dark backgrounds. Always ensure the logo has maximum contrast and visibility on all backgrounds. One of our core logos must appear on all Army Cadets materials
5 OUR LOGO - VARIANT THREE This logo consists of four components: the crest, our name, website address and the arrows. The elements must never be separated. It should never be redrawn, digitally manipulated or altered. The logo must always be reproduced from a digital master reference. This is available in eps, jpeg and png format. Always use the appropriate artwork format. Logo file formats Eps: Use this format for all professionally produced applications. It is compatible with all design programmes: InDesign, Illustrator and Photoshop. Eps formats are vector based and can be enlarged for large format applications without affecting the quality. Jpeg: Use this format for Microsoft programmes, such as Word and PowerPoint. Png: Use this format for your website and footer. Colour Where possible, the logo should appear in our core green on a white background. A reversed out white version of the logo is also available for dark backgrounds. Always ensure the logo has maximum contrast and visibility on all backgrounds. One of our core logos must appear on all Army Cadets materials
6 COLOUR Our core colour is dark green (Pantone 3305). This is supported by our distinctive palette of seven colours. Our colour palette can help you add variety, navigate and colour code your materials. Tints are also permitted. Accessibility When choosing your colour it is important to consider the best options from the palette that will project your information clearly, effectively and complement any chosen images. Ensure there is good contrast between text and the background colour. Dark colours on a white or very pale background are the most visually accessible. White or pale colour type should be used only on a very dark background. PANTONE 3305 C C92 M25 Y70 K68 R0 G78 B66 PANTONE 5555 C C51 M12 Y39 K37 R92 G127 B113 PANTONE 7741 C C76 M4 Y100 K21 R68 G136 B62 PANTONE 7737 C C60 M0 Y98 K7 R107 G165 B57 Colour reproduction Accurate colour reproduction is vital. Always match the Pantone or CMYK reference indicated. RGB references should be used for on-screen purposes. The Pantone, CMYK and RGB references for the colours are shown next to each colour swatch. PANTONE 3965 C PANTONE 1655 C PANTONE 199 C PANTONE 3135 C C7 M0 Y100 K0 R238 G220 B0 C0 M73 Y98 K0 R252 G76 B2 C0 M100 Y72 K0 R213 G0 B50 C100 M0 Y20 K0 R0 G142 B170
7 TYPEFACES These are the two ACF typeface options for all our communications. No alternative typefaces are permitted. Neo Sans This is our primary ACF typeface. Neo Sans is available in a variety of weights and can be used across all levels of our communications. Neo Sans must be used for all professionally designed materials. Neo Sans has great impact when used in the Bold and Black weights, which makes it suitable for headings and sub headings. Neo Sans Light and Regular offer the clarity and accessibility needed for larger amounts of information and body copy. Arial When producing PowerPoint slides, Word documents, website text and such like, Arial can be used. Arial is a standard font within Microsoft Windows, PowerPoint and many other software packages. Neo Sans typeface weights NEO SANS BLACK NEO SANS BOLD NEO SANS MEDIUM NEO SANS REGULAR NEO SANS LIGHT Arial typeface weights ARIAL BOLD ARIAL REGULAR
8 ARROW PATTERN Our arrow and patterns are designed to highlight and add texture to our materials. They are inspired by our values. The arrow and patterns are versatile and easy to use. They work alongside our strapline, messaging and images to promote and signpost our organisation. They can be used for quotes, a texture, details or a background pattern. Each arrow pattern is available in a selection of styles and colours. Usage The arrows are designed to be used on all communications. The repeated arrow patterns should not be combined with the camouflage pattern on the same page or screen. Arrow patterns File formats Eps: all professionally printed applications. BECOMING AN ARMY CADET WAS THE BEST THING I VE EVER DONE Simon has been an Army Cadet since 2009 It s all about having fun and working together I VE GAINED A LOT OF QUALIFICATIONS THROUGH ACF. JOIN US ARMYCADETS.COM CLIMB HIGHER. BECOME A CADET. GOING FURTHER Strapline Examples of the arrow and pattern applied to our materials
9 CAMOUFLAGE Our camouflage graphics are inspired by our uniforms and surroundings. They symbolise our variety of activities and teamwork. They allow us to customise our communications and establish a distinctive look and feel. Our camouflage graphic is versatile and easy to use. It can work alongside our logo to promote and signpost our organisation. The camouflage graphics are available in a selection of colours. Usage The camouflage patterns are designed to be used primarily on communications targeted at cadets. They should be used sparingly or not at all on volunteer communications. The camouflage patterns should not be combined with the repeated arrow patterns on the same page or screen. File formats Eps: all professionally printed applications.
