ASK EDUCATION. always moving [you] forward. Together. A passion for hair

Transcription

1 ASK EDUCATION 2015 always moving [you] forward Together. A passion for hair

2 Schwarzkopf Professional ASK Education Programme 2015 Education is the key to happiness! It s not surprising that hairdressing is frequently named as one of the happiest professions in the world. It is without doubt THE most creative, rewarding and inspiring industry you could have the pleasure of working in. No two days are the same, with clients presenting us with an assortment of problems, styling dilemmas or colouring issues before asking us to make them feel beautiful again. And we do! But only due to our commitment, desire and eagerness to learn and better ourselves. I don t know of any other industry that embraces education in the way we do. We are not embarrassed to admit our shortfalls. Instead we embrace them, pick up our scissors, brushes or products and learn to be even better than before. Which is why I know you will enjoy Schwarzkopf Professional s 2015 Education Programme that s fi lled from cover-to-cover with inspiring, challenging and, most importantly, enjoyable courses to enhance your creativity, your salon s profi t potential and move your career forward. We ve introduced an array of new courses to stretch your expertise such as our High Power Browns seminar that introduces IGORA s easy one-step to ultimate browns colouring innovation. You can also discover the latest trend-based looks and get hands-on experience with our new Essential Looks seminars. Or why not try a bespoke in-salon course tailored to your team s specifi c educational needs? And thanks to our new Apps and regular ASK blogs, education is no longer restricted to the classroom. You can now get instant education wherever and whenever you want. Stephen McDowell Head of Education Schwarzkopf Professional Whichever route you take, I know you will learn as individuals, share as teams and grow into stronger, sharper salons that delight in working in THE most enjoyable profession in the world! 2

3 Discover your local Schwarzkopf Professional Academy With nearly 80 ASK International Academies and Studios around the world, we re able to provide you with the most convenient, inspiring and motivational education in town! We have all the tools, experience and experts on hand to help you and your team make a real difference to your salon s success! Together, we can unlock potential and shape your future! How to book a seminar: Meet your team Dedicated to education and dedicated to you. Your ASK Managers are here to ensure you achieve your educational goals. 1 Select the course/s and phone the ASK Academy on: Check the course availability with the Academy Course Booking Agent and reserve a place/s. Confirm method of payment. 3 ACADEMY ADDRESS Schwarzkopf ASK Education Academy Seymour Place W1H 2EH ACADEMY TEL: ACADEMY askacademy@henkel.com A confirmation will be sent four weeks prior to course start date. All payments should be made no later than two weeks prior to course commencing. NB Schwarzkopf reserves the right to cancel without repercussions up to 2 weeks prior to course commencing. 3

4 Schwarzkopf Professional ASK Education Programme 2015 Inspiring Discovering the right Schwarzkopf education course for you or your colleagues has never been easier! Simply decide which skills you want to perfect? We ve split them into five colour-coded categories ranging from Business to Essential Skills. Essential Skills Improve your practical skill set and knowledge at every level education always moving [you] forward $ Business Maximise and exploit your full business potential Consultation Develop commercial salon services to maximise revenue Essential Looks Break the rules and push the boundaries to create tomorrow s trends Creativity Enhance your technical skills, vision and creative ability 4

5 Focused to your key needs TOP Imagination is your only limit EXPERT Pushes the limits of creative expression ADVANCED Will raise your professional standards Courses designed to meet everyone s needs ESSENTIAL Product knowledge and skills to improve your service level Everyone s skill level is different, so we ve devised our courses to suit various skill levels. And don t forget, your knowledge in one of our categories may be classed as Expert whilst in another you may be Essential. So, pick the skill level that best suits you, then work your way up the education ladder. 5

