The value of experience.

Transcription

1 The value of experience.

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3 Imagine a new way of life for transit places and make it happen. 103 railway stations 20 Italian regions A complete renovation of the concept, the role and use of railway stations. A concrete and effective change in the heart of Italy s most important towns. That is the goal achieved by Centostazioni, which has redesigned the spaces of its railway properties, transforming them during the years into multi-functional service centres, ideal places for meetings, shopping and communication. A huge urban real estate which Centostazioni is proud to have requalified, contributing to improve the quality of life and leisure time for citizens.

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5 500 million business opportunities. NETWORK That is the number of visitors passing through the 103 stations involved in the project each year. An extraordinary number of sales contact opportunities offered by Centostazioni to its partners over a network unparalleled in size, national coverage, quality and space potential. Commercial activities and services Advertising and Events A widespread and well-rooted network The distribution of railway stations over all the 20 regions of Italy and in 82 provincial capitals insures Centostazioni an extensive and evenly-spread presence throughout the entire peninsula. The centrality and accessibility of locations guarantee a privileged relationship with the surrounding local urban communities. Geomarketing analysis carried out on the areas next to the properties and statistical data regarding user profiling allow the company and its commercial partners to share development and strategic activity planning. 500,000 square metres allocated for shopping and services 20,000 square metres allocated for communication Network

6 Network Commercial activities and services 900 commercial partners 40 product categories The largest shop window in Italy. Centostazioni offers its investors privileged locations right in the centre of the main Italian towns. Modern, functional structures that put them in contact with millions of potential customers through several commercial planning formulas. A great business opportunity, both for local retailers and large distribution channels, direct or in franchising, that aims at widespread and high-quality presence throughout Italy.

7 THE ADVANTAGES OF STATION RETAIL Central location in the urban context Easy access, strategic hub for urban links High level and repeated frequency even on weekdays with the option of extended opening hours Great visibility of commercial areas Welcoming, attractive, safe setting Customer loyalty High propensity for tourism AN OFFER THAT IS BROAD AND ALWAYS FLEXIBLE The spaces which Centostazioni dedicates to commercial activities, characterized by layouts designed to maximise light and comfort - frequently by making use of innovative architectural solutions - offer partners a variety of different sizes and typologies of spaces. Both traditional and temporary lease agreements are available, as well as innovative marketing operations allowing each partner to get highlighted and to focus on his branding strategies and the launch of new products and services on his relevant target.

8 Network Advertising and Events 4,000 advertising systems 1,200 LCD screens Spaces created for communication. Architectural restyling interventions are designed to enhance advertising visibility and effectiveness. The choice of brand-new advertising tools and technology draws the attention of an evolved, active and dynamic target.

9 THE ADVANTAGES OF STATION ADVERTISING Audience and station stay-time in constant increase High concentration of younger, élite targets Message reiteration for frequent visitors Multimediality Purchase point proximity AN EFFECTIVE MEDIA MIX The wide offer of advertising spaces is articulated in diverse formats and typologies: ranging from traditional posters to maxi installations, from station furnishings to digital signage. Communication solutions that can be combined in a way that is flexible and multi-medial, through circuits structured over geographical areas, by target or based on the type of message to be transmitted. Advertising campaigns, promotional, cultural and entertainment events, all find their ideal position in stations. Centostazioni puts at the partner s disposal its own experience in the complete conception and production of communication projects.

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11 Know-how 1,500,000 square metres of surface managed 4,000 technological plants Construction and Facility Management A history of value, a model to be shared. Requalifying, valorising and managing a diversified real estate according to high standards of quality and profitability. An ambitious challenge which has led Centostazioni to achieve tangible results and to present itself as a reliable partner for all those organisations, both public and private, which are interested in developing integrated property management and engineering services. Increasing the value of central transportation hub infrastructures, as well as other types of urban and suburban real estate assets. KNOW-HOW

