CommuniGator. Hosted v On Premise

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1 CommuniGator Hosted v On Premise

2 CommuniGator installation vs a Hosted Marketing Platform For many companies, is deeply entwined with many other aspects and components within the organisation, including finance, marketing, sales, customer support, and human resources (to name a few!). It s vital you find the right solution that supports all aspects, this can often be a tricky task when there s a host of people all wanting their voice to be heard. At CommuniGator we understand that one size doesn t fit all. Therefore we give you two options when investing in the software. Hosted, and on premise. Hosted is when we manage the system for you, whereas on premise we install the software into your own environment so you can manage it in-house. Want to know a little more? Don t worry we ll offer a hand in making the big decision 2 CommuniGator Hosted vs On Premise

3 CommuniGator Hosted The most popular deployment method for our platform is to host the software in our own data centre environment. We have an optimised sending infrastructure including whitelisting, authentication to maximise your delivery rate and the ability to send mass quicker than standard SMTPs will allow. CommuniGator has ongoing relationships with ISPs and we carefully monitor SPAM complaints and blacklists. Let us take care of the deliverability issues, leaving you with the time to develop your marketing strategy. We offer complete end-user control and a range of functionality in our marketing solutions to fulfil your campaign requirements easily and effectively. To help maintain your identity, we will typically take an allocated domain or subdomain from you to utilise as your sending identity for marketing.companyname.com. This is then used to formulate the sender address that your s will originate from, as well as the URL for links contained within your HTML design. As well as helping to build the trust level of your recipients, this is also a key part of the whitelisting and reputation building process that we will undertake on your behalf. Our rental pricing plan is designed to help to ease pressures on capital expenditure and allow you to pay for your marketing solution on a monthly basis. The fee payable is calculated as a function of the planned annual volume and the level of sophistication that you need from your campaigns. ADVANTAGES No software to install access via web interface No hardware or bandwidth requirements Reduction of upfront expense Deliverability issues managed for you Corporate identity is preserved by our domain mapping service Telephone and support Full maintenance and instant access to the latest product upgrades Access to marketing best practice knowledge Guaranteed service levels CommuniGator Ltd 3

4 THE COMMUNIGATOR STARTER PACK All of our new hosted customers receive our comprehensive Starter Pack. This is designed to get your marketing solution up and running and sending marketing campaigns in the fastest possible way. As well as creating your online instance with your unique login and password, the starter pack covers the creation of your sending identity that you have agreed with your account manager. Once your sending infrastructure is up and running this pack also includes the training needed to ensure you are fully competent with the marketing solution and its range of features. This consists of an initial one day course at our premises in Godalming, followed by 4 x 2 hour training tokens that can be redeemed and content structured as required. The primary objective of the training is to learn everything you need to design, build, test, and send a campaign. The final component is the creation of a set of 3 best practice HTML templates preloaded into your marketing solution to get you started. 4 CommuniGator Hosted vs On Premise

5 CommuniGator On Premise Alternatively, we offer the option to install our Marketing software in your own infrastructure. The CommuniGator platform can be deployed as a proprietary delivery platform with a web browser interface to the software. This solution is ideal for marketers who want complete control of their data, program development and execution. The CommuniGator technology is easy to use and manage, freeing up your time to spend on planning your marketing campaigns. You have complete transparency as to what works, what doesn t and the ability to react quickly and tweak campaigns. There is also no limit on the volume of s you can send, so you do not have to worry about costs getting out of control as your marketing grows in pace and the size of your campaign audiences increases. ADVANTAGES One-off licence fee - low cost year 2 onwards Unlimited volume of sending Full control of the application, the IT infrastructure and responsibility for the deliverables No risk of data security breach Enables prompt response to campaign results Provides control over campaign timing and follow-up Provides full control of internal data Access to marketing best practice knowledge Telephone and support and product upgrades available CommuniGator Ltd 5

6 About CommuniGator CommuniGator is one of the leading marketing automation software providers in the UK. Established in 2005, we ve gone through a period of evolution as the marketing landscape has changed. The core platform functionality caters to marketing with automated welcome series, a HTML editor for designing your s, templates, responsive design, dynamic groups based on behaviour, integration with the leading CRM platforms, an event management suite, robust reporting and so the list goes on. On the marketing automation side we re able to track prospect activity across the web pages they visit on your website and the content they consume and take action against. This means you can build up a really detailed profile of who has done what. To read all the juicy details of what the platform offers and how we can help your business jump on over to our website: Give us a call: +44 (0) This document and it s contents are proprietary to CommuniGator or its licensors. No part of this document may be copied, reproduced or transmitted to any third party in any form without CommuniGator s prior written consent. Our products and services include: MarketingAutomation I GatorMail I GatorLeads I GatorEvents I GatorDocs GatorSurvey I GatorSocial I GatorData I CRM Integration I Managed Services