10 EXAMPLE MATERIALS STATIONERY Holderness House Clifton Street London EC2A 4DW Telephone: Mobile: A N Other Company name Street name and number Town or city County POSTCODE 28 October 2014 Dear Anyone Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidun at vero tut laore dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation magna ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore dolore euor feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum feugait zzril delenaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing dol elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim possim sim situn placerat possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam non ummy euis mod nibh euis mod un tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam euisquisn ostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore autem euorfeugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum ametat zzril delenaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing duis elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Yours sincerely Name Surname Job title Holderness House Clifton Street London EC2A 4DW Telephone: Mobile: GOING FURTHER Two designs are available for the back of business cards GOING FURTHER Sender s name Position GOING FURTHER
11 EXAMPLE MATERIALS STATIONERY - CUSTOMISABLE BY COUNTY Two designs are available for the back of business cards GOING FURTHER GOING FURTHER
12 EXAMPLE MATERIALS DIGITAL TEXT PAGE HEADING Sub-heading Morbi tellus mauris placerat sit ame, facilisis id bibendum id lorem donec justo tellus consectetur eu ultricies auctor molestie non nulla. Suspendisse non nulla non tellus vulputate euismod vivamus sodales. Pellentesque quis est sit amet nibh dictum vehicula morbi enim justo. Aliquam eget, ultrices sit amet, pulvinar eu, nulla nam egestas integer. Maecenas risus turpis, hendrerit sit amet aliquam ac posuere ac, odio aliquam metus ligula cursus non posuere quis, molestie sed augue quisque porttitor lacus in convallis condimentum. TEXT PAGE HEADING Sub-heading ARGYLL AND SUTHERLAND HIGHLANDERS BATTALION ARMY CADET FORCE [EDIT WITH YOUR NAME] TITLE OF PRESENTATION PRESENTER NAME ADD DATE Mauris placerat sit ame, facilisis id bibendum id lorem donec justo tellus consectetur eu ultricies auctor molestie non nulla. Pellentesque quis est sit amet nibh dictum vehicula morbi enim justo. Aliquam eget, ultrices sit amet, pulvinar eu, nulla nam egestas integer. Maecenas risus turpis, hendrerit sit amet aliquam ac posuere ac, odio aliquam metus ligula cursus non posuere quis, molestie sed augue quisque porttitor lacus in convallis condimentum.
13 EXAMPLE MATERIALS PRINT Customisable leaflets are available from the Brand Centre
14 COMBINED BRANDING Working together If the ACF and ACFA logo need to appear together they should be the same visual size. Use the crest height to determine this. Joint branding When the ACF works in a joint relationship, but the partner has strict guidance refer to the partner s guidelines on logo size and relationship. In other situations it should have the same visual presence. Partnership branding When the ACF works in a partnership with another organisation, use the appropriate rectangular (arrow height) or square (crest height) relationship. PARTNERSHIP LOGO Longer rectangular logo aligned with arrow height PARTNERSHIP LOGO Shorter square logo aligned with crest height
15 COMBINED BRANDING Sub branding The Youth Outreach sub brand uses the ACF typeface Neo Sans bold in capitals. The logo can be set in a single line or stacked and should occupy the same visual space as the ACF or ACFA logo. YOUTH OUTREACH Single line sub brand YOUTH OUTREACH Stacked sub brand ACFA or ACF logos occupy the same visual space as the sub brand Multiple branding When the ACF sits alongside multiple organisations, use the full ACF logo as shown opposite. Supported by
16 For further information and to download files from this document please visit: ACF Marketing and Communications Holderness House, Clifton Street, London EC2A 4DW T: E:
Visual Identification Standards Guide A TOOL FOR MAKING OUR MARK
Visual Identification Standards Guide A TOOL FOR MAKING OUR MARK The Agropur logo was revamped in 2004 to underline the Cooperative's 65th anniversary. The basic components of the last signature, used
RBS Group Identity Guidelines Group branded Stationery
RBS Group Identity Guidelines Group branded Stationery 1 Contents Page Title The RBS group provides financial services through more than 40 well known brands. In order for the Group to maintain consistency
University Name. Major Heading. Minor Heading. Title. Supervisor: Dr. James Smith. Author: John Smith
University Name Major Heading Minor Heading Title Author: John Smith Supervisor: Dr. James Smith February 29, 2012 Contents 1 Introduction 2 1.1 Subsection 1............................... 2 1.2 Subsection
UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL. VERSION 1.0 - december 2008
UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL VERSION 1.0 - december 2008 1 Contents UIAA - International Mountaineering and Climbing Federation a - The UIAA logo b - The Composite
Table of Contents. Government of Newfoundland and Labrador Graphic Standards Manual. Graphic Standards
Graphic Standards Table of Contents Graphic Standards Four Colour Brand Signature Master Artwork... 1 The Brand Signature ~ Overview... 2 Department Logos... 4 Special Brand Signatures... 6 Measurement
john smith* & james smith 1
A R T I C L E T I T L E john smith* & james smith 1 contents 1 Introduction 2 2 Methods 2 2.1 Paragraphs.............................. 3 2.2 Math................................. 4 3 Results and Discussion
GRAPHIC STANDARDS GUIDE
GRAPHIC STANDARDS GUIDE p2 In today s crowded marketplace, prospective students, potential donors and even professional colleagues see little that distinguishes one college or university from another.
