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1 emarketing There are lots of reasons to shift your e-marketing to Tikit emarketing v6

2 Pause to think whether you can create messages as effortlessly as this. Drag & drop template, form and message builder create branded s without any html skills Creating templates and forms with traditional e-marketing software is usually left to the person in your firm that s a html whizz. If you don t have an html expert, it means getting a third party to do the job. This is time consuming, costly and means that you re left with inflexible templates. Tikit emarketing v6 s new drag & drop functionality means that anyone in your marketing team can put together an template by simply clicking, dragging and dropping. No html skills are required to create professionally branded communications You can create an unlimited number of templates with ease Marketing teams can plan and produce timely communications without relying on external agencies. Responsive design the same on every device Tablets, phones and desktops, we all consume information on a number of different platforms. As a recipient, receiving a marketing that doesn t display properly on your device is frustrating. It warrants an almost instant delete! If your contacts find themselves in this position, then you may just have lost one more potential client. Tikit emarketing v6 has been designed with responsiveness in mind. Makes message creation easier, no need to design different versions one message works across multiple platforms All your templates will be fully responsive at the click of a mouse Litmus integration tests s across different platforms to give confidence that your clients will see what you intended (whilst assessing susceptibility to spam filters). One-stop browser-based application everything you need in one, central location Tikit emarketing v6 is available through the web browser on your desktop, so everything you need is in one place and can be accessed from anywhere. This means anyone in the firm who is responsible for sending out marketing s will be able to do so wherever they are and whenever they need to, from whatever device they re using.

3 Personalisation recognition builds engagement Tikit emarketing v6 incorporates drag & drop personalisation, preference driven messages and automatically records a recipients action and response within your CRM system. Preference driven messages ensures recipients only ever get the content they re interested in, or which is relevant to them. They can also where appropriate receive communications in their chosen language Opt-in and opt-out options are easily incorporated, ensuring firms can implement industry best practice, stay on the right side of anti-spam legislation and reduce compliance risk The deliverability of s is enhanced, leading to fewer bounce-backs (when bouncebacks occur, our solution can automatically handle them, in line with best practice) Deep integration with the market s leading CRM application (InterAction). Tikit emarketing is the no.1 e-marketing application used by leading law firms worldwide* Personalised s improve click-through rates by 14%, and conversion rates by 10%. (Source: The Aberdeen Group) *ILTA survey 2014

4 Giving you back control. Control your marketing spend the power to plan ahead Law firms send out thousands or even millions of e-marketing s every year. This can be costly if you re using software that works on a pay per send basis. Tikit s emarketing v6 allows you to send as many or as few s as your strategy dictates. No sending caps or thresholds You re not locked into a volume contract This removes a variable cost from your budget, giving you control to better allocate your resources. Control your templates cut out third parties The intuitive drag and drop functionality in Tikit emarketing v6 not only makes it easy for teams to create s, it saves your firm time and money. Full control over all elements of your brand including colours, styles, logos Firms no longer have the costs, hassle and time penalty of outsourcing template development The staff time cost is reduced because s and newsletters can be created quicker and marketing teams become more productive The risk of inconsistencies in s is reduced and your communications improve, strengthening your brands integrity. Control your brand build trust and leverage your investment Your market presence and the trust of your contacts, relies heavily on your brand. But maintaining your firm s branding is impossible if all your marketing s look like they haven t come from you. Your s will have your chosen url so no more third party references Your contacts recognise your brand immediately and can trust that their data is safe and that the s they re receiving come direct from your firm. Success is within your control - analysis and reports Successful e-marketing is all about finding formulas that work, giving you the response or reaction you want from your contacts. The only way to truly find the right formula, is by measuring and comparing how well contacts engage with, and react to the messages you send them. Tikit emarketing v6 gives you: A simple to use central reporting dashboard that tracks campaign KPIs and ROI, giving firms full visibility on e-marketing performance At a glance market insights (snapshot views of recent campaigns) The power to drill down into reports in as much granularity and detail as you need:

5 As a law firm, marketing is one of the most effective ways of engaging with existing clients, as well as reaching out to new ones. Done well it can strengthen relationships with your key customers, enhance your firm s brand reputation and deliver high ROI. Determine best send times Find out about individual activity Determine best subject lines and most popular content.

6 The smart alternative. Over the last 15 years, hundreds of law firms around the world have come to rely upon Tikit emarketing for all their marketing activity, enabling them to deepen and broaden client relationships. As experts in the industry, we understand that to make marketing work for your firm, it should be something that anyone in your marketing team can do with ease and simplicity. And that s where Tikit s e-marketing solution comes in. The newest release of Tikit emarketing version 6 is our most powerful. It s simple to use, effective, functionally rich and intuitive. It has been developed using our specialist market knowledge gained by serving the requirements of international law firms and the marketing and business development teams that work within them. The result is an advanced browser based, marketing solution that puts users in the driving seat so that they can effortlessly create personalised professionally branded communications at the click of a button. Relevant s drive 18X more revenue than broadcast s (Jupiter Research). Eighteen times more revenue! And leads who are nurtured with targeted content, produce a 20% increase in sales opportunities (Annuitas Group).

7 The system automatically sends out a personalised newsletter, and for both our clients and us that s fantastic! It saves a lot of time, plus our clients are happy because they just receive the content they need and want, and nothing else, and I think that s valuable. Dick van Bokhorst, Head of Corporate Branding and Communications De Brauw Blackstone Westbroek Making e-marketing work for marketers: Gives you the control and flexibility to create branded, high quality, high impact communications No html skills required - the drag & drop message builder means it is simple to create fully branded s Automatically inputs recipients responses to your CRM, gives you real time access to engagement levels and delivers high quality analytics and reports Gives recipients the ability to share/like content on Google +, Facebook, LinkedIn and Twitter. The results are included in the campaign analysis reports. Making e-marketing work for IT: Contact data is never saved on an external server so data security can t be compromised by vendor or third-party failures A roles based security model is used to control what functions a user has access to. Put another way, users only get the tools that they need based on what they have been granted access to Tikit emarketing v6 is a web based application written on html5, meaning that it works on all modern browsers and nothing needs to be installed to the user desktop: This removes a significant amount of IT effort which saves the firm time and resources It also makes upgrades much easier. It has 128-bit AES encryption on all urls. This provides an industry leading level of data security It supports localisation which means multi-national firms can better adapt to their diverse linguistic environments. Making e-marketing work for the firm: Lowers the cost and increases the impact of investments in e-marketing Enhances the firm s reputation by enabling targeted, best practice communications Makes a substantial contribution to deepening and enriching the firm s relationships with its clients Gives your firm a competitive advantage.

8 To find out more, talk to Tikit today: T (Europe) (North America) E About Tikit Tikit is one of the largest suppliers of technology solutions and services to legal and accountancy firms, and is part of BT Group. Tikit s client list totals more than 1,450 firms globally, including 90 of the UK s top 100 law firms, 250 US law firms, 12 of the top 20 European law firms and 18 of the UK s top 50 accountancy firms. Tikit is a complete technology partner offering a broad portfolio that includes software solutions, IT outsourcing, communication, networks and hosting. Tikit develops their own software and has long-standing relationships with other top best-of-breed providers, and they match this expertise with a reputation for excellent customer service. Tikit Ltd 12 Gough Square, London EC4A 3DW 80 Bloor Street West, Suite 1502, Toronto ON DIG/007/0415 Registered in England Copyright Tikit

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