Toys and Games: Market Research Report

Transcription

1 Toys and Games: Market Research Report Phone: Fax:

2 Toys and Games: Market Research Report Date: January 4, 2015 Pages: 479 Price: US$ 4, ID: T8E0F999E26EN This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Types: Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, and Other Toys and Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 204 companies including many key and niche players such as - Dream International Limited Hasbro, Inc. Integrity Toys, Inc. JAKKS Pacific Inc. K'NEX Brands, L.P Table of Content I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations Disclaimers Data Interpretation & Reporting Level Quantitative Techniques & Analytics Product Definitions and Scope of Study Games and Puzzles Infant and Preschool Toys Activity and Construction Toys Dolls and Action Figures Vehicle Toys and Ride-Ons Soft and Plush Toys Other Toys and Games II. EXECUTIVE SUMMARY 1. INDUSTRY OVERVIEW Toys and Games Not Just 'Playthings' Down the Time Lane Global Toys and Games Market Scenario Interactive Toys Seizing Market Share at the Cost of Traditional Toys and Games Demographics Determine Market Growth Toys and Games: Market Research Report 2

3 Seasonality in Toy Sales The 'Christmas Factor' Dynamic Fashion Trends Make Demand Unpredictable Developed Markets Lead in Per Capita Spending Table 1. Average Per Kid Spending on Toys in Select Countries (2014) (includes corresponding Competitive Scenario Increasing Number of Cross Industry Partnerships Problems Associated with Outsourcing of Production to Low Cost Countries New Toy Design Ideas Come Mostly from Freelance Inventors Distribution Channel Analysis Mass Merchandisers Take the Lead Fragmented Retail Channels- Major Obstacle in Emerging Markets Online Channels Open New Avenues in Toys Sales Regulatory Scenario in Key Markets US European Union Japan Trade Safety and Environmental Protection Requirements New Challenges for Toy Exporters 2. DRIVERS, TRENDS AND ISSUES Key Global Trends Innovation Propelling Growth Movies, Cartoons and Toys A Profitable Equation Growth Trends in Emerging Markets Expanding Population Spells Opportunities for the Market Table 2. World Population by Geographic Region ( ) (in Millions) (includes corresponding Growing Middle Class Population & Rising Disposable Incomes Promise Growth Table 3. Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020 & 2030 (includes corresponding Urbanization: A Mega Trend Table 4. Percentage of Urban Population in Select Countries (2010 & 2050) (includes corresponding Toy Licensing Gains Prominence Impact of 3D Printing on Toy Companies Changing Concepts for Girls Toys Outdoor and Sports Toys Attract Parents Toys as Collectibles A Growing Trend Run Away Success of New Characters and Reality Television Shows Toys and Games: Market Research Report 3

4 The Retro Way Construction Craze Electronic and Intelligent Toys-Transforming Education Virtualization of Toys A New Tech Driven Strategy Growing Preference for Advanced Toys Adversely Impacts Growth Prospects 3. SEGMENTAL ANALYSIS Games and Puzzles Traditional Games Continue to Interest Children in the Video Game Era Move towards Digitization A Challenge to Overcome Creators of Traditional Games Ally with Digital Game Developers to Stay Relevant Manufacturers take Technology Infusion into Games to the Next Level Market Trends Strategies in Board Games Change Gradually Growing Popularity of Business Board Games China s New Found Interest in Physical Board Games Physical Board Game Parlors Spring up across China Card Games on the Digital Path Too Infant and Preschool Toys Table 5. World Toys Market for Baby, Infant and Pre-Schoolers (2014): Percentage Breakdown of Value Sales by Age Group (includes corresponding Factors Influencing Infant and Preschool Toy Demand Latin America and Asia-Pacific to Showcase Impressive Growth Activity and Construction Toys Construction Toys It s a Boy Thing Leading Brands in the Market Leading Construction Toy Brands in the US: Brands Ranked on the Basis of Distribution (% Shelf-Space Occupied) with Major Retailers Dolls and Action Figures Dolls and Action Figures A Leading Traditional Toy Segment Controversies and Growth go Hand-in-Hand in the Dolls Market Doll Manufacturers Diversify Dolls Increasingly Used as a Medium to Spread Social Awareness Life-Like Interactive Dolls - Capturing Fancy of All Barbie: Mattel s Trump Card Soft and Plush Toys Soft and Plush Toys Still Popular for Gifting Purposes Infant Plush Toys in Demand Winter Witnesses Highest Sales Popularity Grows for Soft Toy Replicas of Endangered Species Sports Mascots also Drive Growth 4. PRODUCT OVERVIEW Toys Games and Puzzles Board Games The Inherent Features of Board Games Card Games Puzzle A Definition Jigsaw Puzzles Toys and Games: Market Research Report 4

