Be Happy Promotion and PR. Presentation of the agency

Transcription

1 Be Happy Promotion and PR Presentation of the agency

2 Who we are The Agency Be Happy Promocja i PR was established in May We are a team of experienced consultants with extensive work experience in the media, with the media and in organizing events. The Agency has been successful, among other things, in creating lifestyle and social campaigns and in launching new brands on the Polish market. Our Clients' products have received prestigious awards in plebiscites organized by the media We focus on trust and openness in business relations.

3 Scope of activities Marketing communication Promotional events Consultation in the field of corporate and product PR Creation of PR programmes on the basis of CSR (Corporate Social Responsibility) Preparation and execution of PR strategies Organization of conferences and seminars Creation and production: photo, press, Internet sessions Sponsorship Planning and coordination Preparation of scripts Organizing entertainment Event technical support Catering Art direction Production of promotional materials Event media support Documentation of events - photos, films Ecological workshops

4 Selected projects

5 Promotional and PR campaigns

6 PR and advertising support for THE BODY SHOP. Media relations cooperation with beauty journalists: press releases, packshots, interviews; cooperation with celebrities, cooperation with female bloggers Advertising campaigns: advertorials, contests, press, Internet, Warsaw Metro. Events for journalists: press conferences, press breakfasts, store openings. Social campaigns: Against violence to women with the Women's Rights Foundation, Against child trafficking with Nobody's Children Foundation, Earth Day Wood Positive.

7 PR support in launching JOJO MARSHMALLOW on the market. Media relations cooperation with parenting, cooking, life style, teen, trade media journalists: Press packs for the journalists: press releases, packshots, gifts On-line activities: contests for mums and small children and for youths.

8 PR and advertising support for MOTHERCARE Media relations cooperation with parenting media journalists: press releases, packshots, cooperation with celebrities Advertising campaigns - advertorials, contests, in-store promotions, press and the Internet Events for journalists and customers: store opening with polish star - Anna Dereszowska, organization of the brand's participation in major events addressed to children and parents (for instance, Scandinavian Day on Krakowskie Przedmieście)

9 PR support in launching new Huggies Newborn diapers Media Relations cooperation with parenting media journalists Press packs for the journalists: press releases, packshots, follow-ups Advertising campaign budget planning, contests, press and the Internet Cooperation with celebrities and female bloggers (young mums or pregnant women)

10 PR and advertising support for TOPSHOP Media relations cooperation with fashion stylists and journalists: press releases, packshots, cooperation with female bloggers. Advertising campaigns: advertorials, press, Internet, bloggers In-store events: opening with DODA, anniversary of Topshop, launch of new fashion and make-up lines.

11 PR and advertising support of Italian fashion brands Development of strategy, creation of the brand for the S portofino store and Italian sports fashion brands such as DEHA, Conte of Florence, Chervo, CBY, Execution of media relations activities, advertising campaign in the press, events for stylists and journalists.

12 PR and advertising support for DOROTHY PERKINS Media relations cooperation with fashion stylists and journalists: press releases, packshots, contests Advertising campaigns: advertorials, contests, press, Internet, radio. Events: opening of the first store in Poland, Dorothy Perkins partner of Twój STYL's Woman of the Yea r.

13 PR support of the promotional campaigns of the city of Gdańsk 2 campaigns: "Gdańsk. Take a chance. See for yourself." 2007 "Gdańsk. Life moves on here." 2008 Development of the strategy and organization of support for public relations for the promotional campaign of Gdańsk for the City Council. Cooperation with the Polish and British media. Organization of study visits to Gdańsk for foreign journalists.

14 Promotional events

15 Glamour high-heel races 2006, 2007, 2008, 2010, 2011 Organization of the 4th edition of High-heel races for the female readers of the Glamour magazine along Nowy Świat and Krakowskie Przedmieście in Warsaw, in Sopot at the Pier and Town Square in Kraków. Host: Marcin Prokop, Bożydar Iwanow, Bartek Jędrzejewski - TVN, Grand prize - PLN 10, for dream shopping with a Glamour stylist.