lloyd s coverholders brand GUIDELINES
lloyd s coverholders brand GUIDELINES contents Introduction Quick questions Part One: How may I describe my relationship with Lloyd s? Part Two: How may I use the Coverholder at Lloyd s logo? Further information
The package provides not only Roman fonts, but also sans serif fonts and
The package provides not only Roman fonts, but also sans serif fonts and typewriter fonts. Times Roman Condensed (c, n). 0123456789, $20, C30, 60. Naïve Æsop s Œuvres in français were my first reading.
Exemple de thèse L A TEX qui se veut minimal. G. Vallverdu
Exemple de thèse L A TEX qui se veut minimal G. Vallverdu 4 juin 2012 2 Table des matières Introduction générale 5 1 Premier chapitre 7 1.1 Citations............................... 7 1.2 Paragraphe..............................
Poster Design Tips. Academic Technology Center
Poster Design Tips Academic Technology Center Colors White Background Recommended Full-color backgrounds will be charged extra Use Borders, Images and Graphics to add some color instead Colors Keep it
Alice Squires, alice.squires@stevens.edu David Olwell, Tim Ferris, Nicole Hutchison, Art Pyster, Stephanie Enck
Developing Systems Engineering Graduate Programs Aligned to the Body of Knowledge and Curriculum to Advance Systems Engineering (BKCASE TM ) Guidelines Alice Squires, alice.squires@stevens.edu David Olwell,
Software Engineering Research Group MSc Thesis Style
Software Engineering Research Group MSc Thesis Style Version of July 5, 2007 Leon Moonen Software Engineering Research Group MSc Thesis Style THESIS submitted in partial fulfillment of the requirements
PAHO Corporate Identity System. Building a Consistent Brand Image
PAHO Corporate Identity System Building a Consistent Brand Image 1 Table of Contents PREFACE 1 PAHO LOGO 2 PAHO and WHO Logos 3 Colors 4 Typefaces 5 Correct and Incorrect Use of the Logo 6 STATIONERY 7
Section 2 Stationery and Corporate Communications
Section 2 Stationery and Corporate Counications Ingersoll Rand stationery and corporate counications are divided into three levels: corporate, strategic brand and portfolio brand. All levels share coon
Logo Usage Manual Standards, Guidelines and Rules for Using the Logo and Related Materials
Logo Usage Manual Standards, Guidelines and Rules for Using the Logo and Related Materials Second edition May 2005 To the Cuyamaca College Community: It gives me great pleasure to introduce the Cuyamaca
Introduction. The use of this booklet is voluntary, and its suitability for any particular purpose is the sole responsibility of the user.
Introduction With more rental operations choosing Yamaha than any other brand of personal watercraft (PWC), we see incredible diversity in the rental market both in types of rental operations and in the
Corporate Design Manual. Design Guidelines / United Kingdom
Corporate Design Manual Design Guidelines / United Kingdom comdirect CD-Manual 1.0 United Kingdom 05.2001 Editorial Why do we need a uniform corporate image? Our corporate image is characterised externally
Image. Brand Promise. Trademark Logotype. Identity. Signature. Logo. Gonzaga University. Seal. Colors. Value. Usage. Design.