5 Word Puzzles Logic Puzzles Combination Puzzles Tiling Puzzles Picture Puzzles Transport Puzzles Tour Puzzles Infant and Preschool Toys and Games Cognitive Development in Infants Nurturing Cognitive Development through Toys and Play Age and Cognitive Connections What Toys do Infant and preschoolers Like to Play With? Safety, the Most Important Criteria Materials for Infant and Preschool Toys Ideas for New Toy Designs Come Mostly from Freelancers Health Risks from Unsafe Toys for Infants Infant and Preschool Toys Infant Mobiles Rattles Toy Pacifiers Toy Teethers Playgyms Infant Electronic Learning Bath Toys Musical Instruments Figures and Play Sets Talking and Sound Making Toys Kitchen, Food and Other Role Playing Activity/Construction Toys Construction Toys for Toddlers Foam Stacking Blocks Alphabet Blocks Select Products on the Market Lego Duplo Mega Bloks Preschool Construction Toys Select Products on the Market Bristle Blocks and Krinkles Wooden Building Blocks Gears Lincoln Logs Legos Dolls and Action Figures Dolls Nurturing Dolls and Accessories Fashion Dolls/Figures & Accessories Fashion Dolls/Figures Fashion Themed Clothes and Accessories Playset Themed Figurines and Accessories Doll Houses and Furniture Action Figures G. I. Joe Type All-Vinyl Figure Action Figure Accessories Vehicles/Ride-Ons Toys and Games: Market Research Report 5

6 Vehicle Toys Age-Appropriateness of Vehicle Toys MONTHS 19 MONTHS 2 YEARS 2-3 YEARS 4-8 YEARS 9-12 YEARS Ride-Ons Types of Ride-Ons Pedal Ride-Ons Powered Ride-Ons Non-Pedal Ride-Ons Age-Appropriateness of Ride-on Toys MONTHS MONTHS 2-3 YEARS 4-5 YEARS 6-8 YEARS 9-12 YEARS Soft/Plush Toys Outer Covering of Soft and Plush Toys Materials Used for Stuffing Soft and Plush Toys Accessories Types of Soft Toys The Teddy Bear Other Toys and Games Crucial Factors in the Selection of Toys Toy Safety List of Standards and Regulations for Toy Safety in Select Regions 5. PRODUCT INNOVATIONS/INTRODUCTIONS Little Tikes Introduces New Toys for 2015 MGA Entertainment Unveils Hispanic Inspired Doll Collection Alex Brands Unveils New Collections Alex Brands Introduces New World of ZOOB Line Ravensburger Unveils New Puzzle Collection for Adults Simba Toys Unveils Safiras Collection VTech Unveils New Learning Products for Children VTech Adds New Collections to its Friends and Animals, Go! Go! Smart Wheels Lines VTech Unveils Flipsies Collection for Girls VTech Unveils Kidizoom Toys and Games: Market Research Report 6

