Starting your own dating website

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Sharyl Parker
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1 a f u l l y o p e r a t i o n a l o n l i n e d a t i n g b u s i n e s s Starting your own dating website Business overview 2013

2 About The Company UK LTD Company Running online dating sites since 2007 Owns some of the leading dating brands The service Provides 100% up and running dating sites You don t need any web development skills The Support We can help you establish your business Screen shot from platformdating.com our company home page. Visit for more information about our company and services.

any web development skills The Support We can help you establish your business Screen shot

3 The business model Introduction In 2007 we established saucydates.com which provided free adult dating. The site generated a lot of interest very quickly. In 2012 the site went through a major redesign with a focus on advert revenue with traffic built from a free service. The site s platform was also developed to be re-used, allowing new brands to be created for new dating markets. Award winning Saucydates.com has been recognised as one of the top 5 Up and Coming dating websites of 2013 from idate and Online Personals Watch. Use our platform We are now offering a limited number of clients access to our platform by providing you with a 100% free dating business with income generated from adverts. The platform includes some of the best dating security features and most importantly has been proved to work from a technical and revenue standpoint. Are you ready to join us? Continue to find out more

The site s platform was also developed to be re-used, allowing new brands to be created for new dating markets. Award winning Saucydates.

4 How can we start your business? DATING WEBSITE Landing page with your own brand and related pages DATING SYSTEM This is where your members interact and swap messages OPTIONAL Visitors LOGIN / SIGNUP Our database Your database Your members can interact with our members from other sites. If you only have 1 member your site will still look established ADVERTS $$$ ADVERTS $$$ HTML NEWSLETTERS Send bulletins to your members ADVERTS $$$ This process explains the business in its simplest form. The dating service is provided free of charge and income is generated from adverts at various stages of the members journey within your site.

5 Example dating sites Try them yourself for FREE saucydates.com datesforpartents.com d8mate.com saucydates.com is a leading adult dating site for members who are looking for casual relationships datesforparents.com is for single parents looking to start a new relationship. It also supports children charities. d8mate.com is a fun dating site for people looking for a new partner, may be serious, may be just for fun.

com is a leading adult dating site for members who are looking for casual relationships datesforparents.

6 Why is FREE best? Serious competition Online dating is big business and you will be in competition with companies that turnover $millions per month. The big players are free to join, pay to use sites. They can offer this business model as they have millions of members and are well established. If you start a new site with zero members you cannot sell a subscription and no one is going to talk about your site on social networks. But if you re FREE it s a different story. Any real 100% free dating sites? Yes, give this one a try if you like. No CC (credit card) ever required. Comment from topix.com forum People want free services and more importantly other people are willing to market them for you! Benefits of a FREE site Sign up rates are very high Members will help with your marketing Quicker to establish a strong membership base Why would someone pay when they can use you site for free

If you start a new site with zero members you cannot sell a subscription and no one is going to talk about your site on social networks. But if you re FREE it s a different story.

7 How much can you earn? Advert income Our dating business platform is based on FREE dating. Therefore income is generated from in-site adverts. Adverts either pay per click or per action. An action advert would need a member to click and then make a purchase. However you can work out the effective payment per click for action adverts also. per advert click * saucydates.com generates on average * $0.50 per advert click $0.12 per unique visitor * This is a global average. Members from US, UK, AU and CA generate more than this, members from IN, IE, FR, DE etc generate less. Other less developed countries generate zero. Income will also vary on your advert providers. Income generated has a direct relationship to the number of high quality unique visitors and the conversion rate of your per action advert partners. If your dating website has zero visitors we can guarantee that your site will generate zero income.

com generates on average * $0.50 per advert click $0.12 per unique visitor * This is a global average.

8 Is $0.12 per visitor good? The competition Many website owners place Pay Per Click [PPC] adverts from suppliers such as Google, Clicksor and Yahoo. These typically have a 1.5% click rate. Payments per click can vary from as little as $0.01 to over $1.00. For comparison let s take $0.50 per click visitors 1000 visitors BANNER ADVERT DATING WEBSITE 15 clicks X $0.50 = $ visits X $0.12 = $120 The dating site is 16 times more effective than banner adverts $0.12 per visitor is very good

These typically have a 1.5% click rate. Payments per click can vary from as little as $0.01 to over $1.00.

9 What s included? * Fully working site We deliver a fully working dating business. You do not need any web development experience to operate the business. Hosting (dating system) The dating system is hosted for you. The landing pages of the dating website are to be hosted by yourself (we will set this up), this allows you full control over your brand and site s content. Updates We will provide updates and new features to the dating system. As we run our own sites using the same platform we are just as interested as you are to improve sign uprates, repeat visitors and revenues. Database backup The core database of your site is backed up and restored in the event of a server failure. Profile picture reviews Platform dating will manually review and approve profile pictures submitted by your members. Profile security checks Platform dating will review and remove members who are abusing the dating site. * For more information on any of the above and other inclusions please refer to our client agreement which you can contact us for a copy. It s like having a team of staff The support included is like having you own members of staff with much reduced overheads. IT server expert Web development / designer Web admin team You can focus on business development With all of the technical aspects taken care of for you will give you time to focus on awareness, marketing and your brand.

10 How much will it cost? per year ($12,300*) START END OF YEAR 1 END OF YEAR 2 7, ,500 + inflation Pay at the end of the year or walk away We want you to be happy with our product and service. You pay atthe start for to build the site and this covers the first year. Yearly payments are then at the end of the year. If you want to keep the service you pay, if you are not happy then you can walk away and not pay. This gives you 2 yearsto trial your business for just 7,500. This is an operating cost of less than 11 per day which could be covered by an estimated traffic of 160unique visitors per day. * Our prices are set in GBP ( ) and the USD ($) price will vary on the current exchange rates.

You pay atthe start for to build the site and this covers the first year. Yearly payments are then at the end of the year.

11 Tax advantages Did you know you could reduce your tax bill? If you currently earn an income you can create a company structure that offsets your dating business expenses against your current salary. For example: James earns 35,000 per year and pays 25% of his salary in tax His net income is therefore 35,000 x 0.75 = 26,250 He forms a company and invests 7,500 with He makes 0 from his dating website in year 1 His net income is now ( 35,000-7,500) x 0.75 = 20,625 The effective cost of the dating business is reduced from 7,500 to 5,625 Offset the cost of computers, phones, office equipment etc You can also follow the same logic for any other legitimate company expenses. A web based company can need: Computer, laptop, phone, printer, paper, desk, chair, electric bill and broadband bill etc. Tax law will vary from country to country. This is for informational purposes only, you must seek professional advice from an accountant and / or solicitor

75 = 26,250 He forms a company and invests 7,500 with He makes 0 from his dating website in year 1 His net income is now ( 35,000-7,500) x 0.

12 Limited projects per year Your dating business is tailored for you will work with you to create your dating business. To deliver a personal and professional service takes time so we can only offer our service to a limitednumber of clients per year. Contact us today if you would like to join us

To deliver a personal and professional service takes time so we can only

13 Contact us if you have any questions +44 (0) Any questions: Get in touch Send an or call the office if you have any questions aboutour dating platform. We are here to help you.

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?