Identity Value Design Visual Identity and Graphic Standards Guide Trademark Logotype Business Package Signature Colors Specialty Applications Logotype Components Seal Image Department Usage Typography
Branding Standards Draft 2 - May 2012
Branding Standards Draft 2 - May 2012 Table of Contents 3 4 5 11 15 17 21 24 26 28 29 30 Welcome! Who We Are Logo Usage Logo Usage - What to Avoid Written Style Typography Colour Palette Photography Graphics
STATIONERY SPECIFICATION
JUNE 25, 2014 STATIONERY SPECIFICATION Mark Courtney, Visual Identity Manager, 212.998.6820, mark.courtney@nyu.edu Dear Ms. Pleasant, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean a tortor
Brand Protection. Tokyo 2020 Games. The Tokyo Organising Committee of the Olympic and Paralympic Games
Brand Protection Tokyo 2020 Games Ver.3.1 2016 August The Tokyo Organising Committee of the Olympic and Paralympic Games Introduction This document provides an overview of the protection standards for
BRAND STANDARDS MANUAL
BRAND STANDARDS MANUAL CareerSource Florida Brand Guidelines // This page intentionally left blank. 2 CareerSource Florida Brand Guidelines // Introduction Our Brand Journey Collaborate. Innovate. Lead.
Your guide to our identity
Your guide to our identity Contents 02 Introduction 03 Our message 04 Our marque 05 Typography 15 Tone of voice 18 Colour palette 20 Photography 23 Applications 27 Promotional items 28 Powerpoint 29 Introduction
BRAND GUIDELINES. Version 1.1 September 09
BRAND GUIDELINES Version 1.1 September 09 1 Contents The Story Behind Our Identity 04 Where the wandering water gushes From the hills above Glen Car The New IT Sligo Logo 05 The Name of the Institute &
Design Guidelines. Discover. Interact. Optimize. MAY 2 7 Las Vegas, NV
Design Guidelines Table of Contents Introduction................................................. 2 IBM Brand Elements.......................................... 3 IBM logo....................................................
Jessica McCreary 713.408.3185
it s all about you My real estate business has been built around one guiding principle: It's all about you. Your needs Your dreams Your concerns Your questions Your finances Your time Your life My entire
Algonquin college. Guidelines. Version 1.0 JULY 2012
Algonquin college Brand Identity Guidelines Version 1.0 JULY 2012 1.0 Brand positioning 1.1 Mission, Vision & Values 1.2 Brand Theme 100% 349 1.0 Brand positioning 1.1 Mission, Vision & Values Mission
Pre-Registration Consumer DSL/FiOS. Storyboard 8.5.01/5.5.01 07/31/09
Consumer DSL/FiOS Storyboard 8.5.01/5.5.01 07/31/09 Revision History Version Date Author Description 7.3.01 10/17/08 Kevin Cornwall - Based on 7.2.03 - Revised More Info text for I ll Decide Later - New
Writing a Structurally Coherent Report
University of Waterloo Faculty of Engineering Department of Electrical and Computer Engineering Writing a Structurally Coherent Report University of Waterloo 200 University Avenue West Waterloo, Ontario,
NEW AND UNIFIED TEMPLATES FOR CANADIAN ACOUSTICS ARTICLES
NEW AND UNIFIED TEMPLATES FOR CANADIAN ACOUSTICS ARTICLES Cécile Le Cocq 1, Jérémie Voix 2, and Lucius Munatius Plancus 2 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis varius. 2 Etiam
Volkswagen Service Corporate Design Manual. Last revised: July 2012
Corporate Design Manual Last revised: July 2012 2 Contents Contents Introduction 3 Das Auto 4 Visual Elements 5 Icons 6 Icon application 7 Brand 8 Dealer ad without grid 9 Retail Offers 10 Retails Sub-Brands
Graduate Research School Thesis Format Guide
Graduate Research School Thesis Format Guide The Graduate Research School A guide for candidates preparing to submit their thesis for examination GRADUATE RESEARCH SCHOOL The University of New South Wales
IBM Managed Security Services Virtual-Security Operations Center portal
Responding to continually changing security needs with centralized and interactive control IBM Managed Security Services Virtual-Security Operations Center portal Highlights Offers vital security information
Think Ahead. Manchester Business School Global Corporate Services. Original Thinking Applied. www.mbs.ac.uk/executive
Think Ahead www.mbs.ac.uk/executive Manchester Business School Global Corporate Services Original Thinking Applied From executive courses to MBAs, Manchester Business School s comprehensive learning and
Introduction 1.1 Why a New Visual Identity System? Visual Identity Policy What is branding, and why is it important? 4 1.
Introduction 1.1 Why a New Visual Identity System? 2 1.2 Visual Identity Policy 3 1.3 What is branding, and why is it important? 4 1.4 Why use the university s logo? 5 1.5 Why should you consider working
(or remove the package call from the preamble of this document).
