A computer named Watson Towards Cognitive Computing

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1 A computer named Watson Towards Cognitive Computing January 13th, 2015

2 Introduction Speaker ir. Eric Derksen Technical Adviser Consultants and System Integrators Watson Ambassador IBM Nederland BV Johan Huizingalaan VH Amsterdam Mobile:

3 The Megatrends Cloud Mobile Social Analytics

4 4

5 Every day consumers and businesses produce 2.5 Exabytes (1018) of data 80% bytes

6

7

8 We are in the third Era of Computing

9 February 14th 2011

10

11 Let s play Jeopardy! Category: Commercials with Verbs IBM: " Apple: " different" Category: The Internet The animal for which this computer program is named is actually a red panda. Category: Toy Brands In 1966 this company produced 706 million elements of its product; in 2011, it produced 36 billion. Categorie: Ontdekking van de Wereld In Mei 1898 vierde Portugal de 400ste verjaardag van de aankomst van deze ontdekkingsreiziger in India. Categorie: Nummer 1 Hits Deze rapper scoorde een grote hit met The Monster en Rihanna.

12 THINK : What makes this different from a Google question? What makes this difficult for a computer? What would you need to resolve these kinds of clues/questions? What makes this different from computer chess?

13 How is this different from a Google search?

14 Ambiguities, puns, synonyms, double meanings, idiom, metaphors, rhymes, I used to be a banker but I lost interest. I shot an elephant in my pajamas. How he got in my pajamas, I'll never know. (Groucho Marx) The army counts on General Eisenhower and General Motors. De gevangene luisterde geboeid naar de rechter. Het meisje bracht haar spaarpot naar de bank Vrouwen weten juist heel goed wanneer mannen buitenspel staan

15 What makes this different from computer chess? Category: Chess (Deep Blue, 1997) A finite and well defined and fenced search space A limited number of moves and situations Based on explicit, disambiguous and singulatory rules

16 How does Watson deliver value?

17 How does Watson deliver value?

18 How does Watson deliver value?

19 How does Watson deliver value?

20 Brief history and future of IBM Watson IBM Research Project (2006 ) Jeopardy! Grand Challenge (Feb 2011) Watson for Healthcare (Aug 2011 ) Watson for Financial Services (Mar 2012 ) Watson Industry Solutions (2012 ) Cross-industry Applications Expansion Commercialization Demonstration R&D

21 Watson Headquarters 51 Astor Place, Manhattan, New York (Silicon Alley) IBM Watson Business Unit: Bring Cognitive Computing to the people Investment of $1B 2000 professionals, $100 M equity investment Incubator for innovation Client Solutions Center Interactive hands-on Design Labs Workshops and Seminars

22 hanging-our-world.html

23 Watson Oncology Advisor

24 US English Only Watson Engagement Advisor Helps organizations to improve their customer service through a dialogued decision-making process. Watson Discovery Advisor Marries both proprietary and external research data within a specific domain. It essentially makes a map of information by reasoning over patterns it sees in content.

25 Watson Developer Cloud APIs, Bluemix, Softlayer The creation of cognitive apps

26 Chef Watson cognitive cooking Scaling creativity and taste sensation Corpus Recipes From different cultures around the world partnership with Bon Appétit Chemical information Interaction between atoms, structures, compositions food pairing Psychophysics How we perceive taste Personal taste profile Result: unique recipes, based on combinations of unprecedented ingredients Application: health, food and nutrition The next frontier in healthcare and lifesciences 26

27 27

28 Thomas J. Watson ( )

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