12 Planning success, managing excellence. The experience and know-how of its main shareholders - Ferrovie dello Stato Italiane, SAVE (Venice and Treviso Hub), Manutencoop and Banco Popolare - enabled Centostazioni to create a management model placing the company as the sole figure qualified to provide turnkey solutions for the development of infrastructures, services and commercial valorisation of strategic national and international assets. Centostazioni satisfies the needs of its clients from the initial phases of analysis, study and planning, as far as the management and valorisation of properties, ensuring that shared quality, timing and economic parameters will be met. Know-how Construction and Facility Management RESTYLING The company intervenes on buildings conceived for intermodal transportation, by implementing functional and innovative concepts aimed to requalify the entire urban area. Particular care is given to the needs of users, the protection of the environment and the urban context. The choice of essential architectural lines, the attention to details, the use of selected materials, the design of lighting systems, the research for environmentally sustainable options and the commitment to recovering of valuable structures guarantee spaces that are comfortable, attractive and easy to use, improve the perception of safety and give greater visibility to the commercial spaces.

13 ASSET VALORISATION The analysis of the flow and needs of customers, together with a careful study of the Geomarketing variables, allow the development of tailor-made Merchandising Plans to improve the profitability of structures. Commercial development also provides for a careful identification and selection of operators, the definition of contract guidelines, as well as the assistance during the business start-up. The best management of commercial and advertising spaces permits to bring economic valorisation goals together with the guarantee of offering a suitable range of services to the whole community. GLOBAL SERVICE Choosing Centostazioni for integrated Facility Management services means to be able to rely on a single figure that is tried and true: from maintenance to supplies, from cleaning to security and to management of power supplies and systems. The constant monitoring of customer s opinion, carried out through carefully measured Customer Satisfaction analysis, represents the ongoing spur to improve performance in terms of intervention times and quality of service.

14 Shareholders 60% Ferrovie dello Stato Italiane 40% Archimede 1 60% SAVE 21% Manutencoop 15% Banco Popolare 4% Pulitori e Affini SpA FS - Ferrovie dello Stato Italiane One of the most important companies in the Country and in Europe. It runs over 9,000 trains per day and manages a network running over 16,600 kilometres, carrying approximately 600 million passengers and 50 million tons of goods per year. The new High-Speed railway system has helped shorten distances, giving a strong boost to national growth. SAVE - Sistema Aeroportuale di Venezia e Treviso A company listed on the Stock Exchange, international leader in travel services through the management of: Airports Venice Marco Polo Airport, the main intercontinental hub in Italy after Rome and Milan; Treviso Airport; shares in Belgium s Charleroi Airport; Transport infrastructures and related services: exclusive management of the real estate and commercial development of 103 railway stations; Food and Beverage & Retail in airports, motorways, railways and ports in Italy and abroad. The SAVE Group manages its three Business Units innovatively, with responsibility and integrity, in order to valorise the territory in which it works and to foresee the needs of travellers and customers. Manutencoop Top level group on the national scene, offering a wide and coordinated range of auxiliary services for public organizations, health service structures, and large private groups, particularly related to integrated services of Facility Management, Property Management, and Laundering/ Sterilisation. It manages the development of real estate ventures for sale and the instrumental patrimony of the Group. Banco Popolare Among the first banking groups in Italy, Banco Popolare has always been at the service of families and small businesses, with 2,200 branches, approximately 200 thousand partners and over 20 thousand employees. Pulitori e Affini Spa With a staff of over 2,000 employees, this company works in Central and Northern Italy in integrated cleaning and sanitation services in the civil, industrial, hospital and food-agriculture sectors.