7 K NEX Unveils K-FORCE K NEX Reveals New Collections Hasbro Unveils New Playskool Line Disney Unveils 'LINE: Disney Tsum Tsum' LeapFrog Unveils LeapTV Sago Sago Introduces New Plush Toy Line Reflecting Sago Mini Characters Sanrio Unveils New Lineup of Products Mattel Launches New Toy Lineup Nickelodeon Rolls Out Dual-Language Preschool Learning Toys Inspired by Dora the Explorer Reeves Launches Partnership with Wow Toys by Unveiling Two Brand New Lines BioWare Rolls Out Dragon Age: Inquisition Hasbro Introduces Toy Box Tools K'NEX Introduces LINCOLN LOGS Play it Forward Sweepstakes K'NEX Introduces New Additions K NEX Launches New Additions of K NEX Building Sets Line K'NEX Rolls Out First Line of Titanfall Building Sets K NEX Joins Hands with PopCap Games, Introduces First Line of Plants vs. Zombies Building Sets K NEX Rolls Out New Additions to Super Mario Building Sets K'NEX Unveils 25 New Products Playmates Toys Unveils New Toy Line Based on the TMNT Movie Disney Launches Disney Infinity Angry Birds Go Gets Hasbro s Jenga and Telepods tie-ins Hasbro rolls out Star Wars Angry Birds Board Games Anki Unveils Anki Drive Hasbro Joins Hands with Marvel to Launch Mr. Potato Head Line Simba Toys Announces Plans to Add Stores JAKKS Launches miworld Toy Line JAKKS Receives Manufacturing Rights for Nintendo Toy and Costume Line K'NEX Launches 45 New Products K'NEX Rolls out New LINCOLN LOGS Building Set K NEX Unveils K NEXmen Mystery Figures Playmates Unveils New Ninja Products 6. RECENT INDUSTRY ACTIVITY Ravensburger Acquires BRIO LEGO Group Partners with Warner Bros to Launch Lego Building Sets Inspired by Classic Animated Series Scooby-Doo Hasbro Calls on Transformers Fans for New Character Designs JAKKS Pacific Signs Licensing Agreement with Sony Pictures Consumer Products and LAFIG for Smurf-Tastic Toys JAKKS Pacific Obtains Licensing Rights for Warcraft JAKKS Obtains Licensing Agreement for Halo from Microsoft Studios Hasbro Plans to Buy DreamWorks Animation Goliath Takes Over Pressman Toy Rocap Acquires Spiral Toys Starbreeze Takes Over Geminose Mattel Acquires MEGA Brands Asmodee Announces Merger Plans With Fantasy Flight P. S. XO Joins Hands with Seedling University Games Takes Over Briarpatch Propel Equity Acquires Assets of Summit Products Hasbro Inks Deal With Disney Hasbro 3D SYSTEMS CO-VENTURES WITH HASBRO Toys and Games: Market Research Report 7

8 Scientific Games Expands License Deals with Hasbro JAKKS Secures Licensing Deal with Microsoft Studios JAKKS Enters Into Joint Venture with Meisheng Culture Disguise Secures Licensing Agreement with DreamWorks Animation JAKKS Signs Agreement with SKECHERS JAKKS Inks Licensing Agreement with Nickelodeon Sanrio Joins Hands with Select Los Angeles Restaurants to Launch Hello Kitty's Hungry Hunt Playmates Joins Hands with Nickelodeon to Expand Teenage Mutant Ninja Turtles Toy Line Hasbro Acquires Majority Stake in Backflip Studios TCG Enters Into Strategic Partnership with Ganz JAKKS Manufactures El Chavo Toys Line JAKKS Signs Agreement with Lucasfilm DreamPlay Rolls Out Disney-Branded DreamPlay Products 7. FOCUS ON SELECT PLAYERS Dream International Limited (Hong Kong) Hasbro, Inc. (US) Integrity Toys, Inc. (US) JAKKS Pacific Inc. (US) Kids II, Inc. (US) K'NEX Brands, L. P. (US) Konami Corporation (Japan) LeapFrog Enterprises, Inc. (US) LEGO Group (Denmark) Mattel, Inc. (US) Fisher-Price, Inc. (US) MEGA Brands, Inc. (Canada) MGA Entertainment, Inc. (US) NAMCO BANDAI Holdings Inc. (Japan) Playmates Toys, Inc. (US) Ravensburger AG (Germany) Sanrio Company Ltd. (Japan) Tarata Toys Ltd. (New Zealand) TOMY Company Ltd. (Japan) Toy Quest (US) VTech Holdings Limited (Hong Kong) 8. GLOBAL MARKET PERSPECTIVE Table 6. World Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 7. World Historic Review for Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 8. World 14-Year Perspective for Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Toys and Games: Market Research Report 8

