SA FASHION WEEK SPRING SUMMER 2015 COLLECTIONS MARVEL S FASHION-HERO SEARCH

Transcription

1 SA FASHION WEEK SPRING SUMMER 2015 COLLECTIONS MARVEL S FASHION-HERO SEARCH Marvel Africa, in association with SA Fashion Week, is proud to embark on the 2015 Marvel Fashion-Hero Search. Five up-and-coming designers from across the African continent assemble and be given the chance to showcase their own fashion lines, completely inspired by Marvel s iconic Avengers characters, including Iron Man, The Incredible Hulk, Captain America, Black Widow and Thor, in celebration of 1 May 2015 s release of Avengers: Age of Ultron. Selected designers will have the possibility to sell their collections in the SAFW Edgars Designer Capsule Collections. 1. ELIGIBILITY: This competition is open to: Designers that are supplying stores or have their own stores African designers in search of a platform to broaden and expand/further develop their labels in the South African fashion industry 2. PORTFOLIO PREPRATION: Entry designers are to submit a portfolio of their brand and their Spring/Summer 2015 collection. All material must be accurately collected in a single portfolio of not more than 10 pages (excludes the story board & sketches) in the following order: Portfolio (Please see list of questions to answer within your portfolio in point 3.3 ) Pictures of your previous collections 1

2 Storyboard and Sketches or your 18 look collection (including fabric swatches/selection). Your sketches and storyboard can be done on an A3 presentation board, and must include fabric swatches and fabric specifications that is inspired by The Avengers. Academic Qualification Company Registration Copy of your passport/id and a picture of yourself Please make sure you answer the below questions in your portfolio: 1. What is the name of your brand 2. How long have you been in business for? 3. What is your design Style? 4. Describe your brand in no more than 150 words 5. Where did you study? 6. What is your fashion background (short CV)? 7. Who is your target market? 8. What are your price points (wholesale and retail) 9. Do you do supply any stores at the moment? If yes, which stores do you currently supply (store name and location)? 10. What is your retail and manufacturing expansion plan for a higher demand in your collection? 11. Do you make use of social media? If yes, what are your twitter/instagram etc. handles and Website & Facebook URL s? As well as your following. 12. Have you showcased your work before? If yes, list the year, season you showcased and the platform you made use of 13. Where do you see your brand going in the next 1 5 years and 1 10 years? 14. Your Collection Concept/Inspiration: Include a comment on the concept/inspiration of your collection, with material and/or images which inspired the collection. This can also be in the form of a Mood Board. 3. COLLECTION ENTERED: Designers are required to submit a portfolio and storyboard with sketches, presenting their S/S 2015 Collection. Your collection must: Be either ladies-wear or mens-wear must comprise of 18 looks (If you are chosen to showcase, the SAFW board will edit your collection down to 15 garments during the selection round) Must be completely inspired by Marvel s iconic Avengers characters, including Iron Man, Hulk, Captain America, Black Widow and Thor Must be commercially viable and have the correct price points to be sold in selected stores Collection must not be costume but ready-to-wear (see references on page 5) 4. INSTRUCTIONS 2

3 4.1 Designers/Finalists to be part of the show will be selected at the fitting on the 14 th March 2015, whereby your full collection must be presented. Further fitting specifications to follow. 4.2 Designers not selected to show gain automatic entrance into the Buyers Lounge taking place March Please note that the collection you are presenting must form part of your Spring/Summer 2015 Collection, in other words it is your SS 2015 Collection inspired by Marvel s iconic Avenger s characters. 4.4 The SAFW Spring/Summer 2015 Collections is the unveiling of the new seasonal collections therefore garments entered may not have been showcased before, on any other platform. 4.5 You are also required to submit your academic qualifications, C.V, and company registration, as well as a list of stores that you supply with name(s) and contact details. Please use the questions listed below in point 3 as a guideline on how to formulate your portfolio. 4.6 All SA designers that are chosen to be part of the show have to be in the Buyers Lounge and have all SA designers have to book a stand at the SAFW Pop Up Shop (28 31 August 2014 in Brooklyn Mall) at a price of R excl. VAT 5. PAYMENTS: 5.1 Semi-finalists will receive R (incl. VAT) towards the development of their 15 look collection. 50% will be paid to the semi-finalists after the judging round, and the other 50% will be paid to only showcasing designers/finalist after the fitting 5.2 Semi-finalists Designers that are not selected to showcase, will gain automatic entry into the Buyers Lounge, at no additional cost. 6. PROCESS AND DEADLINES: Participation confirmation: 5 January 2015 By completing the form on page 4 Portfolio Submission Date: 15 January 2015 No late submissions will be accepted. 1 st judging round will take place whereby the semi-finalists will be selected based on the portfolio s that have been submitted Notification of Semi-Finalists: 19 January 2015 (this will give you 7 weeks to prepare your collection) Fitting where finalists will be selected: 14 March 2015 (tbc) Full 15-look collections are presented to the judges and the final showcasing designers will be selected SA Fashion Week Spring/Summer 2015: March 2015 Only finalists selected at the fittings will be eligible to showcase SA Fashion Week Buyers Lounge: March 2015 All finalists and semi-finalists will have access to participate in the Buyers Lounge 3

4 MARVEL S FASHION-HERO SEARCH REGISTRATION FORM Please complete this form (page 4) to register for your participation in the Marvel Fashion-Her Search. Send your form to: info@safashionweek.co.za before 5 January ACCEPTANCE & CONDITIONS: Signing the entry requirements warrant s the applicant s complete comprehension, respect and acceptance of all rules, regulations and deadline. This does not guarantee participation in the Marvel Fashion-Hero Search. In the event that any rule, regulation or deadline is breached, SAFW reserves the right to disqualify any participation enrolled in the Marvel Fashion-Hero Search. Company Name: VAT reg. no: Title: First Name: Surname: Physical Address: Postal Address: Country of residence: Label: Tel: Facebook: Cell: Fax: Web: Twitter: Signature: Date: Witness: Date: 4

5 REFERENCES (suplied by Marvel) 5