6 Schwarzkopf Professional ASK Education Programme 2015 Education at your fingertips! Expand your knowledge and develop your skills 24/7 with Schwarzkopf Professional s vast array of Apps, blogs and online videos! Whether you re at home, on the train or simply between clients, you can quickly download all our latest tips, advice and ideas via your smart phone, tablet or computer! Learning has never been so easy! Apps Gallery Download our amazing Apps Hair Expert App Online client consultation for hair/scalp Personalised product prescription Consumer-friendly product advice Product videos Create a product history for each client Essential Looks App Latest trends displayed on your ipad 3 NEW Essential Looks trend directions Includes NEW cut and colour techniques 360 cut, colour and style consultation Latest news from the catwalk 6

7 search discover learn ASK Education Blog Have you visited our blog yet? We discuss everything from client retention and scalp analysis to advice on holding the perfect photo shoot! The blogs are really informative, quick and easy to read plus many contain videos with brilliant hands-on advice! What you are waiting for? Simply visit and select the Education tab. House of Colour App Developed by colourists for colourists Detailed client consultation Suggests the perfect formula for each client Create an online client history Quick access to Essential Looks ASK Academy App Contains details on all national and international courses Search by skill type and level Up-to-date information on course availability Meet the Academy team Videos and future trend inspirations QR code available January

8 Schwarzkopf Professional ASK Education Programme 2015 Learn from the very best! Schwarzkopf Professional s team of Global and National Ambassadors are guaranteed to inspire, motivate and energise you! Each one has a wealth of knowledge, experience and practical skills that will help you in all aspects of your hairdressing career. Global Ambassadors CREATIVE Ambassador COLOUR Ambassador Tyler Johnston As one of our industry s most sought-after session stylists, Tyler has created stunning seasonal collections as well as TV commercials and shoots with internationally renowned fashion magazines. He also has an impressive list of private celebrity clients ranging from David and Victoria Beckham to Cate Blanchett and Lily Allen. Lesley Jennison Having started her career as a colourist in a renowned Academy, Lesley spent 18 years travelling the globe working on fashion shows for the likes of John Richmond, Raf Simons and Alexander McQueen. She also assisted with key advertising campaigns and become an inspirational lecturer. Today she s based at realhair salon in where she tends to the colour of high-profi le clientele such as Gwyneth Paltrow and Elle Macpherson. BUSINESS Ambassador Antony Whitaker A multi awardwinning hairdresser, businessman, educator, author and motivator, Antony Whitaker has been at the cutting-edge of hairdressing and business education for over three decades. His past accolades include the Australian Hairdresser of the Year and Grand Trophy of the Professional Press Association as well as awards in marketing, salon design, photography and education. 8

9 International Ambassadors Mahogany Artistic Team Neil Atkinson, Colin Greaney, Antony Licata, Paul Jamieson & Tai Walker National Ambassadors Tim Scott-Wright Gary Taylor Andrew Smith John Gilespie Paul Meekin Charlie Taylor Suzie McGill Kevin Kahan 9

10 Schwarzkopf Professional ASK Education Programme 2015 Consultation Excellent customer service can really enhance your salon s reputation and expand your business! So take a fresh look at your salon s consultation and diagnosis skills and ensure your team can offer bespoke treatments, services and home care regimes to make clients feel extra special. 10

11 CONSULTATION Happy clients are repeat clients! 11

12 Schwarzkopf Professional ASK Education Programme 2015 listen perfect tailor ESSENTIAL World of Igora ESSENTIAL Speed Date with Colour Open up new creative colour possibilities with this introduction to Schwarzkopf Professional s incredible IGORA Colour assortment. Designed to increase and deepen your understanding of Schwarzkopf s premium colour you will leave this seminar fully equipped to work with IGORA in your salon. Want options for all colour clients? Then this seminar will ensure you and your clients fall in love with IGORA Colour 10 the fi rst professional permanent colour in just 10 minutes! Grow your revenue through new service, quick techniques and amazing results whilst ensuring the same quality colour IGORA is renowned for. 1 day 60 / 60 1 day 60 2nd February 26th May 1st September Glasgow 14th September 7th September Glasgow 9th March 14th September Belfast 23rd March Dublin 8th June 12