Example for pageslts keys This example demonstrates the most common uses of package pageslts, v1.2c as of 2014/01/19 (HMM). The used options were pagecontinue=true, alphmult=ab, AlphMulti=AB, fnsymbolmult=true,
BRAND STANDARDS CONTENTS 1 BRAND GUIDELINES
CONTENTS 1 BRAND GUIDELINES Introduction Welcome to Northeast Ohio Medical University s brand guidelines and graphic standards manual. These guidelines were created to ensure the visual design elements
safefood Brand Guidelines
safefood Brand Guidelines The safefood design guidelines specify the following: Logo.............................3 Logo mark..........................4 Symbol............................4 Clear zone..........................5
Have a question? Talk to us...
A. Home (Level 1) Philosophy Overview & Methods Curriculum Philosophy & Overview Methods Classroom Curriculum Training Overview Continuing Classroom Training Education Student Continuing Testimonials Education
Using Microsoft Word 2003 (or earlier) to Prepare APA-formatted Papers
Using Microsoft Word 2003 (or earlier) to Prepare APA-formatted Papers Welcome I hope that you enjoy writing. It can be one of the most rewarding tasks, especially for a scholar. Many computer users do
The Culinary Institute of America Brand Identity and Graphic Standards 2005
The Culinary Institute of America Brand Identity and Graphic Standards 2005 The Culinary Institute of America Brand Identity Guidelines: Introduction i Welcome to The Culinary Brand Identity Guidelines
Brand identity & style guide
Brand identity & style guide Brand identity & style guide University of Bath School of Management 1 Contents Introduction 01 Introduction 02 04 Our Brand About the School of Management 05 11 Our three
Sample Brand Strategy. // LAST MODIFIED May 14, 2014 BY CHRIS FORD //
Sample Brand Strategy // LAST MODIFIED May 14, 2014 BY CHRIS FORD // INTRODUCTION This document will define the most important aspects of your brand: your brand vision, brand values, the identity of your
ALOVE Brand Guidelines for Printed Materials. Published August 2004
ALOVE Brand Guidelines for Printed Materials Published August 2004 Brand Guidelines Contents About this document Page 1 Introduction The Logo Page 2 Page 3 Pages 4-5 Guidelines Summary Logo, Shield and
Identity Management Guidelines
Marketing Communications Team COMMUNICATIONS AND PRESS OFFICE Identity Management Guidelines Version 5.2 - September 2014 This document is subject to periodic revision. Please check www.leeds.ac.uk/comms
Darebin City Council elections. Candidate information session
Darebin City Council elections Candidate information session Eligibility Enrolled on the voters roll for this council Australian citizen (or qualified British subject) Not disqualified from standing under
Canada. MEETING AND TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE Get the Most out of Your Meeting and Tradeshow Investment. June 8 12 HOW-TO GUIDE
IN S ET 1 MI 20 3 1 MI 20 3 RY TH 60 A N N IV E R S A N N U AL M E ET RY TH A G A N N IV E R S IN 60 A G NM NM IN A N N IV E A N N U AL M E S 1 A N N U AL M E ET MEETING AND TRADESHOW PUBLIC RELATIONS:
Text. Basic typography. Keep your eyes open! Typography Defined. Identify these logos 2012-03-12. Legibility. Playful l interaction
Sonnoli Text Basic typography Legibility Most of the time test is there to read Size, font, colour contrast against background Playful l interaction ti text as image, illustration, inspiration, decoration
A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE
A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE There Really Is More Here With this one simple secret, you can change the world. LEARN MORE AT SUNYJEFFERSON.EDU JEFFERSON COMMUNITY COLLEGE
Mac. Logo Guidelines. November 2015
Mac Logo Guidelines November 2015 Overview These guidelines explain the correct use of the Mac logo and provide instructions for using the logo on packaging and marketing communications. When promoting
The Merrill Lynch Guide to
The Merrill Lynch Guide to A Message from the Chief Financial Officer Merrill Lynch believes an informed investing public is critical to both the capital markets and the economy. We are committed to clear
Graphic Identity Standards Guide
Graphic Identity Standards Guide MARCH 2014 EDITION Date of Issue: PHase 2, March 2014 This guide is a publication of The office of Communications, Marketing and Brand Management, The College of New Jersey
The University of Mississippi Medical Center Graphic Standards