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16 Network Abruzzo Basilicata Calabria Campania Emilia Romagna Friuli Venezia Giulia Lazio Liguria Lombardia Marche Molise Piemonte Puglia Sardegna Sicilia Toscana Trentino Alto Adige Umbria Valle d'aosta Veneto Chieti L'Aquila Pescara Centrale Potenza Centrale Catanzaro Lido Reggio Calabria Centrale Villa San Giovanni Benevento Caserta Napoli Campi Flegrei Napoli Mergellina Salerno Cesena Faenza Ferrara Forlì Modena Parma Piacenza Ravenna Reggio Emilia Rimini Gorizia Centrale Monfalcone Pordenone Trieste Centrale Udine Civitavecchia Formia Orte Roma Ostiense Roma Trastevere Chiavari Genova Sampierdarena Imperia Oneglia La Spezia Centrale Rapallo Sanremo Savona Ventimiglia Bergamo Brescia Como S. Giovanni Cremona Desenzano-Sirmione Gallarate Lecco Lodi Mantova Milano Lambrate Milano Porta Garibaldi Milano Rogoredo Monza Pavia Sondrio Treviglio Centrale Varese Voghera Ancona Ascoli Piceno Macerata Pesaro Campobasso Termoli Alessandria Asti Biella S. Paolo Cuneo Domodossola Novara Verbania-Pallanza Vercelli Barletta Brindisi Foggia Lecce Taranto Cagliari Catania Centrale Messina Centrale e Marittima Arezzo Grosseto Livorno Centrale Lucca Massa Centro Pisa Centrale Pistoia Prato Centrale Siena Bolzano/Bozen Rovereto Trento Assisi Foligno Perugia Terni Aosta Belluno Castelfranco Veneto Padova Rovigo Treviso Centrale Vicenza 103 railway stations 20 Italian regions 500 million visitors CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

17 Customer Profile An evolved, active and dynamic target, with a medium/high level of schooling, high purchasing power and a forceful representativeness of the social élite and of youth. POSITIONING ON THE BIG MAP C.I.vs adult Italian pop. (average = 100) SEX Men Women 52% 48% Élite Adult Female contexts Adult Male contexts AGE > 64 6% 17% 19% 31% 13% 14% % Youth contexts Social and cultural marginality EDUCATION Degree Certificate Junior high school Primary School 17% 35% 36% 12% % INCOME Medium/High Medium Medium/Low 30% 39% 31% % Source: GFK Eurisko STP, 2010 Note on method: the numbers on the map indicate the concentration of visitors for each segment. Considering the Italian average to be 100, upper values indicate a higher presence, in the station, of individuals with that profile; on the contrary, lower values indicate a limited presence. PROFESSION Entrep./Freelance/Mngr Craft./Trade/Agric. Employee Labourer Student Housewife Pensioner N.A. 8% 5% 19% 14% 17% 10% 17% 10% CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

18 Integrated Facility Management IN FIGURES - 1,500,000 square metres of surface managed - 3 contracts for 103 buildings - 4,000 plants managed - Availability and control 24/7-95% level of Customer Satisfaction in terms of perceived quality PROVIDED SERVICES - Property management - Ordinary and special maintenance - Environmental clean-up and sanitation - Power supply management Centostazioni has made the innovation, efficiency, competitiveness and technology of its Facility Management an integral part of its mission. The experience and know-how acquired in the planning, realisation and monitoring of outsourcing services allow the company to study Integrated Facility Management solutions up to: - valorise the real estate in an integrated way; - guarantee the constant effectiveness of services; - simplify processes by selecting specialised suppliers and drawing up a clear, flexible Global Service contract oriented to shared goals; - plan activities while abating costs and times, with an on-site technician team; - constantly monitor the Customer Satisfaction, through specific reports; - ensure a steady increase in quality standards. By using a typical Project Management approach, Centostazioni is able to manage the whole property valorisation process, from the definition of strategic guidelines to the carrying out of operations. A rational no core management focused on the goal of service improvement, while keeping operation times and costs under control, caring for issues of environmental sustainability and energy waste reduction. CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

