Transforming Analytics for Cognitive Business
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1 Transforming Analytics for Cognitive Business Alistair Rennie General Manager Solutions, IBM IBM Chief Data Officer Strategy Summit
2 Data fuels innovative offerings 28% of car crashes are weather related with an economic cost of $42B. Octo is lowering this risk by providing a contextual view of driver behavior to consumers and insurers through real-time driver scoring, taking into account external road conditions, weather and traffic. 2 leveraging Octo uses weather data to deliver a more accurate driver score to encourage safe driving 2.2 billion forecast points
3 Data is the basis of competitive advantage Operational efficiency and flexibility are key to competing in the metal fabrication industry. Mueller is driving operational agility by leveraging Watson Analytics to uncover hidden relationships. Insights from call center data are driving marketing best practices and influencing factors that impact production scheduling and deployment. 3 Mueller s marketing and production teams now have the insight to rapidly deploy process improvements 90% reduction in analysis time
4 Analytics is igniting the Insight Economy Until recently, IT value was based on the codification of business logic. Today, IT value is increasingly based on insights derived from the data around us. A new economy emerges, in which insight is the basis for value creation, and ALL roles and industries can now participate.
5 The Analytics market is evolving Business buyers need to be engaged in deeper, more profound ways. They increasingly require selfservice analytics and cloud-based solutions. They need predictive and cognitive capabilities to help them decide what to do first and what to do next.
6 Cognitive understand, reason, learn Predictive predict, decide, act Descriptive discover, report, analyze Cognitive Business is about the Analytics continuum 6
7 The most comprehensive Analytics portfolio Consulting and Services Significant industry, domain and implementation expertise to help every organization succeed with data and analytics Analytics Platform Industry Solutions Watson Internet of Things Insight Cloud Services Full range of analytics and data capabilities using open source innovation for realtime actionable insights Pre-built industry solutions leveraging advanced predictive analytics to deliver transformative insights Cognitive computing systems with the ability to learn, that enhance, scale and accelerate, human expertise A platform designed to build disruptive, data-rich solutions that are secure and intelligent Industry apps and solutions built in partnership with The Weather Company and Twitter that deliver new insights Cloud Data Services Cloud-based experience that enables developers to use the right platform-as-a-service tools for mobile and web app development
8 IBM Analytics Platform, built on Spark, enables clients to infuse insight from data into every decision, interaction and process 8
9 Cloud Data Services: empowering developers to rapidly innovate and build data-rich apps Robust Portfolio A comprehensive suite of data and analytics services that are intuitive and easy to use Integrated Data Services Bluemix provides the platform for developers to move data across the portfolio, with the push of a button Deployment Flexibility Industry-leading support for hybrid deployments and pay-as-you-go flexibility Open by design Sharing code on common open platforms invites developers to customize and extend their work 9
10 20 new Industry Analytics Solutions Banking Wealth Management Financial Markets! Behavior-based Customer insight! Multi-Channel Fraud Analytics! Behavior-based Customer Insight! Trade Compliance Analytics! Regulatory Compliance & Control! AML Monitoring & Analytics Insurance Retail Consumer Products! Behavior-based Customer Insight! Producer Lifecycle & Credential Mgmt! Property & Casualty Claims Fraud! Lift Analytics! Social Merchandising! Social Merchandising Media & Entertainment Telecommunications Energy & Utilities! Behavior-based Audience Insight! Behavior-based Customer Insight! Customer Experience Analytics! Asset Analytics for Transmission & Distribution Automotive Oil & Gas Government! Asset Analytics for Robotics Equipment! Asset Analytics for Rotational Equipment! Threat Intelligence Analysis for National Security & Defense! CopLink for Law Enforcement
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12 Enabling new IoT- based business models We are combining two of the largest, most dynamic data and analytics platforms Tapping into data from billions of collection points To build a Cognitive every connected thing 12
13 Reimagining the Analytics experience with Watson Analytics More than half a million registered users, including nearly 2,500 organizations Data discovery powered by Cognitive Enables the Citizen Analyst 13
14 Delivering new value for our clients Globo TV 14
15 Data IBM Building a best-of-breed talent program to accelerate competitive data science skills
16 The role of the CDO Don t just be a curator, be a visionary Disrupt Build partnerships Transform roles that define your industry 16
17 Thank you. 17
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