The University of Mississippi Medical Center Graphic Standards TABLE OF CONTENTS Why Branding Matters The University of Mississippi Medical Center Brand Logo Use Our Websites Email Signatures Business
PREVIEW Health Plans. Partner Resources Small Businesses Medi-Cal. Other Languages
Header Message Header for Members Message Here Including Lorem ipsom norte Content elibri yiun for entor the fentori Member semplor sririmt Page emptri yi sru frep sortnis. Lorem ipsom norte elibri entor
Ministry for Foreign Affairs. Graphic guidelines
Ministry for Foreign Affairs Graphic guidelines 1 June 2007 MINISTRY FOR FOREIGN AFFAIRS OF FINLAND Contents Introduction 1. Logo 1.1 Logo 1.2 Protected area 1.3 Size and proportions of the logo 1.4 Logo
Public Relations: A How-To Guide for SNMMI Chapters
Public Relations: A How-To Guide for SNMMI Chapters The Importance of Public Relations Public relations is about managing perceptions and making a good impression. It s about storytelling, and our job
HMH : Site Consolidation Batch 3B June Wireframes - Customer Care : v 1.3
HMH : Site Consolidation Batch B June Wireframes - Customer Care : v. Copyright 0. This document shall not be disclosed to any person other than authorized representatives of HMH without the Document Overview
WNM 210 - Visual Design & Typography Academy of Art University Jessica Hall - halica84@gmail.com
San Francisco Cable Car Museum WNM 210 - Visual Design & Typography Academy of Art University Jessica Hall - halica84@gmail.com History & Present Status History Overview: Established in 1974, the Cable
Clinical Trials Advertising Toolkit
Clinical Trials Advertising Toolkit Contents 1 Overview 2 Branding Guidelines 3 Receiving Approval for Research Recruitment Material Using the eirb Ancillary Review Process 7 Planning Tips / Media Costs
A Reform in Progress
A Reform in Progress author year about this publication By Judge Richard Ross (Ret.) with an introduction by Alfred Siegel 2012 Richard Ross was a New York City Family Court judge from 1991 to 2001 and
Graphic Guidelines. Second Edition
Graphic Guidelines Second Edition CONTENTS i THE INTRODUCTION The importance of brand identity across the University ii THE LOGO a. Give it space to breathe b. Little and large c. What not to do d. Getting
Conference Posters: a workshop. IT Learning Programme
Conference Posters: a workshop Dave Baker IT Learning Programme Today s arrangements Your teacher is Dave Baker david.baker@oucs.ox.ac.uk We finish at You should have You will have Some ideas! Copies of
Branding & Trademark Guidelines
Branding & Trademark Guidelines What is this guide? The following guidelines are meant to communicate the correct usage of and proper reference to the esurface name, logo, trademark and brand as a whole.
* TXU EXHIBIT BDW-3 PAGE 1 OF 2. ", Praesent luptatum zzril delenit augue duis dolore PROJECT NAME ANYTOWN, TX PROJECT DETAILS PROJECT DESCRIPTION
EXHIBIT BDW-3 PAGE 1 OF 2 * TXU TXU Energy Services PROJECT NAME ANYTOWN, TX PROJECT DETAILS Project Type: XXXXXXXXXXXXXXX Capital Investment: SXXXXXXXXX Project Starn Date: XXXXXXXXXXX Projected Net Savings
Logo and Design Guidelines for Solution Partners
Logo and Design Guidelines for Solution Partners April 2011 version 4.0 1 TABLE OF CONTENTS 1 INTRODUCTION 2 LOGOS 3 COLORS 4 TYPOGRAPHY 5 GRAPHICS 6 TEMPLATES 7 CONTACT 2 1 INTRODUCTION WELCOME to the
A Crash Course in Internet Marketing.» A Crash Course in Internet Marketing
A Crash Course in Internet Marketing Internet Marketing is a broad field that encompasses SEO, PPC, Video, Social Media, and Websites Internet Marketing is important for local businesses in particular
CORPORATE IDENTITY MANUAL. Screen Version
CORPORATE IDENTITY MANUAL Screen Version TABLE OF CONTENT 3 LOGO CONCEPTS 4 LOGO RELATIONS 5 LOGO SIZE DEFINITIONS 6 COLOR LANGUAGE 7 COLOR DEFINITION 8 COMMON COLORS 9 FONTS - SERIF 10 FONTS - SANS SERIF
Poisson Kernel Estimates of Lexigraphic Matrices
UNIVERSITY OF NEW HAVEN Poisson Kernel Estimates of Lexigraphic Matrices Jane Q. Student An Undergraduate Thesis Submitted to the Department of Mathematics and Physics of the University of Newhaven May
A Guide to the Utah State University Visual Identity Program. www.usu.edu/prm/identity. Edition One (v8, 02/10/2015)
A Guide to the Utah State University Visual Identity Program www.usu.edu/prm/identity Edition One (v8, 02/10/2015) 2 table of contents Letter from the President.... 3 Introduction.... 4 Approval process...