19 Construction Management In the field of engineering services, Centostazioni is a reliable partner in the development of turnkey solutions able to satisfy the most demanding clients, involving: Planning, coordination and control of projects complying with precise quality and cost standards; Layout design, planning and creation: - architectural, structural and system planning; - restoration and conservation of valuable structures; - maintenance and adjustment in accordance with current laws; - site management and safety coordination, accountability for work procedures; - analysis of Captive and Non-Captive areas; - photorealistic 3-D modelling; - preparation of buildings, land registry and functional documents required to obtain permits; Analysis of the economic and financial sustainability of the investment. PROJECT GUIDELINES - Protection of buildings of historic and architectural interest, respect for the urban context; - creation of new layouts distributing user flows; - improvement of quality standards; - study of homogeneous, recognisable installations using modern, easily-maintainable materials and technology; - design of video surveillance technology networks; - increase in lighting levels; - removal of architectural barriers; - improvement of escape routes; - realisation of fire-fighting and alarm systems; - care for issues of environmental sustainability and energy saving. CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

20 Advertising and Events Station Set - MUPI (120x180): backlit display units located at points of maximum transit. - Totem (60x190) - Giga Totem (120x335): two-sided structures, located in the ticket desk areas. - UniCUBE (210x275; 152x200): cubes in Uni3D format for multi-subject creativity and highly spectacular communication. - Decor Station: completely customized individual stations with various types of locations and systems. - Ambient: different size formats located in the main transit areas (entrance halls, ticket desks, commercial areas, underways, platforms). - Urban Trendy: medium sized formats outside the main stations in Milan. - Business: locations of high prestige and effectiveness in the areas providing access to High Speed trains. Digital Signage A network of 1,200 LCD screens with audio, connected via satellite to single source programming or scheduled for regional communication. Commercials daily aired for 19 hours (from 5 a.m. to 12 p.m.) are synchronised over all screens in the national network and run frequently to maximise message efficiency. CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

21 Advertising and Events Engagement areas: installations located in high visibility areas for promotional activities and brand experience. Temporary: a promotional or commercial formula useful for testing a product or brand, running product sell outs or taking advantage of seasonal demands. Shooting & Production: the station as a location for photographic shooting, cinema and television sets. Valuable locations: ideal spaces to host events, conventions and conferences. Special initiatives: non-typical, well-structured, unconventional or itinerant promotions created to meet the Client needs. CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

22 Commercial Leases 1 Contracts - Centostazioni mainly draws up lease contracts for the commercial use of spaces. The standard commercial agreement is based on payment of a guaranteed minimum, plus an additional royalty on turnover. Fixed amounts are scheduled for certain types of businesses. 2 Duration - Centostazioni signs standard contracts with a six-year duration, renewable according to law; shorter contracts are scheduled for specific types of activities with a more transitory nature. 3 Building maintenance services and shared costs - The contract holders are required to carry out any maintenance service necessary to keep the premises in a good state of repair and ensure their upkeeping and sanitation. Payment of a share in the expenses relating to maintenance and the supply of services regarding shared areas is also scheduled. 4 Licenses and authorisations - The partner is required to obtain autonomously the necessary authorisations to run the business at the station. 5 Quality and Customer Satisfaction - The commercial activities conducted and services provided in the station must ensure high quality standards for the uttermost satisfaction of the final customer. 6 Opening hours - The commercial activities provided in the station can profit by extended opening hours and stay open 365 days a year. 7 Assessment and selection of commercial partners - Centostazioni selects its commercial partners through a system of comparative assessment by using the following parameters: economic and financial solidity of the project, commercial know-how of the partner, manner and criteria used to set up and manage the commercial area and economic offer. This opportunity is open to all commercial retailers, both entrepreneurs, companies and affiliates of franchising chains. Note: this document is merely indicative and has no contractual value. CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

23 Commercial Spaces Centostazioni has planned spaces of different sizes, suited to house all kinds of commercial activities or services. Maxi: over 250 sm Large: up to 250 sm Medium: up to 140 sm Small: up to 60 sm The commercial offer of the Centostazioni network is represented by the following product sectors: Retail 46% Services 28% Food & Beverage 26% Note: the graph relates to the overall number of activities within each category. CENTOSTAZIONI SPA Via B. Eustachio, Roma - Tel

24 CENTOSTAZIONI SPA Via B. Eustachio, Roma Tel Fax info@centostazioni.it The value of experience.