16 Free from Stress Family Picnics 2009, 2010, 2011 Organization of the 3rd edition of family picnics for the Zwierciadło magazine in several cities in Poland, whose aim was to promote a stress-free, healthy life style. The following events take place as part of the picnics: yoga classes, personal development workshops, consultations with dietetics, skin consultants, SPA specialists, as well as games and contests for children and adults. Get away from the hustle and bustle, in beautiful and tranquil green municipal parks or on the beach.

17 Lounch of new Elle Yves Saint Laurent perfumes Concept and organization of an official first appearance of exclusive Elle YSL perfumes on the Polish market in the form of a multimedia spectacle at the Physics Assembly Hall of the Warsaw University of Technology.

18 Launch of new Dr Irena Eris Nano Entree cosmetics on the market. Organization of an official gala presenting a new line of cosmetics for mature women and sports fashion show designed for Dr Irena Eris SPA Hotels by Dawid Woliński with Małgorzata Niemen as the face of Nano Entree. During the entertainment part appearance of the Polish Dance Theatre with a fragment of the performance of "Tango with lady M". Host: Grażyna Torbicka

19 Lilla Moda Opening of a new Lilla Moda store in the Kliff Shopping Centre in Warsaw. An event for journalists and VIPs. Showcase of the latest trends in the spring and summer fashion as part of the programme. Host: Anna Popek and Marysia Góralczyk. Trussardi conference for journalists and stylists in the form of a Showroom on the occasion of launching Trussardi's new Tru brand. Fashion show as part of the Programme Location: Klub Foksal 19, Warsaw

20 Social campaigns/csr activities

21 Earth Day at The Body Shop, 2011 and 2012 PR support for the Earth Day where every person was able to return an empty cosmetics package and buy Body Shop products at a 22% discount. The collected packages were sent for recycling.

22 PR support of the social campaign run by The Body Shop "STOP SEX TRAFFICKING OF CHILDREN & YOUNG PEOPLE" Creation and undertaking of actions by the brand to counteract trafficking of children for commercial purposes and forcing them into prostitution. Organization and coordination of cooperation with the Nobody's Children Foundation. Collection of signatures supporting the campaign at The Body Shop stores

23 Pro-health campaign "Z Commercial Union stawiam na aktywne życie" Organization of a nation-wide pro-health campaign promoting a healthy and active men's life style. Programme's ambassadors: Bożydar Iwanow (sports caster) and Robert Rozmus (actor and sports promoter). Activities included promotion in the media: Men s Health, Wprost, Business Class, TVP1, Polskie Radio PR III, TOKFM, and at fitness clubs and LUXMED clinics in the 6 largest Polish cities.

24 PR support of the social campaign run by The Body Shop "Stop domestic violence" Development of the strategy and organization of the first Polish edition of the PR campaign which The Body Shop has been running for many years around the globe. Its aim is to help women affected by domestic violence, to educate and make the society sensitive to this problem. Campaign's partner - Women's Rights Centre Foundation

25 Press conferences and meetings

26 Elie SAAB, Le Parfum. Promotion: organization of a major press conference on the occasion of the launch of an exclusive line of new Elie SAAB perfume, whose advertising face is Anja Rubik. Host: Grażyna Torbicka

27 Winiary, Pomysł na. Organization of a press conference on the occasion of the launch of 2 new products Pomysł na : Fish in sour cream and dill sauce and in sour cream and spinach sauce Distribution of invitations for journalists: Internet teaser campaign + printed invitation During the conference: a presentation of live preparation of the dish by the stars, chef's advice, wine tasting. Host: Ewa Szykulska and Małgosia Lewińska stars appearing in the Neighbours television series

28 Laboratorium Kosmetyczne Dr Irena Eris Dr Irena Eris Re Act conference for journalists and key customers on the occasion of the launch of a new line of products. Appearance by the pianist Waldemar Malicki LIRENE conference on Folacyna Intense Lirene for journalists on the occasion of the launch of a new line of beauty products. The programme included: jewellery making workshops Pharmaceris conference for journalists on the occasion of the launch of new products and redesigned packaging. The programme included: appearance by Glass Duo a unique duo playing glass harps.

29 OUR CLIENTS Animex

30 Thank you!