The Big Data Revolution: welcome to the Cognitive Era.

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1 The Big Data Revolution: welcome to the Cognitive Era. Yves Eychenne, Cloud Advisor, IBM 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION

2 Agenda Big Data and Cloud An Open Innovation Revolution Cloud Standards Customer Council From Big Data to the Cognitive Era IBM Watson Watson Developer Cloud

3 1.2 Trillion searches A growing Interconnected and Instrumented World 500+ Million users posting 55 Million tweets every day 30 billion RFID tags today (1.3B in 2005) 4.6 billion camera phones world wide 1+ Billion active users spending 700 Million minutes per month 76 million smart meters in M by s of millions of GPS enabled devices sold annually 2+ billion people on the Web by end

4 Cloud is becoming the home of Analytics, Big Data and Cognitive systems Cloud 1.0 Cloud 2.0 Cloud 3.0 Capex Reduction DevOps, Agility Industry Transformation Cognitive Era Data originates in Cloud Big Data workloads create high east-west datacenter traffic and often require large, low latency storage Security and Compliance are becoming paramount Challenge 1 Challenge 2 Challenge 3 CXO Data Scientist Industry Analytics Cloud Business Analyst CR ~200:1 AR AR S S ~40:1 S ~5:1 S S S CR AR S S AR S S S Fragmented and complex security controls Sophisticated threats and attackers Increased attack surface due to agile and composable systems A A A A A A A A A A A A 4

5 Open Innovation Revolution: Open Source. Open Governance. Memory centric. Real-time. Containers. Scripts. Apache Spark is an open source cluster computing framework with inmemory primitives to significantly outperform Hadoop deployments IBM has significant interests in Spark and has pledged 3.5k researchers to work related projects & education for 1m data scientists. Additionally, IBM plans to donate its SystemML machine learning to Spark. Top Initiatives Complete the donation of SystemML as OSS Spark as a Service on Bluemix Establish the Spark Technology Center Cloud Business Apps OAut h Digital Innovation Platform World Class Cloud Infrastructure 5

6 Big Data value is about use cases, not just technologies. Cloud Standards Customer Council Fraud and Identity Theft Scenarios Access control User access Real time events Report & share insight Decide & take action New data added Verify & normalize Discover, align & analyze Transform & deliver 6 6

7 Cloud Customer Architecture for Big Data & Analytics Mapper on IBM Bluemix PaaS 7 7

8 Agenda Big Data and Cloud An Open Innovation Revolution Cloud Standards Customer Council From Big Data to the Cognitive Era IBM Watson Watson Developer Cloud

9 Context Specific Usage Beyond Big Data Cognitive systems Insights drives the business value Learning Optimization Natural Language Reasoning Statistical Analysis Forecasting Predictive Modeling Rules - Win on Innovation Standard Reports Ad Hoc Reports Drilldown Query Alerts - Focus on time to business value through context specific data, methods, workflow. Big Data Platforms ECM RDBMS Information Integration - Focus on cost, speed and scale 9 Natural, Intuitive or Automated Interaction

10 Watson: an example of a Cognitive System Tens of thousands of evidence sources and scores Answer scoring Evidence retrieval Deep evidence scoring Learned models Combine and weigh evidence Multiple interpretations Hundreds of answer sources Primary search Candidate answer generation?! Question Hypothesis and Inquiry analysis Decomposition Hypothesis generation evidence scoring Synthesis Final confidence merging and ranking Answer 10

11 Watson: Health Generates and Evaluates Watson searches, extracts candidate recommendations scores and ranks decisions Learns and Adapts Decisions being made by leading Physicians feed the engine Understands Natural Language Watson can read and understand millions and millions of documents. Medical Texts Evidence-Based Guidelines Peer-reviewed Articles Clinical records Watson and Me Understands and engages me Learns and improves over time Helps me discover Establishes trust Has endless capacity for insight Operates in a timely fashion

12 Watson Developer Cloud provides developers easy access to expertise via a collection of REST APIs & SDKs 2015 International Business Machines Corporation 12 Ibm.com/WatsonDeveloperCloud Access the site to see the latest additions and updates.

13 The services can be mixed and matched to address pressing use case needs like: Wealth and Information Management CRM (AlchemyLanguage, Concept Expansion, Relationship Extraction, Personality Insights, etc...) Watson Explorer Build a 360 view of all your information Q&A Ask a natural language question about your data: Which portfolio is growing the fastest? Personality Insights- What personality insights can I gain through public articles about ownership? Tradeoff Analytics- Which stocks are affected most by different market information variables. AlchemyLanguagefind people, places, timelines from all major news and financial sites Relationship Extraction- Find new connections between News and investments 2015 International Business Machines Corporation 13

14 Watson Cloud The App Gallery &cm_mc_sid_ =

15 Watson Developer Cloud Enterprise Can I use it? Free access to Bluemix platform for 30 days Free Beta & Experimental services - fixed content Pay-as-you-go GA services after free xxx API Calls/Month (priced individually) Use of custom Content varies by service Custom Content Q&A service 10Gb of data - 10 users; Watson Developer Cloud GA services -- 30% of subscription* Onsite Training - 60 Hours^ Monthly Mentoring - 10 Hours^ *GA services only ^ Additional training/mentoring available International Business Machines Corporation 15

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