13 CONSULTATION ADVANCED Colour Free From... For clients who want colour without the chemicals, make sure you come along to this seminar to unlock the full potential of ammonia-free colour. You ll leave with in-depth expertise on each product, the art of consultation, diagnosis and personalised maintenance to ensure your salon becomes a key destination for ammonia-free colour devotees. 1 day 60 3rd February 22nd September 13

14 Schwarzkopf Professional ASK Education Programme 2015 listen perfect tailor ADVANCED Colour Expert Covering everything from natural pigmentation and coarse, porous hair to colour correction and lengthening the life of fragile colours, this intensive colour course will provide you with a fundamental knowledge of Schwarzkopf Professional s colour ranges. 2 days 200 / 200 Dublin 20th - 21st April 21st - 22nd September 21st - 22nd September 14

15 CONSULTATION ADVANCED Salon Ready For stylists who have recently made it to the salon fl oor, or are nearly ready to make the leap from assistant to stylist, make sure you take a place on this fi nishing school course. Join Charlie Taylor for three days, polishing your skills to perfection. Charlie will take you through the fi ner details of cutting, retailing, time management and managing your column. Whether you re trying to build business, or want to feel completely confi dent before taking to the fl oor, you ll be sure to leave the course salon ready. EXPERT Colour Specialist Colour specialist represents the pinnacle in colour education; take an in-depth journey into Schwarzkopf Professional colour portfolio, covering philosophy and interpretation of colour on Igora, BlondMe and Essensity. The focus will be on theory, colour selection and advanced application methods. Not only will there be classroom learning but also practical hands on experience giving you the opportunity to be coached and guided by our experienced educators. For senior stylist s or Technicians of colour, this course will transform your career and enhance your future with the brands. 3 days days nd March (day 1) 26th May (day 2) 14th July (day 3) Course 1 13th - 14th April 11th - 12th May 15th - 17th June Course 2 15th - 16th September 27th - 28th October 24th - 26th November 15

16 Schwarzkopf Professional ASK Education Programme 2015 listen perfect tailor ESSENTIAL High Power Browns Don t let the blondes have all the fun, embrace the rich deep tones and pigments of the new Igora Royal High Power Browns range. This course will see you creating fashion-based shades even on the hardest of dark bases and without the need to pre-lighten. 1 day 60 / 60 Glasgow Belfast Dublin 16th February 13th July 2nd March 9th March 11th May 16

17 CONSULTATION 17

18 Schwarzkopf Professional ASK Education Programme 2015 ESSENTIAL BlondMe Perfection EXPERT BlondMe Zenith There is no such thing as just a blonde client and each of these customers wants something different. With so many variations, fi nding exactly the right blonde tone for each client takes insight, expertise and knowledge. This BlondMe seminar gives you all you need to create the perfect shade for every client, with theory and a practical workshop to help you master the essentials of consultation and responsive diagnosis, so you can create bespoke colours for every customer. As well as being your biggest colour service in the salon, the colours you create on your blonde clients can also be the most dynamic and creative of all. If you have passion for greater creativity, this seminar is sure to make you the resident blonde expert in your salon. The multi-dimensional experience includes BlondMe live demos and practical workshops designed to deepen your understanding and refi ne your techniques so you can take your blonde services to new heights. 1 day 120 / day 170 8th June 5th October 27th July 26th October Glasgow 15th June Belfast 29th June Dublin 20th July 18

