Sagrera AVE.

Transcription

1 the innovation district

2 Among the main European capitals

3 Barcelona s Metropolitan Area

4 The Barcelona s a eastern transformation at o Sagrera AVE Forum @Barcelona

5 a, included in the Ensanche s s plan (1859)

6 : the opening of the waterfront t

7 : the opening of Diagonal a Avenue February 1996 February 1999

8 : the Catalan a Manchester

9 : obsolescence and degradation

10 1998: the debate about the future of the industrial areas An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy

11 Conceptual Co ceptua model ode Phase 3 Phase 2 Phase 1 Physical Environment g Town Planning Building Infrastructure Corporate Environment j Projects Personal Environment p space p Relationship

12 The Plan, a new model of compact activities iti Green spaces Avanced infrastructures t Industrial heritage Subsidized housing 7@ facilities New mobility model Revitalization public spaces

13 The scale of a The scale of the project: Territory New gross floor space Productive Activities Housing, facilities and services 198,26 Ha (115 city blocks) m² m m 2 Increase in green spaces Increase in facilities Investment in infrastructures m² m² 180 million Update execution 2 S 2009: Urban Plan and new economic ceiling Rearrangement of 69% of the territory Almost firms and institutions recently established Infrastructures Plan and investment 42% of reurbanization works finished or in process 42% of reurbanization works finished or in process Investment until 2 S 2009: 112 million euros

14 The urban planning process ( ) 008) / Industrial land, little used or in complete disuse, 100% privately Urban Planning Urban owned, and part Management yet to be urbanised Corporate Infrastructures Construction Projects, clusters Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities

15 Urban Uba pa planning. Density sty Increase density: Build ab bility: m² of ceiling/m m² of land INDUSTRIAL ACTIVITIES SUBSIDIZED ACTIVITIES URBAN PRODUCTIVE ACTIVITIES CODE CLAVE 22a CODE CLAVE 22@ Balance public and private benefits: PRIVATE BENEFITS PUBLIC BENEFITS More productive uses: 22a 22@ Higher density: 2 2,2 / 2,7 Leadind edge infrastructures Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas Eventual opening of streets Financing a part of the Special Infrastructure Plan

16 Special infrastructures plan New mobility plan Public space renewal New energy networks Selective pneumatic waste collection New heating and cooling system Underground galleries

17 Urban Uba custes clusters Transversal programs Cluster strategies MEDIA ENERGY MEDTECH ICT DESIGN Clusters policy Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing

18 Leadership of projects: current situation and forecast Clusters & activities Companies Institutions Universities Technological centers Incubators Entrepreneurs Specific spaces Dissemination spaces Residences Other services

19 Media: Barcelona Media Park Companies Institutions Specifics spaces Universities Technological centers Incubators Residences Dissemination MediaPro, Lavinia, Cromosoma, Yahoo R+D RNE, CAC, Barcelona TV Audiovisual Production Centre (PBM) UPF, UB, UOC Barcelona Media-Innovation Centre Media-TIC Building Melon District / Ciutadella Media Factory

20 ICT: Network of R+D centres related to ICT Companies Institutions Specifics spaces Universities Technological centers Incubators Residences Dissemination T-Systems, Indra, Telefónica CMT, FBD, Localret Interface building, Media-TIC building UB, UPC, La Salle Technological ICT Center Media-TIC building Melon District ICT House

21 Media & ICT Cluster: BARCELONA ACTIVA AGBAR TOWER RBA HQ. GREEN AREAS IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI, CMT INDRA RNE AUDIOVISUAL PRODUCTION CENTRE INTERFACE BUILDING: IMI, Indra & ACC COMMUNICATION FACULTY (UPF) CAC T-SYSTEMS HQ. & BARCELONA DIGITAL VILA CASAS MUSEUM OF CONTEMPORARY ART BARCELONA TV SUBSIDIZED HOUSING MEDIA-TIC BUILDING

22 Energy: Interuniversity Campus of Besòs Companies Institutions Specifics spaces Universities Technological centers Incubators Residences Dissemination Endesa, Ecotècnia, Agbar ITER, Climate Catalan Institute (IC3) Campus Offices UB, UPC IREC b_tec Incubator b_tec Residence Campus services

23 Medical Technologies - MedTech Companies Institutions Specifics spaces Universities Technological centers Incubators Residences Dissemination Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine CatSalut, Blood and Tissues Bank Health Building, BIO Enterprise Park UB, UPC, Official Nursing College 22@MedTech Laboratory Health Building Nido Health Building

24 Design Companies Institutions Specifics spaces Universities Technological centers Incubators Residences Dissemination G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design BCD Palo Alto, PBM, Hub Design University of Vic, UPC, IAAC Centre d Innovació, Barcelona Media Media-TIC, Projecte Bressol (textile) Melon District / Ciutadella Hub Design

25 Spaces. Engines of transformation MedTech Media ICT Energy

26 Cluster s s leader agents

27 10 universities: 25,000 students

28 4 residences: more than 800 beds

29 12 R+D+i & technological centers

30 New companies and new jobs at New companies installed in the district since 2000 (Accumulated data at in number of companies) (December 2008) New jobs in since 2000 (Accumulated data at in number of employers) (December 2008) Companies already located or in process to be installed Employees of companies already located or in process to be installed % newly created + 50% Clusters 69% No clusters 31%

31 Bussiness Services Spaces and Infrastructures Innovation and Technology Clusters and Market access Public Financing Private Financing Talent Networking Promotion

32 Spaces and Infrastructures Spaces and advanced infrastructures available 1. Space search 2. landing platform a. Weekly and Monthly Spaces 3. Information and advice on infrastructures a. Telecommunications b. Selective pneumatic waste collection c. Centralized climate system d. New power grid

33 Networking Services, sharing and consolidating the district 1. Association of Businesses and Institutions of a. Welcome plan, for new companies and institutions that move to the district. b. Work commissions, which work as networking opportunities and project generators. c. Network workshops 2. Breakfast 3. Symposium on Urban Clusters 4.

34 Innovation and technology Supporting innovation and access to technology 1. Technology Valorization Program: KimBCN Foundation 2. Urban Lab: offers a large number of opportunitiesfor technology companies that decide to move to the district, like spaces to run pilot programs to test new technology. 22@Barcelona = Urban Lab 3. 22@Innovation: Through this program 22@Barcelona fosters innovation with specific projects to generate sophisticated demand through both private and public initiatives. This allows small and medium-sized companies to access new clients and markets.

35 Innovation and technology Supporting innovation and access to technology 4. Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona. Easy access to new emerging technologies to create synergies and more competitive business environment. Helping to generate new business opportunities. Talent s attraction and retention in the city of Barcelona.

36 Space of personal relation Space of Personal Relation For the professionals International Community: Access to education Relationship spaces Networking: Breakfast, For the neighbours Digital Actions of direct communication Support to initiatives of the district in company Increase of the belonging feeling Creation of the community Pride to work/live in

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