9 Market by Product Type Table 9. World Recent Past, Current & Future Analysis for Games and Puzzles by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 10. World Historic Review for Games and Puzzles by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 11. World 14-Year Perspective for Games and Puzzles by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Table 12. World Recent Past, Current & Future Analysis for Infant and Preschool Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 13. World Historic Review for Infant and Preschool Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 14. World 14-Year Perspective for Infant and Preschool Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Table 15. World Recent Past, Current & Future Analysis for Activity and Construction Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 16. World Historic Review for Activity and Construction Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 17. World 14-Year Perspective for Activity and Construction Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Table 18. World Recent Past, Current & Future Analysis for Dolls and Action Figures by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 19. World Historic Review for Dolls and Action Figures by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes Toys and Games: Market Research Report 9

10 corresponding Table 20. World 14-Year Perspective for Dolls and Action Figures by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Table 21. World Recent Past, Current & Future Analysis for Vehicle Toys and Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 22. World Historic Review for Vehicle Toys and Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 23. World 14-Year Perspective for Vehicle Toys and Ride Ons by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Table 24. World Recent Past, Current & Future Analysis for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 25. World Historic Review for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 26. World 14-Year Perspective for Soft/Plush Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Table 27. World Recent Past, Current & Future Analysis for Other Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 28. World Historic Review for Other Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 29. World 14-Year Perspective for Other Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding III. MARKET 1. THE UNITED STATES Toys and Games: Market Research Report 10

11 US Toy Industry - Quick Facts Increased Focus on License Acquisitions Ethnic Groups and Multicultural Toys Cyclical Nature of Toy and Games Demand Consolidation Rife in the Toy Industry Table 30. US Toy Industry: Breakup of Number of Companies by Average Annual Sales Competition Table 31. US Toys and Games Market by Leading Players (2014): Percentage Breakdown for Mattel, Hasbro, and Others (includes corresponding Table 32. US Construction Toys Market by Leading Players (2013): Percentage Breakdown for Lego, Mega Brands, K'Nex, Kre-O, and Others (includes corresponding Companies Move Manufacturing Base to Low Cost Countries in Asia Hobby and Toy Stores: A Perspective The Distribution Landscape Retailing Snapshots Role of Supercenters in the Retail Sector Rising Popularity of E-tailers Consumer and Retail Trends The Dominance of Mass Retailers Table 33. US Toys Market by Leading Retailers (2014): Percentage Value Breakdown for Wal-Mart, Toys R Us, Amazon, and Others (includes corresponding 'Seasonality Factor' Impacts Business The Grandparent Effect Consumers Become Tech Savvy App-Versions of Traditional Games Up Against Original Games Manufacturers Transforming Traditional Games into Digital Games Shrinking Games and Puzzle Sales Impacting Toy Manufacturer Revenues Technology Usage Increasing in Traditional Games Table 34. US Toys and Games Market by Type (2014): Percentage Breakdown for Electronic, Non-Electronic, and Others (includes corresponding Top 10 Traditional Toys in the US Market (2014) Segmental Trends Infant and Preschool Toy Trends Major Trends Baby Plush Remains Strong Electronic Babyplush Catching Up Plush Toys with Lights and Sounds, a New Phenomenon Activity Mats and Playgyms Picked up the Most Colors Make a Come Back Infant Products Market Grows Commensurate with the Rate of Birth Toys and Games: Market Research Report 11

12 Limited Seasonality Creates Year Round Demand Building and Construction Toys Building and Construction Toys Drive Retail Growth in the US Toy Market Lego Dominates the US Market for Construction Toys Dolls and Action Figures Consumers Gifting Habits Drive Doll Sales Demographics Favor Dolls and Action Figures Segment Table 35. Leading Brands in the US Fashion Dolls Market (2014): Percentage Share Breakdown of Value Sales for Barbie, Bratz and Others (includes corresponding Regulatory Scenario The Consumer Product Safety Improvement Act of 2008 Exports and Imports Scenario Table 36. Leading Importers of Toys and Games from the US (2013): Percentage Value Breakdown by Country (includes corresponding Table 37. Leading Exporters of Toys and Games to the US (2013): Percentage Value Breakdown by Country (includes corresponding Table 38. Leading Exporters of Toys to the US (2014): Percentage Value Breakdown by Country (includes corresponding Product Launches Strategic Corporate Developments Key Players Table 39. US Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 40. US Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 41. US 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 2. CANADA Market Snapshots Toy Industry Overview Puzzle Games on the Rise in Canada Canadian Parents Spend More on Child Toys and Games: Market Research Report 12