ACS Mexico Our Goal Is Service
ACS Mexico Our Goal Is Service ACS Mexico is the offshore operation that is closest to the heart of Xerox and the rest of the world. Spanning four sites in Hermosillo, Juarez, Monterrey and Reynosa our
ECKERD COLLEGE BRANDING GUIDELINES
ECKERD COLLEGE BRANDING GUIDELINES Contents Introduction... p2 Contact... p3 Who to contact with design and writing questions, and the approval process. The Eckerd College Signature...p4 Identifying Eckerd
2013-14. CONTENTS Colors Typography Logos Photography Letterhead
2013-14 CONTENTS Colors Typography Logos Photography Letterhead brand Standards Colors Primary Color Our primary color is green, Pantone 356. Green symbolizes growth, harmony, hope, healing, life, peace,
National History Day Making Exhibits
National History Day Making Exhibits Original Presentation made by Wanda Chin, Exhibition and Design Director at the University of Alaska Museum of the North, on November 29, 2006. 1 Category Rules: Exhibit
Thetris Project Brand Book
Thetris Project Brand Book THEmatic Transnational church Route development with the Involvement of local Society www.thetris.eu Table of Contents Logotype Introduction 1 Logo 3 Colors 4 Basic Variation
No 3 NYU IDENTITY DESIGN GUIDE
No 3 NYU IDENTITY DESIGN GUIDE Visual identity is more than a logo. NYU is a large and diverse community where individual expression is celebrated, as it should be. Rather than create new logo marks, we
OVERVIEW. Team Valio. Brief from Valio. Testing Lohkeava Yoghurt. Current Packaging Analysis. Research. Concepts 1-6. Campaign
TEAM VALIO OVERVIEW Team Valio Brief from Valio Testing Lohkeava Yoghurt Current Packaging Analysis Research Concepts 1-6 Campaign Ram Sankar Mengqi Kang Anja-Lisa Hirscher Tommi Leskinen Pinja Juvonen
EMAIL LISTS MAILING LIST RENTALS PRINT ADVERTISING
BOARD OF CERTIFICATION MEDIA KIT EMAIL LISTS BRAND DEVELOPMENT MAILING LIST RENTALS EMAIL DESIGN The BOC is the recognized leader in credentialing and the only Athletic Trainer certifying body. Our advertising
ibooks Identity Guidelines September 2013
is Identity Guidelines September 2013 Contents Overview 3 is Badge Basics 4 Graphic Standards 5 Do s and Don ts 6 Examples 7 Promoting Your s Basics 8 Terminology 9 Do s and Don ts 10 Additional Tools
GRAPHIC STANDARDS. Guidelines and sample designs for the production of graphic materials for the Rotman School of Management
GRAPHIC STANDARDS Guidelines and sample designs for the production of graphic materials for the Rotman School of Management Applicable as of March 2008 CONTENTS 3 The Purpose of this Manual 4 The Rotman
S.R. 54:2014 S.R. 54:2014 CODE OF PRACTICE. efficient retrofit of existing. retrofit dwellings
S.R. 54:2014 S.R. Standard 54:2014 Recommendation S.R. 54:2014 CODE OF PRACTICE Methodology Code of practice for the for energy the energy efficient efficient retrofit of existing domestic retrofit dwellings
Graphic Standards Marketing Department. www.oit.edu. Hands-on education for real-world achievement.