19 CONSULTATION listen perfect tailor 19

20 Schwarzkopf Professional ASK Education Programme

21 listen perfect tailor CONSULTATION TOP Royal Master Academy For the gold standard in colour education, look no further than the Royal Master Academy. Innovative in its holistic approach to acquiring colour knowledge, you ll become absorbed in the IGORA Royal system, learning everything from the philosophy and interpretation of the colours, to selecting the right shades and advanced techniques in application. With emphasis on giving you practical, hands-on experience, you will have the opportunity to be coached and guided by our experts. Since translating colour into fashion looks is important, this course will demonstrate how to turn these ideas into wearable styles to suit each client s appearance, personality and lifestyle. Come on a colour journey with our experts and be inspired and challenged, whilst growing your colour business. 12 days 1800 Course 1: Course 2: Glasgow 26th - 27th Jan 2nd - 3rd March 16th - 17th February 30th - 31st March 5th - 6th May 13th - 14th April 8th - 10th June 27th - 29th July 13th - 15th July 7th - 9th Sept 19th - 21st October 12th - 14th October 28th - 29th Sept 16th - 17th November 9th - 10th November 21

22 Schwarzkopf Professional ASK Education Programme 2015 listen perfect tailor ESSENTIAL BC Hair Therapist As the expert, clients will always turn to you for haircare advice. By becoming a BC Hair Care Specialist, you ll learn all about the products to quickly and confi dentially prescribe the perfect salon solution and home hair care regime for each client. Not only that, but learn the art of giving sensational head massages for the ultimate in client pampering, whilst helping to improve the health and wellbeing of hair and scalp. ADVANCED BC Hair Perfection at Home How effective is your retail display in the salon? Take this one day seminar and learn how to create an attractive and inspiring retail area that encourages clients to shop with confi dence. Covering everything from client consultation and product prescription to the importance of retail merchandising, you ll leave this course learning how to attract new clients and boost your retail sales. 1 day 60 / 60 1 day 130 / 130 Glasgow Dublin Belfast 10th March 14th September 8th June 16th March 13th April Dublin Belfast 19th May 6th October 15th June 19th October 22

23 CONSULTATION ADVANCED OSiS Styling Booth Look & Learn For those style conscious clients, you need products that break the rules and forget limitations! With a hands-on approach to all the latest OSiS products, this seminar will teach you how to give an inspiring, fashion forward styling consultation with the latest retail and merchandising tips for your salon. ½ day 60 / 60 Glasgow Dublin 2nd November 16th November 9th November 23

24 Schwarzkopf Professional ASK Education Programme 2015 Creativity Get today s hottest ideas and tomorrow s creative skills! With hints and tips on cut, colour, styling and finishing, our trainers guarantee you ll have all the practical skills and theoretical know-how at your fingertips! 24

25 CREATIVITY The Best hairdressers never stop learning! 25

26 Schwarzkopf Professional ASK Education Programme 2015 vision inspiration creation TOP Innovative Colour TOP Creative Cutting Colour is key when it comes to expressing artistry and adding the fi nal touch to any haircut, so make sure you don t miss out on this one day intensive course to harness your skills and create endless possibilities. With direct access to a visionary Schwarzkopf guest artist, this is a rare opportunity to step outside the boundaries of commercial salon work and let your inner artist run free. Inspirational demonstrations and guided work sessions will shift your colour compass to a more rewarding heading and help you discover new worlds. 1 day 275 Moving away from traditional work and discovering your inner creativity. This course is all about taking you out of your comfort zone and leaping into the unknown. This one day course taught by an award winning guest artist will inspire you to get creative. Learn new hints and tips to make you cutting style more impactful! 1 day th April 1st June 14th September 13th April 21st September 26

27 CREATIVITY 27

28 Schwarzkopf Professional ASK Education Programme 2015 vision inspiration creation 28

29 CREATIVITY TOP The Latest Collection by Mahogany Hairdressing With world-renowned experts at Mahogany hairdressing leading this course, don t miss the opportunity to learn from the masters of the craft of hairdressing in all of its forms. Split over two days, the Mahogany team provide you with an array of colouring and cutting techniques that promise to take your salon to a whole new level. Day one will consist of a breathtaking and inspirational Look and Learn session, while day two brings a cutting and colouring work session,* learning how to recreate Mahogany s current collection looks. *Workshop will be on mannequin heads. 2 days 450 3rd & 4th November 29