13 Regulatory Overview EXIM Statistics Table 42. Canadian Exports of Toys and Games (2013): Percentage Breakdown of Export Value by Country of Destination (includes corresponding Table 43. Canadian Imports of Toys and Games (2013): Percentage Breakdown of Import Value by Country of Origin (includes corresponding Strategic Corporate Developments Key Players Table 44. Canadian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 45. Canadian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 46. Canadian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 3. JAPAN Market Overview Classification of Toys and Games by Category Categorization of Toys and Games by Consumer Segment Declining Birth Rate, a Major Hurdle Cyclicality of Demand Character Merchandising Unpredictable Online Shopping - The New Way to Shop Product Launch Key Players Table 47. Japanese Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 48. Japanese Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Toys and Games: Market Research Report 13

14 Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 49. Japanese 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4. EUROPE European Toy Industry Fact Sheet Brief Market Overview The European Toy Industry Analyzing Differences across Countries The European Toy Industry Organizational Structure Key Toy Producing Countries in the EU Distribution Channels Table 50. Leading Toy Distribution Channels in Top Markets in the EU (2014): Percentage Share Breakdown of Value Sales (includes corresponding Toy Manufacturers Move Back Production Facilities to Europe Socio-Economic Factors Impacting Market Demand The European Union Toy Safety Directive Table 51. European Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 52. European Historic Review for Toys and Games by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 53. European 14-Year Perspective for Toys and Games by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 and 2020 (includes corresponding Table 54. European Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 55. European Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 56. European 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Toys and Games: Market Research Report 14

15 Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4A. FRANCE Market Snapshots Market Overview Traditional Toys Witness Promising Sales despite Market Saturation Varying Consumer Cycles Mark the Industry The Retail Scenario Table 57. French Toy Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Table 58. French Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 59. French Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 60. French 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4B. GERMANY German Toy Industry Trends in a Nutshell Infant and Preschool Toys Innovation Drives Demand Race between Specialist Stores and Internet Retailing Table 61. German Toy Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Product Launches Key Players Table 62. German Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Games: Market Research Report 15

16 Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 63. German Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 64. German 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4C. ITALY Popular Toys Seasonality Plays a Major Role Consumer Habits and Preferences Traditional Stores Struggle to Maintain Ground Table 65. Italian Toys Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Table 66. Italian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 67. Italian Historic Review for Toys and Games by Product Type Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 68. Italian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4D. THE UNITED KINGDOM Key Toy Industry Trends in the United Kingdom Consumer Profile Market Dominated by Multinational Companies Table 69. Leading Player in the UK Toys and Games Market (2013): Percentage Breakdown for Mattel, Hasbro, Lego, and Others (includes corresponding Toys and Games: Market Research Report 16

17 Dolls Continue to Remain a Favorite WWE Action Figures Wrestling it Out Next Generation Consoles Dampen Growth Prospects Licensed Construction Toys Ruling the Roost Tax Breaks Propel Emergence of Startups Distribution Channel Table 70. UK Toy Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Key Players Table 71. UK Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 72. UK Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 73. UK 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4E. SPAIN Snapshots A Brief Market Review Factors Influencing the Market Sources of Supply Legislative Issues Consumer Lifestyle Seasonality Evolving Distribution Channels Table 74. Spanish Toys Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Table 75. Spanish Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Toys and Games: Market Research Report 17