Graphic Standards Marketing Department www.oit.edu Hands-on education for real-world achievement. Hello, you can call us Oregon Tech for short. Oregon Tech wishes to present a consistent identity to the
GUIDE TO UNDERSTANDING AND APPLYING THE DON DIFFERENCE TEMPLATES AND DIGITAL ASSETS
GUIDE TO UNDERSTANDING AND APPLYING THE DON DIFFERENCE TEMPLATES AND DIGITAL ASSETS 15-05-1670-d v.01 August 11, 2015 Purpose of this Manual The guidelines in this manual are designed to create a flexible
Milestone Marketing Method www.unkefer.net
& associates Marketing & Branding Your Business & associates Fundamentally, your business runs on the quality of the relationships you develop. The Mile Stone Marketing Method (M 3 ) puts you in a position
VISUAL DESIGN GUIDELINES
VISUAL DESIGN GUIDELINES 1 OUR LOGO AND VISUAL IDENTITY GUIDELINES 2 OUR VISUAL IDENTITY 7 CORPORATE COLOURS 8 LINES OF MOVEMENT 9 TYPOGRAPHY 9 Print or professionally-produced documents 9 Online applications
Portfolio 2012. Matteo Rosin. Mobile +39 349 5308547 E-mail info@ithinkgraphic.com Web ithinkgraphic.com Skype matteo.rosin
Portfolio 2012 Matteo Rosin Mobile +39 349 5308547 E-mail info@ithinkgraphic.com Web ithinkgraphic.com Skype matteo.rosin Portfolio 2012 Brand ID Wol Trading Ltd 2012 Progetto Restyling logo Web design
Replacement Conservatories
Replacement Conservatories The cost-effective way to revive your tired conservatory My dream... Rediscover the conservatory way of living Your conservatory will have been an impressive show piece when
IDENTITY BRANDING DANIEL DURKEE
IDENTITY BRANDING DANIEL DURKEE DURKEE IDENTITY BRANDING INTRODUCTION VISION My previous logo lacked a clean design and it relied heavily on gradients to represent the fluid design of the letters D C D
DeVry University s Keller Graduate School of Management Brand Guidelines
DeVry University s Keller Graduate School of Management Brand Guidelines Keller Brand Guidelines Contents Branding Keller 1 Introduction 4 Logo 5 Background Art 7 Background Art with the Keller logo 15
Milano Design Week 8 13 Aprile Official Circuit of zona Tortona Savona Communications Plan
Milano Design Week 8 13 Aprile Official Circuit of zona Tortona Savona Communications Plan Tortona Around Design The new Fuorisalone Design Week at the Zona Tortona-Savona Tortona Around Design is a communications
RESEARCH. A Survey of Neighborhood Quality of Life, Safety, and Services
RESEARCH A Survey of Neighborhood Quality of Life, Safety, and Services author year acknowledgements Suvi Hynynen Research Associate Center for Court Innovation 2011 The author wishes to thank the members
b e st p r actices A Model Intervention for Young Victims and Witnesses of Violence and Abuse
b e st p r actices A Model Intervention for Young Victims and Witnesses of Violence and Abuse author year acknowledgements Amy Pumo, L.C.S.W Director, Child & Adolescent Witness Support Program 2010 The
BRAND: Visual Guide V.3
BRAND: Visual Guide V.3 Brand Visual Guide 2 Table of Contents 3 4 5 6 7 11 14 15 16 17 18 20 22 25 28 29 Our Brand Brand Personality Design Approach Logo Logo Usage and Variations Fonts for University
Inventory Planning Methods: The Proper Approach to Inventory Planning
retail consulting Inventory and Planning industry Methods thought! 1 leadership Inventory Planning Methods: The Proper Approach to Inventory Planning! Inventory Planning Methods! 2 Merchandise planning
Visual Design. Anastasia Kuzminykh
Visual Design Anastasia Kuzminykh Why discuss visual design? You need to present the elements of your interface to the user! User needs to know: What can I do in this interface? Where is? What is expected
Film4 Off-air Identity Style Guide
Film4 Off-air Identity Style Guide Film4 style guide contents 1. On-air identity style guide 2. Off-air identity style guide 2.1.1 The Logo 2.1.2 Logo keyline 2.1.3 Logo position 2.1.4 Isolation area 2.1.5
There s always a way to do it better than good
There s always a way to do it better than good H&D GmbH Unternehmensberatung trend internetagentur südtirol WEBDESIGN DIVERSE PROJEKTE CORPORATE DESIGN KLASSISCHE WERBUNG PRINT DESIGN WEB DESIGN ONLINE
Corporate Identity GUIDELINES
Corporate Identity GUIDELINES August 2010 2 Editorial The WAPES Strategic Action Plan 2007-2009, approved at the Managing Board meeting in Mexico (Nov 2006) and by the Executive Committee (Feb 2007), allowed
Bureau of Justice Assistance U.S. Department of Justice. Drugs, Courts and Community Justice
Bureau of Justice Assistance U.S. Department of Justice Drugs, Courts and Community Justice author year about this publication Aubrey Fox Director, Special Projects Center for Court Innovation 2010 This
No 1 NYU IDENTITY LOGO BASICS
No 1 NYU IDENTITY LOGO BASICS 470,000ALUMNI 48,000STUDENTS 9,000 EMPLOYEES 3,100 FULL-TIME FACULTY 2,500 COURSES OFFERED 130COUNTRIES Represented 18SCHOOLS 11 STUDY AWAY SITES 3DEGREE GRANTING CAMPUSES