30 Schwarzkopf Professional ASK Education Programme 2015 EXPERT Salon Creative: Celebrity Looks With clients coming into the salon daily showing the latest celebrity look as inspiration, make sure you re at the top of the style stakes with this exciting creative session. This fast and fabulous celebrity hairdressing session will look at the must-have A-list styles of the moment and show how to recreate them in the salon using mood boards, demonstrations and practical elements.* A fun and inspiring day, the course will focus on everything from short and chic to long and glamorous, promising to deliver your clients the looks they love. *Workshop will be on mannequin heads. vision inspiration creation 1 day 200 9th March 26th October 30

31 CREATIVITY EXPERT Barber Buzz With master barber extraordinaire Paul Meekin heading up this course, modern men s hairdressing is brought into the limelight. Through detailed demonstrations and practical work sessions,* this course delivers all the techniques required to captivate the imagination of your male customers. Focusing on classic barbering techniques such as scissor-over-comb and clipper work as well as fashion applications for more advanced cutting skills, this course also centres on [3D] MEN care and styling range. Men s hairdressing is a not-to-be-missed commercial opportunity that should be a part of every salon s repertoire, so make sure you put this date in the diary and become a male expert in your area. *Workshop will be on mannequin heads & live models. ADVANCED Precision Cutting Thinking about taking the leap from traditional work into creative hairdressing but don t know where to start?* This can be a challenging step, so enhance your skills with the latest techniques from creating the perfect graduation, to disconnection and precise layering and watch your confi dence grow! Expert educators will provide real skill transfer and guidance to assist you as you take the next step in your career and build up your artistic portfolio. *Workshop will be on mannequin heads & live models. 2 days 1 day / days th - 16th June 26th - 28th January 29th June - 1st July 9th - 10th November Belfast 18th May Dublin 6th July 31

32 Schwarzkopf Professional ASK Education Programme 2015 Essential Looks The fashion world never stands still and nor should you! Learn how to capture the latest runway trends and transform them into fashionable high street styles. 32

33 ESSENTIAL LOOKS Tomorrow s hair trends available today! 33

34 Schwarzkopf Professional ASK Education Programme

35 fast-paced style inspiration ESSENTIAL LOOKS TOP Essential Looks Look & Learn/ Hands-on The catwalk inspires the styles that predict the future of fashion so make sure you re ahead of the game! Essential Looks is Schwarzkopf s take on the catwalk looks that are enjoying a fabulous fashion moment. Connecting you with a gifted guest artist that will translate Essential Looks trends into technique and skill; inspiring you to hone your talents and use your newly found knowledge to fi nd your own trend driven creative voice in your work. The perfect way to stay on top of current trends and give you a reputation as a fashion-focused, trend aware hair stylist or colourist. This Essential Looks workshop* will help you gain insight into each key trend with step-by-steps and a hands-on session to transform these styles into wearable salon looks. *Workshop will be on mannequin heads. 1 day 200 Belfast Dublin 31st March 15th September 16th March 28th September 27th April 5th October 35

36 Schwarzkopf Professional ASK Education Programme 2015 Essential Skills The key to being a great haidresser or colourist is understanding the basics and having a passion to learn! Let us show you the basics and enhance your knowledge of trends, techniques and technical skills. 36

37 ESSENTIAL SKILLS Get the basics right and the rest is easy! 37

38 Schwarzkopf Professional ASK Education Programme 2015 ESSENTIAL Essential Skills Cut & Colour Foundation Strengthen and perfect your core cutting skills on a variety of lengths and shapes, whilst learning the foundation skills to the art of colour application and placement with your essential workbook and glossary provided to help support your learning and knowledge. Using the full range of Schwarzkopf Professional styling and fi nishing products, this course encourages newcomers and career returnees to immerse themselves in three days of vital hairdressing education. With demonstrations, guided work sessions* and confi dence building tuition you will leave the course with a solid career launch-pad. *Workshop will be on mannequin heads. 3 days th -18th February 20th - 22nd July 38