18 Table 76. Spanish Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 77. Spanish 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4F. RUSSIA Russian Toy Industry An Overview Imports Rule the Roost Distribution Channels Table 78. Russian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 79. Russian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 80. Russian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 4G. REST OF EUROPE Overview of Select Regional Markets Sweden Poland Denmark The Netherlands Internet Retailing Gains Prominence Ukraine Strategic Corporate Developments Lego Group (Denmark) A Key Player Table 81. Rest of Europe Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Toys and Games: Market Research Report 18

19 Table 82. Rest of Europe Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 83. Rest of Europe 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 5. ASIA-PACIFIC Asia-Pacific The Fastest Growing Market for Toys and Games Clinging Onto Traditional Toys Table 84. Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 85. Asia-Pacific Historic Review for Toys and Games by Geographic Region/ Country - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 86. Asia-Pacific 14-Year Perspective for Toys and Games by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2007, 2015 and 2020 (includes corresponding Table 87. Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 88. Asia-Pacific Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 89. Asia-Pacific 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 5A. CHINA Rising Disposable Incomes Bode Well for Toy Industry Shift to Sophistication Toys and Games: Market Research Report 19

20 Deficit of Independent Brands: A Major Drawback Opportunities Galore for Educational Toys in China Growing Prominence of Preschool Education Bodes Well for Market Adult Recreation and Entertainment - An Untapped Segment Why Barbie Faltered in the Chinese Toy Market? Traditional Toy Stores Dominate Sales Channels Internet Retailing Gains Momentum Regulatory Measures to Ensure Toy Safety Growing Competition between Multinational and Homegrown Companies Focus on Research and Development Auldey Animation & Toy Co., Ltd. A Key Player Table 90. Chinese Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 91. Chinese Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 92. Chinese 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 5B. INDIA Overview Presence of a Large Unorganized Sector, a Blessing in Disguise for Foreign Giants Infant Toys, the Fastest Growing Segment in the Indian Traditional Toy Market Sky is the Limit for Barbie Indianization of the Barbie: A Key Move Demand for Hand-Crafted Dolls Falls Onset of Online Retailing to Fuel Revenue Growth Rise and Fall of Chinese Toys in the Indian Market Soft Toy Makers Going the Green Way Other Issues and Trends in Brief Foray of International Toy Makers Dumping of Chinese Toys and Games A Major Concern Price Conscious Consumers Prefer Low Priced Products Hiccups in Advertising Taxation Blues Corporate Development Funskool India Ltd. A Key Player Table 93. Indian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Games: Market Research Report 20

21 Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 94. Indian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 95. Indian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 5C. SOUTH KOREA Market Scenario Importance of Licensed Products Growing Importance of Educational Products Table 96. South Korean Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 97. South Korean Historic Review for Toys and Games by Product Type Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 98. South Korean 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 5D. REST OF ASIA-PACIFIC Overview Of Select Regional Markets Australia Toy Market Snapshots Growing Demand for Quality Plush Toys Labelling of Toys a Prerequisite Electronic Mixing of Conventional Toys on the Rise New Zealand Consumer Traits Competitive Analysis Marketing Opportunities Taiwan Industry Snapshots Toys and Games: Market Research Report 21

22 Product Launches Corporate Development Key Players Table 99. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 100. Rest of Asia-Pacific Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 101. Rest of Asia-Pacific 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 6. MIDDLE EAST & AFRICA Middle East Market A Primer The Middle Eastern Plush Toy Market Arab Girls Fond of Muslim Dolls Growing Popularity of Educational Toys in Saudi Demand Surges in the UAE Non-Grocery Retailers Dominate Distribution Table 102. Middle East & Africa Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 103. Middle East & Africa Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 104. Middle East & Africa 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 7. LATIN AMERICA Toys and Games: Market Research Report 22

23 Huge Potential Market Highly Fragmented Toy Industry Table 105. Latin American Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 106. Latin American Historic Review for Toys and Games by Geographic Region/Country - Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 107. Latin American 14-Year Perspective for Toys and Games by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for Brazil, Mexico, and Rest of Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Table 108. Latin American Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 109. Latin American Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 110. Latin American 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding 7A. BRAZIL Outlook A Key Market Effect of Chinese Price Hike on Brazilian Manufacturing Dynamics Table 111. Brazilian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Table 112. Brazilian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Table 113. Brazilian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls Toys and Games: Market Research Report 23