39 ESSENTIAL SKILLS ESSENTIAL Essential Skills Cut & Colour Classic A pure and simple hairdressing course focusing on the classic cutting skills of graduation and round layers, as well as complementary fi rst-class coaching of colouring techniques. With motivational demonstrations and guided work sessions* to provide an outstanding core-skill start to any career, this 360 degree course will also help you to get to know the styling and fi nishing ranges Schwarzkopf Professional styling products. *Workshop will be on mannequin heads & live models. 3 days 300 ADVANCED Essential Skills Cut & Colour Advanced With a focus on strengthening and perfecting basic cut and colour skills, this course also takes advance cutting and colouring techniques from Essential Looks, making this the perfect platform which allows newcomers and career returnees to immerse themselves in two days of creative education. Demonstrations, guided work sessions* and confi dence building tuition will provide the best place from which to launch a solid career, whilst also looking at creating the perfect fi nish with Schwarzkopf Professional styling products. *Workshop will be on mannequin heads & live models. 2 days th - 29th April 28th - 30th September 22nd - 23rd June 23rd - 24th November 39

40 Schwarzkopf Professional ASK Education Programme 2015 inspiring creative techniques ESSENTIAL Essential Skills Styling ESSENTIAL Essential Skills Dressing This Essential Styling course* will bring you back to the basics, fi ne tune your skills and help you become a complete, confi dent and competent hairdresser. This course will focus on wrap drying; straightening with irons for a silky smooth fi nish; and creating waves with curling irons, hairdryer and fi ngers to get the ultimate fullness and volume from hair. *Workshop will be on mannequin heads. An engaging step by step seminar will see you creating the perfect ponytail, beautiful buns, and the most chic of chignons, and a simple but stunning braid.* Once you have completed this course, you will be ready to move onto our Advanced Dressing techniques course. *Workshop will be on mannequin heads. 2 days days th - 18th February 14th - 15th April 40

41 ESSENTIAL SKILLS 41

42 Schwarzkopf Professional ASK Education Programme 2015 ADVANCED Essential Skills Advanced Dressing This Advanced Dressing seminar is a natural progression to complete your transformation to your very own salon style guru!* During these two days you will take the basics of dressing and learn the all of the tricks to create the perfect ponytail loop, the tantalising tricorne, the show stopping beret, a beautifully braided headband and the chic textured twist. *Workshop will be on mannequin heads. 2 days th - 15th July 42

43 ESSENTIAL SKILLS inspiring creative techniques 43

44 Schwarzkopf Professional ASK Education Programme 2015 Business A successful salon needs more than just great hairdressing skills. So enhance your business skills and learn everything there is to know about team building and staff retention, to financial management, marketing strategies and client insights. Salon success has never been easier! 44

45 BUSINESS To get ahead in hair, you need a head for business 45

46 Schwarzkopf Professional ASK Education Programme 2015 transform develop grow TOP ASK Business Bootcamp This four day course is led by salon business consultant Antony Whitaker and is designed as an intensive session in order to improve your business. Topics that will be covered on this four day course will include money, management, marketing and team building. From knowing how and when is the best way to pay your staff, to defi ning your U.S.P. and discovering what is needed to motivate your team and build a culture of excellence, this boot camp is the ideal way to ensure your salon is as successful as possible. On completion of this course you can join our boot camp community and become a part of a new and exciting business network. 4 days 1180 Course 1 21st - 22nd April 1st - 2nd June Course 2 28th - 29th September 26th - 27th October 46

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48 Schwarzkopf Professional ASK Education Programme 2015 ADVANCED Law Review: The Inside Story ADVANCED Digital Marketing If you employ staff then you need to ensure that you are always up-to-date, compliant and understand the legislation that governs the employment of others. Spend the day with our experts to ensure that you have the systems in place to provide a professional working environment. Topics to be included in this one day course will be: recruitment, apprenticeships, contract of employment, absenteeism, holiday and holiday pay, dismissal, and whats new in 2015! This course is essential and will support you in running your business in the most effi cient way possible, whilst adhering to the laws that are there to protect both employees and employers. Marketing your salon s products and services across various digital channels is essential to help reach your target market. In today s fast paced world, getting the message across online is one of the most important ways to connect with your existing and potential clients. There are so many ways to market digitally, so you cannot afford to not be informed of the various digital marketing mediums from Apps, and social media to S.E.O, adwords and Q.R. codes. Make sure you stay up-to-date and understand how to utilise these digital marketing tools to grow your business. 1 day day 200 9th November 6th July 48

49 BUSINESS transform develop grow 49

50 Schwarzkopf Professional ASK Education Programme 2015 transform develop grow ESSENTIAL Customer Service Customer service is what ensures your clients are regularly returning to the salon. However, it s importance is often overlooked even though it can make or break your business. This seminar focuses on your complete salon team, from the moment a customer fi rst arrives in the salon until they leave. To improve your business and establish your competitive advantage over other salons, customer service is key. ADVANCED Retail Remedy This course is designed to help fully hone your business skills in order to gain a new perspective on your salon services and retail business. The course will cover, in-depth consultation, buying signals, knowing your products and knowing your customer. Our experienced educator has proven experience of helping to increase treatment sales by up to 80% and selling a minimum of four products every day! This course is a must if you want to increase your bottom line and learn the secrets to retail success. 1 day day rd March 20th July 27th April 26th October 50

51 BUSINESS ADVANCED Team Dynamics The success or failure of any business depends entirely on team performance. The personalities, skills set, attitudes, willingness to contribute and levels of performance vary enormously from receptionist, stylist, technician to assistant. Only when all of these areas pull together and cooperate does success become a given. How are you leading your team? What are the key elements you need to master in order to form, grow & develop your team to consistently achieve professional success and leave behind the bickering? Learn the team essentials and deep level leadership communication skills on this enlightening one day course. 1 day th May 2nd November 51

52 Schwarzkopf Professional ASK Education Programme 2015 ASK Education 52

53 on your salon s doorstep! We strive to be the perfect partner for every Schwarzkopf Professional hairdresser. Which is why we offer key clients an in-salon training programme tailored to their needs*. Courses vary from salon-to-salon but could include any of the following: Refresher session on all Schwarzkopf Professional core products Demonstrations of the latest product technologies In-salon colour training Review of the coming season s colour trends In-depth look at the latest style innovations Advice on client consultations How to create a product regime for a client to follow at home *Contact you local Academy or Sales Representative for more details. 53

54 Schwarzkopf Professional ASK Education Programme 2015 Education can make a real difference Schwarzkopf Professional s ASK Education has a unique ability of captivating, inspiring and motivating those with a passion for hairdressing. But for some, it can prove to be a real lifeline and the first step towards a professional career. That s why Schwarzkopf Professional set-up its own offi cial social initiative called Shaping Futures. Working alongside SOS Children s Villages and other non-profi t organisations, more than 200 Schwarzkopf Professional volunteers have helped train disadvantaged young people around the world. So far this year we have trained more than 1,000 young adults in 20 countries. They arrived from diffi cult social backgrounds but left equipped with the skills and support they needed to improve their life via the power of hairdressing. Perhaps you could join our many Schwarzkopf Professional volunteers and help shape a future? always moving [our industry] forward Find out more: /shaping_futures 54

55 Make a donation To make a donation of 5 Text: SHAPE37 to The donation will be added to your next phone bill, plus your standard network text charge. 100% of your donation will go to Giving Works Shaping Futures Foundation. Registered No Please note that you cannot donate using this service from a Channel Islands, Isle of Man mobile or outside of the UK. With your help, we intend to build on this year-on-year. 55

56 always moving [education] forward